Core Viewpoint - The article highlights the recognition of Liuyuan Yao Autonomous County as a "National Rural E-commerce Leading County," showcasing the significant progress and innovation in rural e-commerce development in Shaoguan City, Guangdong Province [1][3]. Group 1: Achievements and Recognition - Liuyuan Yao Autonomous County is the only county in Guangdong Province to be awarded the title of "National Rural E-commerce Leading County" in 2023 [1]. - The county's live e-commerce center was selected as a "2025 National County Live E-commerce Center Typical Case," with only two such cases in the entire province [1]. - Shaoguan City has been recognized for three consecutive years as having the highest number of honors in rural e-commerce within the province [1]. Group 2: Development Initiatives - Shaoguan City has implemented the rural e-commerce strategy as a key driver for increasing farmers' income and upgrading industries through policy support, resource integration, and demonstration [3]. - The city has established 7 county-level e-commerce public service centers and 650 town and village-level e-commerce service points, facilitating the flow of industrial products to rural areas and agricultural products to urban markets [3]. - Since 2021, over 606 e-commerce training sessions have been conducted, training more than 30,000 e-commerce talents [3]. Group 3: Economic Impact - In 2024, Shaoguan City's rural online retail sales reached 1.923 billion yuan, a year-on-year increase of 32.6%, ranking third in the province [5]. - The online retail sales of agricultural products amounted to 496 million yuan, with a year-on-year growth of 66.4%, the highest in the province, benefiting over 20,000 farmers [5]. - Local e-commerce leaders have successfully promoted intangible cultural heritage and facilitated the sale of specialty agricultural products through live streaming and e-commerce service stations [5]. Group 4: Future Plans - The city plans to establish a municipal-level task force to enhance the upward movement of agricultural products, leveraging the recent honors to promote successful experiences from Liuyuan and Renhua [5][6]. - There will be a focus on deepening cooperation with supply chain enterprises within the province to ensure precise matching of agricultural production and sales [5]. - Shaoguan aims to continue exploring new models of rural e-commerce, providing a replicable "Shaoguan experience" for rural revitalization [6].

Group 1 - The event, organized by the China International E-commerce Center, aims to discover and promote rural e-commerce leaders and exemplary cases, aligning with the national rural revitalization strategy [1][12] - Over 400 rural e-commerce practitioners participated in the competition, with 30 top finalists competing in the national finals held in Caoxian, Shandong [1][4] - The competition focused on brand building and innovative marketing models for agricultural products, showcasing the vitality and innovative application of new technologies and ideas in rural areas [4][12] Group 2 - The competition adopted an "incentive training" model to cultivate a new generation of rural e-commerce talents who are practical and capable of teaching others, addressing the talent shortage in rural e-commerce [12] - Caoxian is recognized as a leading county in rural e-commerce, with a focus on developing a comprehensive industrial chain including Hanfu, crafts, and pet products, boasting 21 Taobao towns and 181 Taobao villages [16] - The award ceremony will take place on August 21, during the "E-commerce Empowerment, Linking Rural Areas" event, where winners will serve as role models for rural industry upgrades [16]

Core Insights - The rural consumption market in China has shown continuous growth, with online retail sales in rural areas increasing by 6.4% year-on-year in the first seven months of the year [1][3] - The online retail sales of agricultural products have also seen a rise, with a year-on-year growth of 7.4% [3] - The per capita disposable income of rural residents increased by 6.2% in the first half of the year [3] E-commerce Development - As of the end of July, there are over 19.5 million rural e-commerce businesses in China, indicating a vibrant entrepreneurial environment [4] - The rural logistics system has been improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations established since 2022 [4] - The coverage rate of express delivery services in rural administrative villages has reached 95% [4] Training and Support Initiatives - The Ministry of Commerce has organized 14 sessions of a national rural e-commerce high-quality development seminar, providing e-commerce training to nearly 300,000 participants [7] - Future initiatives will focus on enhancing the application level of rural e-commerce and promoting the integration of e-commerce with primary, secondary, and tertiary industries to support farmers' income and rural consumption [10]

Core Insights - The "Empowering E-commerce, Connecting Villages" event for high-quality rural e-commerce development in 2025 was held in Caoxian, Heze on August 21 [1] - This event marks the first time the annual rural e-commerce industry conference is hosted in Shandong province [1] Group 1: Event Structure - The event included "1 main conference + 1 competition + N series of activities" [1] - The main conference featured the 2025 Rural E-commerce High-Quality Development Exchange Conference, where provinces like Shanxi, Gansu, and Heze shared practical experiences [1] - A total of 170 exemplary cases of high-quality rural e-commerce development were promoted during the conference [1] Group 2: Competitions and Training - The event hosted the 2025 Rural E-commerce Leaders Competition, where 30 participants emerged from a competitive field of rural e-commerce practitioners [1] - Additional activities included skills training for rural e-commerce leaders, industry matchmaking events, and on-site research and inspection [1]

Group 1 - The core viewpoint is that the development of rural e-commerce is crucial for building a modern rural circulation system and effectively driving farmers' income growth [2][3] - From January to July 2025, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of this year [1] - The rural consumption market is thriving, with rural online retail sales rising by 6.4% year-on-year during the same period [1] Group 2 - The rural logistics system is improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations built or renovated since 2022, achieving a 95% coverage rate of express services in administrative villages nationwide [1] - Rural e-commerce entrepreneurship remains active, with over 19.5 million rural online businesses as of the end of July, reflecting a 6.4% year-on-year increase [1] - The Ministry of Commerce plans to continue promoting high-quality rural e-commerce development, enhancing application levels, and integrating e-commerce with primary, secondary, and tertiary industries to support rural consumption and farmers' income [2]

Core Insights - The Ministry of Commerce reported significant progress in rural e-commerce and logistics systems, with over 19.5 million rural online businesses established by the end of July this year [1][2]. Group 1: Rural E-commerce Development - The development of rural e-commerce and innovative business models is crucial for building a modern rural circulation system and increasing farmers' income [1]. - From January to July 2025, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of this year [1]. - The rural consumption market is thriving, with online retail sales in rural areas rising by 6.4% year-on-year from January to July 2025 [1]. Group 2: Rural Logistics Improvement - Since 2022, the county-level commercial construction initiative has supported the establishment and renovation of 1,285 county-level logistics centers and 1,457 township express logistics stations [2]. - The coverage rate of express delivery services in administrative villages has reached 95%, indicating a well-established logistics network across rural areas [2]. Group 3: E-commerce Entrepreneurship - The Ministry of Commerce has organized 14 sessions of the National Rural E-commerce High-Quality Development Forum, providing e-commerce training to nearly 300,000 participants [2]. - The number of rural online businesses has increased by 6.4% year-on-year, exceeding 19.5 million by the end of July [2].

Group 1: Rural E-commerce Development - The Ministry of Commerce emphasizes that developing rural e-commerce and innovating business models are crucial for building a modern rural circulation system and increasing farmers' income [1][2] - The "Empowering E-commerce to Drive Rural Development" event highlighted exemplary cases of rural e-commerce, including "leading counties," county-level e-commerce live streaming centers, and digital circulation enterprises [1][2] - From January to July 2025, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of the year [2] Group 2: Logistics and Infrastructure - Since 2022, the county commercial construction initiative has supported the establishment and renovation of 1,285 county-level logistics centers and 1,457 township express logistics stations [2] - The express service coverage rate for administrative villages has reached 95%, indicating significant improvements in rural logistics networks [2] Group 3: E-commerce Training and Entrepreneurship - The Ministry of Commerce has conducted 14 sessions of the National Rural E-commerce High-Quality Development Lecture Hall, providing e-commerce training to nearly 300,000 participants [3] - As of July, the number of rural online businesses exceeded 19.5 million, reflecting a year-on-year growth of 6.4% [3] Group 4: Foreign Trade Performance - In the first seven months of the year, China's total goods trade import and export value reached 25.7 trillion yuan, a year-on-year increase of 3.5% [4][5] - The export of mechanical and electrical products grew by 9.3%, accounting for 60% of total exports, with high-tech and high-value-added products maintaining strong growth [5] Group 5: Future Outlook - The Ministry of Commerce plans to continue promoting rural e-commerce development, enhancing application levels, and integrating e-commerce with primary, secondary, and tertiary industries to support farmers' income and rural consumption [3] - The Ministry expresses confidence in maintaining stable and quality growth in foreign trade despite global uncertainties, emphasizing the importance of high-level opening-up and collaboration with trade partners [5]

Core Viewpoint - The development of rural e-commerce is a crucial measure for building a modern rural circulation system and effectively increasing farmers' income, with significant progress made in rural logistics and e-commerce activities this year [1][2]. Group 1: Rural E-commerce Development - As of July 2023, the number of rural online merchants has exceeded 19.5 million, reflecting a year-on-year growth of 6.4% [1][2]. - The online retail sales of agricultural products increased by 7.4% year-on-year from January to July 2023, while the per capita disposable income of rural residents grew by 6.2% in the first half of the year [1]. Group 2: Rural Logistics Improvement - Since 2022, 1,285 county-level logistics centers and 1,457 township express logistics stations have been built or renovated, enhancing the rural logistics network [2]. - The coverage rate of express delivery services in administrative villages has reached 95%, indicating a significant expansion of rural logistics capabilities [2]. Group 3: E-commerce Training and Support - The Ministry of Commerce has organized 14 sessions of a national rural e-commerce development seminar, providing training to nearly 300,000 participants [2]. - The government continues to implement policies to support the high-quality development of rural e-commerce, aiming to deepen the integration of e-commerce with primary, secondary, and tertiary industries in rural areas [2].

Core Insights - The rural industry in China is experiencing positive momentum in quality improvement and efficiency enhancement, contributing to rural revitalization [1] Industry Performance - From January to June, the revenue of large-scale agricultural product processing enterprises reached 8.8 trillion yuan, with a profit total growth of 1.7% year-on-year [1] - A total of 260 advantageous characteristic industrial clusters, 400 modern agricultural industrial parks, and 1,909 strong agricultural towns have been established [1] - The online retail sales in rural areas and agricultural products increased by 6.2% and 7% year-on-year, respectively [1] Resilience and Development - Over 94,000 leading enterprises at the county level and above have been cultivated nationwide, including 2,250 national key leading enterprises [1] - A four-level linkage system of leading enterprises has been established at the national, provincial, municipal, and county levels [1] - The number of returnees starting businesses in rural areas has exceeded 14.3 million [1]

Group 1 - The event "Empowering E-commerce, Linking Villages" focused on high-quality development of rural e-commerce by discussing the construction of a high-quality rural e-commerce ecosystem and the role of e-commerce leaders in rural revitalization [1][3] - A total of 338 e-commerce practitioners from 27 provinces participated in the event, highlighting the nationwide interest and involvement in rural e-commerce initiatives [1] - Typical representatives such as Shanxi Province, Gansu Province's Longnan City, and Shandong Province's Caoxian County shared innovative models and effective experiences in promoting rural revitalization through e-commerce [1] Group 2 - The event showcased three categories of typical cases: "Leading Counties" in rural e-commerce for 2025, leading enterprises in digital trade circulation, and county-level live e-commerce centers [3] - Case studies were presented by Feidong County in Anhui Province, Huaying City in Sichuan Province, and Xianyou County in Fujian Province, emphasizing successful practices in rural e-commerce [3] - A "Rural E-commerce High-Quality Development Navigation Plan" was officially released by e-commerce platforms and logistics companies, indicating a structured approach to enhance rural e-commerce [3] Group 3 - The event included a competition for rural e-commerce leaders and a ceremony for appointing lecturers, promoting the idea of "learning through competition" to explore new pathways for agricultural product sales [4] - Winning participants showcased their cases on-site, contributing to the exchange of innovative ideas and practices in rural e-commerce [4] - The initiative aims to inject new vitality into rural revitalization efforts through active engagement and training in e-commerce [4]