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214款年型车投放!东风商用车2026要销17.6万辆,怎么干?| 头条
第一商用车网· 2025-12-12 02:40
Core Insights - The 2026 Partner Conference of Dongfeng Commercial Vehicle Company emphasized the theme "Defining the Track, Gathering Strength, and Moving Forward Together" to outline the company's strategic goals for growth and collaboration with partners [1][3][29] Strategic Clarity - The company aims to achieve a sales target of 176,000 units for the year 2026, focusing on both sales volume growth and profitability enhancement [4][5] - Dongfeng Commercial Vehicle is committed to addressing the trends of electrification, intelligence, internationalization, and diversification in the commercial vehicle industry, establishing a new cooperative relationship with partners [5][29] Technological Leadership - Dongfeng is developing a new generation modular global platform that is compatible with various powertrains, including internal combustion engines, pure electric, hybrid, and hydrogen fuel cells, to meet diverse global market needs [8][27] - The company plans to launch 214 new models in 2026, covering multiple vehicle categories and energy sources, reflecting a customer-centric approach [10][13] Collaborative Ecosystem - The conference highlighted the importance of creating a new cooperative system that fosters ecological symbiosis, value co-creation, and shared risk among partners, aiming to build a strategic community for mutual growth [5][22] - Awards were presented to outstanding partners, recognizing their contributions and reinforcing the commitment to deepen strategic collaboration [15][29] Market Dynamics - The competitive landscape in the heavy-duty truck industry is intensifying, but opportunities in new energy and export markets are emerging, necessitating proactive collaboration with partners [15][29] - The marketing strategy focuses on a "new three-dimensional value marketing system" to enhance decision-making and customer satisfaction through digital tools and improved service standards [18][22]
直面掌门人 | 一汽解放李胜:在“守”与“变”中锻造穿越周期韧性
一汽解放总部大楼 在一汽解放总部大楼,窗外数十米处,"第一代解放卡车1∶1铜雕雕塑"静静矗立,凝固了1956年"出车报捷"的历史瞬间。而一街之隔的"一汽一号门",红黄相 间的砖墙镌刻着创业维艰的岁月,与总部大楼玻璃幕墙上折射的现代光影交相辉映,构成了一幅新旧交织的时空画卷。旧与新,在车水马龙的东风大街传承 交汇…… r L 一汽解放党委书记、董事长李胜接受上海证券报记者专访 这道风景线,恰如一汽解放自身的写照:一边是"国车长子"70余载积淀的厚重历史与产业责任,一边是时代赋予的转型发展使命。如何在守护品牌基业的同 时,平衡"守"与"变"?如何在行业周期性调整与激烈竞争中实现坚定转身?日前,一汽解放党委书记、董事长李胜在接受上海证券报记者专访时,给出了他 的答案。 恪守本心:在喧嚣中坚守"价值锚" "卡车司机是个很特殊的职业,不仅承载着千万家庭的生计,更关系着国家经济命脉的畅通。"访谈伊始,李胜将视角投向了产业链末梢的卡车司机。 近年来,商用车行业步入深度调整期,需求收缩、竞争加剧、运价低迷等压力,沿着产业链层层传导。"很多人觉得受影响最大的是车企、供应商、经销 商,但其实受影响最大的是司机群体。"在李胜看来, ...
直面掌门人|一汽解放李胜:在“守”与“变”中锻造穿越周期的韧性
Core Viewpoint - The company emphasizes the importance of value competition over price competition in the commercial vehicle industry, aiming to enhance long-term user benefits and industry development [5][6][7]. Group 1: Company Strategy and Performance - The company reported a significant increase in net profit attributable to shareholders, with a year-on-year growth of 525.14% in the third quarter [6]. - The company holds the top position in both wholesale and terminal sales of medium and heavy trucks, achieving a terminal market share of 23% from January to November [6]. - The company is committed to a long-term strategy that prioritizes quality and technological investment, aiming for sustainable growth rather than short-term gains [9][11]. Group 2: Quality and Technological Focus - The company initiated a "three-year quality campaign" at the beginning of the year, aiming for a 30% reduction in vehicle claim frequency and amounts by year-end [10]. - The company maintains a dual-track decision-making mechanism that prioritizes technical decisions, ensuring a strong focus on quality and safety [10]. - The company has been a pioneer in the new energy vehicle sector, having achieved significant milestones in technology and production as early as 2009 [10]. Group 3: Ecosystem and Market Expansion - The company is transitioning from merely manufacturing vehicles to building an integrated ecosystem that includes energy and service sectors, aiming to maximize resource utilization [12][14]. - A recent investment of 412 million yuan in collaboration with leading companies aims to enhance the integration of the new energy industry [12]. - The company is expanding its services to cover the entire lifecycle of vehicle management, moving from one-time transactions to continuous service offerings [14]. Group 4: Future Vision and Goals - The company aims to become the first century-old automotive brand in China, with a clear three-step plan focusing on technology, green initiatives, and internationalization [18]. - The company plans for one-third of its vehicle sales to be new energy vehicles by 2030, alongside a significant reduction in manufacturing energy consumption [18]. - The company emphasizes the importance of passing on its legacy and innovation to future generations to achieve its long-term goals [18].
中信证券:汽车行业以旧换新政策有望延续 2026Q1或是行业最差时间 优先选择出海品种进行长期布局
智通财经网· 2025-12-12 00:44
智通财经APP获悉,中信证券发布研究报告称,预计2026年汽车行业以旧换新政策延续的概率较大,但 Q1行业或仍将面临一段时间的需求透支期。建议投资人聚焦具有全球竞争力的中国企业,全面拥抱产 业新趋势。2026年上半年有望跑赢的投资标的包括:1)出海景气延续、出海盈利弹性大的乘用车和商用 车龙头企业;2)自动驾驶加速渗透带来的头部智驾公司、上游产业链、L4公司的投资机会;3)人形机器人 的产业趋势,将继续为板块提供业绩和估值的双重驱动,建议聚焦特斯拉等人形机器人企业的上游核心 零部件公司。 中信证券主要观点如下: 乘用车总量:以旧换新政策有望延续,2026Q1或是行业最差时间,优先选择出海品种进行长期布局。 根据中汽协数据,2025年1-10月,我国乘用车批发销量为2417万辆,同比+12.8%,新能源乘用车批发销 量为1218万辆,同比+32%,渗透率为50.4%。今年乘用车同比增长超预期,主要受益于以旧换新补贴政 策的延续、海外多个市场出口销量的增长。根据商务部发布的1-11月补贴总量数据,预计2025全年总补 贴申请合计将达1240万份,预计总补贴金额将达1650亿元,对2025年的实际销量增量拉动可能达 ...
今年11月商用车销量为387万辆
Bei Jing Shang Bao· 2025-12-11 09:17
北京商报讯(记者刘晓梦)12月11日,中国汽车工业协会发布的数据显示,今年11月商用车产销分别为 384.3万辆和387万辆,同比分别增长11.6%和10.4%。其中,天然气商用车销量23万辆,同比增长 13.4%。 ...
11月销量达39.2万辆 商用车市场持续增长态势
12月11日,中国汽车工业协会(以下简称"中汽协")发布11月汽车产销数据。11月,汽车市 场延续良好表现,产销量双超3100万辆,环比、同比均实现增长。其中,商用车市场持续向好, 各细分市场增速明显。 01 卡客车市场均表现良好 根据中汽协发布的数据显示,11月,商用车产销分别完成38.8万辆和39.2万辆,环比分别增长6.6% 和8.6%,同比分别增长18.6%和24.4%。 其中,货车11月产销分别完成33.3万辆和33.8万辆,环比分别增长6%和8.8%,同比分别增长19.2% 和25.9%。从四大类货车细分品类来看,11月,重型货车销量11.3万辆,环比增长6.6%,同比增长 65.4%;中型货车销量1万辆,环比下降23.9%,同比增长15%;轻型货车销量18万辆,环比增长11%, 同比增长7.1%;微型货车销量3.6万辆,环比增长18.1%,同比增长47.7%。 客车市场11月产销分别完成5.5万辆和5.3万辆,环比分别增长10.5%和7.3%,同比分别增长14.9%和 15.8%。从细分市场来看,11月,大中型客车销量1.3万辆,环比增长16.3%,同比增长22.9%;轻型客车 销量4.1万辆, ...
2026年重卡销量或达116万辆!陕汽重卡如何冲击10万辆?| 头条
第一商用车网· 2025-12-11 04:35
Core Viewpoint - Shaanxi Heavy Duty Truck is set to achieve significant sales growth in 2025 and aims for a target of 100,000 heavy truck sales in 2026, reflecting a strategic focus on market share expansion and product innovation [1][4][8]. Group 1: Sales Performance and Market Position - In 2025, Shaanxi Heavy Duty Truck expects to sell 88,000 units of domestic products, representing a 60% year-on-year increase [1][8]. - The company anticipates a total sales volume of 195,000 units for the entire Shaanxi Group in 2025, marking a 16.7% increase [4]. - The order volume for domestic products is projected to exceed 94,000 units, up over 64% from the previous year, with a market share of 11%, an increase of 1.5 percentage points [4][5]. Group 2: Strategic Initiatives for 2026 - The company plans to focus on four strategic directions for 2026: strong transformation, structural adjustment, new opportunities, and collaborative development [10][11]. - Aiming to avoid price wars, the company will shift its marketing strategy from low-price selling to value creation, emphasizing the total cost of ownership of new energy products [10][11]. - Shaanxi Heavy Duty Truck intends to enhance its market share in high-power fuel and gas traction vehicles, while also optimizing its product structure to address market demands [11][15]. Group 3: Product Development and Innovation - The company has seen a significant increase in its new energy vehicle segment, with orders surpassing 30,000 units, a 161% increase year-on-year, and sales exceeding 25,000 units, a 260% increase [5][7]. - Shaanxi Heavy Duty Truck is committed to developing a comprehensive ecosystem for new energy and intelligent vehicles, aiming to lead the industry in these areas [13][17]. - The company plans to introduce a new generation of products that will transition from traditional fuel vehicles to smart and connected vehicles, enhancing its competitive edge [13][18]. Group 4: Marketing and Sales Strategy - The marketing strategy for 2025 includes a dual focus on market scale and share, targeting a sales goal of 100,000 units and a 1 percentage point increase in market share [15][17]. - The company aims to balance regional development by enhancing market presence in underperforming areas while leveraging successful strategies from leading markets [15][17]. - Shaanxi Heavy Duty Truck will upgrade its channel operations to improve inventory safety and delivery efficiency, ensuring better alignment with market demands [17].
质创未来 行稳致远 从宇通看中国商用车十四五答卷
Core Insights - The article highlights the transformation of China's commercial vehicle industry over the past five years, emphasizing the shift from manufacturing to intelligent manufacturing, and from traditional power to new energy leadership. Yutong serves as a model for this transformation through its strategic focus on electrification, intelligent networking, high-end development, and internationalization [2]. Innovation and Competitive Edge - Innovation is identified as the primary driver of development, with Yutong leading in the new energy commercial vehicle sector since 1997, launching its first pure electric bus in 1999. The company has consistently increased R&D investment, averaging over 5% of revenue annually, and has built a research team of over 3,000 people [2]. - Yutong has achieved significant breakthroughs in core technologies related to batteries, motors, and control systems, leading to industry-leading standards and reliability. The company has been awarded the National Science and Technology Progress Award for the fourth time [2]. - The introduction of a proprietary electric platform, "Rui Control E Platform," has resulted in a 10% increase in driving range and a 20% reduction in operating costs, showcasing Yutong's systematic strategic layout and platform construction [3]. Product Competitiveness - Yutong's heavy-duty truck, "Yuanjie T800," features an 800 kWh battery, extending its driving range to over 550 kilometers, while its light-duty trucks have achieved breakthroughs in energy density and electric chassis technology [4]. High-End Manufacturing - Yutong is committed to high-end manufacturing, exemplified by its T7 model, which has served significant national events for over a decade, breaking the monopoly of joint venture brands. The company has also achieved 100% localization of electric airport shuttle buses, exporting to over 30 countries [5]. - The Yutong Tianyu S12, designed for high-end tourism and business reception, incorporates 102 patents and sets new benchmarks in the high-end bus market, reflecting the company's transition from a follower to a standard-setter in the industry [5]. Internationalization - Yutong has exported over 120,000 buses to more than 100 countries, establishing a strong presence in high-end markets like Europe. The company employs a localized operational strategy, with a vast service network and rapid response capabilities [7]. - The company has transitioned from product output to technology output and solutions in over ten countries, integrating Chinese standards and technology into global supply chains [7]. Sustainable Development - Yutong aligns its development with national "dual carbon" goals, having sold over 240,000 new energy commercial vehicles globally, significantly reducing carbon emissions by 28.7 million tons [8]. - The company is leading in the logistics sector with its new energy heavy and light trucks, and its autonomous mining trucks are promoting safety and efficiency in the mining industry [8]. Future Outlook - Looking ahead, Yutong aims to deepen its domestic market presence and expand internationally while ensuring the autonomy of key industry chain segments. The company is poised to contribute further to the commercial vehicle industry's transformation towards green and intelligent solutions [9].
近60款展车齐亮相,东风商用车2026主打产品是哪款?| 头条
第一商用车网· 2025-12-11 02:46
Core Viewpoint - Dongfeng Commercial Vehicle showcased a diverse range of nearly 60 models at the 2026 Partner Conference, emphasizing its strategic direction and commitment to both traditional and new energy products [1][44]. Product Range - The exhibition included various categories such as tractors, cargo trucks, dump trucks, engineering vehicles, and specialized vehicles, highlighting Dongfeng's comprehensive product lineup [1]. - Notable models included the Dongfeng Tianlong series, featuring electric, hybrid, and fuel vehicles, showcasing advanced technologies like electric drive bridges and high-capacity batteries [4][5][6][7][8][9][10][11][12][13][14][15][20][22][26][27][28][29][30][32][34][39]. Technological Collaboration - Dongfeng emphasized partnerships with key industry players, including Cummins engines, Dongfeng Dana axles, and battery suppliers like CATL and Fudi, indicating a robust supply chain and technological integration [37]. Strategic Direction - The company is actively responding to rapid industry changes by developing a quick-response system tailored to user needs, which is crucial for maintaining its leadership in the market [37]. - Dongfeng's strategy includes a dual focus on traditional energy and new energy products, with ongoing innovations in diesel hybrid, natural gas hybrid, and even ammonia and alcohol engines, reflecting its strong technical capabilities and market insight [44].
与行业发展同频共振 2025年商用车极限纪录公布
Core Insights - The ninth "Finding Vehicle Limits" event was held in Beijing, showcasing 30 annual commercial vehicle records, attended by industry experts, scholars, and media representatives [1] - The event aims to deepen user understanding of China's commercial vehicle manufacturing and operational standards, supporting high-quality development in the industry [3] - The commercial vehicle sector in China is in a growth phase, with the event highlighting records in long mileage without major repairs and low fuel consumption innovations, aligning with industry advancements [5] Industry Developments - In the heavy-duty truck sector, fuel models remain dominant, while gas heavy trucks are seeing increased sales and improved performance; electric heavy trucks are achieving new records in range and charging efficiency [7] - The light truck market is primarily driven by fuel models, but electric light trucks are rapidly emerging, with significant advancements in battery capacity and range, such as a 132kWh electric light truck achieving over 360 km of range [7] - The penetration rate of new energy in light passenger vehicles has reached 70%, with electric vans achieving ranges of up to 470 km and low energy consumption [7] Future Outlook - The unveiling of the ninth "Finding Vehicle Limits" records represents a new benchmark for the commercial vehicle industry and signifies a starting point for future breakthroughs, enhancing competitiveness on a global scale [8]