编者按： 这里是民生调查局，见人所未见，调查民生之变。关注你想关注的、你没关注的，调查你想 看的、未看到的。 "寄售时仓库打包失误(我有完整开箱视频和客服承认仓库打包失误的电话录音)，导 致我的相机跟镜头损坏。" 近日，多位用户在社交媒体晒"糟心事"，质疑在平台寄售服务中自己的商品被"调 包"或损坏。过去一段时间，多个平台的寄售服务陷入了舆论旋涡。 中新网北京2月4日电(记者 刘星晨)"寄售的东西没卖出去退回来之后，居然不是我 原来的那个了！" "消失"、被"损坏"的商品 茜茜女士日前寄了一只手作露露公仔到得物平台寄售，在没能卖出后申请收回，但 她发现得物平台寄回的公仔并非自己原先的那只。 有多位卖家表示，在转转、千岛潮玩族等平台寄售的商品也出现了疑似"调包"或 被"损坏"的情况，得到了平台商家的回复受理。 用户的物品经过仓库转了一圈"变了模样"，类似的局面在各家平台寄售服务中不在 少数。 据不完整统计，在黑猫投诉平台有关"得物 调包"的投诉超过1800条，有关"寄售 损 坏"的投诉超过1300条。 有用户发文称在得物平台寄售的泡泡玛特毛绒挂件疑似被"调包"，得物平台相关账 号回复：平台绝对不可能调包商家商品 ...

编者按： 这里是民生调查局，见人所未见，调查民生之变。关注你想关注的、你没关注的，调查你想看的、未看到的。 中新网北京2月4日电(记者 刘星晨)"寄售的东西没卖出去退回来之后，居然不是我原来的那个了！" "寄售时仓库打包失误(我有完整开箱视频和客服承认仓库打包失误的电话录音)，导致我的相机跟镜头损坏。" 近日，多位用户在社交媒体晒"糟心事"，质疑在平台寄售服务中自己的商品被"调包"或损坏。过去一段时间，多个平台的寄售服务陷入了舆论旋涡。 用户的物品经过仓库转了一圈"变了模样"，类似的局面在各家平台寄售服务中不在少数。 据不完整统计，在黑猫投诉平台有关"得物 调包"的投诉超过1800条，有关"寄售 损坏"的投诉超过1300条。 有用户发文称在得物平台寄售的泡泡玛特毛绒挂件疑似被"调包"，得物平台相关账号回复：平台绝对不可能调包商家商品，商品入仓即被附唯一码，确保在 仓内流转唯一性。 用户投诉多家平台寄售服务。 "消失"、被"损坏"的商品 茜茜女士日前寄了一只手作露露公仔到得物平台寄售，在没能卖出后申请收回，但她发现得物平台寄回的公仔并非自己原先的那只。 有多位卖家表示，在转转、千岛潮玩族等平台寄售的商品也出现了 ...

Group 1: Technology and Internet - Huawei is a global leader in telecommunications equipment and smartphone manufacturing, with products and services available in multiple countries and regions [3] - Xiaomi started with high-cost performance smartphones and has expanded into smart home devices and TVs, holding a strong market share in India and Southeast Asia [3] - ByteDance owns popular applications like TikTok (international version of Douyin) and Helo, which are widely popular globally [4] Group 2: E-commerce - Alibaba operates AliExpress, conducting e-commerce business globally, with notable performance in markets like Russia and Brazil [5] - JD.com expands overseas through its JD Worldwide platform, providing cross-border e-commerce services [6] - SHEIN is a fast-fashion e-commerce platform that has rapidly risen in the European and American markets due to its quick-response supply chain and low-price strategy [7] Group 3: Gaming - Tencent has secured a significant position in the global gaming market through acquisitions of companies like Supercell and Riot Games, and by launching self-developed games such as Arena of Valor [8] - NetEase has achieved success in overseas markets with self-developed games like Onmyoji and is expanding its influence through investments and partnerships [8] - miHoYo has gained immense success in overseas markets with high-quality games like Genshin Impact, becoming one of the most successful Chinese gaming companies in recent years [9] Group 4: Consumer Brands - Anker focuses on the research and sales of smart charging and peripheral products, with strong sales across multiple countries and regions [10] - Haier, a home appliance giant, has established a strong market network globally through acquisitions and localization strategies [11] - Midea has become a globally recognized home appliance brand through technological innovation and international expansion [12] Group 5: Emerging Brands - Perfect Diary, a beauty brand, has rapidly risen in overseas markets through social media marketing and high-quality products [13] - Pop Mart, a trendy toy brand, attracts a large number of young consumers in overseas markets through innovative formats like blind boxes [14]

发布会上，中国国家博物馆、故宫博物院、国家图书馆、甘肃省博物馆、河南博物院、苏州博物馆、陕 西历史博物馆、敦煌研究院、三星堆博物馆、青岛啤酒博物馆10家博物馆，万仟堂、太湖雪、铜师傅、 罗莱等品牌，共同启动天猫"镇馆之宝"计划。 2月3日，天猫在北京举办"镇馆之宝"计划发布会，2026年将重磅投入，上线文创专属频道，提供从趋势 洞察、新品设计、品牌跨界联名、供应链等全方位支持，目标单年孵化100款成交破百万的文创新品， 推动1万个品牌与博物馆文创IP跨界联名，让文物"活"起来，走进大众生活日常。 据悉，天猫"镇馆之宝"计划包含5大扶持举措，上线文创频道，聚合博物馆新品，提供边逛边买体验； 提供文创产品趋势指引，淘宝首页等核心资源加持，打造超100款成交破百万新品；推动博物馆文创IP 与超1万个品牌跨界联名；平台打标优质文创商品，用户搜索、拍立淘等场景下，优先展示。此外，天 猫设置文创专项激励，专项团队提供开店、运营、原创保护全链路支持，经营达标减免佣金、加赠资 源。 财经频道更多独家策划、专家专栏，免费查阅>> 《2026天猫文创行业趋势报告》指出，当下消费者对博物馆文创核心消费场景集中为礼赠、装饰、祈 福、 ...

Group 1: Year-End Dinner Products - The transaction value of year-end dinner related products increased by 92% year-on-year from January 16 to 29 [1] - Popular items included seafood dinner gift boxes, eight-treasure rice, Buddha jumps over the wall gift boxes, and large pot dishes, which are favored for their convenience [1] Group 2: Regional Specialty Products - The "Hometown New Year Goods" initiative by Douyin e-commerce led to over 10 million orders of local specialty products, a 53% increase year-on-year [1] - Notable popular items included sea cucumbers from Dalian, camel milk powder from Xinjiang, Buddha jumps over the wall from Fujian, corn from Siping, and beef balls from Chaoshan [1] Group 3: Smart Cleaning and Digital Products - Orders for smart cleaning appliances and digital products saw significant growth, with window cleaning robots increasing by 209%, floor washing machines by 101%, and vacuum robots by 59% [1] - Computer orders also rose by 76% during the same period [1] Group 4: New Chinese Style Clothing - New Chinese style clothing became a preferred choice for consumers during the Spring Festival, with order volume increasing by 66% and the number of active merchants rising by 345% [1] - Popular items included reversible outerwear, traditional vests, and printed straight pants featuring traditional elements [1] Group 5: Festive Decoration Products - The number of merchants selling festive decoration products with transaction values exceeding one million yuan increased by 57% year-on-year [1] - Items such as the character "Fu" for the Year of the Horse, Chinese knots, plush couplets, static window flowers, and creative red envelopes were particularly favored by families [1] Group 6: Pet Products - The transaction value of pet-related products grew by 83% year-on-year from January 16 to 29 [2] - Popular items included pet badges, cat litter, pet snacks, disinfectants for pet supplies, and lint rollers [2]

Core Insights - The Douyin e-commerce platform has reported a significant surge in fresh food sales during the Chinese New Year shopping period, highlighting changing consumer preferences and the rise of live-streaming commerce as a key driver of sales growth [1][4][18] Group 1: Fresh Food Sales Trends - From January 16 to January 26, Douyin e-commerce experienced a comprehensive explosion in fresh food sales, with cherries, frozen durian, seafood gift boxes, beef and lamb, sea cucumbers, and blueberries being the top-selling items [1] - The sales of "new and unique vegetables" like ground spinach saw a year-on-year increase of 368%, leading the vegetable category [5] - In the fruit category, blueberries, frozen durian, and citrus fruits achieved year-on-year sales growth of 302%, 95%, and 38% respectively [5] Group 2: Seafood and Prepared Foods - Seafood has become a central feature of the New Year's Eve dinner, with king crabs, black tiger prawns, and yellow croakers showing explosive growth rates of 548%, 330%, and 143% respectively [4] - The demand for convenient "lazy New Year's Eve meals" has risen, with pre-prepared seafood products gaining popularity [4] - Seafood gift boxes have emerged as a new favorite for gifting, with an explosive growth rate of 2662% [4] Group 3: Quality Consumption and Gifting Trends - The demand for high-quality products has increased, with traditional health ingredients like astragalus, goji berries, and ginseng becoming common choices for daily nourishment [14] - High-end gift items such as dried sea cucumbers and bird's nests are now considered "hard currency" for holiday gifting due to their rarity and nutritional value [14] - The sales of nuts, dairy products, and flowers have also surged, driven by the festive season's gifting and gathering needs [9][10] Group 4: Marketing and Content Strategy - Douyin e-commerce launched a "Hometown New Year Goods" campaign, engaging 465 local ambassadors to create over 1.3 million pieces of quality rural content, achieving a cumulative reading volume of over 4.5 billion [15] - The platform's innovative live-streaming showcases traditional production techniques and real-time seafood processing, enhancing consumer trust in product freshness [15] - Douyin e-commerce aims to continue driving farmer income and facilitating the nationwide distribution of quality fresh food products through resource investment and model innovation [18]

Core Viewpoint - Pinduoduo has emerged as a strong competitor in the e-commerce sector, leveraging innovative strategies such as group buying, substantial subsidies, logistics optimization, and supply chain improvements to maintain price advantages and enhance product quality [1][3][5][7] Group 1: Business Model and Strategies - Pinduoduo's unique group buying model encourages consumers to invite friends and family to participate, creating a scale effect that lowers product prices [1] - The "Billion Subsidy" strategy allowed Pinduoduo to rapidly capture market share through significant discounts, although this unsustainable cash-burning model is not expected to last indefinitely [3] - Pinduoduo collaborates closely with logistics companies to minimize shipping costs, leveraging its large order volume to negotiate better rates [5] Group 2: Supply Chain and Product Quality - The prevalence of direct sales from manufacturers on Pinduoduo reduces costs by eliminating middlemen, resulting in more competitive pricing compared to platforms like Taobao and JD [5] - Pinduoduo's approach of "low profit, high sales" attracts consumers with lower prices while still aiming for overall profitability [5] - The platform has seen a significant improvement in product quality as more brand manufacturers join, countering the initial perception of low-quality goods [1][7]

Group 1 - The core point of the article emphasizes that consumer rights do not diminish during the Spring Festival, and businesses cannot unreasonably extend return and exchange processing times or refuse to fulfill shipping cost commitments based on the holiday [2][10] - According to the Consumer Rights Protection Law of the People's Republic of China, consumers have the right to return goods within seven days if they do not meet quality requirements, and this right is not suspended or extended due to holidays [12][10] - Businesses must clearly communicate any shipping cost policies during the holiday period; otherwise, they are responsible for shipping costs related to product quality issues or errors [12][10] Group 2 - Effective communication with merchants or platform customer service is the first step when facing delays or refusals, and it is crucial to retain evidence for future claims [3][13] - If communication fails, consumers can utilize various complaint channels, including the national 12315 platform, which connects directly to market supervision departments for enforcement [14][4] - Major e-commerce platforms have internal dispute resolution mechanisms that can expedite the resolution process by intervening on behalf of consumers [17][4] Group 3 - To enhance the effectiveness of complaints, consumers should clearly state their demands based on platform rules or legal provisions, set reasonable deadlines for responses, and retain all communication records [16][5] - Third-party complaint platforms, such as Black Cat Complaints, provide a convenient avenue for consumers to submit complaints and can exert public pressure on businesses to resolve issues [15][6] - Specific complaint channels exist for certain industries, such as postal services and telecommunications, which can lead to more efficient resolutions [11][4]

Core Insights - The price differences between Pinduoduo and Taobao stem from distinct user demographics and purchasing behaviors, with Pinduoduo targeting price-sensitive consumers primarily in lower-tier cities, while Taobao attracts users willing to pay for brand value and better service [3][10] User Demographics - Pinduoduo's user base consists largely of consumers from third and fourth-tier cities, who prioritize low prices over brand reputation and service quality [3][4] - Taobao users are generally more inclined to pay a premium for brand trust, detailed product descriptions, and comprehensive after-sales service [3][4] Pricing Strategies - Merchants adopt different pricing strategies on Pinduoduo and Taobao, often pricing the same product significantly lower on Pinduoduo to drive volume sales [4][6] - Pinduoduo merchants may source products from cheaper suppliers or create lower-cost versions specifically for the platform, allowing for lower retail prices [4][6] Cost Structure - The logistics costs for Pinduoduo are generally lower due to its focus on lower-tier cities, which allows for a more cost-effective delivery network compared to Taobao's broader coverage [4][6] - Pinduoduo's aggressive subsidy policies during its growth phase have enabled merchants to lower effective costs, resulting in lower prices for consumers [6][10] Profit Models - Pinduoduo merchants often employ a "low margin, high volume" strategy, focusing on selling large quantities at lower profits, while Taobao merchants may rely on brand differentiation to maintain higher margins [6][7] - The ranking mechanisms on both platforms differ, with Pinduoduo prioritizing sales volume for visibility, encouraging aggressive pricing strategies [7][10] Consumer Experience - The service experience on Taobao is generally more robust, with higher investments in customer service and return processes, which contribute to higher product prices [7][9] - Pinduoduo's simplified return processes and lower service costs result in lower prices, but may compromise the overall shopping experience [7][9] Product Quality Considerations - Many low-priced items on Pinduoduo may have different specifications or lower-quality materials compared to those on Taobao, reflecting the trade-offs consumers may face [9][10] - Some Pinduoduo products may be clearance items or sold at a loss to boost sales volume, indicating a strategic approach to market penetration [9][10] Market Dynamics - The price differences between Pinduoduo and Taobao are a natural outcome of market dynamics, reflecting varying consumer needs and business strategies [10][11] - The competitive landscape in e-commerce allows Pinduoduo to thrive by catering to a segment of consumers who are highly price-sensitive, thus fulfilling a market gap [10][11]

南都讯 记者黄莉玲 1月30日下午，市场监管总局召开直播电商监管专题新闻发布会。会上集中发布了一 批直播电商领域典型案例，其中成都快购科技有限公司违法一案，市场监管部门开出2669万元罚单。 南都记者注意到，当晚成都快购科技有限公司发布公告称："对此处罚，我们诚恳接受，坚决服从。我 们将强化依法经营，进一步提升合规水平，积极履行社会责任，努力营造平台良好生态，携手平台上的 经营者为广大消费者提供更优质的服务。" 根据发布会披露，2025年9月，市场监管总局依法对成都快购科技有限公司（下称当事人）涉嫌违反 《电子商务法》等法律规定的行为立案调查。经查，当事人存在下述违法行为： 一是未依法履行信息公示义务。当事人未在首页显著位置持续公示证照信息，且未及时更新发生变更的 行政许可公示信息，违反《电子商务法》第十五条的规定。当事人未在首页显著位置持续公示平台服务 协议以及未公示交易规则信息，违反《电子商务法》第三十三条的规定。 二是向平台内经营者收取不合理费用。当事人利用服务协议和交易规则，对平台内经营者违反法律法规 或平台协议规则的部分行为收取惩罚性非定额违约金，部分违约金超出合理范围，存在向平台内经营者 收取不合 ...