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直连1.4亿用户 汽车后市场第一的途虎养车成厂商抢占的高地
Zhong Guo Jing Ji Wang· 2025-06-26 09:53
Core Insights - Tuhu Car Maintenance has become a key platform for brand manufacturers to launch new products in the automotive aftermarket, leveraging its extensive offline network and large user base [1][4] Group 1: Market Position and Growth - Tuhu Car Maintenance has maintained its position as the leading independent automotive service platform in China for five consecutive years, with over 7,000 service centers nationwide, covering all provinces and numerous administrative regions [1][4] - The platform's user base has reached 140 million, providing a significant channel for brands to access potential customers [3][4] Group 2: Operational Efficiency - Tuhu's logistics and distribution system allows brands to deliver products nationwide within 72 hours, significantly reducing channel costs by over 30% compared to traditional distribution methods [2] - The platform's combination of online and offline operations breaks geographical limitations, enabling rapid market penetration for new products [2] Group 3: Consumer Trust and Brand Collaboration - Consumers increasingly prefer Tuhu for automotive maintenance and parts replacement due to its low prices and convenient access, enhancing brand visibility and sales for partnered manufacturers [2][3] - Tuhu provides valuable market insights to brands, helping them understand consumer needs and adjust their product strategies accordingly, exemplified by collaborations with major brands like Shell [3][5] Group 4: Industry Impact - The head effect in the automotive aftermarket is becoming more pronounced, with Tuhu attracting more high-profile product launches, which in turn draws more users to the platform [4] - The "Tuhu Era" is characterized by a three-dimensional engine model of "channel network × data intelligence × supply chain," driving efficiency and innovation in the automotive aftermarket [5]
途虎养车获得2025汽车后市场专项政府补贴 加码“以旧换新”活动
Zhi Tong Cai Jing· 2025-06-25 13:00
Core Viewpoint - The government is intensifying subsidies for the automotive aftermarket, with Tuhu Car Service becoming the sole partner for the 2025 vehicle trade-in program in Zaoyang Economic Development Zone, Hubei [1] Group 1: Government Subsidies and Market Impact - Tuhu Car Service has engaged in a government subsidy project aimed at upgrading consumer spending in the automotive aftermarket, allowing users to enjoy dual benefits of "government subsidies + platform discounts" when purchasing products through the Tuhu app [1] - The automotive aftermarket is experiencing a surge in trade-in activities, with government subsidies driving record-high performance metrics on the Tuhu platform [1] - On June 18, Tuhu Car Service achieved sales exceeding 150 million, with international tire brand sales increasing by over 82% year-on-year, and engine oil sales ranking first nationally [1] Group 2: Service Network and Standardization - Tuhu Car Service operates over 7,000 service centers across more than 300 cities and 1,700 counties in mainland China, providing a robust network for the effective implementation of subsidies [3] - The company has established a standardized service system to ensure consistent quality and efficiency across all service centers, enhancing user experience regardless of location [3] - Tuhu's after-sales service, including lifetime warranties on tires, aims to safeguard the entire consumer experience throughout the service process [3] Group 3: Future Development - The government subsidy project is expected to further reduce vehicle maintenance costs, allowing more users to benefit from integrated online and offline automotive services, while promoting digitalization, transparency, and standardization in the automotive aftermarket [3]
高管互相“开除”,天猫养车陷入公章风波
Guan Cha Zhe Wang· 2025-05-26 10:50
Core Viewpoint - The internal conflict at Tmall Auto Care has escalated into a public dispute involving contradictory official statements from management, highlighting potential governance issues and operational challenges within the company [1][4][10]. Management Conflict - On May 19, a statement was released announcing the dismissal of three executives, citing unauthorized management actions, and demanding compliance with the legal representative's authority [1]. - The following day, another statement emerged, declaring the first announcement invalid and accusing the signatories of fraudulent use of company seals, leading to a suspension of the legal representative's position [4]. Legal Implications - Legal experts suggest that the validity of the conflicting statements depends on the legitimacy of the seals used, which should follow proper internal and external procedures [7][8]. - The situation reflects a chaotic governance structure within Tmall Auto Care, indicating potential misuse of company seals and lack of proper management protocols [11]. Operational Challenges - Tmall Auto Care is facing significant operational difficulties, with the automotive aftermarket industry experiencing a downturn, leading to the closure of over 12,000 stores in 2024 [11]. - The company has been pushing aggressive expansion plans, which have resulted in declining service quality and customer satisfaction due to unrealistic growth targets [12]. Market Dynamics - The rise of electric vehicles is impacting the automotive service market, with a reported 51.49% increase in new registrations of electric vehicles in 2024, which require less maintenance compared to traditional fuel vehicles [12]. - Tmall Auto Care's expansion has slowed, with store numbers remaining stagnant around 2,000, and a high closure rate of 43% for franchise stores in lower-tier cities [12].
天猫养车陷入“公章内斗”风波?高层管理矛盾激化
Xi Niu Cai Jing· 2025-05-23 11:36
Group 1 - Tmall Auto Care is currently facing an internal management crisis triggered by a dispute over company seals, leading to public conflicts among executives [2][5] - A statement was circulated on May 19, announcing the termination of three individuals for exceeding their authority in managing company affairs without a labor relationship [2][5] - The next day, a counter-statement was released, claiming the previous termination notice was unauthorized and alleging personal interest disputes involving the legal representative [5][8] Group 2 - The counter-statement accused the legal representative of illegally issuing a termination notice and potentially committing fraud by misusing company seals and business licenses [8] - Tmall Auto Care has not responded to media inquiries regarding the situation as of May 21 [9] - The internal conflict highlights a significant escalation in management issues within Tmall Auto Care, raising concerns about the company's future direction and stability [10]
全链条拉动汽车消费“加速跑”
Liao Ning Ri Bao· 2025-05-01 00:53
提振消费是当前经济工作的重中之重。作为国民经济支柱产业,汽车消费成为提振消费的核心领域 之一。近日,省商务厅决定在全省范围内开展"焕新出发智享未来"辽宁省2025年提振汽车消费暨千县万 镇新能源汽车下乡活动,全链条全过程促进汽车消费,更好满足消费者多样化汽车消费需求。 据介绍,5月至12月,辽宁省、市、县(区)三级联动,将在落实各项政府类补贴政策、市场惠民 政策的基础上,开展100场以上各类汽车促消费活动。沈阳、大连、鞍山、锦州、盘锦等市重点开展 2025中国(沈阳)国际汽车展览会、2025第十一届大连冬季汽车交易博览会、第四届鞍山汽车嘉年华等 14场较大规模的汽车专项促消费活动。各地将从商业车展、小型车展、汽车消费节、新能源汽车下乡品 牌联展活动等项目着手,组织一系列可提升汽车行业消费水平的配套活动。 在政府搭台下,企业也在优化供给方向上发力。省商务厅相关负责人表示,本次活动,省内新车销 售、二手车经销、报废车拆解、汽车后市场服务等领域的企业以及汽车金融机构将推出大量惠民政策, 包括:新车销售五折特价和10万元现金直补,二手车"十城十店"联动单车补贴2000元,报废拆解企业免 费拖车、手续代办等增值服务和现 ...
“破局而生 星辰大海”,中国汽车后市场品牌出海迎新窗口
Zhong Guo Jing Ji Wang· 2025-04-29 11:04
发布会上,金砖国家多边贸易国际合作服务中心顾问祁玉林表示,中国汽车行业不仅是金砖国家市 场的重要参与者,更是技术赋能者和产业升级的推动者。金砖国家多边贸易国际合作服务中心也将助力 6.26郑州展会品牌出海项目的推动,通过深化本地化合作、共享绿色创新成果,促进汽车后市场的国外 发展。 车天下传媒董事长李学武表示,励志为中国汽车后市场品牌做出自己的贡献。主办方郑州国际汽车 后市场博览会执行董事甘赵峰也表示,对于6月26日参加品牌出海与参加展会的企业给予大力支持,实 现多边共赢。 发布会上,新闻发布会执行负责人、车界春晚总导演王鹏宣布了"2025中国汽车后市场'品牌出 海'新闻发布会暨车界春晚启动大会及高峰论坛发布会"的相关计划。据悉,郑州6.26车界春晚启动大会 将以1个主论坛+3个分论坛的形式,呈现出1500多参会嘉宾、数十位专家分享的高规格、大规模的高品 质论坛。 另据了解,2025中国汽车后市场品牌出海新闻发布会,旨在推动中国汽车后市场企业依托跨境数字 贸易技术及全球化资源网络,系统布局海外新兴市场,发布全球35国采购资源白名单及四位一体解决方 案,搭建品牌国际化推广矩阵,助力企业拓展东盟、中东、欧洲等区域 ...
美孚1号™曜石黑金系列新品京东独家首发!京东汽车与美孚战略合作再升级
4月28日,京东汽车与埃克森美孚(中国)投资有限公司(以下称"美孚")战略升级仪式暨新品发布会在北京举行。会上,双方宣布将在原有基 础上全面深化战略合作,美孚全新升级的美孚1号™曜石黑金系列产品在京东独家首发,同时包括美孚1号极光银在内的多款新品也可在京东线上线 下全渠道专享。活动现场,双方还签署了产品直供协议,通过精简仓储环节实现品牌产品仓库直发,让消费者养车服务效率快人一步。 除平台专供产品升级外,京东汽车与美孚以提升供应链效率和强化正品保障为核心,持续推动养车服务升级。双方签署直供合作协议,由美孚品牌大仓 直接向消费者发货,省去传统分销链路中的多级仓储与转运环节。这一模式通过京东汽车数字化供应链能力实现高效配送的同时,还深度融合"京东养车机 全链路服务再升级,产品直供实现养车服务"即买即装" 推新即爆,京东再次独家首发美孚旗下新品 自2020年达成战略合作以来,京东汽车与美孚的战略合作持续深化,基于京东汽车精准用户洞察与平台资源整合优势,双方成功打造出美孚1号、速霸 等多款平台专供爆品,实现新品上市即爆,斩获销量与口碑双丰收。2024年全新推出的京东线上专享美孚1号™曜石黑金系列表现尤为亮眼,不仅成为京 ...
正品价格打穿山寨底线!看途虎如何重构汽车后市场供应链
Zheng Quan Zhi Xing· 2025-04-27 03:20
Core Viewpoint - The automotive aftermarket in China is rapidly expanding, with the market expected to reach 7.5 trillion yuan by the end of 2024, reflecting a compound annual growth rate of 10.79% over the past five years [1] Industry Overview - The total number of motor vehicles in China is projected to exceed 353 million by the end of 2024, creating a vast aftermarket opportunity [1] - Despite significant market growth, traditional aftermarket sectors face challenges such as excessive diagnostics and redundant maintenance projects, indicating a need for improved service standards and quality [1] Company Insights - Tuhu Car, a representative of vertical platforms, is leveraging technology and supply chain integration to reshape the automotive service ecosystem [1] - Tuhu's founder, Chen Min, introduced transparency in pricing and service quality, revolutionizing the way automotive parts are sold online [2][3] - Tuhu has established a comprehensive logistics network with 39 regional warehouses and 267 front-end warehouses, ensuring timely delivery of genuine parts [3][6] Supply Chain Innovation - Tuhu has adopted a direct procurement model with major tire manufacturers, eliminating middlemen and allowing for competitive pricing of genuine products [6][7] - The company reported a 10.4% growth in tire and chassis components, with sales of Michelin and Bridgestone tires increasing by 60% and 50% respectively [6] - Tuhu's commitment to sourcing directly from manufacturers has transformed consumer perceptions of genuine products, making them more accessible and affordable [7][8] Market Transformation - Tuhu's approach has shifted the automotive aftermarket from a "passive repair" model to a "proactive care" service, enhancing customer experience through data-driven solutions [8][9] - The rise of Tuhu's private label products signifies a move towards consumer equality, challenging foreign brands with competitive pricing without compromising quality [9]
【电子】机器人群控系统成长空间广阔——机器人行业跟踪报告之三(刘凯/林仕霄)
光大证券研究· 2025-03-17 09:06
Group 1 - The robot industry is rapidly developing, leading to an increased demand for group control systems, with companies like Yushu Technology, UBTECH, and Zhongqing Robotics gradually launching related products, indicating significant growth potential [3] - The robot group control system utilizes advanced technologies such as IoT, big data, AI, and cloud computing to create a "smart brain" that integrates real-time monitoring, intelligent decision-making, automatic scheduling, and remote control [3] - The application of robot inspection systems, as a specific scenario of group control, shows significant advantages over traditional manual inspections or fixed monitoring methods, suggesting a broad market space for future growth in the robot industry [3] Group 2 - Datong Technology is leveraging two business curves for development: the first curve focuses on digital maintenance, where the company has established itself as a leader in the global automotive aftermarket intelligent diagnostic testing field through continuous R&D and global operations [4] - The second curve involves digital energy, where the company strategically entered the overseas new energy charging business in 2021, aiming to become a benchmark enterprise for providing one-stop digital and intelligent energy management solutions for electric vehicles [4]