据@惠城公安 消息，广东惠州市公安局惠城分局发布警情通报： 据海报新闻消息， 8月19日晚，广东惠州一家麦当劳内，一女子与工作人员发生争执，还用脏话辱骂了 在场的工作人员和一名劝架的顾客。 据现场的男顾客反映，8月19日晚20时许，女子因不满麦当劳打扫卫生的阿姨未及时收拾男顾客留下的 食物，与麦当劳打扫阿姨发生争执，随后女子到前台投诉打扫阿姨，女子持续大声咆哮，影响了在场所 有就餐的顾客。 根据一段现场拍摄的视频，麦当劳工作人员对女子表示："收个盘子没必要那么凶。"女子不依不饶，疯 狂输出，还飙英文辱骂，期间有一名男顾客看不过眼，女子随即将矛头对着男顾客，并让男顾客道歉， 男顾客打电话报警，女子将男顾客的电话打落。由于害怕女子做出过激行为，该顾客在被女子打骂后离 开。 8月19日20时许，惠州110接群众报警称，在江北街道某餐厅内有一女子闹事。接报后，我局立即出警处 置，并依法开展调查工作。经调阅相关视频、询问相关人员，查明方某（女，41岁）在该餐厅就餐时与 餐厅员工和其他顾客发生纠纷，其间方某有辱骂、拍打他人等违法行为。目前，我局依法对方某处以行 政拘留5日。 在男顾客离开后，女子对麦当劳工作人员表示自己认 ...

Core Insights - McDonald's has launched a limited-time summer carnival called "McIsland" across over 7,100 stores in China, attracting many young customers [1] - The highlight of this event is the return of the McDonald's milkshake, which has been absent from the market for nearly a decade, leading to long queues at select flagship stores [3][4] - The milkshake's comeback has sparked a secondary market, with prices on resale platforms reaching up to 150 yuan for a product originally priced at 15 yuan, indicating high demand and scarcity [3][14] Group 1: Product History and Market Dynamics - The milkshake was integral to McDonald's early success, being a staple alongside burgers and fries, and its absence left a nostalgic void for many consumers [5][9] - The decision to remove the milkshake from the menu in 2014 was due to poor sales, high operational costs, and changing consumer preferences towards other beverages [9][12] - The return of the milkshake has been met with overwhelming demand, attributed to a shift in consumer sentiment and marketing strategies that emphasize scarcity [12][26] Group 2: Marketing Strategies and Consumer Behavior - The limited-time offer creates a sense of urgency, encouraging immediate consumer action due to the fear of missing out [13] - The milkshake's return taps into "emotional economy," where consumers are willing to pay a premium for nostalgic experiences tied to their childhood [23][25] - Social media plays a crucial role in amplifying the product's popularity, as consumers share their experiences and create buzz around the limited availability [24][27] Group 3: Brand Impact and Future Implications - McDonald's has successfully transformed a past failure into a cultural phenomenon, demonstrating the power of strategic marketing in reviving brand symbols [26][27] - The milkshake's popularity highlights the importance of creating social conversations around products in an era of attention scarcity [27] - This case serves as a reminder for brands to explore and activate dormant assets within their history to connect with consumers on a deeper emotional level [26][27]

这一新模式的推出，正是在Shake Shack扩张速度明显放缓的背景下。数据显示，其在2023年于中国内 地新开11家门店，而在今年则仅为3家，创下品牌进入内地市场以来的同期新低。 近日，Shake Shack在北京悄然开设了一家仅支持外卖与自提的"档口店"。这与其一贯以来定位高端、 注重空间体验的品牌形象，形成了较大反差。 当一个以高品质形象示人的品牌，开始试水这种极度简化、注重坪效的店型，其背后传递了何种信号？ 这究竟是一次主动拓宽市场的渠道尝试，还是其高成本模式遭遇增长瓶颈后的无奈之举？ 1 试水小型档口店 Shake Shack在中国的扩张策略似乎正在转向。 近日，在北京一家购物中心的地下一层，Shake Shack低调的开出了一家小型档口店，没有品牌标志性 的堂食空间以及门店设计，只有一个面向外界的取餐窗口。这家门店剥离了全部堂食功能，菜单也经过 精简，但核心产品售价与标准门店保持一致。 对于这一新店型，Shake Shack中国方面回复品牌数读时将其定义为"云厨房外卖专门店"，并解释其主 要目的有二：一是提升生产效率，在外卖场景下提供更有品质保障的产品；二是为了满足那些喜爱品 牌、但其地理位置又不 ...

覆盖夜宵时段 肯德基下场抢炸鸡生意 不过，目前中式与韩式炸鸡的赛道已聚集不少具备实力的竞争者，"炸鸡兄弟"能否凭品牌光环在细分市 场站稳脚跟，仍面临不确定性。以中式炸鸡细分赛道为例，红餐产业研究院发布的《中式炸鸡品类发展 报告2024》显示，截至去年9月，全国中式炸鸡门店数已超1.6万家，近半年新增近1000家。从规模来 看，例如临榆炸鸡腿、永顺炸鸡、延庆观炸鸡等品牌均已形成一定的规模效应。 从运营层面看，"炸鸡兄弟"若要实现规模化扩张，仍需解决两大挑战。一是如何在保持高性价比的同时 维持利润空间，二是如何与其他品牌形成差异化认知。詹军豪进一步表示，肯德基实行多品牌战略的可 行性较高，依托其成熟的供应链与成本优势，可快速复制单店模型，降低试错成本，但也需注意避免与 主品牌定位冲突，保持差异化。同时，中式炸鸡赛道竞争激烈，需持续优化产品风味与质价比，强化本 土化创新，以应对本土品牌的挑战。 来源：北京商报 肯德基悄悄做起炸鸡生意。肯德基近日在上海开出两家炸鸡门店，分别为"炸鸡兄弟"中式店与韩式店， 这也意味着肯德基正式入局中式、韩式炸鸡细分赛道。据了解，两家门店均选址上海浦东新区，单店面 积约20平方米，无堂食 ...

就连北京老字号紫光园，靠一杯奶皮子酸奶年销 3000 万杯，从大爷大妈的食堂变成年轻人 追着买的网红店…… 同样是做餐饮，为啥有的越混越惨，有的却能靠"不按常理出牌" 赚得盆满钵满？这三个品牌到底玩了 什么新花样，能在红海市场里硬生生撕开增长口子？今天就来扒一扒它们的 "破局狠招"！ 01 肯德基炸鸡兄弟： 品牌下沉不是降维打击，而是精准适配 近些年，中国炸鸡市场虽处于增长态势——2019 年到 2024 年，市场规模从 3000 亿元增长至 4796 亿 元，业内预估 2025 年到 2028 年将攀升至 9216 亿元。但细分来看，西式炸鸡市场的增量却在持续放 缓。 这年头，餐饮是真卷疯了！有人愁着门店客流下滑，有人却靠新思路杀疯了—— 你敢信？ 从陕西凉皮摊里蹦出来的魏斯理汉堡，居然成了 "国产汉堡天花板"，天津门店下午两点还 排着 72 号队； 肯德基不好好卖全家桶，偷偷开起 20 平米的炸鸡小店，人均 20 多块把中式辣卤玩出花； 经过数十年发展，西式炸鸡市场已从蓝海变成红海：一方面，肯德基、麦当劳等巨头持续激烈竞争；另 一方面，华莱士、正新鸡排等本土品牌崛起，不断分流市场。 更关键的是，西式炸鸡还 ...

Core Insights - KFC has entered the fried chicken market with the launch of two stores named "Fried Chicken Brothers" in Shanghai, focusing on Chinese and Korean fried chicken [1][3] - The stores are designed for takeout and delivery, with a small footprint of approximately 20 square meters and operating hours from 11 AM to 2 AM [1][3] - The Chinese store features traditional items like fried chicken legs and wings, while the Korean store offers unique sauces and dishes like spicy rice cakes, with average spending around 22 yuan and 28 yuan respectively [3][4] Company Strategy - KFC aims to leverage its brand recognition to support "Fried Chicken Brothers," emphasizing its connection to the KFC brand in marketing and store design [3][4] - The company has previously explored niche markets with brands like KPRO and KCOFFEE, indicating a strategy of diversifying its offerings to capture different consumer segments [4] - The introduction of "Fried Chicken Brothers" is seen as a strategic move to fill gaps in the market and attract younger consumers looking for value, especially during late-night hours [4][6] Market Competition - The fried chicken segment is competitive, with over 16,000 Chinese fried chicken outlets reported as of last September, and nearly 1,000 new stores opened in the last six months [5][6] - Established brands in the Chinese fried chicken market pose a challenge for "Fried Chicken Brothers," which must differentiate itself to gain market share [5][6] - The success of "Fried Chicken Brothers" will depend on maintaining cost-effectiveness while ensuring quality and flavor, as well as innovating to meet local tastes [6]

肯德基悄悄做起了炸鸡生意。近日，肯德基在上海悄然开出两家炸鸡专门店，分别为"炸鸡兄弟"中式店与韩式店，这也意味着肯德基正式入局中式、韩式炸 鸡细分赛道。据了解，这两家门店均选址上海，单店面积约20平方米，无堂食区域，聚焦外带与外卖业务，营业时间从上午11点至凌晨2点，覆盖了多个时 段消费场景。 在产品设计上，两家门店呈现显著差异。中式店以生炸大鸡腿、生炸大鸡架等经典中式炸鸡为核心卖点，并搭配鸡翅、叉骨、鸡里脊串、年糕串等小食，人 均约22元。韩式店则以8款特色酱粉为亮点，提供双拼、三拼无骨炸鸡及翅根，同时配有火鸡面、韩式辣年糕等主食，人均约28元。大众点评数据显示，两 家门店客单价整体保持在20元左右，显著低于肯德基常规门店的消费门槛。 值得注意的是，"炸鸡兄弟"并未与母品牌肯德基切割，反而将"肯德基基因"作为核心竞争力，从品牌视觉设计到宣传标语均突出"KFC"。在门店显著的区 域，可以看到"肯德基旗下炸鸡专门店"的字样。对此，北京商报记者也联系到相关品牌方，对方目前并未有过多内容透露。不过，一位接近于品牌的相关人 士称，"炸鸡兄弟"门店的确是肯德基在炸鸡赛道的一次试水。 然而，这并非肯德基首次在细分市场深耕 ...

Core Viewpoint - Subway's rapid expansion in China marks a significant turnaround for the brand, which previously struggled in the market. The company aims to open 4,000 new stores in the next 20 years, reflecting a strong commitment to local adaptation and growth strategies [6][10][12]. Group 1: Growth Milestones - Subway opened its 1,000th store in China on August 8, 2023, achieving a milestone that highlights its accelerated growth, with nearly 500 new stores added in just over two years [5][10]. - The brand's expansion strategy is supported by a new franchise agreement with Shanghai Fuyue Food Development Co., which allows for the management and development of all stores in mainland China [9][10]. Group 2: Market Challenges - Subway faced significant challenges in the Chinese market, including cultural mismatches with its cold sandwich offerings and high pricing compared to local competitors [8][10]. - The company previously struggled with brand recognition and a slow market response due to a cumbersome franchise management system [8][10]. Group 3: Strategic Changes - Subway is undergoing a comprehensive localization strategy, including redesigning stores with modern aesthetics and introducing locally developed menu items to better cater to Chinese consumers [10][11]. - The introduction of heated sandwiches and innovative meal options, such as energy bowls and family meals, aims to address local dining preferences [10][11]. Group 4: Future Outlook - The company anticipates a sales growth of over 30% year-on-year in China, with existing stores also showing significant sales increases [11][12]. - Subway plans to open over 300 new stores in China by 2025, with a long-term goal of reaching a total of 10,000 stores, reflecting an aggressive expansion strategy [14].

8月16日是抖音生活服务推出的吃喝玩乐日。当天，许君聪、朱孝天、辰亦儒、金龟子、丫蛋儿、@鑫淼 、@废柴下馆子 等明星、达人接力直播4.6万场，为网友带来优惠的餐饮团购券，助力堂食提振，提升线下到店消费。 当天，曾在电视剧《东北往事》中凭借表情包出圈的演员许君聪携手肯德基打造专场直播，持续14小时，支付订单量突 破19万单，累计销售额超过1016万元。其中58元的肯德基热销小龙虾三堡半价桶团购券卖出了超过3.8万单。 演员朱孝天则从上午9点开始就和第六季自助餐厅推出了双屏直播。网友可以一边跟随朱孝天的镜头在餐厅近距离了解餐 品和实地感受就餐环境，一边听主播介绍抖音团购优惠。当天的专场直播曝光量超过500万人次，也把北京本地知名的自 助餐厅种草给了上海、天津等地的网友。 在抖音有超过1700万粉丝的舞蹈达人@小霸王 在推荐塔斯汀中国汉堡的直播间大秀舞技，吸引大量网友围观，直播间曝 光人次超过5000万，单分钟交易峰值超过4.7万元；抖音音乐人@鑫淼 则身着民族服饰和其他主播团播跳舞，内容流量快 速转化为交易数据，为湘菜连锁品牌兰湘子带去超过27万张团购订单。 因废柴责任有限公司系列内容走红的@废柴下馆子 与肉问 ...

出品｜虎嗅商业消费组 作者｜李佳琪 编辑｜苗正卿 题图｜赛百味官方微博 上海淮海中路巴黎春天商场门口，2.5米高的悬空三明治装置在阳光下格外醒目。牛油果绿碰撞金属材 质的设计引得年轻人纷纷驻足拍照。 这里是赛百味中国第1000家门店。8月8日，赛百味超级潜水艇旗舰店在上海最繁华的商圈揭幕。店内， 十余艘迷你潜水艇装置悬浮空中，与太空银金属饰面交相辉映。店外，抽象化的翠绿灯柱沿街而立，等 待夜幕降临时逐段亮起。 "1000家意味着我们跨过了一个里程碑。"赛百味中国CEO朱富强在开业现场坦言中国人对整数的"执 念"。数字背后的增长更令人惊讶：从1995年进入中国到2023年上半年，这家全球三明治巨头用了28年 仅开出500家门店。而此后短短两年多时间，竟火速新增近500家，几乎追平过去28年的总和。 其次是产品结构和营销的深度再造。赛百味中国保留4-5款全球经典产品，其余全部本土化研发。推出 可加热三明治解决冷食痛点，创新237能量碗适应中式餐饮习惯。2025年7月，吴磊成为其品牌代言人。 加上旗舰店开业时社交平台打卡机制等创新营销，成功"收割"了一波粉丝经济。 这个曾被市场认为"水土不服"的品牌正在给出自己的" ...