智通财经APP讯，特步国际(01368)发布2025年第三季度中国内地业务营运状况，特步主品牌零售销售 (包括线上线下渠道)取得低单位数同比增长;索康尼零售销售(包括线上线下渠道)取得超过20%同比增 长。 ...

2024年10月14日，已退休的艾略特·希尔（Elliott Hill）临危受命，重返耐克（NYSE：NKE）执掌大 局。面对这家运动巨头在增长方面日益显露的疲态，希尔迅速出手，以"三板斧"之势，从组织架构、渠 道布局到产品策略三大核心层面，展开了一场深度变动。 过去一年间，耐克高层经历大规模重组，品牌、产品、营销、战略、人力资源等关键岗位纷纷换帅。这 场人事地震背后，是公司迫在眉睫的业绩压力与正在推进的"Win Now"重组计划。 如今，整整一年过去，希尔主导的全面战略调整交出了怎样的成绩单？那些看起来雷厉风行的改革，是 否真正为耐克注入了复苏的动力？ 第一斧：高层"换血" 过去的一年，耐克经历了剧烈的高层人事震荡。 这场变革由最高指挥权的更迭开始。2024年10月，原耐克首席执行官、外聘职业经理人约翰·多纳霍 （John Donahoe）离任，其职位由曾在耐克工作长达32年的退休高管艾略特·希尔接棒。 在外界看来，这次"老将"回归，意在带领耐克回归本源，重拾以产品为核心的品牌基因。 随着新CEO（首席执行官）就位，一场深度重组随之全面铺开。2025年1月，耐克任命特雷热·海因勒 （Treasure Hei ...

Group 1 - The company achieved approximately 10% year-on-year growth in offline sales for its main brand and children's clothing in Q3 2025, with e-commerce sales growing around 20%, demonstrating strong operational resilience amid a weakening retail environment [1] - The inventory level remained healthy, with a channel sales ratio stabilizing at 4.5-5 times, and the terminal discount rate maintained at around 30%, indicating effective inventory and discount management [1] - The company has rapidly expanded its core channel innovation "super stores," opening 23 new locations in September alone, totaling 93 stores by the end of Q3, with a strong likelihood of reaching a target of at least 100 stores by year-end [2] Group 2 - The product matrix has been continuously refreshed, with new iterations launched across core categories, including advanced running shoes and basketball footwear, showcasing the company's innovation capabilities [2] - The One Way brand is re-entering the offline market with a focus on the mid-to-high-end outdoor segment, opening 6 new stores during the National Day holiday, which is expected to create a second growth curve for the company [3] - The company has been deepening its capabilities in product, brand, and channel over the past two decades, with a focus on high cost-performance and strong functionality, positioning itself for continued growth and market share increase [4]

第一斧：高层"换血" 回归"运动员"初心 过去的一年，耐克经历了剧烈的高层人事震荡。 这场变革由最高指挥权的更迭开始。2024年10月，原耐克首席执行官、外聘职业经理人约翰·多纳霍 （John Donahoe）离任，其职位由曾在耐克工作长达32年的退休高管艾略特·希尔接棒。 在外界看来，这次"老将"回归，意在带领耐克回归本源，重拾以产品为核心的品牌基因。 一年前的10月14日，已退休的艾略特·希尔（Elliott Hill）临危受命，重返耐克（NYSE：NKE）执掌大 局。面对这家运动巨头在增长方面日益显露的疲态，希尔迅速出手，以三板斧之势，从组织架构、渠道 布局到产品策略三大核心层面，展开了一场深度变动。 过去一年间，耐克高层经历大规模重组，品牌、产品、营销、战略、人力资源等关键岗位纷纷换帅。这 场人事地震背后，是公司迫在眉睫的业绩压力与正在推进的"Win Now"重组计划。 如今，整整一年过去，希尔主导的全面战略调整交出了怎样的成绩单？那些看起来雷厉风行的改革，是 否真正为耐克注入了复苏的动力？ 艾略特·希尔 图片来源：耐克官网 随着新CEO（首席执行官）就位，一场深度重组随之全面铺开。2025年1月，耐 ...

阿迪达斯对中国市场更重视了。 据阿迪达斯披露，2025年10月12日，阿迪达斯全球首席执行官（CEO）比约恩·古尔登（Bjoern Gulden）连续两年出席上海市咨会。继去年作为特邀嘉宾参与会议后，今年是首次以正式会员的身份参 加。 这是古尔登担任阿迪达斯CEO三年来的第四次访华。除了参加上海市咨会，古尔登还在北京拜访了国家 体育总局局长、中国奥委会主席高志丹。 如此重视中国的背后是，宏观形势变化下，阿迪达斯变得更加倚重这一市场。 在今年二季度，阿迪达斯营收同比增长2.2%至59.52亿欧元。若不考虑Yeezy影响，则增速达到12%。 21世纪经济报道记者贺泓源，实习生李音桦、韦怡琦 报道 其中，欧洲地区营收同比增长7%至19.97亿欧元（包括Yeezy影响后增速为4%）；北美地区收入同比增 长15%至13.39亿欧元（包括Yeezy影响后增速为8%）；大中华区收入同比增长11%至7.98亿欧元。 从营收来看，大中华占比13.4%，仅次于欧洲（33.6%）、北美（22.5%）市场。 还需看到，阿迪达斯在二季度营收增速不及市场预期。基于北美市场面临关税的不确定性，这让本身体 量就庞大的中国市场更具想象空间。 ...

10月11日，阿迪达斯全球首席执行官比约恩·古尔登飞抵北京，开启为期三天的访华行程，这已经是他 2023年1月就任该职位以来的第四次访华，足见其对中国市场的重视。 比约恩·古尔登此次行程安排紧凑，三天跨两城。在北京与国家体育总局局长、中国奥委会主席高志丹 会见后，他于当天下午飞抵上海。10月12日，比约恩·古尔登出席了第37次上海市市长国际企业家咨询 会议。次日，他先后考察了上海安福路三叶草全球旗舰店和南京东路品牌中心，并在上海交通大学举办 讲座，与上海交通大学足球、中长跑学生队员交流，随后接受媒体采访后于当晚返回德国。 从采访中可以发现，全球CEO"特种兵"行程的背后，是中国市场在阿迪达斯的全球化布局中已经成为举 足轻重的部分。一方面，阿迪达斯总部对中国团队给予充分的信任和支持，深度推行本土化发展，全球 CEO需要与本地团队密切沟通，以准确了解这一市场；另一方面，中国市场已不仅仅是品牌的重要消费 阵地，更成为全球创新的"策源地"之一，源自中国团队的产品设计理念、运营方案等，正反向输出至全 球市场。 根据2025年上半年阿迪达斯的财报，阿迪达斯大中华区实现营收18.27亿欧元，同比增长13%，占全球 总营收的 ...

封面新闻记者 孟梅 在"十四五"规划圆满收官、"十五五"规划谋篇布局的关键之年，体育产业正成为国民经济中最具活力的领域之一。深耕中国市场28载，阿迪达斯持续参与 并见证中国体育事业与消费市场的成长与变迁。在此重要节点，阿迪达斯全球首席执行官（CEO）比约恩·古尔登（Bjoern Gulden）开启了担任阿迪达斯 全球CEO后的第四次访华。 10月12日，继首次以正式会员身份参加上海市市长国际企业家咨询会议（IBLAC，以下简称"上海市咨会"）后，10月13日，比约恩·古尔登到访上海交通 大学，在为上海交通大学学子们带来精彩演讲，并与足球、中长跑学生队员互动结束之后，对媒体面对面，畅谈了阿迪达斯在华的发展战略以及其对运动 与时尚相融合的深度理解。 谈中国市场：中国市场对于阿迪达斯非常非常重要 在古尔登抵达上海之前，刚刚发布的安东尼·爱德华兹二代专业篮球鞋ANTHONY EDWARDS 2，在上海进行"首秀"。今年夏天，包括知名球星拉明·亚马 尔、詹姆斯·哈登都来过中国，上海成为阿迪达斯很多新品首发最青睐的城市之一。 由此，此次中国行期间，古尔登在上海进行了巡店，用他自己的话来说就是："我们有很多'在中国，为中国 ...

Investment Rating - The report maintains a "Buy-B" rating for the company 361 Degrees (01361.HK) [1][6] Core Insights - The company has demonstrated healthy growth in retail sales across both offline and online channels, with a notable 10% year-on-year increase in retail sales for its main brand and children's clothing in Q3 2025, and a 20% increase in e-commerce sales [3][4][6] - The company is expanding its premium store count, reaching 93 stores by the end of Q3 2025, and aims to exceed 100 stores by year-end [5][6] - The company is actively participating in the marathon sector, becoming a top partner for the 2025 Tangshan Marathon and a sponsor for the 2025 Taishan Marathon, which is expected to drive sales growth in the running category [4][6] Financial Performance - For the fiscal year 2025, the company is projected to achieve a revenue of 11,367 million HKD, reflecting a year-on-year growth of 12.8% [10][11] - The net profit for 2025 is estimated at 1,285 million HKD, with a year-on-year growth of 11.9% [10][11] - The company's EPS is forecasted to be 0.62 HKD for 2025, with corresponding P/E ratios of approximately 8.7, 7.8, and 7.1 for the years 2025, 2026, and 2027 respectively [6][10]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Insights - The company has demonstrated strong resilience in the retail environment, achieving approximately 10% year-on-year growth in both its main brand and children's clothing lines in Q3 2025, with e-commerce sales growing around 20% [8] - The company maintains a healthy inventory level with a stable discount rate, achieving a channel inventory turnover ratio of 4.5-5 times and a terminal discount rate close to 30% [8] - The company is innovating its channels significantly, with rapid expansion of its "super brand stores," opening 23 new stores in September alone, and plans to open at least 100 stores by the end of the year [8] - The product matrix continues to refresh, showcasing technological advancements in core categories, including new iterations of running shoes and basketball shoes [8] - The One Way brand is re-entering the offline market, focusing on the mid-to-high-end outdoor market, with new store openings and a product line adjustment to align with current outdoor trends [8] - The company has been deepening its operational capabilities in product, brand, and channel over the past two decades, positioning itself for sustained growth above industry averages [8] Financial Data and Profit Forecast - Revenue projections for FY2023 to FY2027 are as follows: - FY2023: 84.23 billion RMB - FY2024: 100.7 billion RMB - FY2025E: 111.8 billion RMB - FY2026E: 121.4 billion RMB - FY2027E: 130.8 billion RMB - Net profit projections for the same period are: - FY2023: 9.6 billion RMB - FY2024: 11.5 billion RMB - FY2025E: 12.6 billion RMB - FY2026E: 13.9 billion RMB - FY2027E: 15.1 billion RMB - The company maintains a stable gross margin, projected to increase slightly from 41.1% in FY2023 to 41.9% in FY2027 [6][17]

Core Viewpoint - The Hong Kong sportswear sector has shown remarkable performance this year, with companies like 361 Degrees and Anta experiencing significant stock price increases. Recently, Tambor Group has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, indicating a favorable market timing for its entry [2]. Company Overview - Tambor, established in 2004 in Shandong, China, specializes in outdoor sports apparel, offering three main product lines: top outdoor series, sports outdoor series, and urban light outdoor series, catering to various activities and environments [3]. - As of June 2023, Tambor holds a market share of 1.54% in China's professional outdoor apparel market, ranking fourth among local brands and seventh overall when including international brands [5]. Financial Performance - Tambor's revenue has shown a strong upward trend, with figures of RMB 732.4 million in 2022, RMB 1.02 billion in 2023, and projected RMB 1.3 billion in 2024. The net profit for the same periods was approximately RMB 85.8 million, RMB 139.2 million, and RMB 107.3 million, respectively [6][7]. - The company has significantly increased its online sales, with self-operated online stores becoming the main revenue driver, growing from 20.3% of total revenue in 2022 to 43.5% in the first half of 2025 [8]. Marketing and Sales Strategy - Tambor has heavily invested in marketing, with sales and marketing expenses exceeding RMB 260 million in the first half of 2025, accounting for nearly 40% of revenue. This aggressive spending has impacted profit margins, with net profit margin dropping from 13.6% in 2023 to 5.5% in the first half of 2025 [10]. - The company has also increased its inventory levels significantly, with stock reaching RMB 1.103 billion by August 2025, leading to a high inventory turnover period of 485.4 days [10][12]. Dividend Policy and Financial Health - Tambor has engaged in substantial dividend payouts, distributing RMB 350 million in 2022 and RMB 2.9 billion in 2025, which raises concerns about financial sustainability given the high inventory and increased bank borrowings [13][15]. - The company's debt levels have risen, with short-term and long-term bank borrowings amounting to RMB 2.18 billion and RMB 890 million, respectively, while cash reserves were only RMB 26 million as of June 2025 [13][14].