Core Viewpoint - The "I Love You May" series of events, particularly the "Wuyue Love Health" Guinness World Record challenge, marks a significant milestone for New城控股, showcasing its commitment to health and community engagement while enhancing its commercial operations [1][2]. Group 1: Event Overview - The "Wuyue Love Health" Guinness World Record challenge took place in Shanghai, with over a thousand participants successfully breaking the record for the most people simultaneously participating in an online and offline exercise session [1][2]. - The event is part of the broader "I Love You May" campaign, which aims to promote health and positive social energy, coinciding with the "55 Shopping Festival - Health Consumption Week" [2]. Group 2: Commercial Strategy - New城控股 integrates its extensive brand partnerships and diverse business advantages to create immersive health consumption experiences, enhancing commercial value and operational efficiency [1][4]. - The company collaborates with brands like OPPO, Li Ning, and Miniso to provide unique consumer experiences during the event, demonstrating a shift from traditional marketing to deeper operational integration [4][5]. Group 3: Business Performance - As of the end of 2024, New城控股 operates over 170 Wuyue plazas across 136 cities, serving more than 30 million members, with annual sales exceeding 100 billion [6]. - The commercial operation revenue for 2024 surpassed 12 billion, accounting for nearly half of the company's overall gross profit [6]. Group 4: Brand Image and Community Engagement - The "Wuyue Love Health" initiative positions New城控股 as a "national trend ambassador" and a "social activity volunteer enterprise," enhancing its brand image and community involvement [7][8]. - The campaign includes various health-related activities, such as health runs and wellness markets, aimed at promoting a healthy lifestyle and supporting the "Healthy China" initiative [8].

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