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TikTok Shop年活跃消费者已达4亿,GMV近千亿美元
Sou Hu Cai Jing· 2026-01-07 09:36
Core Insights - TikTok Shop is projected to reach 400 million active consumers and nearly $100 billion in GMV by 2025, ranking fifth among global e-commerce platforms and showing the fastest growth rate [1] - The platform operates on an "interest e-commerce" model, leveraging short videos and live streaming to create a transaction loop that enhances consumer discovery and trust [1] - TikTok Shop has expanded to 17 global markets since its launch in 2021, including the US, Europe, Southeast Asia, Mexico, Brazil, and Japan [1] Market Performance - TikTok Shop's GMV is expected to exceed $25 billion in Q4 2025, driven by the Black Friday Cyber Monday shopping season, surpassing eBay [2] - In the US, TikTok Shop's sales are projected to grow by 400% in 2024 and 108% in 2025, with a GMV of over $500 million during the Black Friday period in 2025 [2] - The platform's short video sales contribute 40% of its GMV in the US, with natural traffic accounting for 70%-80%, significantly reducing customer acquisition costs for merchants [3] Regional Growth - In Southeast Asia, TikTok Shop has become the second-largest player, trailing only Shopee, with a GMV growth of 2.7 times during the "Double Twelve" event in 2025 [4] - The European market is also showing strong growth, with an expected increase of over 100% in 2025, and plans for further expansion in 2026 [4] - In Brazil, TikTok Shop's GMV grew 25 times within the first three months of launch, while in Japan, it increased 20 times within four months [4] Competitive Landscape - Traditional e-commerce platforms like Amazon and Shopee maintain a stronghold in developed markets, with Amazon investing heavily in logistics and user retention [5][6] - Many brands are collaborating with e-commerce service providers like Shopify to drive traffic to their independent sites, indicating a competitive shift in the market [6] - Despite TikTok Shop's rapid growth, it faces challenges from established players in various markets [4][5]
TikTok Shop去年增速全球第一 应对市场激烈竞争
Nan Fang Du Shi Bao· 2026-01-07 04:59
Core Insights - TikTok Shop is experiencing rapid growth, with projections indicating 400 million active consumers by 2025 and a GMV approaching $100 billion, ranking fifth among global e-commerce platforms [1][2] - The platform utilizes an "interest e-commerce" model, focusing on content-driven discovery through short videos and live streaming, which has resonated well with consumers [1] - TikTok Shop has expanded into 17 global markets since its launch in 2021, including the US, Europe, Southeast Asia, and Latin America [1] Market Performance - TikTok Shop's GMV is expected to match eBay's by Q3 2025, with a projected GMV exceeding $25 billion during the 2025 Black Friday-Cyber Monday shopping season [2] - In the US, sales are forecasted to grow by 400% in 2024 and 108% in 2025, with a significant increase in consumer engagement during the Black Friday period [2][3] - The platform has seen a 40% contribution to GMV from short video sales in the US, with a high percentage of natural traffic reducing customer acquisition costs [3] Regional Growth - In Southeast Asia, TikTok Shop has quickly become the second-largest player, with a GMV growth of 2.7 times year-on-year during the 2025 "Double Twelve" shopping event [4] - The European market is also showing strong growth, with an expected increase of over 100% in 2025, and plans for further market expansion in 2026 [4] - In Brazil and Japan, TikTok Shop has reported impressive early growth, with GMV increasing 25 times in Brazil and 20 times in Japan within the first few months of operation [4] Competitive Landscape - Despite its rapid growth, TikTok Shop faces significant competition from established e-commerce giants like Amazon and Shopee, which have strong market positions and substantial investments in logistics [5][6] - Amazon has launched features mimicking TikTok's model, while Shopee is enhancing its live commerce capabilities to compete directly with TikTok Shop [6] - Traditional e-commerce platforms are adapting to the rise of content-driven commerce, indicating a shift in the competitive dynamics of the industry [5][6]
TikTok Shop2025年增速全球第一,海外市场竞争加剧
智通财经网· 2026-01-07 03:05
智通财经APP获悉,字节跳动旗下全球电商平台TikTok Shop增长迅速。据知情人士透露,2025年, TikTok Shop活跃消费者达4亿;平台GMV接近千亿美元规模,仅次于亚马逊、沃尔玛、Shopee、eBay, 在海外主流电商平台中排名第五、增速第一。 据了解,TikTok Shop于2021年上线,现已进入全球17个市场,包括美国、日本以及欧洲、东南亚、拉 美多国。该平台力推"兴趣电商"模式,在快速增长的同时,也在各市场遭遇激烈竞争和传统电商平台的 挑战。 据分析公司EchoTik估算,TikTok Shop2025年第三季度GMV与eBay规模相当。知情人士透露,受"黑五 网一"购物季拉动,该平台第四季度GMV超250亿美元,领先eBay;12月单月GMV在海外市场超越 Shopee。 以美国市场为例,研究机构eMarketer数据显示,2024年TikTok Shop在美销售额增长400%,2025年增长 108%。据TikTok Shop发布的消息,在2025年11月28日到12月1日的"黑五网一"4天内,平台美区GMV突 破5亿美元,通过平台下单的消费者增加近50%。 墨腾创投数据显示,在 ...
TikTok Shop2025年GMV近千亿美元 增速位居全球电商平台之首
Feng Huang Wang· 2026-01-07 03:01
分市场来看,2025年TikTok Shop在美国市场GMV同比增长108%,黑五网一期间四天GMV突破5亿美 元。在东南亚,其已成为该地区第二大电商平台,2025年"双十二"跨境GMV同比增长2.7倍。欧洲市场 增长超过100%,而2025年新开拓的巴西与日本市场亦表现强劲,上线初期GMV分别增长25倍和20倍。 面对激烈竞争,TikTok Shop在欧美市场需应对亚马逊等传统巨头的领先地位与物流壁垒,在东南亚则 面临Shopee的持续强势竞争。亚马逊、Shopee等平台也已通过推出Inspire功能、加大直播投入、与内容 平台合作等方式,应对内容电商兴起带来的挑战。 凤凰网科技讯1月7日,字节跳动旗下全球电商平台TikTok Shop在2025年增长迅猛,全年商品交易总额 (GMV)已接近千亿美元规模,活跃消费者达到4亿。其GMV规模在海外主流电商平台中位列第五,但增 速排名第一。 TikTok Shop自2021年上线,目前已进入包括美国、欧洲多国、东南亚六国以及墨西哥、巴西、日本在 内的17个市场。该平台主打"兴趣电商"模式,通过短视频与直播构建交易闭环。数据显示,2025年第三 季度其GMV已与eB ...
马斯克旗下xAI公司完成200亿美元融资;微信辟谣好友太多会被封
Sou Hu Cai Jing· 2026-01-07 01:30
Group 1 - The State Administration for Market Regulation will accelerate the update and upgrade of a batch of national standards for green consumption [2] - The administration aims to create a favorable market environment and enhance public satisfaction through various initiatives [2] - Key initiatives include improving energy and water efficiency labeling systems, promoting "green dining" services, and strengthening law enforcement against violations in green product areas [2] Group 2 - Starting January 1, 2026, cosmetic surgery will be subject to VAT, while medical services provided by medical institutions will remain exempt [3] - The definition of "medical institutions" excludes profit-driven beauty medical institutions [3] Group 3 - Bawang Tea Ji responded to a viral video of a staff member preparing tea with bare hands, stating it was a staged act for social media and not for sale [3] - The company has taken disciplinary actions, including indefinite closure of the store and termination of the involved staff [3] Group 4 - Lee Jae-Yong, Chairman of Samsung Electronics, was spotted shopping in Beijing, purchasing 100 Labubu items [4][5] - This event occurred after his attendance at a China-Korea business forum [4] Group 5 - Elon Musk's xAI company completed a $20 billion funding round with investors including Nvidia and Qatar Investment Authority [5] - The funding has been in preparation for several months, although specific investment amounts from each party were not disclosed [5] Group 6 - Nvidia CEO Jensen Huang announced new AI products at CES 2026, including the next-generation Rubin architecture GPU [6] - The new GPU's performance is significantly improved compared to the previous Blackwell GB200 model [6] - Nvidia is also releasing several new models targeting various AI applications, including autonomous driving and robotics [6] Group 7 - Xiaomi announced disciplinary actions following an investigation into its team's interaction with KOLs, resulting in the dismissal of involved personnel [6] Group 8 - WeChat clarified that rumors about new account restrictions are false, emphasizing that normal social behavior will not be limited [7][8] Group 9 - Apple responded to criticism regarding the price of a Year of the Horse phone case, stating that the design is a collaboration and the price reflects its quality [8] Group 10 - Xiaohongshu is testing a paid note feature, allowing creators to charge for high-quality content with various payment models [9] Group 11 - KKV store in Shenzhen faced a forced closure due to alleged rent arrears, leading to employee injuries and emotional distress [10] Group 12 - Magic Cube Life Service Group is facing operational disputes in multiple cities, with claims of unpaid rent and forced tenant evictions [11] - The company stated it is optimizing its store operations and remains committed to expanding new projects [11] Group 13 - Tesla announced a new financing plan for Model 3 and Model Y vehicles, including a 5-year interest-free option [12] Group 14 - Moutai's Year of the Horse liquor is being resold at inflated prices, with some resellers offering up to 3000 yuan for a bottle originally priced at 1899 yuan [12] Group 15 - Great Wall Motors has officially implemented a full weekend off policy for all employees, marking a significant change in its work schedule [13] Group 16 - A recent incident involving a physical altercation between a pilot and co-pilot on a flight has been addressed by the airline, confirming compliance with operational standards [14] Group 17 - The C919 aircraft has successfully carried over 4 million passengers, with ongoing developments in new aircraft models and engine certifications [15] Group 18 - GAC Honda announced a two-week production halt due to semiconductor supply issues and production line upgrades, stating that the impact on overall production will be manageable [16]
华尔街顶级分析师最新评级:Shopify遭下调
Xin Lang Cai Jing· 2026-01-06 16:45
Core Viewpoint - The article summarizes key analyst reports that are crucial for investors, highlighting significant rating changes and coverage initiations for various stocks [1]. Upgraded Ratings - Medtronic (MDT): William Blair upgraded the rating from market perform to outperform, with no target price set, citing multiple new product launches expected this year [5]. - Saia Logistics (SAIA): Stephens upgraded the rating from hold to buy, raising the target price from $308 to $414, believing that negative market sentiment has been largely absorbed [5]. - Allegiant Air (ALGT): Bank of America upgraded the rating from underperform to neutral, increasing the target price from $55 to $95, noting potential economic stimulus benefits for low-cost airlines [5]. - Stryker (SYK): Raymond James upgraded the rating from market perform to outperform, setting a target price of $418, indicating attractive valuation levels [5]. - Brinker International (EAT): UBS upgraded the rating from neutral to buy, raising the target price from $144 to $175, expecting continued strong same-store sales growth [5]. Downgraded Ratings - Shopify (SHOP): Wolfe Research downgraded the rating from outperform to market perform, withdrawing the previous target price of $185, citing high market expectations and overvaluation [6]. - Chevron (CVX) and ExxonMobil (XOM): Free Capital downgraded both from hold to sell, setting target prices at $165 and $123 respectively, arguing that optimism in the oil and gas sector is unwarranted amid falling oil prices [6]. - Lennar (LEN): UBS downgraded the rating from buy to neutral, lowering the target price from $137 to $122, indicating potential delays in margin recovery [6]. - D.R. Horton (DHI): Wells Fargo downgraded the rating from overweight to hold, reducing the target price from $180 to $155 based on market data [6]. - Wells Fargo (WFC): Baird downgraded the rating from neutral to underperform, maintaining a target price of $90, citing limited upside for bank stocks in 2026 [6]. Initiated Coverage - Covewave (CRWV): Truist Securities initiated coverage with a hold rating and a target price of $84, emphasizing the importance of its partnership with NVIDIA for long-term revenue support [6]. - Lam Research (LRCX): Alesia Investments initiated coverage with a buy rating and a target price of $260, highlighting strong growth prospects due to industry-leading equipment and expanding market share [6]. - Accenture (ACN): Truist Securities initiated coverage with a buy rating and a target price of $317, noting its attractive positioning in enterprise digital transformation driven by generative AI [6]. - Intuit (INTU): Truist Securities initiated coverage with a buy rating and a target price of $739, recognizing its dominant market position in fintech products for consumers and SMEs [6]. - Palantir (PLTR): Truist Securities initiated coverage with a buy rating and a target price of $223, pointing out its first-mover advantage in AI applications for government and enterprise [6].
一线反馈:中国-拉美航运与贸易怎么样了
Di Yi Cai Jing· 2026-01-06 11:46
Core Insights - China is projected to be the largest source of imports for Latin America in 2025, with a growth rate of 13% [10] - The ongoing tensions between the US and Venezuela have led to cautious behavior among Chinese companies, but many continue to explore opportunities in the South American market [1][2] Trade and Shipping Impact - Current shipping and trade activities in Latin America remain stable, although some clients have paused shipments or adjusted routes due to the situation in Venezuela [2] - Major shipping companies have not ceased operations in Venezuela, and all ports are reported to be open and functioning normally [2][3] - The overall impact on trade is limited, as Venezuela has been under US sanctions for years, resulting in already low trade volumes [2][3] E-commerce and Market Dynamics - E-commerce platforms like Mercado Libre are focusing on expanding their logistics and local accounts in key markets such as Brazil and Mexico, aiming for significant growth in cross-border business [4] - Chinese sellers have seen a 38% increase in sales in Latin America, with plans to increase transaction volumes fivefold in the next three years [4] Shipping Rates and Market Trends - Shipping rates for Latin America have been declining, contrasting with rising rates in other regions like Europe and the US [5][6] - The shipping demand in the South American route is stabilizing, with signs of a potential market recovery [6] Sector-Specific Insights - The demand for high-value products such as machinery, electronics, and automotive parts is increasing in Latin America, alongside traditional exports like energy and agricultural products [8][9] - Chinese automotive exports to Latin America are expected to rise significantly, with a projected increase of 33% in 2025 [9] Future Trade Relations - The growth in trade between China and Latin America is supported by free trade agreements and tariff reductions, enhancing trade facilitation [10] - The evolution of bilateral economic relations will depend on the geopolitical situation and its impact on trade dynamics [10]
抖音电商车厘子“果径无忧”权益上线 多重保障护航甜蜜经济
Zheng Quan Ri Bao Wang· 2026-01-06 10:12
本报讯(记者袁传玺)1月6日,抖音电商全量上线车厘子"果径无忧"权益,同步开启为期10天的车厘子开 吃节活动(1月6日至1月15日),以品质保障升级、供应链优化等举措,为消费者打造安心、实惠、有趣 的车厘子消费体验,助力岁末年初消费热潮。 在供应链保障方面,抖音电商持续升级履约能力,针对冬季北向运输冻损问题,在沈阳、长春等地设立 多个车厘子共享冷藏仓库,实现商品入境后直运销地保鲜,降低物流成本的同时保障新鲜度。东北地区 订单更配备专属保暖包装,从仓储到配送全链路守护车厘子品质。 作为冬季时令水果的热门之选,智利车厘子凭借红火的寓意与鲜美的口感,成为团圆餐桌与礼赠场景的 首选。据智利出口促进总局数据,2024年智利车厘子出口额超30.91亿美元,其中超九成销往中国,抖 音电商已成为其线上核心销售渠道,上一产季销售规模突破37亿元。随着2025年至2026年产季车厘子进 入批量上市期,市场供需两旺,为了更好地契合消费者品质诉求与节日消费需求,抖音电商推出此次升 级权益与营销活动。 抖音电商相关负责人表示,平台始终以消费者需求为核心,通过权益升级、供应链优化与营销创新,打 通车厘子从产地到餐桌的全链路,让用户尽享时 ...
抖音电商加码车厘子品质保障,全量上线“果径无忧”权益
Sou Hu Cai Jing· 2026-01-06 08:45
1月6日,抖音电商全量上线车厘子"果径无忧"权益,同步开启为期10天的车厘子开吃节活动(1月6日至1月15日), 以品质保障升级、供应链优化等举措,为消费者打造安心、实惠、有趣的车厘子消费体验,助力岁末年初消费热潮。 作为冬季时令水果的热门之选,智利车厘子凭借红火的寓意与鲜美的口感,成为团圆餐桌与礼赠场景的首选。据智利 出口促进总局数据,2024年智利车厘子出口额超30.91亿美元,其中超九成销往中国,抖音电商已成为其线上核心销售 渠道,上一产季销售规模突破37亿元。随着2025-2026产季车厘子进入批量上市期,市场供需两旺,为了更好地契合 消费者品质诉求与节日消费需求,抖音电商推出此次升级权益与营销活动。 2025年10月以来,抖音电商联合Prize、Garces Fruit等智利知名品牌,构建"一手锁供给、一手锁销售"的高效供应链, 确保桑提娜、拉宾斯、瑞吉娜、斯卡拉雷等多品种车厘子稳定供给,同时拓展澳大利亚、新西兰等地新品种,满足日 常品尝与礼赠等多元需求。 本次全量上线的"果径无忧"权益是抖音电商在车厘子品质保障上的重要升级,覆盖平台所有车厘子商家。相关负责人 表示,平台将搭建全流程品质管控体系,提 ...
用户投诉货捕头商家收货后不退款平台拖延不作为
Sou Hu Cai Jing· 2026-01-06 05:55
袁先生表示,由于平台发货较慢,他只能选择退货,但退款问题一直没有得到解决,且商家至今未作出 任何解释。袁先生认为,这是平台不负责任的表现,而且商家对其投诉的回应非常迟缓。 该投诉随即被转交给货捕头平台相关人员处理。然而,截至目前,电诉宝还没有收到来自货捕头平台的 任何回应。 据了解,货捕头平台隶属于杭州常青网络科技有限公司,该公司成立于2010年4月19日。根据网经社的 企业风险评级系统,货捕头平台目前的风险评级为低风险。 近日,国内著名的网络消费纠纷调解平台电诉宝接到了一起投诉,投诉人袁先生在杭州常青网络科技有 限公司运营的货捕头平台上购物后,遇到了退款迟迟未到账的问题。袁先生在2024年5月12日,通过该 平台购买了两顶帽子,总价为50元,加上10元运费,付款总额为60元。然而,商品已经退还给商家,袁 先生却一直没有收到退款。袁先生希望平台能够将货款和运费一并退还。 根据电诉宝的数据显示,货捕头在2023年到现在,受理的电商领域有效投诉中,排名位居第二。同时, 像1688、批批网、义乌购等平台也曾因类似问题被投诉。电诉宝的维权数据还显示,货捕头平台可能涉 及退款难、网络诈骗等问题。 | 首页 产业数字化 ...