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2025那些翻车的“老登”企业家或品牌,对营销行业意味着什么?
Sou Hu Cai Jing· 2025-12-24 02:50
当"老登"从一个方言俚语演变为一场席卷商业舆情的集体标签,其背后远非简单的代际冲突或网络玩梗。它标志着一场深刻的权力转移:品牌长期赖以生存 的单向宣告体系正在崩塌,而建立在平等、透明与价值共鸣基础上的对话时代已强势来临。 俗话说,长江后浪推前浪,前浪死在沙滩上。当一家企业的老板或品牌被贴上"老登"标签时,说明他正遭遇主流的舆论场反噬,已不再被曾经的用户群或粉 丝们所追捧。 据悉,"老登"一词原是东北方言,经由网络发酵后,特指那些观念滞后、好为人师、居高临下的中老年成功人士。 当西贝老板贾国龙在全员大会上激昂回应罗永浩时,他可能没有想到会因开放后厨直播"自我实锤"而陷入被动,连带后续的华与华"爹味公关"翻车,这些都 对西贝的品牌形象产生自杀式影响; 当曾经被誉为"最接地气企业家"的雷军用"同时供两个孩子上大学"来类比小米造车与造芯的压力时,网友不但不买账,指责他"富豪卖惨脱离群众" "富豪卖 惨"; 当始祖鸟和蔡国强在喜马拉雅玩炸山升龙营销时,因违背"无痕户外"理念,不但官媒痛批其破坏生态,而且也让其高端户外品牌形象跌落神坛; 当新东方俞敏洪乘豪华游轮在南极看冰山发全员感谢信时,加班中的牛马员工们不干了,吐槽无 ...
大疆回应美国FCC将所有非美国制造的无人机列入“受管制清单”;众泰汽车回应段永平牵头Ov重组;沃尔沃中国回应换帅丨邦早报
创业邦· 2025-12-24 00:03
Group 1 - DJI expresses regret over the FCC's decision to include all non-U.S. manufactured drones in the "Covered List," stating it limits consumer choice and undermines fair competition [1] - DJI emphasizes its commitment to providing innovative tools for image creators and highlights the safety and reliability of its products, validated by independent third parties [1] - The company plans to evaluate all possible paths to protect its and its global users' legal rights [1] Group 2 - Zontai Auto denies rumors of collaboration with OPPO and Vivo for restructuring, stating there is currently no partnership [2] - Speculation arises regarding the involvement of OPPO and Vivo in Zontai's restructuring due to the new board composition, which includes members with ties to Chery Auto [2] Group 3 - Beijing issues the first L3 level autonomous driving vehicle license plates, marking a significant step towards mass production of autonomous vehicles in China [2] - The L3 autonomous driving feature is currently limited to specific highway segments in Beijing, with restrictions on other areas [2] Group 4 - Volvo Cars in China undergoes a leadership change with HUYANHANG replacing Yuan Xiaolin as chairman, but the company clarifies that this is a routine administrative change and does not affect daily operations [3] - Yuan Xiaolin remains a senior vice president at Volvo Group and president of Volvo Cars Asia Pacific [3] Group 5 - Kuaishou reports that its live streaming function was restored after a network attack on December 22, 2025, and other services were not affected [5] - The company has initiated legal actions against the perpetrators of the attack to protect its interests [5] Group 6 - Apple faces a fine of €98.635 million (approximately ¥817 million) from Italy for abusing market dominance through its App Tracking Transparency policy [11] - Cumulatively, Apple has incurred over ¥20.7 billion in fines across multiple European countries this year for similar reasons [11] Group 7 - JD.com confirms that its Paris warehouse has resumed normal operations following a theft incident involving over 50,000 electronic devices valued at approximately €37 million (around ¥306 million) [12] - The company disputes reports of significant losses, stating that the actual situation differs from what has been reported [12] Group 8 - Geely's management restructuring is complete following the merger with Zeekr, with key executives assigned to new roles [8] - Li Donghui is now the vice chairman of Geely Holding Group, while An Conghui serves as CEO, overseeing overall operations [8] Group 9 - ByteDance plans to invest significantly in AI, with a projected capital expenditure of ¥160 billion (approximately $23 billion) in 2026, including ¥85 billion reserved for semiconductor procurement [11] - The company aims to enhance its AI infrastructure and capabilities through this investment [11]
盒马在上海成立数科技术新公司
Mei Ri Shang Bao· 2025-12-23 22:22
小米给汽车经销商发超1亿元"红包"? 爱企查App显示,近日,上海盒马数科技术有限公司成立,法定代表人为曹嘉银,注册资本3000万元人 民币,经营范围包括信息技术咨询服务、网络设备销售、计算机软硬件及辅助设备零售等,股东信息显 示,该公司由盒马(中国)有限公司全资持股。 官方回应:仅针对"车融合店" 日前,有消息称,小米向汽车经销商发放补贴,全国门店发放金额累计超过1亿元。"确实有这样的政 策,仅针对'车融合店'。"12月22日,小米集团相关工作人员表示,车融合店是指既销售汽车,同时售 卖手机以及大家电的小米门店。据悉,小米此次经销商补贴主要分两类发放:2024年建造的门店,按每 家店补贴10万元发放;2025年1月1日至12月15日新建的门店,按每家店50万元发放。官方数据显示,截 至11月30日,小米在全国131城已有441家门店,249家服务网点覆盖144城。 网络车评人陈震部分平台账号解封? 微博、B站、小红书发文辟谣 12月22日,针对网络车评人陈震部分平台账号解封传闻,微博社区观察员官方账号围脖侠发文辟谣:经 核实,微博小号并未解禁。依法纳税是每个纳税人应尽的义务和责任,微博平台履行平台主体责任, ...
小米官方:吴彦祖成为全新小米手机影像体验官!小米集团CEO雷军点赞:红毯运镜
Sou Hu Cai Jing· 2025-12-23 06:56
Core Viewpoint - Xiaomi has appointed actor Wu Yanzu as the new imaging experience officer for its latest smartphone, the Xiaomi 17 Ultra, which features a "Red Carpet Shooting" mode [1] Group 1 - The announcement was made via Xiaomi's official Weibo account [1] - Lei Jun, the CEO of Xiaomi, retweeted and liked the post regarding the "Red Carpet Shooting" mode [1]
吴彦祖成为小米手机影像体验官,雷军点赞
Xin Lang Cai Jing· 2025-12-23 06:38
Group 1 - Xiaomi announced that actor Wu Yanzu has become the new imaging experience officer for the Xiaomi 17 Ultra smartphone [1][2] - The promotional samples were captured using the "Red Carpet Shooting" mode of the Xiaomi 17 Ultra [1][2] Group 2 - Lei Jun, the CEO of Xiaomi, retweeted and liked the post regarding the "Red Carpet Shooting" mode [2]
华为nova 15系列发布:前后双红枫,与鸿蒙AI深度融合
Zhong Guo Jing Ji Wang· 2025-12-23 03:52
Core Insights - Huawei officially launched the nova 15 series, featuring significant upgrades in imaging technology, aesthetic design, and AI integration, marking a new pinnacle for the nova lineup [1][2] Group 1: Product Features - The nova 15 Ultra and nova 15 Pro introduce a unique "Yao Mu Double Star" visual symbol with a horizontal three-dimensional stacking design [1] - The series offers four new color options: "Vibrant Green," "Stylish Purple," "Zero White," and "Mystic Black," combining aesthetic design with durability [1] - The front camera incorporates the Red Maple Imaging System, enhancing color accuracy by 120%, providing superior selfie experiences even in complex lighting [1] - The rear camera features a 50MP full RYYB Red Maple Imaging System, ensuring comprehensive coverage for mainstream portrait photography [1] Group 2: AI and Performance - The nova 15 series runs on HarmonyOS 6, integrating AI capabilities into daily tasks with features like "AI Color" for photo style replication and "Xiao Yi Help" for automating repetitive tasks [2] - The nova 15 Ultra and nova 15 Pro are powered by the Kirin 9010S chip, offering an 18% performance improvement over the previous generation, while the nova 15 with Kirin 8020 sees a 62% performance boost [2] Group 3: Connectivity and Battery - The nova 15 Ultra supports dual satellite communication with Beidou and Tiantong, featuring fast network search, high speed, low latency, and wide coverage [2] - The series boasts the largest battery in nova history at 6500mAh, with 100W wired fast charging and 50W wireless fast charging for the nova 15 Ultra, addressing battery anxiety [2] Group 4: Pricing and Availability - The nova 15 series will be available for sale starting December 25, 2025, with prices set at 2699 yuan for the nova 15, 3499 yuan for the nova 15 Pro, and 4199 yuan for the nova 15 Ultra [2]
传音控股跨界联手设计巨头背后:高端化战略纵深推进
Quan Jing Wang· 2025-12-23 03:14
近日,传音旗下品牌Infinix宣布与意大利传奇设计公司宾尼法利纳达成全面设计合作。值得注意的是, 拥有近百年历史的宾尼法利纳,此前主要服务于法拉利、阿尔法·罗密欧等顶级汽车品牌,此次是其首 次将设计领域延伸至智能手机行业。这一合作标志着传音正通过引入高端设计资源,持续推动其品牌高 端化战略。 设计领域跨界合作,传音逐步完善高端化布局 与宾尼法利纳的合作标志着传音在设计领域的高端化迈出关键一步。根据协议,宾尼法利纳将参与 Infinix未来旗舰产品的工业设计。Infinix NOTE 60 Ultra将成为双方跨界合作的首款智能手机。 这次合作不是简单的品牌联名,而是深度的产品整合。宾尼法利纳品牌高级副总裁Fabio Calorio表 示:"与Infinix的合作,为我们提供了一个绝佳机遇,将宾尼法利纳的意大利设计精髓延伸至科技领 域"。 业界分析指出,传音近年来持续深化品牌高端化布局。此次Infinix与宾尼法利纳的合作,被视为其夯实 产品设计体系基础的关键举措,有望为旗下高端产品线树立新的美学标杆,提升其在全球市场的品牌辨 识度与竞争力。 事实上,设计升级仅是传音高端化布局的一个维度。 例如,在折叠屏技术 ...
快手回应大量色情内容刷屏:遭到灰黑产攻击,已报警;字节大模型关键人物被曝加入腾讯;比亚迪回应技术研发人员涨薪丨邦早报
创业邦· 2025-12-23 00:24
Core Insights - The article discusses various significant events and trends in the technology and investment sectors, highlighting issues such as cybersecurity attacks, executive movements, and market performance in different industries. Group 1: Cybersecurity and Company Responses - Kuaishou experienced a severe cybersecurity incident on December 22, where explicit content flooded multiple live streams, causing user panic. The company reported that it was a result of a gray-black industry attack and has since taken measures to address the issue and reported it to the authorities [3][5]. Group 2: Executive Movements - Feng Jiashi, a key figure in ByteDance's AI model development, has joined Tencent as the head of the multimodal team at the AGI Research Center. His previous experience includes significant roles in academia and industry, indicating a strategic move for Tencent in AI development [5][6]. Group 3: Market Performance - Sanya's duty-free sales have seen remarkable growth, with daily sales exceeding 100 million yuan for three consecutive days, reaching 1.18 billion yuan on December 18, and showing a year-on-year increase of 45.8% and 47% on subsequent days [6][7]. - The number of billionaires in mainland China is projected to increase by 70 by 2025, with a total of 470 billionaires, second only to the United States. The total wealth of these billionaires is expected to reach 15.8 trillion USD, marking a 13% increase [6][7]. Group 4: Technology and Product Developments - Xiaomi's upcoming flagship model, the Xiaomi 17 Ultra, is set to increase in price due to rising memory costs, which have been exacerbated by the growing demand for high-performance computing [7]. - OpenAI has reportedly improved its profit margin for paid products, achieving a 70% computing profit margin by October, up from 52% at the end of 2024, indicating a strong financial performance in the AI sector [14]. Group 5: Investment and Financing Activities - Several companies have recently completed significant funding rounds, including Zhi Yuan Pharmaceutical with nearly 300 million yuan in Pre-IPO financing, and Shanghai Blueprint Aviation with 500 million yuan in A-round financing, reflecting a robust investment climate in the tech and healthcare sectors [20][20][20].
鸿蒙终端设备数突破3200万台
Zheng Quan Ri Bao· 2025-12-22 16:47
Core Insights - Huawei's HarmonyOS has reached over 32 million devices, making it the fastest-growing operating system in smart terminal history [1] - The launch of the nova15 series and various IoT products aims to expand the Harmony ecosystem further [1] - By 2026, HarmonyOS is expected to maintain steady growth, with significant room for improvement in installation rates [1][2] Group 1: Market Position and Growth - Huawei regained the top position in the Chinese smartphone market with an 18.1% market share by Q2 2025 [2] - In week 48 of this year, Huawei's smartphone market share reached 27.81%, leading the market [2] - The rapid adoption of HarmonyOS is seen as a key factor in Huawei's recovery in the terminal market [2] Group 2: Product and Ecosystem Development - The nova15 series features the Kirin 9 series flagship chip and supports Huawei HiCar for seamless connectivity between smartphones and car systems [2] - Huawei's Harmony Home has achieved the highest market share in the domestic smart home market, surpassing the combined market share of the second to tenth brands [2] - The introduction of the Harmony Smart Body Framework (HMAF) in HarmonyOS 6 is expected to enhance application possibilities and user experience [4] Group 3: Future Strategy and Challenges - The next phase for HarmonyOS focuses on achieving 100,000 key applications and breaking through user scale [3] - Attracting more developers and enhancing the native application ecosystem will be critical for Huawei's ongoing efforts [4] - The ecosystem is entering a crucial phase of scale and ecological challenges, marking a significant stage in its development [5]
三星明年计划推“阔折叠”手机,与iPhone Fold正面交锋
3 6 Ke· 2025-12-22 11:38
Core Viewpoint - Samsung plans to launch a "wide-foldable" smartphone in the fall of 2026 to compete directly with Apple's first foldable phone, the iPhone Fold [2][3] Group 1: Product Details - The "wide-foldable" smartphone will feature a 7.6-inch inner screen and a 5.4-inch outer screen, both made of OLED material, with a 4:3 aspect ratio [2] - This device is expected to support 25W wireless charging, making it one of Samsung's fastest wireless charging phones [2] - The inner screen's aspect ratio is designed to provide a more tablet-like display experience, enhancing web browsing and photo viewing capabilities [2] Group 2: Competitive Landscape - Apple is also expected to release the iPhone Fold in the second half of 2026, with an inner screen size of 7.76 inches and an outer screen of 5.49 inches [2] - Other brands like OPPO, vivo, Xiaomi, and Honor are planning to launch "wide-foldable" phones next year [3] - Omdia forecasts that global shipments of foldable smartphones will remain around 6.6 million units in the first half of 2025, with a significant growth of 32.8% in the Chinese market [3] Group 3: Market Dynamics - The foldable smartphone market is expected to see a 51% year-on-year increase in shipments by 2026, driven by intensified competition and more affordable flip models [3] - Despite the growth potential, foldable phones will remain a niche market, accounting for a low single-digit percentage of the overall smartphone market [6] - Samsung holds a 19% market share, maintaining its position as the global leader for three consecutive quarters, while Apple follows closely with an 18% share [7]