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苏州吴江区永辉超市“胖东来模式”调改进程加速
Sou Hu Cai Jing· 2025-07-04 13:17
Core Insights - The article highlights the rapid development of the Wujiang District's Taihu New City as a modern service industry hub and a demonstration area for urban integration, under the strategic framework of Suzhou's "One Core and Four Cities" initiative [1] - The successful opening of the first store in Suzhou, the Taicang Wanda store, which achieved a 334% year-on-year increase in sales and a 189% rise in foot traffic, sets a strong precedent for the new Wujiang store [1][2] Company Developments - The Wujiang Wuyue Plaza store, which is the first "Fat Donglai" model store in the Wujiang District, opened on July 3, featuring significant upgrades in product offerings, store environment, and service quality [1][2] - The product assortment was dramatically revamped, with 7,440 items removed (a 79.6% elimination rate) and 5,093 new selected items added, achieving a 54.5% introduction rate of new products [2] - The overall product structure now meets over 80% of the "Fat Donglai" standards, creating a three-dimensional matrix of "people's livelihood quality products + Jiangnan characteristics + quality selection" to cater to local consumer demands [2] Marketing and Consumer Engagement - The launch of the "717 Good Eating Festival" on July 1 is a key initiative aimed at enhancing the shopping experience, focusing on "good shopping, good brands, good quality, and good food" [2][3] - Over 100 potential new products were selected for the festival, emphasizing health and unique experiences, alongside more than 100 core high-repurchase items to meet essential consumer needs [3] Employee Welfare and Development - The store's employee base has significantly expanded, with frontline employee salaries increasing from 4,000 yuan to 4,900 yuan, marking a 22.5% rise [7] - Employee benefits have been enhanced, including 10 days of paid annual leave for employees with over one year of service, free meals, and improved working conditions [7] - The company is implementing a "Craftsman Plan" to cultivate skilled workers, aiming to elevate their roles from "service providers" to "retail craftsmen" with potential salaries reaching 10,000 yuan [7] Future Plans - The company plans to continue learning from the successful experiences of the "Fat Donglai" model and accelerate the renovation of stores nationwide [8] - With the addition of the Wujiang Wuyue store, the total number of renovated stores has reached 125, with a goal of completing renovations for 200 stores by September 30 of this year [8]
网传美团秘密筹备“快乐猴”硬折扣超市,对标盒马NB
Guan Cha Zhe Wang· 2025-07-04 08:58
Core Insights - Meituan's discount supermarket project, named "Happy Monkey," is set to open in August 2023, with initial stores planned in Beijing and Hangzhou, each covering an area of approximately 800-1000 square meters [1] - The "Happy Monkey" trademark was registered by Meituan's subsidiary, Beijing Xiangxian Technology Co., Ltd., along with several other trademarks, indicating a strategic move into the discount retail sector [1] - The "Happy Monkey" WeChat mini-program has been launched, although it currently only displays a basic membership code and is not yet fully operational [2] Company Developments - The "Happy Monkey" project is positioned to compete with Alibaba's Hema NB discount stores, suggesting a direct rivalry in the discount supermarket segment [1] - The trademarks registered by Meituan cover a wide range of categories, including food, beverages, and household goods, indicating a comprehensive approach to market entry [1] - The WeChat mini-program for "Happy Monkey" is categorized under "Department Store/Supermarket/Convenience Store, Food and Beverage," and is associated with Hangzhou Xiangxian Technology Co., Ltd. [2] Market Positioning - The branding of "Happy Monkey" emphasizes affordability and value, as indicated by the mini-program's tagline "Good goods are not expensive, saving money is not tiring" [1] - The project reflects Meituan's ongoing exploration of large store formats, aiming to establish a competitive presence in the grocery retail market [1]
小米新车配套纸巾盒卖169元雷军解释成本巨高,”被骂上热搜但已经售罄”
Sou Hu Cai Jing· 2025-07-04 06:39
01.罗马仕平台保证金不足充电宝无法退款 罗马仕平台保证金不足充电宝无法退款 7月3日,多位消费者反映罗马仕充电宝召回流程受阻,退款久拖未决。罗马仕充电宝引发的风波持续发酵。 7月2日天眼查信息显示,罗马仕母公司近期更换法定代表人,是三个月内第二次变更。公司回应称,正在内部整改、产业链自检,为后续新品做准备。 氢商业辣评:像点燃一根导火索,炸得真是焦头烂额啊。 (消息来源:智通财经) 小米YU7磁吸纸巾盒卖169元被骂上热搜 小米汽车配套的「Xiaomi Life磁吸纸巾盒」在App商城上架,定价169元,引发网友热议。不少网友吐槽"这不就是个纸巾盒吗?" 在直播中, 雷军解释称:这个纸巾盒并非普通塑料制品,其材料和工艺需要满足车规测试,能耐90℃高温、-30℃低温,磁铁不外露、还防晒不变形,制 作工艺复杂。他承认价格偏高,表示会督促团队再降成本。 评论区热闹非凡,有网友打趣"有钱任性,主打一乐呵",调侃"雷军重新定义纸巾盒"。有米粉回击:"贵你不买不就完了?"吐槽归吐槽,实际上,小米商 城早已悄然卖断货了。 氢商业辣评:该吐槽吐槽,该断货断货。 (消息来源:微博热搜) 02.小米YU7磁吸纸巾盒卖169元被 ...
扬州创新融资机制畅通资金链循环金融活水助力小店“闷声干大事”
Xin Hua Ri Bao· 2025-07-03 23:34
Group 1 - Jiangsu Qiwushui Aquaculture Development Co., Ltd. has transformed from a single shrimp farming business to a comprehensive cold chain logistics entity for special aquatic products, with a total industry chain output value exceeding 100 million yuan [1] - The local financial institution, Gaoyou Rural Commercial Bank, has introduced innovative loan products such as "breeding loans" and "industry loans," providing 79.5 million yuan in loans to 740 shrimp farmers, enabling nearly zero-capital entrepreneurship [1] - Yangzhou has a significant number of small and micro enterprises, totaling 526,800, which account for over 90% of private enterprises in the region [1] Group 2 - Baoying County, known as the "hometown of lotus root," has launched innovative products like salted egg yolk cheese lotus root and lotus root chips, gaining popularity among young consumers [2] - The establishment of lotus root cooperatives and a trading market has created an industrial operation model that connects small farmers with large markets, supported by Baoying Rural Commercial Bank [2] - Jiangsu Hongxin Supermarket Chain Co., Ltd. successfully listed on the Hong Kong Stock Exchange, with financial support playing a crucial role in its development, including various inclusive financial policies [2] Group 3 - Yangzhou is focusing on developing six major industrial clusters and thirteen emerging industrial chains, having provided credit services to over 980 technology enterprises [3] - The city plans to expand its financing coordination mechanism to all private and foreign trade enterprises, aiming to enhance satisfaction and accessibility of financial policies [3] - Yangzhou aims to create a business-friendly environment that supports investment, operations, and development for enterprises [3]
谢谢盒马把我演了
半佛仙人· 2025-07-03 09:15
Core Viewpoint - The article discusses the prevalence of pre-packaged food and beverages in modern life, highlighting the emotional and psychological aspects of consumerism, particularly through the lens of Hema's cold brew tea, which attempts to provide a semblance of authenticity in a world dominated by convenience and pre-prepared products [2][4][21]. Group 1: Pre-packaged Food and Consumer Behavior - The author reflects on living in a world filled with pre-packaged items, from ready-to-eat meals to bottled beverages, and critiques the lack of authenticity in these products [7][9]. - There is a growing acceptance of pre-packaged food, but the author emphasizes the importance of perceived quality and the emotional connection consumers have with their food [9][15]. - The article suggests that while pre-packaged products are convenient, they often lack the personal touch and authenticity that consumers desire [10][18]. Group 2: Hema's Cold Brew Tea - Hema's cold brew tea is presented as a unique product that includes actual tea leaves, differentiating it from other pre-packaged beverages that do not offer the same level of authenticity [13][21]. - The presence of tea leaves in Hema's product is seen as a marketing strategy to create an illusion of freshness and quality, despite the product being pre-packaged [22][30]. - The author appreciates Hema's effort to "perform" for consumers, suggesting that even a small gesture of authenticity can enhance the consumer experience [31][45]. Group 3: Emotional Connection and Consumer Expectations - The article discusses the desire for brands to acknowledge consumer feelings and provide a sense of care, even if it is through a facade [36][40]. - The author argues that the willingness of a brand to "pretend" to care about the consumer experience is a form of compassion in a world where authenticity is often lacking [45][46]. - The conclusion emphasizes that the act of pretending to provide quality and care can be more comforting than outright neglect from brands [46].
★对接渠道与商业模式转型两手抓 外贸企业出口转内销破局
Zhong Guo Zheng Quan Bao· 2025-07-03 01:56
●本报记者任明杰董添 "自4月7日开通绿色通道以来,我们已收到500多封合作邮件,与300多家企业进入洽谈阶段,在多家门 店外贸专区陆续上架相关商品。"永辉超市副总裁甘旺亨4月23日告诉中国证券报记者。近日,永辉、盒 马等线下商超,京东、美团、百度等线上平台纷纷出手,助力外贸企业出口转内销。 珠海金稻电器60%以上的产品用于外销,公司推出的卷直发器、蒸脸仪、美容仪产品在亚马逊等平台广 受欢迎。受美国所谓"对等关税"政策影响,公司产品严重积压,亟须开拓国内市场。京东美容电器业务 负责人陈玙带队,联合吹卷组核心采销申艳,紧急赶赴珠海,与金稻团队深入沟通转型策略。 "我们不仅提供了包销支持政策,还整合站内流量、营销资源及渠道优势,助力金稻快速打通内销通 路,实现品牌焕新。"陈玙告诉记者,"从京东的角度来讲,我们除了推出规模达2000亿元的扶持项目 外,还通过成本优化与效率提升、平台优势与渠道协同,帮助外贸企业打通内销通道。" 在义乌国际商贸城经营体育礼品的陈老板,站在堆满NBA球队马克杯、球星手办的仓库前有些茫然无 措。"最近,NBA季后赛激战正酣,但美国30多个采购商有近一半暂停订货。"陈老板告诉记者,本想通 过 ...
永辉超市:京东世贸减持1.2567%公司股份
news flash· 2025-07-02 12:25
永辉超市(601933)公告,股东京东世贸因自身资金需求,计划于2025年3月12日披露之日起15个交易 日后的3个月内,通过集中竞价、大宗交易方式减持公司股份不超过2.66亿股,即减持比例不超过公司 股份总数的2.94%。近日,公司收到京东世贸出具的《北京京东世纪贸易有限公司关于永辉超市股份有 限公司股份减持计划期限届满暨减持结果的告知函》,京东世贸在减持计划期间内通过集中竞价及大宗 交易方式合计减持所持公司股份1.14亿股,占公司目前总股本的1.2567%。本次减持计划期限已届满。 减持价格区间为4.32~6.39元/股,减持总金额为6.04亿元。减持后,京东世贸持有公司股份1.52亿股, 持股比例为1.6791%。 ...
清美品上生活自营超级市场盛大开业!携万份鲜鸡蛋空降长宁!
Zhong Guo Shi Pin Wang· 2025-07-02 07:17
Core Insights - The opening of the self-operated supermarket "Pinshang Life" by Qingmei Group in Changning District, Shanghai, is set to provide fresh and affordable food products directly to consumers without any membership fees [1][10]. Group 1: Business Model and Offerings - "Pinshang Life" operates on a full industry chain model, ensuring seamless integration from production to retail, which eliminates middlemen and enhances food safety and traceability [3]. - The supermarket boasts a large area of 5000m² and is backed by Qingmei Group's extensive resources, including 11,000 acres of self-operated farms and 500,000 acres of designated planting bases [10]. Group 2: Promotional Activities - To celebrate the grand opening, Qingmei Group is offering three major promotions, including free eggs for customers who engage on social media, a guaranteed prize draw for purchases over 158 yuan, and significant discounts on a wide range of products [4][5][6]. - The promotional pricing includes competitive offers such as roasted duck for 19.9 yuan each and organic milk at 29.9 yuan for 12 bottles, aiming to reshape consumer perceptions of Shanghai's high living costs [8]. Group 3: Commitment to Freshness and Safety - The supermarket emphasizes its commitment to freshness, safety, and affordability, with a promise of delivering products within two hours from local sources [10]. - The operational infrastructure includes 600 refrigerated logistics vehicles and a 350,000 square meter intelligent factory, ensuring a controlled supply chain from farm to table [10].
临期商品为何卖不动?原来是“抠门”标签在作怪
3 6 Ke· 2025-07-02 06:42
想象一下这样的场景:你在超市里看到一瓶离过期还有7天的法国巴黎水,价格只有正常商品的一半。明明还能正常饮用,价格又如此诱人,但你 却犹豫了,为什么呢? 临期商品:一个21.2亿吨的浪费困局 据 The World Counts 报告披露,全球每年被丢弃的废弃物高达21.2亿吨,其中包括大量的食物和日用品——全球每年超过30%的食物被损耗或浪 费,其中相当一部分是在仍可食用的状态下、仅仅因临近保质期就被丢弃了。 此前,为促进临期产品销售,营销人员已尝试过多种办法,例如通过优化日期标签设计以延长消费者对货架期的主观感知,或强调产品安全性以 缓解消费者疑虑。然而在实际零售环境中,最常见、也最易操作的方式仍是价格促销策略,例如打折、买一赠一,或与其他产品进行捆绑销售。 我们在上海采访了来自沃尔玛、家乐福、麦德龙、欧尚与大润发等大型连锁超市的六位资深市场经理,了解他们对临期产品的处理经验。这几位 经理一致指出,价格折扣是他们处理临期库存时首选、且最直观有效的促销手段,有时甚至会根据情况将折扣力度调高至八成。他们推测,有 30%至90%的目标消费者之所以愿意购买临期产品,很大程度上就是受到这些价格促销的吸引。 然而,现有 ...
中百集团零售业态升级 食品超市和折扣店同日落地
Chang Jiang Shang Bao· 2025-07-02 03:46
Core Viewpoint - Zhongbai Group is actively exploring innovative retail formats to drive transformation amid operational pressures, launching new store formats including FOODMART supermarkets and discount stores to adapt to changing consumer demands [1][4]. Group 1: New Store Formats - The first FOODMART supermarket opened on June 28, 2024, covering 1,500 square meters with a 300 square meter prepared food area, featuring local snacks and a variety of food offerings [2]. - The supermarket increased the food category's operational area from 60% to 80%, introducing local specialties and organic products to meet consumer needs [2]. - The company plans to open 3-5 additional FOODMART supermarkets in the second half of the year based on feedback from the first store [2]. Group 2: Discount Store Strategy - The newly opened Lido International Xiaobaihui discount store focuses on hard discounts across all categories, targeting community, family, and young consumer groups [3]. - Prices for daily necessities in the discount store are set 20%-30% lower than market prices, aiming to address consumer pain points with a "true low price" strategy [3]. - The discount store will serve as a testing ground for the company, with plans to establish 5 similar stores by the end of the year [3]. Group 3: Financial Performance and Operational Challenges - Zhongbai Group has faced operational pressures, with revenues declining from approximately 12.2 billion yuan in 2022 to 10.4 billion yuan in 2024, and net losses accumulating to over 1.2 billion yuan [4]. - The rise of e-commerce and changing consumer preferences have negatively impacted traditional retail formats, prompting the company to accelerate its transformation efforts [4]. - The company has implemented over ten warehouse-style store modifications, achieving growth in sales and customer traffic, and has also revamped over 40 community supermarkets [4]. Group 4: Future Strategic Directions - Zhongbai Group aims to enhance community service projects and improve service quality to meet the "quarter-hour convenience living circle" demand [5]. - The company is focusing on strategic expansion in lower-tier markets and plans to enhance its presence in the Wuhan metropolitan area [5]. - Future strategies include a "centralized procurement + regional adaptation" approach to penetrate the Wuhan market and offer consumers better value shopping options [5].