Core Viewpoint - RUU coffee, a brand under the parent company of Ningji, has opened franchise opportunities in February 2023, targeting only Changsha and Shanghai, with an estimated investment cost of around 340,000 to 370,000 yuan [1][2][4]. Group 1: Franchise and Investment Details - The franchise fee for RUU is 69,800 yuan, with a three-year contract and a 20,000 yuan deposit refundable without interest upon contract termination [2]. - The total estimated investment for opening a RUU store, excluding rent and transfer fees, is approximately 340,000 to 370,000 yuan, which includes various service fees and construction costs [2][4]. - RUU has registered in January 2022 and opened its first store in May 2022, with a current total of 8 stores across Changsha, Shanghai, and Hengyang [2]. Group 2: Dual-Store Model - RUU is experimenting with a dual-store model alongside Ningji, where existing Ningji franchisees can upgrade to a dual-store format after a period of operation [4][5]. - The dual-store model allows RUU to leverage Ningji's customer base and reduce costs, as existing franchisees can upgrade their stores for an additional investment of 150,000 to 200,000 yuan [4][6]. - The dual-store concept has seen RUU open 4 locations in Shanghai and Changsha, primarily branding them under Ningji, which may limit RUU's brand visibility [5][6]. Group 3: Market Position and Challenges - RUU's market recognition remains low, with an average daily order volume of only around 20, indicating challenges in consumer awareness and engagement [7][10]. - The competitive landscape is tough, with established brands like Luckin Coffee and Kudi dominating the 10-30 yuan price range, which RUU is targeting [10][11]. - RUU's reliance on Ningji for customer traffic may hinder its ability to develop a distinct brand identity and market positioning, raising concerns about long-term sustainability [10][11].

作为餐饮大类里难得高连锁化率+高订单量的体系化正规军，茶饮品牌既是在帮外卖平台打外战，也是在存量中打内战。 虽然外卖平台被约谈、补贴大战可能暂歇，但这段时间诸如「1亿杯奶茶免单」等等，还是给市场带来了一些久违的互联网大战震撼。 有趣的是，美团闪购、京东外卖、淘宝闪购三家抢市场，纷纷选择茶饮咖啡当枪使。 《窄播》获得的一份资料显示，在京东外卖4月某日超500万当日单量中，饮品类订单占比近半。其中库迪咖啡订单接近90万，排列第二的瑞幸和茶百道、 沪上阿姨、喜茶等全国性咖啡奶茶品牌，每个品牌单量十几万。 据《财新》援引一名美团高管人士的说法，在商家端，京东的补贴一半给到了奶茶咖啡连锁企业，以用单量测试骑手的履约极限，为打正餐的仗做准备。 据《中国新闻周刊》采访的一名内蒙古某库迪门店员工称，其店内90%的订单来自于京东外卖，促销商品（4月份是4.9元，淘宝闪购入局后，京东加大补 贴力度，5月后出现1.9元的低价）贡献80%的销量，每天至少500单，远超此前自然经营时旺季350单的水平。 在外卖平台上所有的餐饮子类中，茶饮不仅是连锁化率最高的那个（茶饮连锁化率55%vs餐饮行业平均21%），还是贡献订单最多的那个。 据 ...

Group 1: Luckin Coffee - Luckin Coffee plans to establish over 30 Brazilian coffee-themed stores nationwide and a Brazilian coffee museum as part of the "Luckin Brazilian Coffee Culture Festival 2.0" [1] - The company will collaborate with Brazilian entities to launch a "Support Program for Small and Medium Coffee Farmers," providing sustainable farming knowledge and technology [1] - CEO Guo Jinyi expressed the aim to promote Brazilian culture and enhance cooperation between China and Brazil in the coffee industry [1] Group 2: RUU Coffee - RUU Coffee, a brand under Lingji, opened franchise opportunities in February 2023, initially in Changsha and Shanghai, with an estimated investment of around 340,000 yuan [2] - The brand operates small stores focusing on takeout and delivery, with coffee prices ranging from 10 to 30 yuan [2] - RUU requires potential franchisees to first operate a Lingji store before upgrading to a dual-brand store, with initial investments between 150,000 to 200,000 yuan [2] Group 3: Starbucks - Starbucks has launched two new ready-to-drink tea coffee products: Jasmine Latte and Tieguanyin Oolong Latte, marking its entry into the tea coffee market [3] - The Jasmine Latte uses premium jasmine tea from Guangxi, while the Tieguanyin Oolong Latte features high-quality Tieguanyin from Anxi [3] - The new products are priced at 59.9 yuan for a pack of six 270ml bottles [3] Group 4: CoCo Milk Tea - CoCo Milk Tea faced operational challenges due to a surge in orders from JD's subsidy program, with some stores experiencing overwhelming demand [4] - During the subsidy period, prices for CoCo drinks dropped to as low as 1.9 yuan, leading to a significant increase in order volume [4] - The influx of orders caused equipment failures and shortages of raw materials, forcing some locations to temporarily suspend delivery services [4] Group 5: Pu'er Coffee - Pu'er Coffee has been recognized as one of the top 100 regional brand value products in China, with a brand value of 4.074 billion yuan [5] - The city of Pu'er is a major coffee production area in China, implementing various measures to enhance the coffee industry, including establishing quality standards [6] - The local government aims to promote the geographical indication of Pu'er Coffee to increase market share and brand recognition [6] Group 6: Algeria's Coffee Import Strategy - Algeria's government plans to involve state-owned enterprises in the import of coffee and bananas to stabilize prices and ensure supply [7] - The country imports approximately 130,000 tons of coffee beans annually, with an import value of around 300 million USD [7] - Recent supply shortages and price hikes have prompted the government to take action against speculation in the market [7]

以下文章来源于信风TradeWind ，作者刘艺晨 信风TradeWind . 关注资本市场的趋势与发展 (图片由豆包AI生成 提示词瑞幸咖 啡） 作者刘艺晨 编辑松壑 咖啡份额战趋缓之际，瑞幸似乎在重启扩张步伐。 在新一轮加盟招募计划下，瑞幸面向全国186座城市发布超800个定向点位。 定点加盟是2024年初推出的模式，由瑞幸发布定向范围，加盟商从中提报选址。 主要目的在于借助当地加盟商的资源禀赋，占据学校、景区、医院等下沉市场的核心位置。 这是大钲资本董事长黎辉由幕后来到台前后，瑞幸对外释放的第一个扩张信号。 黎辉本人及其领导的大钲资本，是贯穿瑞幸资本运作与发展的关键人物。 早在2018年，大钲资本就参与瑞幸咖啡首轮融资。 财务造假风波爆发后，2020年7月，黎辉离开瑞幸董事会，但大钲资本对瑞幸的影响力反而持续加深。 大钲资本共持股瑞幸咖啡31.3%的股份，并掌握着53.6%的投票权，拥有着绝对的话语权。 来到了新发展阶段，瑞幸正在等待新的故事。 提速信号 2024年一季度到四季度，瑞幸新开门店2342家、1371家、1382家、997家，呈缩减趋势。 第四季度门店同比增速仅13.5%，接近2023年价格 ...

一是将"产业端+国际化"做强。持续发挥虹桥国际咖啡港服务链接咖啡产业端的优势，今年在继续举办 全球咖啡产业论坛基础上，还将新增第二届"中国之选"TOC全球生豆咖啡大赛，升级参赛规模，汇聚16 个国家、85个不同产地的咖啡豆，真正做到"在上海、品世界"，赋能咖啡港生豆贸易；同时段，在云南 保山将举行云南瑰宝咖啡生豆大赛（云南卓越杯试点赛），今年该赛事首次在云南举行，先前虹桥品汇 已通过选拔赛从全国200多名咖啡师中选出12名国内评审，将赴云南实现上海与云南的"双向奔赴"。 二是将"咖啡+文旅商体展"做实。今年的活动将从去年的12场增加至16场，更注重以咖啡为媒介推动文 旅商体展深度融合。例如，今年的保山市咖旅融合宣传推介活动，首次加入文旅专场，既推动沪滇两地 产业协作，也推动文旅融合；"抵达上海的第一杯咖啡"活动首次增设虹桥机场点位，同时还联合保利集 团在现场连续举行戏曲表演快闪；爱在大虹桥上海青年爱情节首次辐射扩大至长三角青年群体，专门包 了一节高铁车厢，在活动当天下午从湖州高铁站接送参加活动的青年直奔大虹桥现场。总体而言，希望 通过咖啡节这一契机，继续丰富"咖啡"+文旅、+音乐、+体育、+爱情、+摄影等多场 ...

5月14日，库迪咖啡和云南临沧市政府签署战略合作协议，双方将共同建设临沧咖啡产业基地。 据悉，双方将积极探索和深化在推动乡村振兴、特色产业转型升级、区域合作发展的新模式，充分发挥 企业优势，履行企业社会责任，实现农民增收、乡村振兴、企业增效、地方发展的目标，在支撑库迪咖 啡高速发展的同时，推动云南咖啡产业的高质量发展。 未来，临沧咖啡鲜果规范化处理能力将达到每年10万吨以上，构建起全国领先的集咖啡脱壳加工、产品 研发、烘焙、包装、储存、物流、文化体验为一体的综合产业园区，实现从"农产品生豆到商品咖啡"的 完整产业链垂直整合，助力临沧特色产业走出云南、享誉世界。 临沧具有丰富的农业资源和独特的区位优势，咖啡、茶叶、核桃、坚果、蔗糖等产业基础好、发展潜力 大。库迪咖啡是全国咖啡终端消费头部企业，具有完善的供应链和强大的投资能力。此次双方强强合 作，旨在加快临沧咖啡等产业高质量发展，实现农民增收、乡村振兴、勤业增效、地方发展的目标。 据介绍，双方合作主要聚焦五方面目标：一是以带动农户增收为目标，加强咖啡种植领域的合作；二是 以促进产业质效为目标，布局咖啡初级加工体系；三是以提升产品竞争力为目标，建设库迪咖啡（临 沧 ...

Group 1 - Tencent has established a new e-commerce product department to explore transaction models within WeChat and accelerate the development of its transaction infrastructure and ecosystem [1] - The move aims to leverage WeChat's large user base to tap into e-commerce potential, addressing the competitive pressure from Alibaba and JD.com [1] - Despite existing foundations through mini-programs and video accounts, Tencent still faces challenges in transaction infrastructure and supply chain management compared to established e-commerce platforms [1] Group 2 - JD.com responded to a system crash in its food delivery service, attributing it to a surge in orders during the 618 shopping festival, and has since restored operations [2] - To compensate for the inconvenience, JD.com is offering free delivery for orders delayed by over 20 minutes and additional discount coupons to affected customers [2] - The incident highlights the need for JD.com to enhance its technical infrastructure and service reliability to compete effectively in the highly competitive food delivery market [2] Group 3 - Kudi Coffee has signed a strategic cooperation agreement with the Lincang Municipal Government to develop coffee cultivation and processing in the region [3] - The partnership aims to establish Lincang as a core base for Kudi Coffee's domestic operations, focusing on the entire coffee industry chain [3] - This strategy is intended to secure raw materials, reduce costs, and enhance product competitiveness amid intense competition from brands like Luckin Coffee and Starbucks [3]

Core Insights - Yunnan's coffee export value in the first quarter reached 310 million yuan, marking a year-on-year increase of 122.1% [1] Industry Overview - Yunnan is the largest coffee cultivation area in China, contributing over 98% of the national coffee production last year [1] - The rapid growth of the domestic coffee consumption market has attracted various domestic and international brands to invest in Yunnan's coffee supply chain [1]

·人民币汇率暴拉，全线收复7.20关口！5月13日，在岸、离岸人民币汇率双双升值，截至10：15，在岸 人民币对美元报7.1991，日内升值幅度为0.10%；离岸人民币对美元一度升破7.18关口，最高升至 7.1786。这也是人民币对美元中间价近一个月以来，首次收复7.20关口。详情>> ·任期内亏损近13%！知名经济学家邓海清卸任基金经理公开资料显示，知名经济学家邓海清因公司内 部工作调整卸任中航混改精选（004936）基金经理一职，转而由方岑单独管理，他本人则继续担任中航 基金副总经理及首席投资官，但名下已无在管基金。据了解，邓海清上任基金经理的时间为2023年12月 4日，距离此次卸任，任职时间仅1年半。同花顺iFinD显示，今年以来，截至5月6日，该基金已跌 5.71%，近六月跌幅达21.94%。在其1年半的任期内亏损了12.90%。详情>> ·COMEX黄金期货止跌回升，黄金股ETF（159562）盘中翻红5月13日，COMEX黄金期货盘中止跌回 升，盘中触及近日低位3220美元/盎司后，持续向上突破至3260美元/盎司，黄金相关ETF纷纷止跌回 升，截至发稿，黄金ETF华夏（518850）跌0.7 ...

证券研究报告 点评报告 2025 年 5 月 13 日 晨会纪要 核[心Ta观bl点e_：Summary] 第一创业证券研究所 一、策略和先进制造组： 5 月 12 日报道称，三星已与主要客户敲定新定价，计划将 DDR4 的价格提高约 20%。 另外 DDR5 的价格也会上涨，幅度大概在 5%，由此全球主要存储厂都已上调，据 Etoday 报道，SK 海力士最近将 DRAM 价格上调了 12%。4 月份国际市场，PC 用 DDR4 8Gb 的价格环比上涨了 22.22%。存储厂从今年一季度就开始不断给市场传递涨价的 信息，但是因为美国对全球关税战的原因，市场反应较弱。目前中美关税战阶段性 超预期缓和，国内主要存储模组上市公司的存货也相对较高，股价也相对高位下跌 20%左右，因此本次存储芯片原厂涨价，大概率会给国内国内存储模组公司带来类似 2024 年上半年的业绩提升。 分析师：郭强 证书编号：S1080524120001 电话：0755-23838533 12 日中国汽车动力电池产业创新联盟发布数据，4 月我国动力和其他电池合计出口 22.3GWh，环比下降 2.9%，同比增长 64.2%。1-4 月，我国动 ...