Summary of Conference Call Records Industry Overview - The new tea beverage industry is experiencing a structural opportunity amidst the new consumption wave, with a projected net decrease of approximately 40,000 stores in 2024, while the average transaction price stabilizes as mid-to-high-end brands cease aggressive price cuts to protect franchisee profitability [1][3] - The Southeast Asian ready-to-drink beverage market shows significant growth potential, with a compound annual growth rate (CAGR) of about 16% from 2018 to 2023, and per capita consumption significantly lower than in China [1][6] Key Insights and Arguments - In the first half of 2025, the tea beverage industry performed well due to improved competition dynamics, a slowdown in price wars, and increased sales driven by delivery platform subsidies [3] - The delivery subsidy war initiated by platforms like JD.com, Meituan, and Ele.me has led to a surge in sales for tea and coffee products, benefiting most tea companies with positive same-store sales growth [3][4] - The performance of tea companies is expected to further diverge as delivery subsidies taper off in 2026, with companies possessing strong supply chains and operational capabilities likely to maintain their competitive edge [4] - Notable brands such as Mixue Ice City and Gu Ming are highlighted as having strong growth potential due to their operational strengths and market positioning [4] Overseas Expansion - Domestic tea brands are actively expanding into overseas markets, particularly in Southeast Asia, where climate and cultural similarities favor the acceptance of tea beverages [5][6] - Mixue Ice City leads in overseas store count with 4,733 locations, while MOMO has over 1,000 stores in Indonesia, indicating substantial growth opportunities in international markets [5] ETF and Investment Opportunities - The Hong Kong Consumption 50 ETF focuses on new consumption sectors, including tea beverages, trendy toys, gold jewelry, and cosmetics, benefiting from anticipated interest rate cuts and inflows from southbound capital [1][7] - The National Index Hong Kong Consumption Index is more diversified compared to traditional A-share indices, focusing on emerging industries and offering higher growth potential [8][12] - The outlook for the new consumption market in the fourth quarter is optimistic, with expected increases in penetration rates for ready-to-drink tea and toys, supported by favorable economic conditions and policy measures [9][13] Future Trends and Recommendations - Future trends in the emerging consumer market will revolve around policy leverage, capital focus, technological integration, and overseas expansion [13] - Investment opportunities in the emerging consumer market are promising, with significant growth potential and favorable valuations for companies in the new consumption space [14]

Core Insights - The performance of Mixue Group in the first half of the year shows both strengths and weaknesses, with significant revenue and profit growth but signs of slowing expansion [1][5]. Financial Performance - In the first half of the year, Mixue Group reported total revenue of approximately 14.87 billion RMB, a year-on-year increase of 39.3%, and a net profit exceeding 2.72 billion RMB, up 44.1% year-on-year [2][4]. - The growth is primarily driven by the increasing number of stores, which boosts sales of related products, equipment, and franchise services [2][4]. Market Expansion and Strategy - Mixue Group is adjusting its domestic expansion strategy, slowing down the pace of new store openings due to limited market growth [5][20]. - The company is actively seeking new growth opportunities in overseas markets, although this path presents challenges [5][32]. - As of June 30, 2025, Mixue Ice City has over 53,000 stores globally, surpassing major competitors like McDonald's and Starbucks [8][10]. Business Model and Revenue Sources - Mixue Ice City operates primarily on a franchise model, with 99.97% of its stores run by franchisees, which is a high ratio in the industry [8][9]. - The majority of revenue comes from selling raw materials and equipment to franchisees, accounting for over 97% of total revenue [10][11]. - Despite rising costs of raw materials, the gross margin from product and equipment sales remains competitive at 30.3% [12][15]. Competitive Landscape - Mixue Ice City dominates the low-priced tea beverage market, with its main products priced between 2 to 8 RMB, while competitors are positioned in higher price ranges [18][19]. - The company has a significant presence in lower-tier cities, with 57.6% of its stores located in third-tier cities and below [20][21]. Challenges and Adjustments - The new-style tea beverage market is approaching saturation, leading to increased competition and a rise in store closures for Mixue Ice City [21][23]. - The company has closed nearly 1,200 stores in the domestic market in the first half of the year and is focusing on optimizing store locations and improving profitability [23][25]. Future Growth Prospects - Mixue Group is exploring two main avenues for future growth: international expansion and coffee market entry [30][38]. - The company has begun to open stores in Central Asia and is planning to enter markets in the Americas, although its overseas expansion has slowed recently [32][36]. - The coffee brand "Lucky Coffee" aims to replicate the success of Mixue Ice City, with a target of 10,000 stores, but faces stiff competition in both domestic and international markets [38][39].

Core Insights - The new-style tea drinks, such as milk cap tea and fruit tea, have become a fresh window for young people to understand traditional tea culture, utilizing high-quality tea leaves, fresh milk, and natural ingredients [1] Industry Trends - The core appeal of new-style tea drinks lies in the pursuit of high-quality raw materials and innovative taste experiences, with a focus on preserving the authentic aroma and flavor of tea through precise brewing techniques [2] - The development of new-style tea drinks has evolved towards a "health experience," emphasizing low sugar, low calorie, and balanced nutrition in product development, catering to consumer health demands [3] Consumer Preferences - The primary consumer group for new-style tea drinks is young people aged 25 to 30, who value quality of life and are open to trying new flavors and seasonal limited editions, while also being health-conscious [5] - New-style tea drinks are expanding from urban core areas to broader regions, with significant growth in lower-tier cities, indicating a strong market penetration [5] Experience Factors - The success of new-style tea drinks revolves around various experiential factors, including innovative product offerings, strict quality control, cultural and spatial experiences, health-conscious options, and convenient ordering through digital platforms [4]

Core Insights - Bawang Tea Ji has officially entered the Philippine market with the opening of three stores in the Manila metropolitan area, selling over 23,000 cups in the first three days [3][4] - Southeast Asia is a primary overseas market for Bawang Tea Ji, marking the Philippines as its seventh international market, with a total of 208 overseas stores as of June 30 [4][5] - The company's overseas market GMV reached 235.2 million yuan in Q2, a year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [5] Expansion Strategy - Bawang Tea Ji's overseas store expansion includes markets in Malaysia (178 stores), Singapore (16), Indonesia (8), Thailand (5), and the USA (1), with additional presence in Vietnam [4] - The company is strategically targeting Southeast Asia due to lower labor costs and a significant Chinese population, which is conducive for new tea beverage enterprises [6] Financial Performance - In Q2, the average monthly GMV per store in the Chinese market was 404,350 yuan, with same-store GMV decreasing by 23% year-on-year [5] - The decline in same-store sales is attributed to exceptionally strong performance in Q2 2024 and intensified price competition on delivery platforms, leading to temporary customer diversion [5]

Group 1 - Bawang Chaji has opened three stores in the Philippines, marking its entry into the market and achieving over 23,000 cups sold in the first three days [1] - Southeast Asia is a primary overseas market for Bawang Chaji, with the Philippines being its seventh international market [1] - As of June 30, Bawang Chaji has expanded its overseas stores to 208, covering Malaysia (178), Singapore (16), Indonesia (8), Thailand (5), and the United States (1) [1] Group 2 - Bawang Chaji's overseas market GMV reached 235.2 million yuan in Q2, a year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [1] - In the Chinese market, Bawang Chaji's average monthly GMV per store was 404,350 yuan, with same-store GMV decreasing by 23% compared to last year [1] - The decline in same-store GMV is attributed to strong comparative data from Q2 2024 and intensified price competition on delivery platforms [1]

Group 1 - Southeast Asia is a primary overseas market for BaWangChaJi, with the recent opening of three stores in the Philippines marking its entry into the country [1] - The three stores in the Philippines are located in key business districts of the Metro Manila area, selling over 23,000 cups within the first three days of operation [1] - BaWangChaJi has expanded its overseas store count to 208, covering markets including Malaysia (178 stores), Singapore (16 stores), Indonesia (8 stores), Thailand (5 stores), and the United States (1 store) [1] Group 2 - In Q2, BaWangChaJi's overseas market GMV reached 235.2 million yuan, representing a year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [1] - In contrast, the average monthly GMV per store in the Chinese market was 404,350 yuan, with same-store GMV declining by 23% year-on-year [1] - The decline in the Chinese market is attributed to strong comparative data from Q2 2024 and intensified price competition on delivery platforms, which has temporarily diverted some customer traffic [1] Group 3 - Southeast Asia is often the first destination for new tea beverage companies due to low labor costs, proximity to China, and a significant Chinese population [3] - Other companies, such as Nayuki and Cha Bai Dao, are also expanding in Southeast Asia, with Nayuki opening a store in Chiang Mai, Thailand, and Cha Bai Dao entering the Singapore market [3] - The opening of new stores in Southeast Asia has seen significant customer interest, with one store experiencing wait times exceeding 2 hours [3]

Group 1 - The company, Shuyi Shao Xian Cao, once held a strong position in the new-style tea beverage industry, ranking second after Mixue Ice City [1] - The company expanded aggressively, opening 7,000 stores, but is now facing significant challenges with a large number of store closures [1] - The company is struggling to recover its second-hand equipment, which is now being sold as scrap metal, indicating a severe decline in its operational viability [1]

Core Insights - The new-style tea beverage industry is undergoing rapid differentiation and reshuffling, shifting from "scale expansion" to "quality competition" [1] - The industry is experiencing a Matthew effect, where strong players dominate while weaker ones struggle [1] Company Performance - Mixue Ice City reported revenue of 14.875 billion and net profit of 2.718 billion, with both revenue and net profit growth exceeding 39% [1] - Gu Ming demonstrated impressive growth with revenue of 5.663 billion, a year-on-year increase of 41.2%, and net profit soaring by 121.5% to 1.625 billion [1][3] - Hu Shang A Yi achieved revenue of 1.818 billion, up 9.7%, and net profit of 203 million, an increase of 20.9% [3] - Cha Bai Dao's total revenue was 2.5 billion, a slight increase of 4%, but net profit rose significantly by 40% to 333 million [3] - Nai Xue's Tea faced challenges with revenue of 2.178 billion, a year-on-year decline of 14.4%, and a net loss of 118 million [3] Market Dynamics - The number of stores and supply chain capabilities have become critical competitive advantages for tea beverage giants [4] - Mixue Ice City has over 53,000 stores globally, adding nearly 10,000 in the first half of 2025, while Gu Ming has 11,179 stores [4] - Supply chain management is increasingly viewed as a key differentiator in the industry, with companies like Mixue and Gu Ming focusing on self-sourcing and efficient logistics [4][13] Consumer Trends - There is a growing consumer preference for low-sugar, low-calorie, and functional tea beverages, while many brands remain focused on traditional offerings [6] - The industry faces cost pressures, with significant portions of revenue consumed by material, labor, and rental costs [6] Strategic Directions - Major tea beverage companies are targeting lower-tier markets as a new growth area, with Mixue and Gu Ming establishing a strong presence in these regions [8] - The coffee segment is emerging as a secondary battleground, with companies like Mixue and Gu Ming expanding their coffee offerings significantly [9][10] Investment Landscape - The tea beverage industry is seeing a wave of IPOs, emphasizing the importance of profitability over mere expansion [12][15] - Companies that can effectively manage their supply chains and demonstrate profitability are more likely to attract investor interest [13][15]

Core Insights - Both Mixue Group and Guming reported strong interim results for the first half of 2025, marking their first mid-term performance since going public [2][5] Group 1: Mixue Group Performance - For the first half of 2025, Mixue Group achieved revenue of 14.87 billion RMB, a significant increase of 39.3% year-on-year [3] - Gross profit reached 4.71 billion RMB, up 38% from the previous year, with a gross margin of approximately 31.6% [4] - Net profit for the period was 2.72 billion RMB, reflecting a 44.1% increase year-on-year, indicating strong profitability despite competitive pressures [4] - The company's store count expanded to 53,014, with 9,796 new stores added compared to the same period last year, surpassing Starbucks in terms of store numbers [4] Group 2: Guming Performance - Guming reported revenue of 5.66 billion RMB for the first half of 2025, a year-on-year increase of 41.2% [5] - Gross profit was 1.79 billion RMB, up 41% year-on-year, with a gross margin of 31.5% [7] - The net profit for the period reached 1.63 billion RMB, a substantial increase of 119.8% year-on-year, indicating strong growth in profitability [7] - Guming's store network grew to 11,179, a 17.5% increase from the previous year, covering over 200 cities [6] Group 3: Market Reactions - Despite strong performance, both companies' stock prices fell post-announcement, with Mixue down 5.27% and Guming down 3.75% [8] - Market analysts suggest that the decline may be due to profit-taking by investors after significant stock price increases since their IPOs [8]

Core Viewpoint - The consumer sector is showing signs of recovery, with various sub-sectors experiencing growth and opportunities as domestic consumption trends improve [1][10]. Group 1: Consumer Sector Overview - Since early 2025, there has been a gradual recovery in consumer sentiment, with domestic demand contributing 68.8% to GDP growth in the first half of the year, and final consumption expenditure contributing 52% [1]. - The implementation of policies such as the "Special Action Plan to Boost Consumption" has injected vitality into the consumer market, leading to significant increases in tourism and dining revenues during holidays [1]. - The upcoming mid-year reporting season is expected to be a critical point for validating the recovery in the consumer sector [1]. Group 2: Food and Beverage Sector - The food and beverage industry is experiencing structural differentiation, with the liquor sector under pressure while leading brands maintain steady growth due to strong brand influence [2]. - The beer sector benefits from consumption upgrades and product innovation, while the snack sector is growing due to health-conscious and personalized consumption trends [2]. Group 3: Textile and Apparel Sector - The textile and apparel industry is seeing a recovery in demand, particularly in the sportswear segment, driven by increased awareness of fitness among consumers [3]. - Major sports brands are investing in R&D to launch high-tech, high-performance products to meet consumer demands for quality and functionality [3]. Group 4: Retail Sector - The traditional retail sector is facing challenges from online shopping, leading to a decline in consumption; however, cross-border e-commerce leaders are showing strong growth [4]. - The high growth in import and export trade in Yiwu and the opening of global trade centers are providing new opportunities for cross-border e-commerce companies [4]. Group 5: Social Services Sector - The social services sector is witnessing a surge in cross-border tourism demand, supported by inbound travel policies and the travel needs of younger and older demographics [5]. - Online travel agencies are launching personalized and diverse travel products to cater to varying consumer needs [5]. Group 6: Light Manufacturing Sector - The light manufacturing industry is facing short-term export pressures, but segments like home furnishings, packaging, and pet food are performing well [6]. - The recovery in the real estate market is boosting demand in the home furnishings sector, while the packaging industry benefits from the growth of e-commerce and express delivery [6]. Group 7: Home Appliances Sector - The home appliances industry is experiencing a significant recovery in domestic demand, driven by government subsidies for replacing old appliances [7]. - While the export market faces uncertainties due to tariff policies, long-term growth potential remains strong as global economies recover and Chinese brands enhance their competitiveness [7]. Group 8: Hong Kong Stock Market - The Hong Kong consumer sector is characterized by scarce assets and high growth in earnings, indicating strong performance among leading companies [8]. Group 9: Trend in Niche Markets - The trendy toy industry is seeing strong performance from leading companies, with significant growth in revenue, net profit, and profit margins [9]. - The high-end and trendy gold jewelry sectors are achieving growth through unique designs and brand advantages, catering to young consumers' demand for personalized, high-quality products [9]. - The new-style tea beverage sector is showing significant differentiation, with leading brands achieving double-digit growth and strong store expansion [9]. Group 10: Policy Outlook - The government is expected to continue implementing policies to boost domestic consumption, with fiscal subsidies playing a crucial role in driving growth [10]. - Sectors such as home appliances and consumer electronics are likely to benefit from policies promoting the replacement of old products, while offline service consumption is set to see new development opportunities [10].