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从合规行稳到价值共鸣 ESG成文化出海“导航仪”
Group 1: Company Developments - BlueFocus has submitted an application for an "A+H" listing on the Hong Kong Stock Exchange, aiming to finance its international business, primarily serving gaming and e-commerce platforms [1] - iQIYI's international version app is now available in over 190 countries, supporting 12 languages, with over 1,700 series and 3,500 movies, showing a revenue growth of over 30% year-on-year in Q1 2025 [2] - BlueFocus plans to launch AI-driven platforms, BlueX and BlueTurbo DSP, to enhance its international marketing capabilities, covering over 200 countries [3] Group 2: Industry Trends - The cultural export sector is increasingly focusing on digital cultural products like games, films, and animations, which are becoming significant in ESG reports [1][2] - The integration of AI technology in content creation and overseas dissemination is a growing trend among companies, enhancing operational efficiency and user experience [3][4] - Cultural enterprises are embedding ESG principles into their global strategies, which can lead to sustainable profit models and enhance international brand reputation [5] Group 3: Challenges and Recommendations - Cultural products face risks related to cultural adaptation, as different countries have varying acceptance levels for topics like religion and gender [6] - Companies are encouraged to improve their ESG management to reduce barriers in entering overseas markets and to enhance compliance with local regulations [7] - There is a need for increased support for small and medium-sized enterprises (SMEs) in cultural exports, including financial assistance and access to professional services [9]
中宣部:加大对影视和网络视听、文学、电商、搜索引擎等领域的版权保护力度
news flash· 2025-07-23 08:52
Group 1 - The core viewpoint emphasizes the need to strengthen copyright protection across various sectors, including film, online audio-visual, literature, e-commerce, and search engines [1] - Key initiatives include focusing on major case investigations and targeted industry governance to enhance the copyright business environment [1] - The establishment of a comprehensive online dispute resolution mechanism for copyright issues is highlighted, along with the promotion of software legalization [1]
中宣部:加大对影视和网络视听、网络文学、电商、搜索引擎等领域的版权保护力度 深入推进软件正版化
news flash· 2025-07-23 08:45
Core Viewpoint - The article discusses the key initiatives outlined by the National Copyright Administration to enhance copyright protection and create a favorable copyright business environment in China [1] Group 1: Key Initiatives - Emphasis on investigating major copyright infringement cases and conducting special governance in key industries [1] - Increased efforts to protect copyrights in the film and television, online audio-visual, online literature, e-commerce, and search engine sectors [1] - Establishment of a comprehensive online dispute resolution mechanism for copyright disputes, along with advancing software legalization [1]
深圳放大招!扶持微短剧发展 单剧最高可获300万资助
Nan Fang Du Shi Bao· 2025-07-20 12:36
Core Viewpoint - Shenzhen's cultural and tourism authority has launched a support plan for the micro-short drama industry, aiming to establish a film and television industry hub in the Guangdong-Hong Kong-Macao Greater Bay Area, with funding up to 3 million yuan per project [1][4]. Summary by Relevant Sections Definition of Micro-Short Dramas - Micro-short dramas are defined as network audiovisual products with a single episode duration of 20 minutes or less, featuring a clear theme and storyline [3]. Funding Support Details - The support plan covers eight key areas including script creation, production, distribution, technical research, and industry clustering [1]. - For scripts recognized as excellent and successfully aired, a reward of up to 100,000 yuan can be granted, with an additional 50% for those reflecting Shenzhen themes [4]. - Projects filmed in Shenzhen with at least five identifiable local scenes can receive up to 200,000 yuan based on the representation of Shenzhen elements [4]. - Distribution and export rewards can reach up to 100,000 yuan based on online platform earnings, with an additional 100,000 yuan for overseas projects promoting Chinese culture [4]. - Total funding for a single micro-short drama project can accumulate to a maximum of 3 million yuan if it meets multiple criteria [4]. Technical and Infrastructure Support - Support for technical research and industry clustering can be claimed at up to 30% of actual expenses, with a maximum of 500,000 yuan for projects establishing office or combined office and filming spaces of at least 5,000 square meters and housing at least 20 related enterprises [5]. Industry Insights - Industry insiders note that Shenzhen's support guidelines are clearer and more comprehensive compared to other cities, providing a beneficial policy for small and medium enterprises in the micro-short drama sector [6]. - The regulations will take effect from July 1, 2025, and will be valid for two years [6].
北京网络视听艺术大会主题打卡活动超3000万人次观看,全面赋能城市副中心文旅发展
Sou Hu Cai Jing· 2025-07-12 03:37
Core Insights - The third Beijing Network Audio-Visual Art Conference was successfully held from July 2 to 3, focusing on high-quality development in network audio-visual arts [1] - Kuaishou Technology's co-founder Yin Xin emphasized the company's commitment to empowering creativity through technology and cultural innovation [1] Group 1: Event Overview - The conference was guided by the Chinese Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal Government, with the theme "Audio-Visual Tide, Literary and Artistic Brilliance" [1] - Kuaishou hosted a themed seminar on "New Mass Culture," attracting participation from various stakeholders including provincial broadcasting authorities, audio-visual platforms, experts, and creators [3] Group 2: Kuaishou's Initiatives - Kuaishou leveraged its short video and live streaming capabilities to promote the "Tong Tong Kan Zhe Li" online theme activities, showcasing cultural landmarks in Beijing's sub-center [3][4] - Over 30 million viewers engaged with Kuaishou's live broadcasts and short videos related to the theme activities within 48 hours [3] Group 3: User Engagement and Impact - The "Tong Tong Kan Zhe Li" theme activities included a pre-event phase from June 25 to July 1, which involved creating a central event page and initiating topic collection activities [4] - The live streaming activities featured seven prominent Kuaishou influencers, achieving an average of over 2 million viewers per session, with one session reaching nearly 3 million views [7] Group 4: Economic Impact - Kuaishou's local life business significantly boosted ticket sales for the Beijing Universal Resort, with overall GMV increasing by over 60% year-on-year [8] - Short video content directly contributed to a staggering 440% year-on-year increase in ticket sales, demonstrating the effectiveness of short videos in driving consumer interest and decision-making [8] Group 5: Broader Implications - The success of the conference and related activities illustrates the deep integration of digital economy platforms with local economies, particularly in enhancing the cultural tourism sector in Beijing's sub-center [9] - Kuaishou's role as a key audio-visual platform has opened new sales channels and increased brand visibility for cultural tourism projects in the area [9]
视听精品纷呈 大众共创生辉
Core Insights - The third Beijing Network Audio-Visual Art Conference focused on the theme "Audio-Visual Tide, Artistic Brilliance," gathering industry elites, experts, and creators to discuss innovation and development in the network audio-visual arts [5][6] - The conference released key content including the "2025 Beijing Big Audio-Visual" project list and the "2024 Beijing Micro-Short Drama Research Report," highlighting the industry's growth and creative achievements [5][7] Industry Development - The conference showcased 80 high-quality works in the "2025 Beijing Big Audio-Visual" project list, covering various formats such as web dramas, web films, micro-short dramas, and web variety shows, reflecting the industry's innovative outcomes and artistic pursuits [7][10] - The micro-short drama market in China is projected to reach 50.44 billion yuan in 2024, with a year-on-year growth of 34.9%, and Beijing accounts for approximately 33.62 billion yuan, representing two-thirds of the national total [10][11] Creative Trends - The emergence of grassroots creators, such as "delivery poets" and "field writers," signifies a new era of public participation in the arts, blending traditional and modern elements to inject vitality into the network space [12][13] - The concept of "New Public Literature" emphasizes the democratization of art, reflecting social realities and enhancing cultural exchange, with a focus on quality over mere popularity [13][14] Future Directions - Industry professionals highlighted the need for micro-short dramas to evolve from short video logic to cinematic expression, emphasizing quality and innovation to avoid homogenization [10][11] - The integration of technology, such as generative AI, is seen as a driving force for the development of new public literature, enhancing user experience and creative potential [12][14]
短剧被抄袭,要如何维权?
Xin Lang Cai Jing· 2025-07-04 07:12
Core Viewpoint - The rise of micro-dramas has significantly impacted the online audiovisual industry, but copyright issues such as plagiarism and unauthorized adaptations have become increasingly prominent [1][4]. Group 1: Copyright Issues - The short drama brand Tinghuadao issued a statement claiming that "The Fireworks of the World" plagiarized its copyrighted work "Home and Away" for commercial gain, highlighting nine instances of "high similarity" between the two works [1]. - The main forms of piracy in the short drama market are unauthorized adaptations and remakes, with Tinghuadao previously addressing infringement through negotiations with companies and platforms [1][4]. - Following the copyright claim, "The Fireworks of the World" was removed from relevant platforms and applications [1]. Group 2: Legal Perspectives - Experts emphasize that determining infringement requires comprehensive comparisons of scripts and dialogues, as mere visual comparisons are insufficient [4][5]. - The threshold for recognizing substantial similarity is generally set at 70%, while 30% to 70% indicates partial copying, and below 30% is typically not considered infringement [4]. - The difficulty in proving infringement is compounded by the fast-paced nature of short dramas, which often leads to challenges in gathering evidence and lengthy court proceedings [4][5]. Group 3: Originality and Expression - The originality of short drama content is a critical factor in assessing copyright claims, with comparisons focusing on main storylines, character settings, and narrative structures [5][6]. - Elements such as dialogue, visual presentation, and camera work are also essential in determining whether a work possesses unique expression [6]. - Many common themes and settings in short dramas may fall into the public domain, complicating the protection of certain narrative elements under copyright law [5][6].
引领视听文艺新浪潮 第三届北京网络视听艺术大会开幕
Zhong Guo Xin Wen Wang· 2025-07-03 01:30
Core Insights - The Third Beijing Network Audio-Visual Art Conference opened on December 2, focusing on key topics such as artificial intelligence, content value, and cultural heritage [1][2] - The conference aims to promote the quality of micro-short dramas and explore cross-industry integration through the "Chasing Light Plan" international micro-short drama competition, which has received 1,070 submissions [1][2] Group 1 - The conference is guided by the Chinese Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal Government, with the Beijing Radio and Television Bureau as the organizer [1] - A significant project list titled "2025 'Beijing Big Audio-Visual' Network Audio-Visual Boutique Project" was released, featuring 80 high-quality works to commemorate the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression [1] - The project list is divided into six chapters, including "Passing on the Flame," "Witnessing the River of Civilization," and "Appreciating Diverse Rhythms," covering various formats such as web dramas, web films, micro-short dramas, and web variety shows [1] Group 2 - The opening ceremony included a promotion of key network audio-visual literary works and the release of the "2024 Beijing Micro-Short Drama Report," aimed at empowering industry development from multiple dimensions [2] - The conference features six thematic seminars, a creator's night, and various activities, addressing industry hot topics like web variety shows, web dramas, and new popular literature [3] - The conference's theme is "Waves of Audio-Visual Art, Radiant Literature," focusing on creating platforms for leading audio-visual art value, integrating industry ecology, and empowering creation through technology [3]
2025“北京大视听”网络视听精品发布,涵盖七大艺术类型
Xin Jing Bao· 2025-07-02 11:49
Core Points - The third Beijing Network Audiovisual Art Conference opened with the theme "The Tide of Audiovisual and the Radiance of Art" [1] - The Beijing Municipal Bureau of Radio and Television announced the "Beijing Big Audiovisual" project for 2025, featuring 80 high-quality works across various genres [1][2] Summary by Categories Project Overview - The "Beijing Big Audiovisual" project includes six chapters covering seven types of online audiovisual art, such as web dramas, web films, micro-short dramas, and online variety shows [1] Thematic Chapters - "Passing on the Flame" focuses on revolutionary history with works like "Finding Li Shunzhang" and "The Footprints of Faith - Beijing Red Memory" [1] - "Witnessing the River of Civilization" aims to narrate the changes of the times and China's progress, featuring "Historical Records of Governance" and "Zashi Special Happiness" [1] - "Tasting the Smoke of Life" conveys warmth through ordinary struggles with titles like "You Must Be Happy" and "Let's Farm 3" [1] - "Traveling through the Landscape" celebrates the country's beautiful scenery with works such as "The City in My Heart - Altay" and "My Journey Has Wind 2" [1] - "Upholding Justice" addresses contemporary issues with titles like "Marriage Emergency Room" and "The Sound of Flowers Blooming" [1] - "Appreciating Diverse Rhythms" constructs a peak of artistic excellence with works like "The Strange Events of the Tang Dynasty" and "Soul Ferry: Ten Years" [1] Expectations and Impact - The project is expected to reflect the latest achievements in the capital's online audiovisual art creation and meet the spiritual and cultural needs of the people [2]
第三届网络视听艺术大会下周在京召开
Core Viewpoint - The third Network Audio-Visual Art Conference aims to promote high-quality development in the network audio-visual arts sector, contributing to the construction of a cultural powerhouse and a cultural center in Beijing [1][2]. Group 1: Conference Overview - The conference will take place from July 2 to 3, featuring a grand opening ceremony, six thematic seminars, a creator's night, and various activities focused on network audio-visual arts [1][8]. - Three main platforms will be established: a value-leading platform for audio-visual arts, an integrated ecosystem platform for the industry, and a technology-enabled creative platform [7][1]. Group 2: Key Events and Activities - The opening ceremony will highlight the "Beijing Big Audio-Visual" project, showcasing 80 high-quality works that reflect the latest achievements in the capital's network audio-visual arts [2]. - A report on the development of micro-short dramas in Beijing for 2024 will be released, analyzing the growth path and industry potential of this format [2]. - The conference will also feature a series of thematic seminars addressing current trends and challenges in network audio-visual arts, including topics like network variety shows, network dramas, and new popular arts [2][11]. Group 3: Talent Development and Industry Support - The conference will facilitate resource promotion and networking activities, inviting representatives from various districts to showcase new policies for high-quality development in the cultural industry [4]. - A "Creator's Night" will provide a platform for young creators to share their experiences and stories, fostering a supportive environment for talent development [5][4]. - Collaboration with major universities will be established to create dialogue and exchange activities for aspiring professionals in the network audio-visual arts field [5].