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网红奶茶茉莉奶白门店天花板突然掉落,店员身亡!正处于“开业有礼”活动期
凤凰网财经· 2025-08-17 12:44
Core Viewpoint - The incident involving the collapse of the decorative ceiling at the popular milk tea chain, Jasmine Milk White, resulted in the unfortunate death of an employee, raising concerns about safety and operational practices within the company [1][3]. Group 1: Incident Details - On August 15, a decorative ceiling collapsed at the Jasmine Milk White store located at 900 Heqing Road, resulting in one employee being injured and later succumbing to their injuries [3]. - The store was undergoing a promotional event called "Opening Gifts" at the time of the incident [4][7]. - The store has since been completely boarded up, preventing any visibility into the interior, and there were no notices posted at the site [6]. Group 2: Company Background - Jasmine Milk White, founded in 2021 in Shenzhen, specializes in milk tea with floral flavors and has over 1,591 stores nationwide as of August 15, 2023 [10][12]. - The company has undergone three rounds of financing, with the latest round in October 2024, securing nearly 100 million yuan in strategic financing from Ele.me [12]. - The brand has demonstrated significant growth potential, as evidenced by a nationwide opening event in May 2023, where 100 new stores launched simultaneously, achieving over 10 million yuan in sales within three days [12]. Group 3: Legal and Safety Implications - Legal experts suggest that the incident may be classified as a workplace injury, potentially qualifying for compensation under workers' compensation insurance, depending on the company's compliance with insurance regulations [9]. - There may be additional liability if the ceiling collapse is linked to construction quality issues from recent renovations [9].
消费者投诉在茶理宜世奶茶中喝出一串小票!门店称系操作失误
Nan Fang Du Shi Bao· 2025-08-16 05:04
Core Viewpoint - A customer found a receipt inside a milk tea purchased from the Cha Li Yi Shi store in Guangzhou, leading to significant online discussion and concern regarding operational standards [1] Group 1: Incident Details - The incident occurred at the Guangzhou Shi Qi Cultural Square store, where a customer reported finding a long receipt in their drink [1] - The store staff acknowledged the mistake, stating it was an accident caused by an employee's negligence during preparation [1] - The store has taken corrective action by penalizing the employee involved and has reached an agreement with the affected customer [1] Group 2: Customer Experience - The incident has raised questions about the quality control and operational practices at the store, highlighting a lapse in attention to detail [1] - The store expressed regret for the negative experience caused to the customer and emphasized that only one drink was affected, while others were prepared correctly [1]
从全网群嘲到舒淇代言,这奶茶靠“酒精奶茶”杀疯了?
Hu Xiu· 2025-08-15 02:45
Core Insights - The article discusses the rise of a beverage brand that transformed traditional rice wine into a popular milk tea, highlighting its rapid expansion from a small shop in Wuhan to over 2500 stores nationwide [1] Group 1: Business Model and Strategy - The brand leverages traditional cultural elements, specifically non-heritage rice brewing techniques, to create a unique product that appeals to modern consumers [1] - The company focuses on innovative marketing strategies and product differentiation to stand out in the competitive beverage market [1] Group 2: Market Expansion - The rapid growth of the brand is evidenced by its expansion to over 2500 locations across the country, indicating strong consumer demand and effective scaling strategies [1] - The brand's success reflects a broader trend in the new consumer goods sector, where traditional products are reimagined to fit contemporary tastes [1]
经济学家洪灏:这次面临的供给侧调整,比2016年更具挑战
Nan Fang Du Shi Bao· 2025-08-14 05:39
Group 1 - The current supply-side adjustment in China is more challenging than in 2016, with severe overcapacity resulting from production in recent years [1][3] - The rapid growth of the Chinese economy, even during global downturns, has led to significant overcapacity in sectors like electric vehicles, where profits are minimal [3][5] - The consumption issue in China is persistent, with a cultural tendency to save rather than spend, impacting the overall consumption-to-GDP ratio [5][6] Group 2 - To stimulate consumption, a shift from a planned economy mindset to a market-driven approach is necessary [5][6] - Despite perceived consumption weakness, certain consumer stocks in Hong Kong and A-shares are performing well, indicating underlying consumer activity [6][7] - The cyclical nature of consumption in China is closely tied to economic cycles, and new policies could alleviate downward pressure on consumption [6][7]
2025年第31周:跨境出海周度市场观察
艾瑞咨询· 2025-08-14 00:06
Group 1: Media Industry Analysis - The domestic short drama industry has matured, transitioning from chaotic growth to standardized development, with a shift in profit models from IAP to IAA, and a move from mini-programs to independent apps targeting overseas markets [3] - The market size for short dramas is projected to reach 50.4 billion yuan by 2024, surpassing box office revenues for the first time, with a user base of 666 million and an increasing share of the IAA model [3] - The short drama industry has a short payback period and encompasses content production, distribution, and consumption, with significant growth in anime short dramas primarily targeting Generation Z [3] Group 2: Emerging Markets for Chinese Enterprises - Chinese companies are accelerating their expansion into emerging markets such as Africa, Central Asia, the Middle East, and Latin America amid ongoing US-China tariff disputes [4] - Brand globalization is becoming a core focus, with trends indicating a shift towards younger global markets and a positive image of Chinese technology [4] - The characteristics of five major regional markets vary, with Africa emerging as a new blue ocean requiring localization strategies [4] Group 3: Gaming Industry Insights - The Chinese gaming industry is experiencing accelerated overseas expansion, supported by various local policies, with 25 evergreen games generating approximately 11.6 billion yuan in overseas revenue in the first half of 2025 [5] - Notable games like PUBG MOBILE and Genshin Impact have monthly revenues exceeding 100 million yuan, while potential games like Whiteout Survival are showing strong performance [5] - Future trends in gaming exports may include mixed casual games, female-oriented titles, and the integration of AI technology [5] Group 4: AI Industry and Brazil - The relationship between China and Brazil has deepened since 1974, with China being Brazil's largest trading partner, focusing on agricultural products, minerals, and machinery [6] - Chinese enterprises are actively investing in Brazil's infrastructure, agriculture, and energy sectors, with a report highlighting opportunities and challenges in the Brazilian market [6] - The 2025 BRICS summit will focus on AI governance, with Chinese AI companies like DeepSeek driving global collaboration [6] Group 5: Chinese Milk Tea Brands Going Global - Chinese milk tea brands are making significant inroads into overseas markets, becoming a cross-cultural "social currency" [7][8] - Brands like Tea Yan Yue Se are utilizing e-commerce to enter the North American market, avoiding traditional brick-and-mortar strategies [8] - The global ready-to-drink tea market holds substantial potential, with e-commerce providing a low-cost, rapid feedback mechanism for brands [8] Group 6: Automotive Industry Expansion - In the first half of the year, China exported 3.083 million vehicles, with 1.06 million being new energy vehicles, marking a 75.2% increase [9] - The China Association of Automobile Manufacturers predicts total exports could exceed 7 million vehicles for the year, with a shift towards technology output [9] - The industry is calling for "high-quality exports" to avoid chaotic competition, particularly in the European market [9] Group 7: Brand Expansion Strategies - Wangzai Milk has successfully expanded overseas, with a unique English name "HOT-KID," generating nearly 1.2 billion yuan in overseas revenue in the 2023 fiscal year [16] - The brand's strategy focuses on retaining unique characteristics while adapting to local markets, achieving significant brand recognition [16] - The recent popularity of "HOT-KID" has generated buzz in domestic marketing, showcasing the brand's innovative vitality [16] Group 8: E-commerce and Supply Chain Strategies - Dingdong Maicai is prioritizing overseas expansion, starting with Saudi Arabia and collaborating with local retailers to enhance supply chain capabilities [21] - The company aims to leverage China's rapid development in agriculture and supply chain to address market gaps in overseas regions [21] - Dingdong's approach emphasizes collaboration and technology support rather than direct consumer sales, differentiating its strategy from domestic operations [21]
“秋一杯”点燃消费热潮,“文化场景+创新表达”如何撬动白酒市场新增量?
Sou Hu Cai Jing· 2025-08-09 07:04
Group 1 - Meituan Waimai collaborates with the domestic animated film "Langlang Mountain Little Monster" to gift 100,000 cups of Luckin coffee, highlighting the emotional connection of tea culture in modern life [2] - The National Bureau of Statistics reports that cultural enterprises in China achieved operating income of 71,292 billion yuan in the first half of 2025, a year-on-year increase of 7.4%, with 16 sub-industries showing a 13.6% growth [2] - The retail sales of tobacco and alcohol reached 3,316 billion yuan in the first half of the year, with a 5.5% year-on-year growth, while June saw a slight decline of 0.7% [2] Group 2 - The sports and entertainment goods sector experienced a retail sales increase of 22.2% in the first half of the year, reaching 858 billion yuan, indicating a shift in consumer demand towards emotional and cultural values [3] - The white liquor industry is transitioning from "enterprise-led" to "consumer-defined value," focusing on emotional value and cultural empowerment to meet diverse consumer needs [5] - The report emphasizes the need for innovation in product offerings and commercial models within the white liquor industry, leveraging cultural elements and modern branding strategies [7]
当“能坐着”成为一种工作福利
3 6 Ke· 2025-08-08 07:16
"坐着会给顾客懒散的感觉,会让顾客不想进来消费。"一位经营者如此解释。 这是一种和真正的劳动不同的劳动。它的价值不在于完成工作本身,而在于营造出"在工作"的姿态。 "在工作"的劳动姿态,开始被单独抽离出来加以规范。站着、走动、微笑、口播,成为评价绩效的一部分——它们并不直接提升 服务效率,却不断被强化、被记录、被奖惩。 "可以坐着上班" 打开招聘软件,可以看到制造业与服务业不少招聘广告中,正在把"坐着"当做一项工作福利。仿佛"能坐着工作"本身就是一种特殊 待遇。 与之相对的,是基层服务行业中日益普遍的"全程站立":餐饮、零售、酒店等岗位的员工,许多都被要求在超长工时里全程站立 工作,不设椅子,没有休息,不能坐下。 这种要求并非出于效率或安全考虑,而是源于一种看不见的表演逻辑:站立的身体,被当作"积极""专业""热情"的象征,传递给顾 客、传递给管理者,也传递给摄像头背后的监控系统。 当劳动变成表演,劳动者也就成了道具。健康被消耗,情绪被压住,人与人之间的真诚被替换成标准化的笑容和话术。这不仅是 服务业的日常,也是当下许多岗位的现实:制度用可复制的动作定义"合格"。 01 口播 在许多门店,劳动的第一要求不是把 ...
茶百道立秋半日销量环比涨超340%,阳光青提冰奶单品售出超10万杯
Cai Jing Wang· 2025-08-07 12:14
Group 1 - The core trend in the milk tea industry is the surge in sales and popularity, particularly highlighted by the "first cup of milk tea in autumn" phenomenon [1] - Cha Bai Dao experienced a remarkable increase in product sales and revenue, with both metrics rising over 340% compared to the previous period, and nearly 2000 stores reported sales growth exceeding 500% [1] - Specific products such as the Sunshine Green Grape Ice Milk, Midsummer Melon Ice Milk, and Mint Ice Milk collectively sold nearly 200,000 cups by noon on the day of the autumn festival, with the Sunshine Green Grape Ice Milk alone selling over 100,000 cups [3]
茉莉奶白回应“过期奶茶”事件:系顾客弃置+外卖员错拿
Guan Cha Zhe Wang· 2025-07-22 12:09
7月22日,茶咖日报的主要内容有: 茉莉奶白回应"售出过期奶茶":涉事产品由顾客弃置,清理货架并非店员负责 北京商报7月22日报道,针对"茉莉奶白售出过期5天奶茶"一事,茉莉奶白方面回应称,经品牌自查及商场监控证实,涉事产品来源系顾客自行弃置于商场公 共自提区超96小时,非茉莉奶白管理区域,该区域管理权属上海绿地缤纷城商业管理有限公司。 该店坐落于北京核心商圈,是喜茶进入北京的首批门店之一,曾作为喜茶的全国销冠门店,是不少北京消费者认识喜茶的第一站。在步入门店九周年之际, 喜茶从品牌灵感出发,融合城市茶事人文,对该店的空间设计进行了重新演绎。 喜茶北京朝阳大悦城店 据悉,今年以来,喜茶持续回归灵感空间体验创造,已批量重装多城门店。截至目前,迄今开业的喜茶门店均已在"灵感茶禅"的空间设计实验探索下完成空 间升级,陆续带来成都春熙路DP店、昆明顺城购物中心店、海口友谊阳光城店、石家庄万象城店、深圳ONE AVENUE卓悦中心店、厦门SM城市广场店、 济南恒隆广场店等多个城市高势能商圈门店的空间焕新。 与此同时,喜茶也持续开出新店,带来上海环球港店、南京金陵中环店、武汉大学工学部店等。 此前相关报道视频中店员回复" ...
茉莉奶白回应“售出过期奶茶”:涉事产品由顾客弃置 清理货架并非店员负责
Bei Jing Shang Bao· 2025-07-22 03:31
Core Viewpoint - The company, 茉莉奶白, responded to allegations of selling expired milk tea, clarifying that the product in question was improperly managed in a public self-pickup area and was not under their control [1][2] Group 1: Incident Details - The incident involved a customer receiving milk tea that was claimed to be 5 days past its expiration date, with the product reportedly made on July 13 [2] - The company stated that the product was left in a public self-pickup area for over 96 hours, which is outside their management jurisdiction [1] - The store clarified that the public self-pickup area is managed by 上海绿地缤纷城商业管理有限公司, and they do not have the authority to manage this area [1] Group 2: Company Policies and Procedures - 茉莉奶白's operational guidelines specify that once an order leaves the store, its shelf life is limited to 4 hours, and expired products are prohibited from being sold [1] - The company emphasized that they have never stored products for sale in the public pickup area and have adhered to their internal regulations [1] - Following the incident, the delivery personnel acknowledged the mistake of taking the wrong order and expressed willingness to compensate the affected customer [2]