证券代码：002780 证券简称：三夫户外 公告编号：2025-030 北京三夫户外用品股份有限公司 本公司及董事会全体成员保证公告内容真实、准确和完整，没有虚假记载、误导 性陈述或重大遗漏。 运动·快乐·梦想 一、独立董事离任情况 北京三夫户外用品股份有限公司（以下简称"公司"）董事会于近日收到独立董 事张博女士提交的辞职报告。张博女士因个人原因申请辞去公司第五届董事会独立 董事、审计委员会主任委员职务。张博女士原定任期届满日为 2027 年 1 月 31 日， 其离任将在公司股东大会选举产生新任独立董事之后生效，离任后不再担任公司任 何职务。 张博女士离任将导致公司第五届董事会独立董事人数低于董事会成员的三分 之一，为确保公司董事会各项工作的正常开展，根据《公司法》《深圳证券交易所上 市公司自律监管指引第 1 号——主板上市公司规范运作》《上市公司独立董事管理 办法》等相关法律、法规、规范性文件以及《公司章程》等有关规定，其离任将在 公司股东大会选举产生新任独立董事之后生效，在此之前张博女士仍将继续履行独 立董事及董事会审计委员会主任委员的职责。 截至本公告披露日，张博女士未直接或间接持有公司股份，不存在 ...

运动·快乐·梦想 证券代码：002780 证券简称：三夫户外 公告编号:2025-028 北京三夫户外用品股份有限公司 本公司及监事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 一、 监事会会议召开情况 北京三夫户外用品股份有限公司（以下简称"公司"）于 2025 年 5 月 6 日以电子邮件方 式向全体监事发出召开第五届监事会第十五次会议通知，会议于 2025 年 5 月 12 日以通讯方 式召开。会议由监事会主席李继娟主持，应出席监事 3 名，实际出席监事 3 名，全体监事均 以通讯方式参会。公司高级管理人员列席了会议。会议的召集和召开符合《中华人民共和国 公司法》和《北京三夫户外用品股份有限公司章程》的有关规定。 （二） 以 3 票同意，0 票反对，0 票弃权，一致通过《关于控股股东、实际控制人为公 司向银行申请授信额度提供担保暨关联交易的议案》 经审核，监事会认为：公司控股股东、实际控制人为公司向银行申请授信额度提供担保 暨关联交易事项的程序符合有关法律、法规的规定，不存在损害公司及股东特别是中小股东 利益的情形，符合公司全体股东的利益。因此，同意控股股东、实际 ...

Group 1: Financial Performance and Strategy - The company is addressing the ongoing losses of the Squirrel Tribe asset by implementing measures such as equity transfer and asset disposal for underperforming parks while maintaining normal operations for viable ones [2] - The company plans to enhance brand awareness and promote outdoor sports through effective organization of various IP events, contributing to the development of high-quality outdoor destinations [3] - The company will continue to invest in R&D, focusing on functional yarns, fabrics, and unique outdoor products to improve market competitiveness [3] Group 2: Brand and Product Development - X-BIONIC is the core brand with a focus on resource investment, product development, and marketing, while HOUDINI operates as an important exclusive agency brand with a dual-channel strategy [2] - The company aims to quickly enhance the market recognition of new brands by launching unique and functional products, as well as expanding sales channels [3] - Marmot is positioned as a mid-range outdoor professional brand, with efforts focused on stabilizing the supply chain [3] Group 3: Channel Strategy and Optimization - The company utilizes a multi-channel approach, with online sales through platforms like Tmall and JD, and offline through a combination of self-operated and dealer stores [2] - Future channel optimization will be based on sales performance and feedback, allowing for rapid expansion of effective channels and adjustments to underperforming ones [2] Group 4: Safety and Supply Chain Management - The company is optimizing the safety education sector while controlling resource allocation to other businesses [3] - A subsidiary is applying for bonded warehouse services to enhance supply chain capabilities, including overseas market support [3]

Group 1 - The event "2025 Su Xin Consumption · Summer Night Life" and the sixth Lianyungang Online Shopping Season will take place from May 15 to 18, focusing on the integration of domestic and foreign trade and online shopping [1] - The event will showcase foreign trade products from 13 cities in Jiangsu, including popular baked goods and quartz products, highlighting the quality of "Jiangsu manufacturing" [2] - The local government will provide support for foreign trade enterprises to transition to domestic sales through various activities and policy presentations [2] Group 2 - The shopping season will incorporate more Silk Road elements, establishing an online marketplace "Silk Road Cloud Business" to enhance online shopping experiences [3] - A total of 1 million yuan in government consumption vouchers will be distributed during the event, with various discount options to stimulate online consumption [3] - The event will adopt a dual-driven model of "industry empowerment and talent cultivation," facilitating connections between foreign trade enterprises and major e-commerce platforms [4]

Group 1 - The core viewpoint of the articles highlights the increasing focus of companies in Changzhou on both domestic and international markets, with a significant shift towards online sales channels and the integration of foreign trade with domestic consumption [1][2][3] - Changzhou Himalaya Outdoor Products Co., Ltd. has seen a surge in orders, with production lines fully operational and orders extending into the second half of the year, indicating strong demand in the outdoor equipment sector [1] - The company has developed products tailored to domestic consumer preferences, such as automatic tents and multifunctional carts, reflecting a strategic approach to meet local market needs [1] Group 2 - Many foreign trade companies in Changzhou are actively engaging in online sales, with some reporting monthly sales of approximately 500,000 yuan through e-commerce platforms [2] - A commercial alliance has been formed among major retailers and e-commerce platforms to support quality foreign trade enterprises, providing logistical and marketing assistance [2] - The Changzhou Business Bureau is promoting the integration of domestic and foreign trade, establishing dedicated areas for foreign trade products in popular consumer locations and planning numerous promotional events [3]

Core Viewpoint - The company, Toradex, has reported significant growth in both revenue and profit for 2024, driven by its dual business strategy focusing on outdoor products and chip technology, indicating a robust market position and operational efficiency [1][6]. Group 1: Financial Performance - In 2024, the company achieved an operating revenue of 1.592 billion yuan, a year-on-year increase of 14.44%, and a net profit attributable to shareholders of 107 million yuan, up 48.50% [1]. - The outdoor business segment generated 1.369 billion yuan in revenue, reflecting an 8.91% growth compared to the previous year [2]. - The chip business reported an operating revenue of 222 million yuan, marking a 66.56% increase, with a net profit of 32.03 million yuan, up 183.30% [6]. Group 2: Business Strategy and Operations - The company has implemented a dual strategy of "outdoor + chip" to enhance its market presence and operational efficiency [1][8]. - A high-efficiency BOM system has been established to optimize inventory management and ensure stable supply chain operations [3]. - The company has adopted a flexible ordering model with four rolling R&D sessions annually, allowing for small-batch production and rapid response to market demands [3]. Group 3: Product Development and Innovation - The outdoor apparel segment remains a key revenue driver, contributing 70.39% to total revenue, while outdoor footwear and equipment also saw growth rates of 14.72% and 4.37%, respectively [4]. - The company has launched innovative outdoor smart equipment, including lower limb exoskeletons and smart skiing helmets, enhancing the outdoor experience through advanced technology [4][5]. - Continuous investment in R&D has led to the establishment of a technology platform with 138 patents in the outdoor segment and 259 in the chip segment, showcasing the company's commitment to innovation [8]. Group 4: Market Trends and Future Outlook - The outdoor sports industry is projected to exceed 3 trillion yuan by 2035, driven by increasing participation and policy support [2]. - The company aims to leverage its technological advancements to establish a new benchmark in the global outdoor industry by 2025 [8][9]. - Collaborations with institutions like Tsinghua University are set to enhance the company's capabilities in smart wearable technology and high-performance materials [9].

Group 1 - The provincial government emphasizes the importance of high-quality development to address external uncertainties and stabilize employment, enterprises, and market expectations [1] - The Changtai Yangtze River Bridge construction is nearing completion, with a focus on quality, safety, and efficiency to create a long-lasting infrastructure that supports economic growth [1] - There is a call for increased project planning and implementation to support job creation and enhance development momentum [1] Group 2 - The Liyang High-tech Zone's Chuangzhi Park is the largest near-zero carbon park in the province, aiming to build a renewable energy ecosystem and improve green electricity consumption [2] - Companies are encouraged to invest in breakthrough technologies to enhance their market competitiveness and address operational concerns [2] - The government is implementing measures to boost consumer spending and optimize the consumption environment to strengthen domestic demand [2] Group 3 - The government stresses the need for high-quality housing development that meets market trends and public expectations, ensuring safety and environmental standards [3] - The tourism sector is encouraged to leverage local resources and innovate marketing strategies to enhance visitor experiences and support rural revitalization [3]

Group 1 - The outdoor consumption market is experiencing a new wave of growth driven by increased consumer enthusiasm for short trips, camping, and urban exploration during the late spring and early summer [1][2] - Sales of outdoor sports equipment are steadily increasing, with travel gear accounting for 18.2% of total sales in the outdoor category, making it the top-selling segment [1] - The core consumer group for outdoor gear is aged 26 to 35, contributing 35.7% of sales, with "post-80s" and "post-90s" consumers together accounting for over 60% of outdoor gear sales [1] Group 2 - Regions such as Guangdong, Zhejiang, Jiangsu, Shandong, and Beijing are leading in transaction volume, with Guangdong consumers favoring travel gear and outdoor lighting, while Zhejiang consumers prefer barbecue tools [2] - The trend of short-distance outdoor activities is becoming more mainstream and accessible, moving away from being limited to well-equipped, budget-conscious enthusiasts [2] - Continuous policy support is expected to enhance outdoor sports facilities and lead to the emergence of personalized outdoor products to meet diverse consumer needs [2]

2025年4月28日，三夫户外（维权）发布了2024年年报。报告显示，公司2024年实现营业总收入8.00亿 元，同比下降5.45%；归属净利润亏损2149.41万元，同比大幅下降158.83%；扣非净利润亏损2799.93万 元，同比下降186.11%。 尽管公司试图通过自有品牌培育和业务多元化扭转颓势，但核心代理品牌流失、现金流压力加剧以及战 略资源错配等问题，暴露出其在行业变革中的深层风险。曾经的"户外装备渠道之王"，正面临渠道价值 弱化与品牌转型不畅的双重考验。 代理权流失：核心业务根基动摇 三夫户外的经营危机首先源于核心代理品牌的持续流失。近年来，三夫户外的传统经销业务营收呈下降 趋势，合作品牌数量自2021年有所缩减后，稳定在300+，包括凯乐石、史丹利、哥伦比亚等。巅峰时 期，三夫户外代理过400多个品牌，其中便包括现在爆火的始祖鸟、北面以及亚玛芬旗下的多个品牌。 自2023年末北面（The North Face）终止合作后，2024年6月始祖鸟（Arc'teryx）长达20年的代理权也宣 告结束。这两大品牌曾是公司收入的"压舱石"，其退出直接导致高频消费会员销售额下降。 在转型过程中，三夫户外 ...

New Product Launches - Yanghe has launched a new green grape-flavored yogurt drink containing at least 10 billion live bacteria per bottle, enriched with calcium and vitamin D [2] - Suntory has introduced a non-alcoholic sparkling wine, expanding its non-alcoholic beverage line [3] - The baking brand Maijishi has released a carrot A2 high-calcium toast, incorporating at least 24% carrot puree and 5% egg [6] - Hongsong Group has launched a new probiotic product targeting weight management for individuals aged 50 and above [6] - Tianfu Cola has introduced a new version of its herbal cola in a 450ml bottle [7] Investments and Acquisitions - Chobani, a Greek yogurt producer, plans to invest $1.2 billion in a new dairy processing plant in New York, expected to create over 1,000 full-time jobs [9] - Jiuzhoutong intends to invest 673 million yuan in Aoyuan Meigu, acquiring 360 million shares post-restructuring [9] - Commercial Bakeries Corp. has acquired Hollandia Bakeries Ltd. and The Good Food Company Inc., although financial terms were not disclosed [11] - The American lingerie brand Huug has completed a $6 million Series A funding round to expand its business [11] - Betaini Group has become the second-largest shareholder of Changsha Yujian Future Technology Co., holding a 20% stake [11] Brand Developments - Columbia has launched a limited edition PFG fishing shirt series in collaboration with fishing experts and outdoor brands [12] - BegL restaurant has opened its first store in Shenzhen, offering bagels and brunch [12] - Amazon has launched a dedicated section for medical skincare and high-end beauty products in Europe and the UK [13] - LI-NING1990 has collaborated with the Korean golf brand cloveclub to release a new series inspired by golf [13] - Miu Miu has opened its first flagship store in Wuhan SKP, covering approximately 480 square meters [13]