央视网消息：正值高校毕业生等重点群体求职应聘的旺季，各地推出了形式多样的公共就业服务。北京打造"数字直播舱"平台，通过直播带岗 等数字化服务，帮助求职者尽快找到合适的岗位。 当记者来到北京市西城区的这处直播招聘舱，直播招聘师正在进行直播带岗，求职者可以通过直播间"云逛"多个招聘现场。 北京市某中小微企业负责人王茜表示，这种形式挺好的，至少对小微企业来讲，招聘这块费用是零，可以把成本转到其他地方去。 据了解，北京市一些小微企业和商户常年有用人需求，但没有灵活的招聘渠道。于是，人社部门联合快手快聘平台，在社区里开通了这个直播 招聘舱，街道工作人员收集辖区内岗位信息后，可以随时发布到直播间，尽快匹配到求职者。 北京市西城区白纸坊街道市民服务中心主管奇琳介绍，第一次已经达到30万的观看量，投递简历500多份，平时他们办一个招聘会可能投递简 历最多也就有100多份。 目前，快手快聘平台已经和全国20多个城市的人社部门达成合作，24万家企业入驻其中，并长期更新岗位信息。2025年一季度，双向匹配规模 同比增长三倍以上。 万余家外贸企业入驻电商内销平台 中小企业是吸纳就业的重要渠道。面对海外市场的波动，一些电商平台对接上万 ...

Core Insights - The article discusses the booming lychee sales season in China, highlighting the rapid delivery of fresh lychees from production areas to consumers through cold chain logistics, particularly via e-commerce platforms like Pinduoduo [1][2]. Group 1: Market Dynamics - This year is a "big year" for lychee production, leading to a significant increase in supply and a subsequent drop in prices, with wholesale prices in Suzhou falling to 5-5.5 yuan per pound, a decrease of up to 70% from peak prices [2]. - Despite the overall price drop, some merchants are able to maintain stable prices by focusing on high-quality products, with Pinduoduo enforcing strict quality standards for lychees sold on its platform [3][7]. Group 2: Quality Control and Supply Chain - Pinduoduo has implemented a "Good Specialty" program to ensure high-quality lychees by setting strict standards, such as requiring individual fruits to weigh at least 18 grams [3][9]. - Merchants are encouraged to improve their sourcing practices, leading to better quality control and higher prices for farmers, which in turn supports sustainable production [7][8]. Group 3: Cold Chain Logistics - The delivery time for lychees has been reduced to 48 hours, with Pinduoduo utilizing cold chain logistics to ensure freshness, including the use of express delivery services like SF Express [5][6]. - The implementation of advanced sorting and preservation technologies has helped maintain a low loss rate of 5% during the supply chain process [6]. Group 4: Business Ecosystem and Support - Pinduoduo's "100 Billion Subsidy" plan aims to support high-quality agricultural products and enhance the e-commerce ecosystem, with a focus on helping merchants reduce costs and increase efficiency [8][9]. - The platform's support for quality merchants has resulted in a significant decrease in customer complaints and an increase in repurchase rates for seasonal fruits like lychees [7][9].

我今天就无偿给大伙分享一下做自然流量的方法，多多淘系都可以用这个方法，我们今天主要介绍多 多，所以淘系以后有时间再分享。 咱们都知道，多多是一个价格导向的平台，那么我们要想获取到自然流量，那么我们就需要比别人的价 格更低才能稳定获取到自然流量，那么我们既想要获取自然流量，还不想价格太低怎么办呢？ 大家好，我是创业老斌 在互联网上已经混迹 9年，如果你想通过互联网赚钱，却没有靠谱的项目。 记得关注，每天都会分享靠谱的副业项目。 最近很多同学都在说多多改版导致各种各样的问题发生，都想做自然流量，那我今天就跟大伙分享一个 做自然流量的方法，这个方法的好处就是不用做低价也能够获取到自然流量。 就是这种产品，最近马上毕业季，很多人会买这种东西送同学，送朋友之类的，这类产品淘系和多多都 可以玩，这种产品多多的价格有高有底，低价的质量都不怎么好，好的都比较贵。这类产品淘系卖100 多，多多能卖到80多。 然后配合微付费凌晨车这种模式就可以快速的把自然流量给拉起来了，当然这种方法都不属于正规的运 营逻辑，所以操作之前必须要自己策划好。别傻呵呵的，直接用个上货软件就来直接上。 我下面来说我是怎么做，你们可以借鉴一下。 首先找一 ...

Core Viewpoint - The 618 shopping festival has concluded quietly this year, with major e-commerce platforms refraining from announcing GMV growth rates, reflecting a shift towards focusing on consumer and merchant service rather than competition [1][2]. Group 1: Tmall's Performance - Tmall's president, Liu Bo, stated that Tmall's GMV, excluding refunds, grew by 10% year-on-year, with a double-digit increase in purchasing users [2][3]. - This announcement is notable as it is the only official GMV growth figure released among major e-commerce platforms, raising questions about whether Tmall's performance is exceptionally good or if it aims to boost market confidence due to underwhelming results [2][3]. - The term "actually" used by Liu Bo suggests a backdrop of market fatigue regarding Tmall's growth expectations, indicating a shift in sentiment [2][4]. Group 2: Implications for Taobao - The focus on Tmall's growth raises concerns about Taobao's performance, as the lack of mention of Taobao's GMV suggests it may not have experienced growth during the 618 festival [5][6]. - The historical significance of Taobao as a major GMV contributor to Alibaba is highlighted, with Tmall's growth being insufficient to mask Taobao's potential underperformance [5][6]. - The absence of Taobao's performance data indicates a strategic shift away from supporting small and medium-sized merchants, which could have long-term implications for the platform's ecosystem [7][8]. Group 3: Strategic Shifts and Merchant Impact - Alibaba has tightened policies for small and medium-sized merchants, including the gradual withdrawal of software service fee discounts and increased advertising charges, reflecting a strategic pivot towards larger brands [8][9]. - The reported revenue growth of 9% for Tmall in Q4 2025, reaching 101.369 billion, is attributed to these changes, with a 12% increase in key customer management revenue [8][9]. - The rising costs for small merchants, including a complex fee structure, have led to dissatisfaction and could threaten the platform's long-term viability [10][11]. Group 4: Historical Context and Future Outlook - The historical context of Tmall's creation and its impact on Taobao's positioning is discussed, with past decisions leading to a focus on larger brands at the expense of small merchants [12][14]. - The current strategic oscillation between supporting Tmall and Taobao raises concerns about the sustainability of Alibaba's approach, particularly as small merchants struggle with increasing costs [19][20]. - The need for Alibaba to stabilize its dual-platform strategy and support small merchants is emphasized, as their success is crucial for the overall health of the e-commerce ecosystem [20][21].

Core Insights - The rise of e-commerce platforms has created a unique "inclusive" employment ecosystem, generating numerous job opportunities for traditional labor and vulnerable groups [1][4] - Platforms like Pinduoduo are enhancing resource allocation and industrial collaboration, significantly boosting overall productivity and optimizing industrial structure, thus contributing to high-quality economic development [1] Group 1: Employment Opportunities - E-commerce platforms have opened new market channels for agricultural products, as demonstrated by the case of Liu Zhijun, whose sales of Yulu fragrant pears exceeded 200,000 pounds in 2024, with significant growth from e-commerce channels [2] - The development of rural e-commerce has revitalized local industries, creating hundreds of jobs annually in areas like Xih County, where young people are returning to work in agriculture [2] - Pinduoduo's logistics initiatives, such as the establishment of delivery stations, have improved access to online shopping for rural residents, facilitating the distribution of over 2,000 packages daily [2][3] Group 2: Support for Vulnerable Groups - The platform economy allows individuals, especially women and the elderly, to choose flexible work types and hours, creating more job opportunities for traditionally marginalized groups [4] - Zhang Xue, a mother of two, found a suitable job through community group buying, allowing her to manage her time effectively while providing employment for other mothers [4] Group 3: Economic Impact - Pinduoduo's initiatives have led to a significant increase in employment, with over 55.3 million jobs created across various sectors, including direct employment, logistics, and indirect jobs [7] - The platform has also facilitated the return of over 300,000 new farmers to entrepreneurship and engaged over 20 million agricultural producers in the digital economy [7] Group 4: Training and Support - Pinduoduo offers comprehensive support for entrepreneurs, including a three-phase training system for delivery station operators, enhancing their skills in warehouse management and community operations [6] - The company has launched a "100 billion support" plan to invest in merchant transformation and upgrade, aiming to create a win-win business ecosystem [6]

E-commerce and Retail - Vipshop's Vice President of Marketing, Feng Jialu, is under investigation for personal economic issues, but the company maintains that its operations are normal and has a zero-tolerance policy for corruption [1] - Tmall's "618" event saw 453 brands surpassing 100 million yuan in sales, a 24% increase year-on-year, indicating a successful simplification of the event that boosted user engagement [2] - JD.com reported over 2.2 billion orders during its "618" event, with a more than 100% increase in active users, highlighting the effectiveness of its online and offline integration strategy [3] Logistics and Supply Chain - JD Logistics launched a new B2C express delivery brand, "JoyExpress," in Saudi Arabia, offering fast delivery services and local customer support, aiming to capture market share in the region [4] - Cainiao introduced a new affordable unmanned delivery vehicle priced at 21,800 yuan, designed to reduce costs for delivery points while maintaining high-quality autonomous driving features [5][6] Life Services - Ele.me launched the "Yuexiang Membership" program aimed at frequent users, offering personalized services and benefits to enhance user experience in the increasingly competitive food delivery market [7] Innovation and Investment - MiniMax released the MiniMax-M1 series, the world's first open-source large-scale hybrid architecture inference model, achieving significant breakthroughs in processing long texts and reducing reinforcement learning costs to $530,000 [9] - AI startup "Memory Tensor" secured nearly 100 million yuan in angel funding, focusing on low-cost, high-generalization AI models, aligning with industry demands for improved performance and practicality [10] - Kimi's first agent, Kimi-Researcher, began gray testing, utilizing end-to-end reinforcement learning technology, with plans for gradual open-sourcing to foster developer engagement [11]

Group 1 - The central government has clarified the standards for identifying violations of public officials' dining regulations, emphasizing the importance of understanding the relationships of participants, the nature of the dining location, and the source of funds [5][6] - The National Development and Reform Commission has included 30 national logistics hubs, including Wuhan, in its construction list, aiming to enhance industrial integration, international logistics channels, and operational efficiency [7] - Shanghai Customs has seized 6,960 counterfeit "POP MART" toys, which were found to infringe on trademark rights, and the case is under further investigation [8] Group 2 - The former director of the National Administration of Traditional Chinese Medicine, Yu Wenming, is under investigation for serious job-related violations [9] - Platinum prices have surged over 36% this year, surpassing gold's increase, with China becoming the largest retail platinum investment market, reflecting a significant rise in demand [9] - The Indian airline has announced a 5% reduction in narrow-body aircraft flights and the suspension of certain international and domestic routes to maintain operational stability following a recent aircraft accident [17]

Group 1 - Liu Qiangdong emphasized the importance of brand value in the current platform economy, stating that without brands, the economy lacks quality [1][2] - The platform economy operates on a "platform eats all" logic, where platforms utilize non-neutral pricing and cross-subsidization strategies to maximize their own profits at the expense of brand margins [1][2] - The current live-streaming sales environment exacerbates the situation, with top influencers leveraging their traffic to drive down brand prices, further squeezing brand profit margins [1][2] Group 2 - The cycle of price suppression leads to a detrimental effect on brand innovation, resulting in lower product quality and stagnant employee wages, ultimately harming consumer spending [2][3] - Liu Qiangdong criticized the "garbage goods" economy, arguing that reliance on low-quality products will hinder the overall economic health of the country [2][3] - He proposed the "three-thirds theory," suggesting that retailers should only take one-third of the profits, while two-thirds should belong to brand owners, aiming to reshape the relationship between platforms and brands [2][3] Group 3 - This new value distribution challenges the traditional platform profit-maximization logic and aims to establish a symbiotic relationship within the supply chain, fostering a virtuous cycle of brand economy [3][5] - The restructuring of platform economics requires regulatory oversight and a commitment to innovation and ethical practices from platforms [3][5] - JD Group focuses solely on supply chain-related businesses, emphasizing that profitability can be achieved through supply chain efficiency rather than merely selling low-cost goods [3][5] Group 4 - The concept of "brand economics" is seen as essential for rescuing brands from being squeezed by platforms and for improving the quality of products available to consumers [4][5] - Ensuring brands receive reasonable profits is crucial for fostering innovation, enhancing worker dignity, and allowing platforms to return to their service-oriented roots [5]

作者丨赵晓晨 编辑丨吴蓉 截取带枝荔枝插入双层水瓮，以盐水洗果、蜡封隔绝空气，再借大运河与驿道接力狂奔……在 电视剧《长安的荔枝》里，雷佳音饰演的李善德为荔枝保鲜难题绞尽脑汁，将荔枝从岭南运到 长安，代价是单次运送"耗资三万贯，约百套长安宅邸"。 白居易描写荔枝："若离本枝，一日而色变，二日而香变，三日而味变，四五日外，色香味尽 去矣"。杜牧"一骑红尘妃子笑"的诗句里，荔枝不仅被蒙上传奇色彩，也被定义为宫阙奢侈的 象征。 2025年盛夏，西安白领李妍轻点手机，来自广东茂名的"桂味荔枝"装在泡沫箱里抵达家门，枝 头采摘数小时后，果壳仍是红绿交织的鲜活色泽。在广东茂名，荔枝离枝即入预冷线，冰袋与 保温箱锁住温湿度，荔枝的销售网络正被高效物流重塑。 这场物流保鲜革命的实现，不仅依赖于技术的迭代升级，更在于平台对品质供应链的重构。今 年4月以来，拼多多启动"千亿扶持"计划，以真金白银的投入贯通产销链条，通过流量倾斜激 活优质商家，以补贴降低物流成本，叠加"技术服务费返还""黑标店铺"认证等一系列组合拳， 形成"降成本-提品质-促消费"的正向循环。 随着高品质保鲜标准下沉至日常消费，消费者不必为"尝鲜"支付溢价，象征帝 ...

Core Insights - The core viewpoint of the articles is that the recent 618 shopping festival on Tmall has undergone significant changes in promotional strategies, moving from complex discount mechanisms to simpler direct discounts, reflecting a shift in the e-commerce platform's growth logic and focus on quality over quantity [2][10][11]. Group 1: Changes in Promotional Strategies - Tmall has simplified its promotional approach by eliminating the long-standing cross-store discounts in favor of direct reductions and no-threshold coupons, making it easier for consumers to understand discounts without complex calculations [2][8]. - The new strategy has resulted in a 10% increase in gross merchandise volume (GMV) after refunds, marking the largest growth in three years, with 453 brands achieving over 100 million in sales, a 24% year-on-year increase [2][10]. - The shift to direct discounts has led to a significant reduction in return rates, as consumers are more satisfied with the straightforward pricing [6][10]. Group 2: Focus on Quality Growth - Tmall's strategy emphasizes supporting high-quality original brands, aiming for sustainable growth rather than engaging in price wars, which is a new consensus in the e-commerce industry [11][13]. - The platform has introduced various support programs for different types of merchants, including tailored plans for high-growth brands and initiatives for emerging brands to enhance their market presence [13][15]. - The focus on quality growth is reflected in the increase of 88VIP members to over 50 million, with brand membership growing by 15% and a significantly higher average spending per customer compared to the industry average [20]. Group 3: Brand Innovation and Consumer Engagement - Brands participating in the 618 festival have reported substantial sales growth, with some achieving over 200% year-on-year increases, indicating that the new promotional strategies have effectively attracted more consumers [10][15]. - Tmall has also enhanced its collaboration with social media platforms like Xiaohongshu to improve brand visibility and conversion rates, indicating a strategic move towards integrated marketing [15][20]. - The emphasis on innovation is evident as brands are encouraged to iterate on products based on consumer feedback, with Tmall providing resources to support new product launches, resulting in a 90% increase in the number of "super new products" launched during the festival [21][23].