文 ｜ 施嘉翔 编辑 ｜ 刘旌 来源｜ 暗涌Waves（ID：waves36kr） 封面来源 ｜ 霸王茶姬官网 以下文章来源于暗涌Waves ，作者暗涌 暗涌Waves . 钱的流向，人的沉浮。36氪旗下投资报道账号。 宁有种乎。 终于，资本市场等来了霸王茶姬迟到许久的上市。2025年3月6日，证监会发文审批通过了霸王茶姬在美国的上市备案。 过去8年，这家从西南一隅起步的奶茶店，已经成为一家拥有6500个门店、接近上市的现制茶饮企业，尤其在过去两年，霸王茶 姬的门店数量足足翻了几番，GMV更是翻了几十到上百倍。 一家为人称道的消费品公司，往往与改变行业的产品共同诞生：比如星巴克创始人舒尔茨在第 6 家门店引入意式拿铁；泡泡玛特 王宁于2016年签下Molly独家经营权；之于喜茶，则是被无数对手复制的多肉葡萄。 霸王茶姬并非如此。尽管它也有一个超级爆款： 一年卖出2.3亿杯的伯牙绝弦。但从产品轮廓来看，这很难说是霸王的独家原 创。 霸王茶姬真正的异军突起，源于一家现代消费公司的综合性胜利。一位消费投资人的评价是，自古流量和产品不能兼得，"奈雪和 喜茶想接没接住，茶颜选择不接。而霸王是唯一接住的。" 这或许与那笔 ...

Core Viewpoint - The new-style tea beverage industry in China is in need of standardized regulations to ensure healthy development and consumer safety [1] Industry Standards and Regulations - The new-style tea beverage industry currently lacks unified and detailed national standards, including product classification, raw material usage regulations, and production process standards [1] - It is suggested that relevant authorities expedite the formulation of comprehensive industry standards to clarify definitions, ingredient usage limits, and operational procedures for stores [1] - Establishing these standards aims to ensure product quality stability and safety, provide clear consumer guidance, and promote fair competition and orderly development within the market [1]

Group 1: Anta's Strategy - Anta's CEO Xu Yang aims to surpass Nike in China within three years, focusing on brand repositioning and global expansion [2] - The strategy includes "upward branding, downward pricing, and outward market expansion," targeting high-end markets while maintaining a presence in the mass market [3] - Anta plans to open 100,000 new positions globally, contrasting with competitors like Nike and Adidas, which are downsizing [3] Group 2: Nestlé's Acquisition - Nestlé has acquired the remaining 40% stake in the snack brand Xu Fu Ji, achieving full ownership [4][5] - Xu Fu Ji is a significant player in the Chinese snack market, contributing to Nestlé's growth in this sector [5] Group 3: 7-Eleven's Ownership Uncertainty - The acquisition of 7-Eleven faces challenges due to the founding Ito family struggling to secure funding for their buyout plan [6][7] - 7-Eleven's sales growth has slowed, with a reported 3.8% increase in sales for the fiscal year ending February 2024 [8] Group 4: Starbucks' Potential Stake Sale - Starbucks is in discussions with several private equity firms and Chinese companies regarding a potential stake sale, with an estimated valuation exceeding $1 billion [21] Group 5: Shiseido's Market Strategy - Shiseido plans to expand its product offerings in China, focusing on high-functionality products and extending its sales network to mid-sized inland cities [23] Group 6: Rituals' Expansion in China - The Dutch personal care brand Rituals is expanding its presence in China, having opened multiple stores in high-end shopping areas [24] Group 7: Salted Fish's Southeast Asia Strategy - Salted Fish is accelerating its overseas expansion by investing in a production base in Thailand, focusing on core products like konjac and potato chips [26] Group 8: Yonghui Supermarket's Board Changes - Yonghui Supermarket is undergoing board member changes, with the founder of Miniso potentially becoming the largest shareholder following a significant acquisition [25][27]

Core Viewpoint - The article discusses the significant IPO of Mixue Ice City, which is set to debut on the Hong Kong stock market, highlighting its impressive subscription record and the factors contributing to its market performance. Group 1: IPO Performance - Mixue Ice City reached a dark market valuation close to HKD 100 billion, with a peak increase of over 30% during dark trading [1] - As of the latest report, the stock price increase has moderated to around 23% [2] - The IPO subscription reached a record high of HKD 1.84 trillion, with a subscription multiple exceeding 5324 times [3] Group 2: Market Conditions - The favorable market conditions include a recovery in the Hong Kong stock market, particularly driven by technology stocks, leading to a revaluation of Chinese assets [4] - The brand's growing influence due to its expansion in China and overseas has contributed to the high stock price of HKD 202.50 per share, with a minimum subscription amount of HKD 20,454 [4] Group 3: Investor Sentiment - The presence of prestigious cornerstone investors such as Sequoia China, Hillhouse Capital, and Meituan Long Zhu has bolstered investor confidence [5] - High leverage options provided by major brokerage platforms, with some offering up to 200 times leverage, have significantly lowered the entry barrier for retail investors, resulting in an exponential increase in subscription scale [5] Group 4: Industry Context - The enthusiasm surrounding Mixue Ice City's IPO has positively impacted other new tea beverage stocks, with Nayuki Tea experiencing significant price increases of over 33% and 21% on consecutive days [6] - The new tea beverage market is facing intense competition, with brands engaging in price wars, leading to a reduction in average prices from around RMB 30 to RMB 15-20 [9] - Mixue Ice City has reported a decline in average store performance, with average daily retail sales per store dropping from RMB 4,416.3 to RMB 4,184.4 year-on-year [9][10]