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消费前先看这些,避开外卖、快递里的“坑”
Xin Lang Cai Jing· 2025-12-26 01:39
Core Viewpoint - Consumers often face issues such as slow delivery, lost packages, or food contamination in high-frequency consumption areas like food delivery and logistics. Understanding complaint information and platforms before consumption can significantly reduce the risk of encountering problems [1][12]. Group 1: Importance of Pre-Consumption Complaint Awareness - Many consumers view complaints as a post-issue action, but complaint platforms can serve as essential decision-making tools. By reviewing other consumers' evaluations and complaints about specific merchants or products, consumers can identify service shortcomings and common dispute types [2][13]. - High-frequency consumption sectors like food delivery, logistics, and online retail frequently encounter issues such as delivery delays, damaged packaging, and food safety concerns. Knowing which companies have high complaint rates and low resolution rates can enhance consumer vigilance [2][13]. Group 2: Official Complaint Channels - Consumers should familiarize themselves with official complaint platforms before making purchases. These platforms are typically credible, have standardized processes, and allow for traceable outcomes [3][14]. - The National 12315 platform is a government-run complaint channel that addresses product quality, service commitments, and false advertising. It connects with local market regulatory departments, providing strong enforcement capabilities for clear violations [4][17]. - The 12305 Postal Service Complaint Platform is specifically for handling complaints related to postal and express services, with a focus on issues like delays, losses, and service attitudes [5][18]. - The 12328 Transportation Service Supervision Hotline covers disputes related to ride-hailing, taxis, and freight services, effectively addressing issues like detours and overcharging [6][18]. - Industry self-regulatory organizations or associations also provide complaint channels, although they lack enforcement power. They can facilitate problem resolution through mediation and public exposure [7][18]. Group 3: Public Complaint Platforms - Recent years have seen the emergence of public complaint platforms that facilitate direct communication between consumers and businesses. These platforms often offer more convenient operations and broader dissemination, contributing to public oversight [8][19]. - For example, the Black Cat Complaint platform, affiliated with Sina, allows users to submit complaints through various channels and track their progress. It also features a collective complaint function to enhance visibility for similar issues [8][19]. - The platform includes a legal assistant that provides free legal advice and can generate suggestions based on consumer protection laws, aiding consumers in their rights protection efforts [9][19]. Group 4: Choosing Complaint Channels for Different Scenarios - Different industries and issues require specific complaint channels. Consumers should select appropriate channels based on their circumstances when seeking resolution [10][20]. - For food delivery and fresh produce, consumers should first use the internal complaint mechanisms of the order platform and retain evidence. If unresolved, they can escalate to the 12315 platform or Black Cat Complaint [16][21]. - In logistics, consumers should initially contact customer service, and if unresolved within seven days, they can escalate to the 12305 platform while also using Black Cat Complaint for additional pressure [16][21]. - For ride-hailing and transportation issues, consumers should use the app's complaint feature and, if necessary, contact the 12328 hotline for serious concerns [16][21]. - In telecommunications, consumers can report issues to the Ministry of Industry and Information Technology's 12300 platform while also utilizing Black Cat Complaint for public feedback [16][21].
外卖配送,“慢一点”又何妨?
Xin Lang Cai Jing· 2025-12-26 00:35
"再快一点就能多赚几单!"这不仅是许多外卖骑手的心声,也折射出平台算法的底层逻辑。长期以来, 外卖行业似乎与"快"字牢牢绑定——平台算法精准计时,出餐要迅速,配送更要争分夺秒。但当这 种"快"已经触及安全风险、加剧行业内耗时,我们或许该认真思考:外卖配送节奏是否应当、且能 否"慢一点"? "慢一点",首先是对"唯快是图"畸形节奏的反思。外卖骑手收入与配送速度挂钩,本意是激励"多劳多 得",但现实中却逐渐异化为"唯快才得"。平台算法预估的配送时间越来越紧,叠加商家出餐延误、顾 客地址模糊等不可控因素,让骑手陷入"不能慢、不敢慢"的困境。有记者亲身体验发现,辛苦跑单8小 时,收入不过百元,超时扣款却毫不含糊。更值得警惕的是,为"优化"路线,系统甚至出现引导骑手逆 行的设计。当"快"成为一种被系统强加的生存策略,骑手的权益、安全乃至城市交通秩序都在被透支。 或许有人会质疑:慢下来,企业效率和用户体验如何保障?这恰恰是值得重新审视的平衡点。企业追求 效率、消费者期待"准时达",本无可厚非,但骑手是人而非机器,将骑手收益与速度完全绑定,实则是 一种短视的平衡。企业看似靠算法提升了效率,却要面对频发的纠纷投诉和负面舆情; ...
2025民企大调研②:外卖大战没有赢家,应完善平台治理为餐饮商家“松绑”
3 6 Ke· 2025-12-26 00:24
Core Insights - The ongoing food delivery war has disrupted the operational rhythm of restaurants, leading to a significant decline in both efficiency and profit margins for dining establishments [1] - Major platforms like JD and Meituan have engaged in aggressive subsidies to stimulate order growth, resulting in a market share shift in the food delivery industry [1] - Despite increased order volumes, many restaurants are experiencing a situation of "growth without profit," as the cost of delivery has surged due to the competitive landscape [1][10] Group 1: Financial Performance of Major Companies - Meituan reported a revenue of 95.5 billion yuan for Q3 2025, a 2% year-on-year increase, but recorded a net loss of 18.6 billion yuan, marking its largest quarterly loss since its IPO in 2018 [2] - Alibaba's latest quarterly report indicated a surge in sales expenses by 34 billion yuan due to delivery subsidies, leading to a 52% year-on-year decline in net profit attributable to ordinary shareholders [2] - Luckin Coffee achieved a revenue increase of 50.2% year-on-year to 15.287 billion yuan in Q3 2025, but faced a 211% rise in delivery costs, resulting in a 2% decline in net profit [4] Group 2: Impact on Small and Medium-sized Restaurants - Small and medium-sized restaurants have lower bargaining power in the face of aggressive platform subsidies, leading to a significant drop in profits despite increased order volumes [4][5] - Fixed costs such as rent and labor remain unchanged, while prolonged delivery subsidies have led to a 20% decrease in average order value, creating a dilemma for restaurants between maintaining prices and attracting customers [4][5] - The financial strain on small businesses may hinder their ability to invest in new product development and service upgrades, potentially leading to a vicious cycle of declining profitability [5] Group 3: Industry Trends and Regulatory Responses - Research indicates that the food delivery war has resulted in a 7% average increase in total orders for merchants, but a 4% decrease in actual revenue [10] - The overall revenue of the restaurant industry in China for the first half of 2025 was approximately 2.75 trillion yuan, with a year-on-year growth rate of only 4.3%, reflecting a significant slowdown [10] - Industry associations have called for the regulation of irrational subsidies and the establishment of a healthier competitive environment, emphasizing the need for platforms to stop coercing merchants into price-cutting practices [11][15]
灵活就业者权益保障水平稳步提高
Xin Hua Wang· 2025-12-25 23:56
补齐制度短板、优化公共服务—— 灵活就业者权益保障水平稳步提高 近期,不少美团骑手的账户里多了一笔名为"养老保险补贴"的收入。通过政府引导、平台补贴、个 人自愿参保的方式,把更多骑手群体纳入制度化保障。外卖平台骑手社保工作的这一突破性进展,是我 国不断加强灵活就业和新就业形态劳动者权益保障的生动缩影。据测算,我国灵活就业人员规模已超过 2亿人,其权益保障问题,一直受到社会各界关注。 同时,相关部门强化指导监督,压实用工责任。例如,强化部门联合约谈,实施新就业形态劳动者 劳动权益保障水平提升、货车司机护航、阳光抽成、平台收费治理攻坚等专项行动,指导企业公开发布 保障货车司机合法权益自律公约等,督促平台企业和快递企业依法合规用工。 据统计,新就业形态劳动者劳动权益保障水平提升专项行动期间,全国累计检查7.9万家企业用工 情况,约谈企业8652家次,处理违法行为1.4万次。目前,快递、外卖、货运等行业已签订集体合同 3576份,覆盖平台企业及其合作企业1.32万家。 在公共服务优化方面,各地因地制宜加强8900多家零工市场规范化建设,提供"用工直招""送人到 岗""就业大篷车"等服务,帮助劳动者尽快上岗就业;完善落 ...
补齐制度短板、优化公共服务—— 灵活就业者权益保障水平稳步提高
Jing Ji Ri Bao· 2025-12-25 22:01
近期,不少美团骑手的账户里多了一笔名为"养老保险补贴"的收入。通过政府引导、平台补贴、个人自 愿参保的方式,把更多骑手群体纳入制度化保障。外卖平台骑手社保工作的这一突破性进展,是我国不 断加强灵活就业和新就业形态劳动者权益保障的生动缩影。据测算,我国灵活就业人员规模已超过2亿 人,其权益保障问题,一直受到社会各界关注。 近日,国务院关于灵活就业和新就业形态劳动者权益保障工作情况的报告提请全国人大常委会会议审 议。会上,人力资源和社会保障部副部长吴秀章介绍,在各方共同努力下,灵活就业和新就业形态劳动 者权益保障水平稳步提高,劳动报酬拖欠风险持续保持在较低水平,职业伤害保障试点较好解决了劳动 者后顾之忧,劳动者获得感、幸福感、安全感明显提升。 坚持问题导向 畅通维权渠道 据统计,新就业形态劳动者劳动权益保障水平提升专项行动期间,全国累计检查7.9万家企业用工情 况,约谈企业8652家次,处理违法行为1.4万次。目前,快递、外卖、货运等行业已签订集体合同3576 份,覆盖平台企业及其合作企业1.32万家。 在公共服务优化方面,各地因地制宜加强8900多家零工市场规范化建设,提供"用工直招""送人到 岗""就业大篷车 ...
2025品牌代言:顶流不再是“最优选”?
3 6 Ke· 2025-12-25 10:29
Core Insights - The article discusses the evolving landscape of celebrity endorsement marketing, highlighting a shift from traditional top-tier celebrities to a more diverse range of endorsers, including lesser-known figures and even non-human entities [2][18][24]. Group 1: Trends in Celebrity Endorsement - The number of official endorsements has increased by 22.61% in the first three quarters of this year, indicating a growing reliance on this marketing strategy [3]. - Brands are increasingly opting for unconventional combinations and cross-industry collaborations, such as luxury brands partnering with comedians or sports stars [4][7]. - The trend of using "cold" or "unusual" endorsers is on the rise, with brands selecting individuals who resonate with their image rather than just relying on mainstream celebrities [18][20]. Group 2: Market Dynamics - The competitive market landscape and fragmented media consumption have led to a demand for more authentic and diverse emotional connections from consumers [2][24]. - Brands are adapting to the changing social media landscape, where the production of topics has shifted from brands to ordinary users, allowing for greater interaction and engagement [15][16]. - The rise of digital influencers and virtual entities as brand ambassadors reflects a shift towards lower-cost and lower-risk marketing strategies [21][23]. Group 3: Challenges in Endorsement Marketing - Despite the diversification of endorsers, the most effective sales drivers remain a select group of top-tier celebrities, indicating a challenge in balancing short-term sales with long-term brand building [25][27]. - The increasing number of endorsements can lead to a "sea of people" effect, where the uniqueness of each endorsement diminishes, making it harder for brands to achieve deep resonance with consumers [29][30]. - Brands are exploring a hybrid approach, combining short-term endorsements with long-term partnerships to maintain both freshness and depth in their marketing strategies [29][30].
从送餐到送万物,外卖早已不仅仅只是外卖
Sou Hu Cai Jing· 2025-12-25 01:51
Core Insights - The takeaway from the articles is that the food delivery market is evolving beyond its traditional role, becoming a platform for new business models and strategies, rather than just a service for delivering food [2][4][9] Group 1: Market Evolution - The competition in the food delivery market is shifting from price wars to differentiation strategies aimed at achieving broader strategic goals [2][3] - The food delivery market is seen as a breeding ground for new business models and commercial innovations, rather than just a standalone service [2][4] - As the market enters a new phase, it is essential to recognize the emerging trends and strategies that are reshaping the industry [2][3][9] Group 2: New Business Models - The food delivery market is transitioning into a new commercial form that integrates both virtual and physical economies, creating a hybrid business model [5][6] - Players in the market are leveraging their online experience while also investing in offline retail and supply chains, indicating a shift towards a more integrated approach [5][6] - The current food delivery landscape is characterized by a combination of digital and physical elements, reflecting a new paradigm in business operations [6][8] Group 3: Technological Integration - The food delivery market is becoming a testing ground for new technologies and business models, such as big data, drones, and AI [8] - Companies are increasingly focusing on supply chain and industry collaborations, indicating a shift towards a more interconnected operational framework [8] - The competition is now centered around the adoption of innovative technologies and finding new balance points between supply and demand [8][9]
消费“国补”请继续 “外卖大战”别打了
Xin Lang Cai Jing· 2025-12-24 22:54
Group 1 - The central economic work conference has emphasized the optimization of the "Two New" policy, which includes large-scale equipment updates and a subsidy program for replacing old consumer goods [1] - The subsidy program, referred to as "national subsidy," will continue next year, encouraging consumer purchases of home appliances and digital products [1] - In 2025, the subsidy program will expand to include new categories such as smartphones, tablets, smartwatches, microwaves, water purifiers, dishwashers, and rice cookers, benefiting consumers and stimulating sales [1] Group 2 - The "takeout war" among delivery platforms has led to intense competition characterized by cash-burning strategies to gain market share, resulting in record-high order volumes [2] - However, this competition has created a vicious cycle of low-quality service, with issues such as declining food quality, consumer safety concerns, and inadequate protection for delivery personnel [2] - Recent regulatory measures aim to improve management practices within delivery platforms, focusing on merchant management and promotional activities to foster healthy competition and innovation in the industry [2]
美团拼好饭与汉堡王合作定制早餐 价格战之后加码改造供应链
Nan Fang Du Shi Bao· 2025-12-24 14:55
Core Insights - The competition in the food delivery industry is shifting towards supply chain optimization rather than price wars, as evidenced by Meituan's "Pin Hao Fan" initiative [2][8] - Meituan's CEO Wang Xing stated that price wars do not create value and are unsustainable, indicating a strategic pivot towards enhancing supply-side capabilities [2][4] Group 1: Supply Chain Development - The "Pin Hao Fan" team is currently developing new dishes and will create a selection list and process standards for various cuisines, indicating a focus on improving product quality [3] - As of July 2025, "Pin Hao Fan" is projected to reach a peak daily order volume of over 35 million, showcasing its rapid growth since its launch in 2020 [3] - The introduction of "Pin Hao Fan" has led to a 30% increase in merchant orders and a 20% reduction in operational costs, highlighting its positive impact on business efficiency [3][4] Group 2: Strategic Partnerships - Meituan has launched a "10,000 Brands" initiative to support 10,000 well-known restaurant brands with traffic allocation and joint custom services, aiming to enhance brand collaboration [4] - The collaboration with Burger King to offer customized meal packages at competitive prices reflects a strategy to attract price-sensitive consumers while ensuring quality [5][7] - Other brands, including KFC and Haidilao, have also partnered with "Pin Hao Fan" to develop customized meal options, indicating a trend towards collaborative product development in the industry [7] Group 3: Industry Trends - The shift from price wars to supply-side competition is becoming a key focus in the food delivery sector, as companies seek to establish sustainable business models that balance cost and quality [8] - The collaboration model between "Pin Hao Fan" and brands is seen as a test of the platform's ability to define products and enhance supply chain efficiency [8] - The evolving consumer preferences towards value and quality over mere low prices are driving this transformation in the food delivery landscape [7][8]
Hugo Boss获融资;爱马仕收购COLOMBO少数股权;A.P.C.任命CEO
Sou Hu Cai Jing· 2025-12-24 03:40
Group 1: Hugo Boss Financing - Hugo Boss has successfully signed a €600 million revolving credit agreement to support its upgraded growth strategy "Claim 5 Touchdown" [3] - The syndicated loan was significantly oversubscribed in the market, with interest rate terms linked to ESG sustainability indicators, and has a five-year term with an expansion option [3] - This move replaces Hugo Boss's existing debt, highlighting the capital market's confidence in its long-term development [3] Group 2: Deli Foods Share Transfer - Shandong Deli Foods Co., Ltd. plans to transfer 11% of its wholly-owned subsidiary, Shandong Binteli Foods Co., Ltd., to Feixiong Lingxian Construction Development Co., Ltd. for a total price of RMB 25.3 million [7] - After the transaction, Binteli will change from a wholly-owned subsidiary to a controlled subsidiary, with Deli holding 89% [7] - Binteli specializes in the refined processing and food development of imported beef and has established long-term partnerships with several high-quality clients [7] Group 3: Cuisine Solutions Sale Consideration - Cuisine Solutions, a food supplier for Starbucks, is reportedly considering a sale, having engaged Morgan Stanley and Rothschild & Co. to explore this option [10] - The potential sale could value the private family-owned company at over $2 billion (approximately RMB 14.08 billion) [10] - Bain Capital invested $250 million (approximately RMB 1.76 billion) in 2022 to accelerate the company's development and global expansion [10] Group 4: Burberry and EssilorLuxottica Partnership - EssilorLuxottica and Burberry have successfully renewed their eyewear product development, production, and global distribution licensing agreement for another ten years [13] - This renewal extends their partnership, which began in 2006, until December 31, 2035 [13] - The collaboration aims to continue exploring market opportunities based on shared visions of creativity, craftsmanship, and innovation [13] Group 5: Meituan's Expansion in Brazil - Meituan's international business brand Keeta has officially launched operations in Brazil, starting in São Paulo [16] - Prior to the launch, Keeta conducted a month-long trial operation in Santos and São Vicente to test its technology systems and delivery efficiency [16] - Keeta has registered 27,000 restaurants and 98,000 delivery personnel, forming a local team of approximately 1,200 to support the platform's launch [16] Group 6: Kering's Creative Residency Program - Kering Group has launched the "Kering CRAFT Creative Residency Program" to discover potential future "global-local" Chinese brands [18] - The program spans a year and includes an eight-week mandatory residency module in Europe, along with domestic training activities in collaboration with the Shanghai Fashion Design Association [19] - This initiative aims to foster dialogue on creativity, heritage, and future business models in the luxury industry, supporting the growth of a new generation of creative talent in China [19] Group 7: Levi Strauss Board Appointment - Levi Strauss & Co. has appointed Jeffrey J. Jones II to its board of directors, effective January 21, 2026 [22] - Jones has been the President and CEO of H&R Block since 2017 and will retire from that position by the end of 2025 [22] - The appointment is likely aimed at leveraging his experience in North American retail, digital direct sales, and membership systems [22] Group 8: Coty CEO Transition - Sue Nabi will step down as CEO of Coty, with Markus Strobel temporarily taking over the role and also being appointed as Executive Chairman of the Board [24] - Strobel has extensive experience in the beauty and personal care sectors, having worked at Procter & Gamble for 33 years [24] - Nabi's departure comes at a challenging time for Coty, particularly with the expiration of Gucci's fragrance and beauty licenses [24] Group 9: A.P.C. CEO Appointment - A.P.C. has appointed Stephanie Phair as the new CEO, approved by its major shareholder L Catterton [27] - Phair was previously a senior advisor at L Catterton and has held leadership roles in various fashion companies [27] - Her appointment is expected to drive A.P.C.'s rapid transformation [27]