云南省保山市将咖啡产业的未来与青年的发展相绑定，以开放的城市胸怀，向外寻求人才与创新活力。图①②③中青报·中青网记者 张文凌/摄。图④⑤⑥受访者供图 从永昌会堂走出来，保山学院工程技术学院党总支书记段如婷感慨："咖啡产业发展大会不仅是行业的商业 聚会，它还像一个强大的催化剂，从多个层面推动咖啡人才的培养。" 0:00 / 2:49 咖啡产业的人才"破土" 在保山学院资源环境学院的咖啡实验室里，有的学生手握测杯，嗅闻不同产区、不同处理法的咖啡液；有 的学生操作着专业的烘焙机，以不同的温度、时间、风门的参数评估烘焙出的咖啡品质。在这里，咖啡不 再是一杯饮品，而是集农学、化学、工程学乃至市场学于一身的综合研究对象。每一颗豆子，都在学生的 学习与实践中，被拆解、重组、赋予新的理解与可能。 这些学生，是保山学院资源环境学院咖啡科学与工程专业招收的第一批学生。作为云南第二个设立这一专 业的高校，保山学院将课堂变成了真实的咖啡工坊。 随着云南咖啡产业从"种植端"走向"品牌端"，专业人才的匮乏成为产业的短板。为应对这一问题，2024年云 南农业大学创办了全国首个咖啡科学与工程专业。这个专业首次招收了100名本科生，被称为"全 ...

Core Insights - The article emphasizes that Western companies' previous perception of the Chinese market as a "cash cow" is over, and they now face a challenging and competitive environment [1][3][5] Group 1: Market Dynamics - The Chinese market has transformed from a comfortable zone to a complex and competitive landscape, with foreign companies now facing significant challenges from local competitors [3][5] - Brands like Starbucks have lost their market leadership to local players such as Luckin Coffee, which employs aggressive pricing and speed strategies [3][5] - Foreign companies are now engaged in a fierce battle to protect their profits, having to lower prices and compete in ways they previously did not [3][5] Group 2: Competitive Pressure - The Chinese market is described as a "high-pressure chamber" for global business competition, where companies must innovate and control costs more effectively than in other regions [5][12] - Local companies' rapid product iterations and strict cost controls create a challenging environment for Western firms accustomed to slower development cycles [5][12] Group 3: Adaptation Strategies - Many Western brands are undergoing significant transformations to survive, such as Guerlain launching more affordable product lines to attract younger Chinese consumers [7] - Companies like 3M have reduced their product launch cycles to 10 months to keep pace with local competitors, while Volkswagen has increased its new model development speed by 30% [7][8] - Procter & Gamble has established R&D centers in China, treating the market as a testing ground for global innovation [8] Group 4: Corporate Decision-Making - There is a notable disconnect between the efforts of local teams in China and the conservative decision-making of their headquarters in the West, influenced by geopolitical tensions [10] - Some companies, like Ralph Lauren and 3M, have managed to achieve growth in China by quickly adapting to local market rhythms and committing to localization strategies [10] Group 5: Future Outlook - For most foreign companies, the Chinese market is no longer just a source of profits but a test of their competitive strength [12] - The choice for foreign firms is clear: either continue to struggle in the Chinese market to build competitiveness or retreat to their comfort zones and risk being surpassed by Chinese companies [12]

以下文章来源于投中网 ，作者蒲凡 投中网 . 投中网是领先的创新经济信息服务平台，拥有立体化传播矩阵，为创新经济人群提供深入、独到的智识 和洞见，在私募股权投资行业和创新商业领域拥有权威影响力。官网：www.chinaventure.com.cn 来源丨 投中网 作者丨 蒲凡 在餐饮领域里，一提到 " 连锁 " ，人们就会本能地想到工业化、标准化，大众化，认为能够买到的 东西一定和美味无关，胜在品控稳定、价格低廉。如果再将 " 连锁 " 与提神醒脑的 " 咖啡 " 联系在 一起，人们的评价体系甚至会完全脱离 " 味觉 " 的范畴，会本能地去思考是否有足够的场地适合商 务洽谈，是否有稳定的 wifi 支持移动办公。 当然，这也不是人们的刻板偏见。数十年如一日，以星巴克为代表的连锁咖啡品牌们一直将自己定 位为都市人群的 " 第三空间 " ，告诉人们自己是 " 家里 " 和 " 公司里 " 之外最适合消磨时间，承接 日常生活的地方。可以说，如今兴盛的咖啡店主理人文化，也脱胎于 " 第三空间 " 概念的深入人 心。不少咖啡老饕们笃信，好喝、耐喝的精品咖啡，只会出现在个体经营的小店里。 但蓝瓶咖啡（ Blue Bott ...

以下文章来源于咖门 ，作者伍月 咖门 . 聚焦茶饮、咖啡行业，关注饮品新风潮 这个冬天，咖啡圈的 "显眼包" 非它莫属 ：杯子， 竟 然能吃了！ 喝完咖啡， 酥 脆 的曲奇杯成了零食 ， 这 " 先喝再吃 "的双倍 快乐让网友疯狂玩梗： "建议严查 ， 商家是不是懒得洗杯子？ " 从重庆、南京到大连、沈阳，这款 " 能吃的咖啡杯 " 快速风靡全国 。 这到底是什么 新玩法？ "能吃的咖啡杯"翻红 全国多地咖啡店跟风上架 "喝咖啡的尽头，是连杯子一起吃掉！" 今年冬天，一杯 黑芝麻饼干维也纳咖啡 ， 成为多地咖啡馆的引流利器 。 从重庆 ACOC 、南京 芮卡，到南宁 seasons、武汉MOODZ COFFEE ，全国 多家 咖啡馆集体上新 同款创意产品： 用燕麦饼干制成的杯子，内壁涂有巧克力防漏层，注入浓缩咖啡与黑芝麻奶油，消费者可先饮用、再啃食杯身。 图片源自小红书博主：不姜就，已获授权 同封面、首图 社交平台上，相关话题持续升温： "闭眼冲！这才是冬天该有的双倍满足 " " 为这个边喝边啃的咖啡驱车 15公里 "等打卡笔记频出。 重庆 ACOC 咖啡店的 "黑芝麻维也纳咖啡"售价38元， 常需排队 40 ...

来源：军哥漫谈 11月29日，美媒《华尔街日报》的一篇报道揭示了一个引人深思的现象：中国市场已经成为全球竞争最 激烈的练兵场。 能在这里胜出的企业，往往具备了在全球市场脱颖而出的能力。 这一观点的背后，是中国市场角色的根本性变化，以及本土品牌的全面崛起。 《华尔街日报》表示，过去几十年，中国市场曾是外资企业的"摇钱树"。 改革开放后，大批国际品牌进入中国，从家电到汽车，从奢侈品到快消品，几乎每个领域都能看到它们 的身影。 星巴克、耐克、苹果等品牌曾在中国市场轻松赚得盆满钵满。 然而，随着中国经济的快速发展和本土品牌的强势崛起，这种局面已经发生了根本性变化。 如今的中国市场，已成为全球竞争最为激烈的战场。 外资企业不仅要面对本土品牌的强势竞争，还需要适应中国消费者日益挑剔的需求。 能够在这样残酷的环境中生存并胜出的企业，显然拥有极强的竞争力。 中国本土品牌的崛起并非偶然，而是多种因素共同作用的结果。 首先，中国连续多年蝉联世界第一大制造业国家，制造业的综合实力为本土品牌提供了强大的技术和生 产支撑。 以新能源汽车为例，比亚迪、蔚来、小鹏等品牌不仅在国内市场站稳脚跟，还逐步走向国际市场，与特 斯拉等国际巨头展开正 ...

Core Insights - The Chinese coffee market is experiencing rapid growth, with the industry expected to surpass 300 billion yuan in 2024 and reach over 1 trillion yuan by 2025, potentially climbing to 1.39 trillion yuan by 2029 [5][6]. Group 1: Industry Growth and Trends - The coffee consumption market in China is expanding quickly, prompting deeper exploration and innovation within the industry [9]. - Yunnan province, contributing over 98% of China's coffee production, is shifting from reliance on the dominant Catimor variety to developing high-quality coffee varieties through years of research and technological advancements [11][12][13]. - The introduction of new coffee varieties such as DTARI 400 and DTARI 402 has improved both quality and yield, with the area planted with quality varieties reaching 162,000 acres by 2024 [27][28]. Group 2: Regional Developments - Hainan is leveraging its free trade port status to enhance its coffee processing capabilities, aiming to transform from a planting area to a global procurement and processing hub [41][42]. - Guangxi is positioning itself as a coffee trade hub, focusing on its geographical advantage to facilitate coffee imports from Vietnam, with plans to become a national quality coffee production base by 2030 [45][51]. - Shanghai is emerging as a core market for coffee consumption, with over 9,000 coffee shops and a market growth rate exceeding 20% annually, aiming to establish itself as a major coffee trading platform [52][53][78]. Group 3: Research and Innovation - The forum highlighted the importance of research in driving the coffee industry forward, with calls for a collective effort to establish international standards and branding for Chinese coffee [61][63]. - The establishment of the Guangxi Coffee Research Center has led to significant advancements in coffee variety research, aiming to develop unique varieties suited to the region's climate [68]. - The Shanghai Free Trade Zone Coffee Trading Center is working towards becoming the third-largest coffee trading center globally, integrating various trading and financial services [78][79]. Group 4: Quality and Standards - The quality of Chinese coffee is improving, with the proportion of specialty coffee increasing from less than 8% in 2021 to 31.6% [28]. - The establishment of clear standards for coffee quality and pricing is deemed essential for enhancing market competitiveness and establishing a strong presence in the international market [75][76].

这几年，城市里的咖啡店像春天的野草，一夜一片，但今年冬天，风向突然变了。 很多人可能也注意到了，以前绕着公司楼走一圈能看到五六家咖啡馆，现在再看，空了两三家，门口贴着"房东直租"或"设备低价转让"。 有人关店后说："终于松一口气"，有人写下："喝过的每一杯都没浪费，只是我撑不动了"。 也有人悄悄关门，一个字都不想解释。 咖啡行业的生意不是慢慢滑坡，而是像掉进一个看不见底的坑。 那些站在吧台后冲奶泡、磨咖啡豆的人，每天都在算着一个问题：再做下去，到底图什么？ 这不是情绪化的退潮，而是一场深层结构的裂变。 其实，关店潮的外在原因看起来似乎很简，营收下降、客流减少、折扣大战把价格打到地板。 但真正在行业内部的人都知道，更让店主崩溃的不是"卖不动"，而是"忽然意识到自己没有未来"。 一个海口做了六年的老店，老板说关店那天像交卷走出考场。不是没有客人，而是发现无论怎么努力，账都对不上了。 一位武汉的创业者以前在互联网做运营，转行开咖啡馆不到一年，已经开始给朋友说："当时脑子可能真的被咖啡香迷住了"。 因为工作日一天几十块营收，周末也坐不满。很多店其实还有粉丝，但撑不住焦虑，他们的共同点是： 早上开门前就知道今天又要亏。 ...

昨天（12月6日），苏州高新区与库迪咖啡签署合作协议。市委副书记、市长吴庆文会见了库迪咖 啡创始人、战略委员会主席陆正耀一行，共同见证项目签约。 作为咖啡行业的新兴领军品牌，库迪咖啡自2022年成立以来，依托供应链整合、数字化运营构建的 极致效率与成本优势，发展势头迅猛。截至目前，品牌已覆盖全球33个国家和地区，门店数量突破1.8 万家，稳居全球咖啡连锁品牌第三。 会见中，吴庆文代表市委、市政府对客人一行的到访表示欢迎，对库迪咖啡选择苏州、深耕苏州表 示感谢。吴庆文表示，当前苏州正深入学习贯彻党的二十届四中全会精神，坚持扩大内需，不断丰富产 品供给，释放消费潜力，以高品质消费需求塑造发展新动能。期待库迪咖啡持续加大在苏投资布局力 度，导入更多优质资源和业务板块，深化与本土企业的合作，更好发挥品牌影响力，打造服务消费领域 新增长点。苏州将持续优化营商环境，创造更多市场机遇、投资机遇，与企业一起实现共赢发展。 陆正耀对苏州给予库迪咖啡的大力支持表示感谢。他说，库迪咖啡将以苏州为重要的战略支点，进 一步汇聚全球优质资源，拓展业务版图，不断加速集团全球化发展，从而满足市场的旺盛需求。希望进 一步加强与苏州的长期务实合 ...

Core Insights - The event held on December 5 showcased the unique qualities and industrial potential of Chengmai coffee, attracting over 200 industry guests and representatives to discuss new opportunities in the global coffee trade market [1][2] Industry Overview - In 2024, the total output value of the Chengmai coffee industry chain is projected to reach 690 million yuan, involving approximately 750 entities within the coffee industry chain [1] - The Fushan Coffee Cultural Town serves as a key hub for the Chengmai coffee industry, featuring a coffee-themed cultural tourism area and a distinctive industrial park, with 117 enterprises established and a registered capital exceeding 3 billion yuan [1] Event Highlights - The event included brand promotions and experience sharing from representatives of various companies, including Chengmai Fushan Development Co., Ltd. and Hainan Lexiang Times Agricultural Technology Development Co., Ltd. [1] - Three projects were signed during the event: a coffee fresh fruit peeling and de-gumming production line, the entry of Durian DD into Fushan Coffee Cultural Town, and the entry of Taichung Agricultural Innovation Park Group into Fushan Coffee Cultural Town, which will inject strong development momentum into the Chengmai coffee regional public brand [1] Networking and Collaboration - The event featured a product exhibition where thirteen coffee enterprises, including Fushan Coffee, showcased their unique products, allowing attendees to experience the charm of Chengmai coffee up close [2] - During the industry matchmaking segment, representatives from enterprises engaged in active discussions with buyers and partners, reaching multiple preliminary cooperation intentions regarding coffee procurement and brand collaboration, which will provide strong momentum for the future development of the Chengmai coffee industry [2]

12月5日，为期3天的2025中国（普洱）国际咖啡博览会、普洱茶博览交易会在云南省普洱市开幕。 本届博览会创新打造"咖博会+茶博会"双展联动模式，融合产品展销、行业赛事、文化体验等多种元 素，吸引来自国内外的百余家企业参展。 （文章来源：人民日报） ...