A股白酒板块午盘后拉升，酒鬼酒涨超5％，舍得酒业、天佑德酒、泸州老窖、水井坊跟涨。 ...

白酒板块午盘后拉升，酒鬼酒（000799）涨超5%，舍得酒业（600702）、天佑德酒（002646）、泸州 老窖（000568）、水井坊（600779）跟涨。 ...

每日市场观察 2025 年 7 月 16 日 【今日关注】 周二两市早盘冲高回落午后缓慢回升。截至收盘，沪指跌 0.42%，深成 指涨 0.56%，创业板指数涨 1.73%。板块方面，互联网服务、游戏、软 件开发、通信设备、汽车整车、电源设备等涨幅居前；珠宝首饰、煤 炭、电力、采掘、能源金属、光伏设备等板块调整明显。两市跌多涨 少，其中上涨股票 1287 只，下跌股票数量 3872 只；沪深两市总成交 金额超 1.61 万亿，环比有所放大。 当下市场处于行情启动初期，其特征是股指慢涨急跌，权重股震荡向 上打开空间，并利用快速调整吸引投资者换筹提高持仓成本。如果投 资者持有的不是主流品种，就会陷于"赚了指数不赚钱"的境地。因 此在策略上，要么在回调中切换权重红利股，要么坚定持有优质品种 等待后面的普涨，切忌随意调仓。 在行情启动初期，权重板块是向上拓展空间的主力，它们上攻时间越 长，股指上涨的空间就越大，因此当下的调整空间和时间较为有限。 投资者切忌追涨杀跌增加持仓成本，可耐心等待调整结束后逢低吸纳 权重股、"中字头"、红利股或红利 ETF 等待涨。在市场调整中，部 分资金会流向人气题材股，生物医药、芯片、人工 ...

Core Viewpoint - The low-alcohol liquor market in China has seen a resurgence after nearly 30 years of dormancy, with major companies like Kweichow Moutai, Wuliangye, Luzhou Laojiao, and others actively entering this segment to attract younger consumers [1][2][4]. Industry Trends - The market share of low-alcohol liquor has been rapidly increasing, with its production accounting for approximately 15% in 2022 and projected to exceed 25% by 2024 [1][2]. - Companies are launching new products with lower alcohol content to cater to changing consumer preferences, such as Wuliangye's 29-degree "Yi Jian Qing Xin" and Luzhou Laojiao's 28-degree Guojiao 1573 [4][10]. Consumer Preferences - There is a growing preference among consumers for low-alcohol liquor, which is perceived to have better sales performance compared to high-alcohol liquor, especially in daily consumption scenarios [2][11]. - The trend towards low-alcohol products is seen as a response to the demand for healthier drinking options and a younger demographic [6][16]. Product Innovation - Companies are focusing on product innovation to meet the demand for low-alcohol and flavored beverages, with strategies including the introduction of fruit-flavored and sparkling options [1][10]. - The industry is facing challenges in maintaining the quality and taste of low-alcohol products, as the reduction in alcohol content can affect the balance of flavors [13][16]. Market Dynamics - The low-alcohol liquor market is experiencing significant growth in regions like Guangdong and Jiangsu, while other areas such as Shandong and Henan require further development [16]. - The competition in the low-alcohol segment is intensifying, with many brands adopting similar flavor profiles, leading to concerns about market saturation and differentiation [13][16].

Group 1 - The white liquor industry is experiencing a "loss wave," with Shanghai Guijiu continuing to incur losses amid a financial crisis [1][4] - ST Yanshi expects a net profit loss of between 50 million to 75 million yuan for the first half of 2025, representing a year-on-year reduction in loss of 3.07% to 35.38% [1][4] - The company attributes its losses to three main factors: insufficient recovery in the white liquor industry, financial pressure leading to reduced market activity, and an increase in litigation costs due to overdue interest [4][5] Group 2 - Shanghai Guijiu is facing internal and external challenges, including the detention of its chairman and a significant reduction in its distributor network from 4,465 in 2023 to 772 by the end of 2024 [5][6] - The company has been involved in multiple lawsuits, with a total amount of 187 million yuan in disputes, and an accumulated 649 cases with unresolved amounts of 368 million yuan [5][6] - The white liquor industry is undergoing deep adjustments, with smaller brands facing increased survival pressure, as evidenced by 9 out of 17 recently disclosed performance forecasts indicating losses [6]

Core Viewpoint - The price of Moutai, once considered a "myth of only rising," has experienced a significant decline, leading to substantial losses for investors and a panic sell-off in the market [1][3]. Price Movement - On July 15, 2023, the price of 2025 Flying Moutai dropped from 1940 yuan to 1930 yuan, while the price of scattered bottles fell from 1880 yuan to 1870 yuan. The 2024 Flying Moutai also saw a decline, with original box prices dropping from 1960 yuan to 1950 yuan and scattered bottle prices falling below 1850 yuan [1][8]. - The price of Moutai 1935 plummeted to 590 yuan per bottle on e-commerce platforms, only 30% of the official guide price. Compared to the peak price of over 4000 yuan in 2021, Moutai prices have shrunk by more than 30% [1][3]. Market Dynamics - The decline in Moutai prices is attributed to three main factors: the implementation of the strictest "ban on alcohol," a downturn in the real estate sector affecting business banquets, and an oversupply in the market with social inventory reaching 120 million bottles [3][4]. - The demand for Moutai in business settings has significantly decreased, leading to a loss of a crucial consumer base [4]. Inventory Pressure - The total inventory, including Moutai's own stock, amounts to 560 million bottles, indicating an average of nearly 2 bottles per Chinese household. Approximately 60% of unopened Moutai is being liquidated by speculators, exacerbating the market's downward pressure [4][5]. Channel Transformation - The rise of e-commerce platforms like Pinduoduo has driven down the price of Flying Moutai to the range of 1700-1800 yuan, below many distributors' costs. Moutai is also increasing its direct sales through the iMoutai app, raising the direct sales ratio to 45% [5][6]. Industry Impact - Moutai's price collapse has affected the entire liquor industry, with the price range of 1000 yuan being breached. Other liquor companies, such as Wuliangye, are also under pressure to maintain their price points [6][7]. Consumer Trends - The consumption of liquor has been declining, with the industry experiencing an 8-year consecutive drop in production. The younger generation shows a decreasing interest in liquor, with only 9% of Gen Z consuming it, and 73% reducing their alcohol intake for health reasons [7][10]. - Moutai's attempts to attract younger consumers through new products have not yielded positive results, indicating a struggle to connect with this demographic [10].

丨2025年7月16日星期三丨 NO.1 茅台1935再度迎来酒体升级 点评：红运郎上半年出货增长超10%的数据，显示出郎酒在高端酱香白酒市场的强劲需求，这一增长态 势为郎酒在资本市场树立了积极形象。公司通过坚持每年投放300吨红运郎并接受顾问团监督，不仅强 化了品牌的高端定位，也通过精准控量维持了产品稀缺性，进一步提升了市场信心。 NO.3 上半年3家葡萄酒公司预亏、1家扭亏为盈 7月15日，有媒体报道称，茅台1935酒体升级鉴评会将于7月18日举行，这是茅台1935上市三年来的第三 次升级。据了解，茅台1935酒于2022年1月18日正式上市，一经推出便备受关注。此前，其已于2023年9 月完成包装升级，2024年6月进行第一次酒体升级。 点评：对公司而言，持续升级有助于巩固茅台1935在市场的地位，强化品牌形象，满足消费者对品质不 断提升的需求，助力茅台1935维持竞争优势，推动系列酒整体发展。从资本市场看，这一举措向投资者 展示了公司积极进取、重视产品品质的态度，可能提升市场对公司的信心。不过，升级效果最终还需市 场销售数据来验证。 NO.2 红运郎上半年出货同比增长超10% 据青花郎公众号消息，20 ...

Summary of Key Points from Conference Call Records Industry Overview - **Consumer Retail Sector**: The retail sales growth rate in June 2025 fell to 4.8%, but the overall consumption trend has been improving since September 2024, with significant growth in post-real estate cycle products like home appliances (+32.4%) and furniture (+28.7%) [1][5] - **Service Industry**: The service sector saw a 5.3% year-on-year growth in sales in the first half of 2025, marking the highest overall consumption growth rate in the past year at 5.2% [6] - **Alcohol and Beverage Sector**: The liquor sector is experiencing short-term demand fluctuations, with major brands like Moutai performing steadily despite a seasonal downturn in Q2. The beverage sector showed strong performance in H1 2025, with companies like Yanjing Beer and Zhujiang Beer maintaining high growth [9][12] Core Insights and Arguments - **Retail Sales Trends**: The decline in retail sales growth in June was attributed to the early timing of the 618 e-commerce promotion and the temporary suspension of consumption subsidies in several regions. Retail sales growth fell by 1.2 percentage points to 5.3%, while the restaurant sector saw a significant drop from 5.9% in May to 0.9% in June [2] - **Consumer Pressure**: The disposable income growth rate for residents slowed to 5.1% in Q2, down 0.4 percentage points from Q1, with the real estate market cooling significantly impacting durable goods demand [7] - **Policy Opportunities**: Potential policy measures to stimulate consumer demand in the second half of the year may focus on stabilizing prices and addressing supply-demand dynamics, similar to past supply-side reforms [8] Important but Overlooked Content - **Jewelry and Beauty Sector**: The jewelry and beauty industry is entering a relatively quiet season in Q3, with gold prices expected to remain high. June saw a 6.1% year-on-year increase in gold and silver jewelry sales, with a focus on companies like Chow Tai Fook for product structure improvements [15] - **Pork Supply Side Reform**: The supply-side reform in the pork industry is expected to enhance pig price forecasts for the second half of 2025 and 2026, with key companies to watch including Muyuan Foods and Wen's Foodstuffs [27][30] - **Snack Industry Dynamics**: The snack industry is experiencing rapid store openings, with major players like Mingming and Wancheng Group leading the expansion. However, single-store revenue is declining, which may impact future growth despite the overall market potential [34][35] Investment Recommendations - **Beverage Companies**: Focus on leading companies like Nongfu Spring, Uni-President, and Dongpeng Beverage, which are expected to exceed market expectations in their mid-year reports [12] - **Pork Industry Stocks**: Companies like Muyuan Foods and Wen's Foods are recommended due to their strong fundamentals and expected profit increases despite production adjustments [31] - **Jewelry Brands**: Chow Tai Fook is highlighted for its improved product structure and store upgrades, while companies like Lao Pu Gold and Changhong Ji are also noted for their strong profit expectations [15] This summary encapsulates the key insights and trends from the conference call records, providing a comprehensive overview of the current state and future outlook of various industries.

Core Insights - The Chinese liquor industry is navigating a complex market environment in the first half of 2025, with three significant trends emerging: low-alcohol products, consumer-centric strategies, and internationalization [1][3][5]. Group 1: Low-Alcohol Trend - The low-alcohol trend is becoming a new highlight in the industry, with leading companies like Wuliangye and Luzhou Laojiao launching low-alcohol products such as Wuliangye's "29-degree Wuliangye" and Luzhou Laojiao's "28-degree Guojiao 1573" [1]. - The low-alcohol market is experiencing rapid growth, with a compound annual growth rate of around 30%, and is expected to exceed 74 billion yuan by 2025 [1]. - This trend allows companies to explore new avenues in a saturated high-alcohol market and effectively reach younger consumers, although it requires higher standards in brewing technology and careful strategic planning [1]. Group 2: Consumer-Centric Strategies - Companies are accelerating their focus on consumer markets through initiatives like Luzhou Laojiao's "Jiao Zhu Festival" and interactive tasting events, which aim to enhance user value and build emotional connections with consumers [3]. - The consumer-centric approach helps to overcome growth bottlenecks and reshape development dynamics while fostering a new generation of consumers [3]. - However, this strategy requires long-term investment and careful management to avoid ineffective competition [3]. Group 3: Internationalization - The industry is making strides in internationalization, with major brands like Moutai and Wuliangye showcasing Chinese liquor at the 2025 Osaka World Expo, attracting international attention [5]. - Wuliangye is actively participating in various activities as a senior partner of the China Pavilion, while Moutai is launching a series of new products that explore cultural integration and localization [5]. - In 2024, the export volume of Chinese liquor increased by 6.3%, with total export value rising by 20.4%, and a significant 30% increase in export value in the first quarter of this year [5]. - Despite these gains, the global market share of Chinese liquor remains small, facing challenges such as tariff barriers and cultural differences [5][10]. Group 4: Standardization Efforts - The national liquor standardization technical committee has made significant progress by releasing a draft national standard for liquor quality, aimed at establishing standardized language for international markets [7]. - The introduction of the "liquor flavor wheel" replaces traditional terminology with familiar taste vocabulary for international consumers, facilitating the internationalization of Chinese liquor [8]. - These initiatives are designed to bridge cognitive gaps and provide strong support for the global expansion of Chinese liquor [8][10].

Core Viewpoint - The liquor industry is undergoing a deep adjustment, leading to significant performance pressure on liquor companies, particularly for JiuGuiJiu, which has reported a substantial decline in revenue and profit for the first half of 2025 [1][2]. Financial Performance Summary - JiuGuiJiu expects revenue of approximately 560 million yuan for the first half of 2025, a year-on-year decrease of about 43% [1][2]. - The company's net profit attributable to shareholders is projected to be between 8 million and 12 million yuan, representing a decline of 90.08% to 93.39% compared to the same period last year [1][2]. - The first quarter of 2025 already showed a downward trend, with revenue of 344 million yuan, down 30.34%, and a net profit of 31.71 million yuan, down 56.78% [3]. - The first half of 2024 had a revenue of 994 million yuan, down 35.5%, and a net profit of 121 million yuan, down 71.3% [3]. Industry Context - The liquor industry is experiencing a prolonged adjustment phase, with increased pressure on operations, particularly for small and medium-sized enterprises [2][4]. - JiuGuiJiu's performance has been declining sharply since 2023, with a reported revenue of approximately 2.83 billion yuan in 2023, down 30.14%, and a net profit of about 548 million yuan, down 47.77% [8]. - In 2024, the company continued to see significant contraction, with revenue of 1.423 billion yuan, down 49.70%, and a net profit of 12.49 million yuan, down 97.72% [8]. Company Challenges - JiuGuiJiu's geographical limitations are evident, with 45.11% of revenue coming from Hunan province [9]. - The company relies heavily on offline sales channels, with online sales only reaching 186 million yuan compared to 1.229 billion yuan from offline channels in 2024 [9]. - The number of distributors has decreased significantly, from 1,774 at the end of 2023 to 1,336 by the end of 2024, indicating a contraction in sales channels [10].