【环球网财经综合报道】据上海旅游大数据监测，元旦假期期间，上海共接待游客682.03万人次，实现全要素旅游消 费总额122.71亿元。上海宾馆旅馆平均客房出租率为70%。 联合新闻网此前发文称，长假具有促进旅游消费的作用，中国每到"五一"、"十一"等长假，就会出现数亿人集中出游 的情况。 以上海旅游节为例，在2025年中就举办过徐汇区"唐韵中秋"、金山区"朱泾花灯会"、嘉定区"南翔国潮大会"、松江 区"秋季寻根十八游"等各区品牌活动，让民众在文旅商体展多元融合场景中，感受传统文化焕发新生;上海迪士尼乐 园、上海乐高乐园、上海海昌海洋公园、上海欢乐谷等主题乐园推出丰富活动，持续迎来客流高峰。 此外，交通运输部披露数据显示，1月1日至1月3日，全社会跨区域人员流动量预计5.9亿人次（日均1.98亿人次），同 比增长19.5%。其中：铁路客运量预计4822.3万人次，日均1607.5万人次，增长53.1%；民航客运量预计588.1万人次， 日均196.03万人次，增长10.49%。 另据携程发布元旦旅行报告显示，国内景区门票预订量同比增长超4倍，入境游相关预订亦大幅提升，掀起2026年度 首个消费热潮。"00后"出 ...

元旦假期，机票、酒店等订单量大幅增长，文旅活动等多元业态供给丰富 量质齐升，海南旅游喜迎"开门红" 海南日报海口1月3日讯(海南日报全媒体记者 刘晓惠)2026年元旦假期收官，作为海南自贸港全岛 封关后的首个小长假，全省文旅市场喜迎"开门红"。来自美团、飞猪、去哪儿、同程等多个平台的数据 显示，假期期间海南的机票、酒店、门票、租车等预订量均实现大幅增长，入境游、免税购物、主题乐 园、滨海休闲、文旅活动等多元业态供给丰富，助推旅游消费热度持续攀升。 封关红利与假期效应叠加，激发了全国游客赴琼热情。美团数据显示，元旦期间海口、三亚等地机 票、火车票预订量同比增长49%，北京、成都、郑州、上海、广州等地游客成为赴琼跨年主力。住宿方 面，海南的酒店、民宿房间预订量大幅增长，四星级酒店预订量增长最快，同比增幅达61%。同程报告 也指出，元旦假期，海南岛内三大机场进出港机票预订热度环比上月提升76%，上海、广州、北京稳居 前三大客源地。飞猪发布的《2026元旦假期出游快报》显示，海南门票预订量同比去年增长270%，租 车预订量同比去年增长120%。海南游客的出境游预订量同比去年增长超100%。 主题乐园、特色活动精准吸引 ...

Core Insights - The report from Ctrip indicates a significant increase in tourism activity during the New Year holiday, with nationwide ticket bookings rising over four times year-on-year, showcasing a strong consumer enthusiasm for travel [1] - Zhengzhou has emerged as a standout city, with a 68% increase in overall travel orders on New Year's Day compared to the previous year, significantly outpacing the national average [1] Group 1: Consumer Trends - The New Year holiday consumption trend is predominantly driven by younger demographics, with those born after 2000 accounting for 39% of travelers, followed closely by those born in the 1990s and 1980s [2] - This younger generation embraces the "self-care travel" philosophy, focusing on emotional value, personalized experiences, and cultural immersion [2] Group 2: Popular Attractions - The "please take 3 days off and rest for 8" strategy has led to a notable increase in flight bookings starting from December 27, with hotel occupancy rates rising nearly 50% year-on-year during the holiday [3] - The top five attractions in Zhengzhou during the New Year holiday were: Henan Museum, Only Henan Drama City, Shaolin Temple, Zhengzhou Yinji Animal Kingdom, and Mount Song Scenic Area, reflecting a diverse tourism landscape that combines history, modernity, culture, and entertainment [3] Group 3: Cultural Experience - The shift in consumer behavior from "I have been" to "I have experienced" is evident, with Zhengzhou leveraging its cultural resources to create an engaging experience of Chinese civilization [4] - Innovations such as digital exhibitions at Henan Museum and immersive theater experiences at Only Henan Drama City are enhancing visitor engagement and increasing secondary spending [4] Group 4: International Tourism - There has been a significant rise in inbound travel bookings during the New Year holiday, with Zhengzhou positioned as a key gateway for international tourists interested in exploring Central Plains culture [5] - International visitors from Malaysia, Thailand, Singapore, and South Korea have shown a strong interest in the historical and cultural offerings of Henan [5]

人民财讯1月4日电，据湖南日报，1月3日，湖南省文旅厅发布2026年元旦假期文旅市场数据：根据手机 信令大数据建模分析，元旦假期三天，全省累计接待游客1445.91万人次，其中省外游客179.86万人次， 占比为12.44%。元旦假期游客总花费154.8亿元，其中省外游客总花费20.59亿元，占比13.30%。 ...

据广东省文化和旅游厅消息，据初步测算，2026年元旦假期，广东全省接待游客1787.5万人次，日均同 比增长34.8%，实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区接待游客556.1万人 次，日均同比增长15.3%。 ...

据江苏智慧文旅平台监测显示，2025年12月31日16时至2026年1月3日16时，全省纳入监测的781家旅游 景区、365个乡村旅游点、97家夜间文旅消费集聚区、253家文博场馆、32家旅游休闲街区和62家旅游度 假区共接待游客1943.18万人次，游客消费总额达96.13亿元，日均同比2025年1月1日（当年元旦一天假 期），分别增长15.62％和15.27％。 ...

Group 1 - The core theme of the New Year celebration in Beijing was the innovative "dual main venue" approach, featuring the simultaneous ringing of the Yongle Bell and drum performance at the Great Wall, which attracted significant public engagement and viewership [2][5][20] - The event saw a total of 880.8 million visitors during the holiday period, generating a tourism revenue of 10.97 billion yuan [1][14] - The cross-city collaboration involved seven districts, creating a "2+7" network that connected various cultural and commercial landmarks, enhancing the overall festive atmosphere [8][10] Group 2 - The New Year countdown event was marked by a record-breaking online viewership of over 38 million, with a total reach of 235 million people [2][21] - The celebration included various thematic designs across different venues, such as sports elements at Shougang Park and international themes at Blue Harbor, contributing to a vibrant consumer experience [10][11] - The event's success was supported by extensive transportation arrangements, including extended subway operations and increased bus services, facilitating the movement of nearly 500,000 passengers [25][27] Group 3 - The integration of technology, such as AR light shows, added a modern touch to the traditional celebrations, enhancing the visual impact and engagement of the audience [17][20] - The event also featured a strong emphasis on community involvement, with representatives from various sectors participating in the countdown, symbolizing unity and shared aspirations for the new year [16][20] - The overall festive activities contributed to a significant increase in consumer spending, with major shopping districts reporting sales growth of up to 18.3% compared to the previous year [14][28]

人民财讯1月4日电，据南方日报，记者从广东省文化和旅游厅获悉，2026年元旦假期，据初步测算，全 省接待游客1787.5万，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及 以上景区接待游客556.1万人次，日均同比增长15.3%。 ...

人民财讯1月4日电，河南省文化和旅游厅公布数据显示，元旦假期，全省累计接待国内游客1743.7万人 次，实现旅游收入89.9亿元，按可比口径(2025年元旦放假1天，以2025年元旦当天的3倍为基期做对比) 计算，与2025年同期相比，接待人次增长3.2%，旅游收入增长4.1%。 ...

0:00 2026年元旦假期，游客们在丰富多彩的文旅体验中欢度佳节，国内旅游市场迎来强劲开局。主题乐园烟花秀、登高祈福、跨年演唱会等具有仪式感的消费方 式热度大涨，其中"新年登高"的传统今年因雪景的加持而格外火爆，山岳类景区门票预订量同比涨超150%。 黄山雪景如诗如画 游客如织 在安徽黄山风景区，降雪将奇松、怪石、峰林映衬得如诗如画。雪后放晴，皑皑白雪、磅礴云海与金色日出同框亮相。漫山银装素裹间，云雾翻涌如涛，晨 光洒金似画，尽显山河壮丽，吸引众多游客前来赏雪迎新，共度佳节。据统计，元旦期间，黄山风景区日均接待游客超2万人次。 游客 姚烨兰：雪景加上黄山本身的景色觉得非常美，非常震撼。 张家界天门山被冰雪装点 更显磅礴气势 在湖南张家界天门山景区，洁白的积雪与苍翠的林木、峻峭的山峰交相辉映，构成一幅壮丽的冰雪画卷。标志性景点天门洞也被冰雪装点，巨大的天然穿山 溶洞在白雪与云雾的衬托下，更显磅礴气势。 游客 吴瑾莎：非常漂亮，我拍了很多照片，发了无数个视频。 壶口瀑布迎降雪 "冰瀑"美景"醉"游客 在壶口瀑布，黄河水奔流而下，两岸白雪皑皑，"十里龙槽"波涛汹涌，水雾升腾，让游客体验到了不一样的瀑布美景。受低温 ...