10月16日消息，据多渠道获悉，自今年9月阿里速卖通启动"超级品牌出海计划"后，一批亚马逊商家正在将库存逐步向速卖通转移。10月 以来，至少10个年销售额百万美金以上的品牌，在速卖通的全球销售额已经超过亚马逊，涉及硬盘、乐器、办公用品等品类。 但很长时间以来，品牌出海往往无法绕开亚马逊这类海外头部平台。但"亚马逊们"通常对于国内本土品牌而言存在"水土不服"问题。 另一方面，在全球贸易环境动荡的背景下，品牌方面需要更灵活的平台布局策略。 根据公开资料整理，硬盘品牌Kingspec、乐器品牌Hotone、办公用品Kingroon等品牌10月在速卖通的全球成交额首次集体超越亚马逊同店 数据，部分商家正将库存由亚马逊FBA仓转移至速卖通合作仓，以应对旺季需求。 在广东做家居品类的品牌商家表示，过去"在亚马逊赚 100 块要花 30 块成本，现在速卖通大概只要 15 块。"他最近把亚马逊仓库里的库 存，陆续转到了速卖通的西班牙海外仓。像他这样从亚马逊"搬家"到速卖通的商家，正形成一股新趋势。 在速卖通刚刚召开的双11启动会上，明确对标亚马逊，用接近亚马逊50%的成本，做到80%的用户体验，并将在欧洲、日韩等市场进行全 ...

Core Insights - The article highlights the success of young farmers in Fujian, Zhang Jin and Hu Jianfeng, who leverage e-commerce to transform niche agricultural products like grapefruit and guava into popular items, significantly boosting local economies and employment opportunities [1][5]. Group 1: E-commerce Impact - Zhang Jin, a former sports education major, entered the grapefruit market in 2015, utilizing e-commerce platforms like Pinduoduo to overcome initial challenges of low consumer awareness and high return rates [2][4]. - The introduction of a custom juicing cup helped reshape consumer perceptions, leading to a significant reduction in return rates and a surge in sales, with one promotional event achieving over 10,000 orders in just one hour [4][5]. - Hu Jianfeng transitioned from the 3C digital sector to focus on guava, recognizing the untapped potential of niche agricultural products and benefiting from Pinduoduo's support for farmers [6][8]. Group 2: Market Growth and Consumer Behavior - The planting area and production of grapefruit in the region have tripled in a few years, with increased demand from northern markets during winter, where grapefruit serves as a convenient source of vitamins [5]. - The price of grapefruit has decreased to a quarter of its early price, making it more accessible to consumers [5]. - Hu Jianfeng's strategy of product differentiation through packaging has led to a significant increase in sales, with peak sales reaching over 20,000 orders in a single day [9][10]. Group 3: Supply Chain Efficiency - The shift to a direct-to-consumer model via Pinduoduo has reduced the number of intermediaries, resulting in lower prices for consumers and higher profits for farmers [10]. - Hu Jianfeng's business has achieved annual sales of 50 million yuan, with guava contributing over 10 million yuan, while also creating job opportunities for local villagers [10][11]. - The article emphasizes the transformation of agricultural products from mere "local specialties" to recognized "brand goods" through the integration of internet thinking and e-commerce strategies [10].

在电商行业，市场变化瞬息万变：用户需求升级、竞争对手推出新功能、平台规则调整、新技术涌现……一个采用"闭门造车、一年一更新"模 式的商城系统，上线之日可能就已过时。 快速迭代，已成为商城系统保持竞争力的核心能力。而敏捷开发（Agile Development） 正是实现快速迭代的科学方法论。它通过"小步快跑、 持续交付、快速反馈"的方式，让商城系统能够敏捷响应市场，持续优化用户体验。 一、 传统开发模式的困境 后果： 系统更新慢，错失市场机会，用户体验落后于竞品。 二、 敏捷开发：商城系统更新的"加速器" 3. 跨职能协作，高效沟通 4. 拥抱变化，灵活调整 5. 持续集成与自动化 三、 敏捷开发在商城系统中的典型应用场景 敏捷开发的核心是迭代（Iteration） 和增量（Incremental）。它将庞大的开发任务拆解为多个小的、可独立交付的"冲刺（Sprint）"，通常每1- 2周完成一个迭代。 敏捷开发五大原则在商城系统中的应用： 1. 用户价值优先 2. 小步快跑，持续交付 瀑布式开发： 需求 → 设计 → 开发 → 测试 → 上线，线性推进。 问题： 周期长： 一个功能从提出到上线需数月甚至一年。 ...

为进一步发挥典型案例的示范引领作用，活动现场发布了2025年山东省优秀兴农主播、优秀兴农电商企业、优秀兴农直播基地案例名单，共有25位主播、26 家电商企业、25个电商直播基地入选。青岛市即墨区龙泉街道满贡村党委书记刘永龙、山东鑫诺食品科技有限公司销售经理杨雪晴、连农带农国家级实训基 地校长田春影作为优秀代表登台分享，分享了他们扎根乡村、利用电商助农兴农的生动故事与实效经验。同时淘天、抖音、京东等电商平台代表发布了九九 网购节期间的活动安排与促销政策，涵盖流量扶持、佣金减免、物流保障等多方面举措，为山东农产品"触网"销售提供系统支持。 在与会嘉宾的共同见证下，2025数商兴农暨九九网购节正式启动。这不仅是本次活动的亮点，更是系列促消费活动的开端。整个10月，山东省还将陆续推出 百县优品"产地溯源"直播嘉年华、"优质农品进万家"私域选品会、"16市优质产品"擂台直播赛等多项配套活动，形成线上线下联动、产销双方互动的热烈氛 围。 此次"数商兴农 惠购齐鲁"活动的成功启幕，标志着山东省在推动农村电商高质量发展、服务乡村全面振兴的征程上又迈出了坚实一步。随着各项活动的深 入开展，数字商务必将为齐鲁大地乡村产业发展和农 ...

Core Insights - Alibaba's AliExpress has launched a "Super Brand Going Global Plan," which has led to a significant shift of inventory from Amazon sellers to AliExpress [1] - In October, at least 10 brands with annual sales exceeding 1 million USD have reported that their global sales on AliExpress have surpassed those on Amazon [1] Company Developments - The initiation of the "Super Brand Going Global Plan" by AliExpress indicates a strategic move to attract more international brands and enhance its market presence [1] - The transition of inventory from Amazon to AliExpress suggests a competitive shift in the e-commerce landscape, with AliExpress gaining traction among established brands [1] Market Trends - The reported sales performance of brands on AliExpress exceeding those on Amazon highlights a potential trend of increasing competitiveness for AliExpress in the global e-commerce market [1] - The movement of inventory and sales from Amazon to AliExpress may reflect changing consumer preferences and the effectiveness of AliExpress's new initiatives [1]

Group 1 - The China E-commerce Logistics Index for September reached a new high of 112.7 points, increasing by 0.4 points from the previous month, indicating a continued upward trend in e-commerce logistics [1] - The total business volume index for e-commerce logistics in September was 132.5 points, up by 1.1 points from the previous month, reflecting robust growth in logistics activities [1] - Citic Securities suggests that since Q3 2025, the growth rate and competitive landscape of domestic e-commerce have stabilized, with platforms continuing their competitive strategies from H2 2024 [1] Group 2 - Guosen Securities highlights that there is still room for growth in e-commerce penetration in overseas markets, with strong demand for quality Chinese products among consumers [2] - The anticipated improvement in the external trade environment is leading top cross-border brands to enhance product strength and diversify regions, which increases their resilience to risks [2] - Cross-border platform companies benefit from the rising demand for outbound services and the growing buyer traffic in non-U.S. regions, presenting opportunities for potential customer growth [2]

Group 1 - Tmall's "Double 11" event officially started on October 15, offering a base discount of 15% along with additional coupons and subsidies, targeting consumer demand in beauty and apparel sectors [1] - The "88VIP" membership provides a coupon package worth 3250 yuan, including a 1350 yuan no-threshold 10% discount coupon, enhancing customer engagement [1] - Tmall's strategy includes significant subsidies and discounts to counter competition from Pinduoduo and JD.com, while also stimulating market activity through substantial category-specific coupons [1] Group 2 - Meituan launched the "18 Member Surprise Day" on October 15, featuring a significant promotion of 10 million free orders as an initial offer [2] - This upgrade from the "18 God Coupon Festival" aims to enhance member benefits and respond to local market competition, particularly against Ele.me and new entrants like Douyin [2] - The challenge for Meituan lies in balancing subsidy costs with the practicality of member benefits to maintain its competitive edge [2] Group 3 - Fliggy announced the launch of its "Double 11" Global Travel Festival on October 15, with a 60% increase in investment compared to the previous year [3] - This substantial investment is part of Fliggy's strategy to integrate into Alibaba's broader consumer ecosystem and respond to competitive pressures from Ctrip and Tongcheng [3] - The increased investment aims to invigorate the market during the off-peak season, but Fliggy must manage costs and service quality to sustain growth momentum [3]

来源：海外网 近日，阿里公益、淘宝直播联合发起的阿里巴巴"热土·丰年"公益直播活动圆满落幕。此次活动历时15 天，李佳琦Austin、吉杰、烈儿宝贝等14位淘宝头部主播共同为乡村振兴"代言带货"，超19万件优质农 产品从田间地头走向全国消费者餐桌。 参与此次活动的农产品来自全国20多个县域，47家乡村店铺、133个品次特色农产品登上直播间。河北 省张北县的黑麦片、河北省青龙满族自治县的板栗仁、甘肃礼县的花椒作为阿里公益持续支持的特色农 产品，获得消费者青睐；贵州省普安县的原切土豆片，首次入选头部主播直播间，也有不错的销售成 效。 商家正在紧锣密鼓发货 其中，陕西省佛坪县的菌菇汤包成为本次直播的"明星产品"之一，先后被6位主播接力推荐，广受好 评。这一热销背后，是阿里公益深度参与产品升级的成果体现。佛坪县地处秦岭腹地，森林覆盖率高达 91.19%，素有"大熊猫之乡"美誉，也是阿里巴巴公益定点帮扶县域。2022年，高泉作为阿里巴巴乡村特 派员被派驻到佛坪，以"县域所需、阿里所能"为原则，联合农户与商家开发了菌菇汤包、山茱萸蜜等特 色农产品。 今年年初，菌菇汤包的生产线回到了佛坪，产品的品质得到了大幅提升。9月，阿 ...

Core Insights - The core theme of this year's "Double 11" shopping festival is the shift from price wars to efficiency and experience battles, with platforms simplifying promotional strategies to meet rational consumer demands and exploring new growth areas through instant retail and cross-border e-commerce [1][8]. Group 1: Promotional Strategies - Major e-commerce platforms are launching extensive coupon campaigns, with Tmall offering a record high of 3,250 yuan in 88VIP coupon packages, including various discounts and vouchers across multiple categories [3][4]. - The trend of complex promotional strategies has diminished, with platforms like JD.com focusing on straightforward discounts and price protection services, enhancing consumer confidence [4][8]. - Instant retail is emerging as a new growth driver, with platforms like Taobao Flash Sale introducing exclusive discounts and promotional activities to attract consumers [5][6]. Group 2: Consumer Behavior Trends - The "first stock, then book" consumption trend is becoming more established, with consumers increasingly planning their purchases in advance during the "Double 11" period [10][15]. - The travel market is experiencing intensified competition, with platforms like Fliggy offering significant discounts and subsidies to attract consumers during the traditionally slow season [10][12]. Group 3: Market Expansion and Cross-Border E-commerce - E-commerce platforms are expanding their cross-border e-commerce capabilities, with AliExpress increasing its market coverage and emphasizing brand quality to compete with global players [7][8]. - TikTok Shop is set to launch a global promotion that spans multiple countries, indicating a strategic move to integrate international sales efforts [7]. Group 4: Industry Dynamics - The competition landscape for "Double 11" has evolved, with platforms focusing on efficiency and targeted marketing strategies to cater to segmented consumer groups [8][9]. - The tourism sector is leveraging the "Double 11" event to boost sales during the off-peak season, with various brands offering attractive packages and discounts to enhance consumer engagement [12][15].

双十一又提前了！国庆假期还没过完，电商大战就已全面打响，今年双十一长达38天。预售期一年比一 年早，战线越拉越长，各家为啥这么急？ 电商平台、社交媒体、线下商超……人人都在抢蛋糕，一家不抢先，流量和钱包就被对手卷走。但是， 这场"抢跑"大战，真的能卷出增长吗？ 当购物节变成购物季，用户疲于算计，消费越发理性。当疯狂"剁手"变理性"比价"，平台这场漫长的前 置争夺战，到底谁能笑到最后？ 双十一开始的时间，一年更比一年早！今年，中秋国庆假期还没过完，各大电商就已拉开双十一预热大 幕。 10月7日，快手抢先开启预售；抖音电商紧随其后，9日0点加入战局；京东于9日晚8点正式启动；小红 书11日上线，大促持续超一个月；拼多多在14日"开门迎客"；淘天则于15日正式开始活动。 今年双十一，整个促销周期比去年提前一天，结束推迟一天，共计38天，超过去年的36天，被称为新 的"史上最长"。 2009年11月11日，阿里首次举办"淘宝商城促销日"，当时仅有27家商家参与。当时或许谁也不曾料到， 双十一会从一个"购物节"逐渐演变为漫长的"购物季"。 2011年，京东、亚马逊、腾讯纷纷入局，将这场促销升级为"诸神混战"。2012年 ...