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为什么星巴克降到23元,还是没人买单?
以下文章来源于财经天下WEEKLY ,作者财经天下 看起来星巴克终于下定决心降价让利,但消费者并不买账。不少人留言称,"才降5元,降了个寂 寞""23元都够买三杯瑞幸,四杯蜜雪冰城了""降价5元我也不会买,等啥时候降到5元再说"。 星巴克的降价无异于放了个哑炮。当天下午2点左右,记者来到北京国贸的一家星巴克门店了解 到,降价的非咖产品,销量没有明显变化。店内一名星巴克忠实消费者坦言,这次降价对自己没有 任何影响,他喜欢喝的咖啡并没有降价。 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 作者 | 易浠 来源 | 财经天下WEEKLY 导语: 消费者并不买账:"23元都够买三杯瑞幸,四杯蜜雪冰城了。" 20多元一杯还是太贵 星巴克终于降价了。自6月10日开始,针对数10款非咖饮品,星巴克中国实行降价,平均下调5元, 涉及星冰乐、冰摇茶、茶拿铁三大王牌品类。消费者最低23元,就能喝上一杯。 这是进入中国20多年以来,星巴克首次大规模调价。随即,星巴克降价的话题冲上了热搜。 其实,在很多消费者的印象里,星巴克早就通过优惠券促销、套餐折扣、团购等迂回的方 ...
小店日入3万,“加盐”成今夏爆款密码,有品牌开店130+
3 6 Ke· 2025-06-15 08:47
盛夏来临,饮品圈的"含盐量"越来越高。 茶百道、益禾堂、1点点、爷爷不泡茶、英歌魂等纷纷推出"加盐饮品",咸奶茶、老盐水果茶意外爆单。 主打"老盐鲜果茶"的海南品牌老盐季,郑州首店一开业就登上饮品热门榜,20平小店日营收高达3万。 "加盐"成饮品圈新热点 20平小店日入3万 加"盐"风靡饮品圈 今夏的茶饮市场被"盐"点亮了。从连锁品牌到街边小店,都在推"咸饮"。 6月12日,茶百道上新"海盐荔枝冰茶", 咸甜交织迅速走红,网友评价"加盐让荔枝饮品变得不单调了"。 爷爷不泡茶、英歌魂也相继推出"半克海盐西瓜",将茉莉、西瓜与玫瑰盐搭配,吸引大量消费者尝鲜。 5月底,益禾堂在广东区域推出鸭屎香老盐版;礼厚茶肆上新老盐杨桃系列,市场反馈都很热烈。 1、有一定的消费基础,市场教育成本低 "水果蘸盐,越吃越甜",在广东、海南等地的街头巷尾,给水果加点盐是再常见不过的吃法;而新疆、内蒙、西藏的咸奶茶,更是早已融入人们的日常生 活。 以"老盐+鲜果"为特色的海南品牌"老盐季",首入郑州便引发打卡热潮,"夏日仙饮!黄皮水天花板""驱车2小时就为这一口"等评论刷屏社交平台。 据了解,其以老盐黄皮、老盐柠檬水为代表的老盐系列,年 ...
中产返贫,新三件套
投资界· 2025-06-15 08:02
从今年茶饮IPO想到这一幕。 作者 I 杨文静 报道 I 投资界PEdaily "半年,亏光50万。" 两年前,刘彤从北京一家互联网大厂离职,和即将结婚的男友拿出部分积蓄,在家乡省会 城市开了一家精品咖啡店。 然而就在刘彤憧憬着"两人一店"的惬意生活时,咖啡店开始入不敷出,有时一整天甚至 没有一个客人。日子从一开始难得悠闲变为被房租水电困扰的焦虑,最终两人决定及时止 损,关停这家小店, 刘彤也 回归了职场。 和刘彤一样,不少从"小店梦"里跌落的年轻人都有着相似标签——享受过互联网的黄金 时代,早早攒下一笔资金,多年后不愿在格子间浪费人生的他们,决定下场创业开店。最 终大多数被现实给了重重一击。 最近,目睹新茶饮排队IPO狂欢,投资人朋友的一句开玩笑让我记忆深刻: "奶茶店、咖 啡馆、小酒馆,堪称中产返贫新三件套。" 这也是继民宿、露营、剧本杀后成为年轻人开 店的"倒闭三件套"。 我,开小酒馆,关门了 今年4月底,江云的小酒馆再也无法坚持下去了。 这家以音乐为主题的小酒馆去年10月开张,位于一线城市几栋写字楼周边。江云告诉投 资 界 , 算 上 租 金 、 人 力 等 日 均 成 本 , 酒 馆 每 天 的 盈 ...
市场监管总局:3605批次冷冻饮品抽检合格率超99.5%|首席资讯日报
首席商业评论· 2025-06-14 04:26
点评:以香港为跳板,加速全球化,科技赋能抢占智能驾驶高地。 3.蚂蚁数科启动申请香港稳定币牌照 1."川超"要来了,四川体育局:借鉴"苏超"联赛发展经验 据界面,6月12日,蚂蚁集团副总裁、蚂蚁数科区块链业务总裁边卓群在SNEC上海光伏展览会上透露,蚂 蚁数科已启动申请香港稳定币牌照,目前已跟监管进行过多轮沟通。据悉,蚂蚁数科今年已经将香港列为 全球总部,并且已经在香港完成监管沙箱的先行先试。当日,蚂蚁数科与协鑫能科共同宣布成立新公司"蚂 蚁鑫能" 。 随着"苏超"的火爆出圈,有网友通过问政四川平台留言呼吁四川举办类似的足球赛事。对此,四川省体育局 答复称,"巴蜀雄起杯"川超联赛将借鉴"苏超"联赛的健康发展经验,完善赛事体系,强化监管,推动公平竞 赛,并动员社会力量参与,促进群众足球与校园足球发展,助力全民健身。据悉,2025年四川"三大球"城市 联赛(足球项目)暨"巴蜀雄起杯"四川省业余足球联赛分赛区拟于6月21日—7月6日进行,总决赛时间为9月 5日—9月27日。竞赛分为男子组和女子组,实行十一人制足球比赛。 点评:借鉴苏超模式,点燃巴蜀热情,推动草根足球与城市文化共融。 2.何小鹏谈进军香港市场 据一财 ...
袋泡茶细分领域领军品牌碧生源 守住一口道地中药复方保健茶
Core Viewpoint - The company, Biyuan, positions itself as a leader in the herbal health tea segment by focusing on standardized product forms, quality control, and pricing strategies to meet consumer demands for health and convenience [1][9]. Group 1: Standardized Product Form - Biyuan has innovated the traditional tea bag model by introducing a dual-chamber tea bag design that eliminates metal contamination risks and uses eco-friendly materials [3]. - The company employs cold brew freeze-drying technology to quickly lock in nutrients, allowing for a convenient tea experience that aligns with modern urban lifestyles [3]. - Biyuan's product matrix combines traditional Chinese medicine with modern nutritional science, offering functional teas like Changjing Tea and Changrun Tea that cater to diverse health needs [2][3]. Group 2: Standardized Quality - Biyuan emphasizes quality as the foundation of its business, implementing a standardized quality management system throughout its supply chain [4]. - The company conducts thorough supplier assessments and maintains direct relationships with tea farmers in premium tea-producing regions to ensure raw material purity [4]. - Biyuan has invested significantly in a central testing laboratory to ensure that all raw materials meet strict quality standards, achieving a 100% product pass rate [4]. Group 3: Standardized Pricing - Biyuan adopts a standardized pricing strategy to make high-quality health teas accessible to a broader consumer base, with core products priced in the tens of yuan range [7]. - The company utilizes a multi-channel sales approach, including traditional retail, e-commerce, and new retail platforms, to maintain consistent pricing and enhance market penetration [8]. - Biyuan's commitment to affordable health options aligns with the growing demand for value among younger consumers, contributing to increased market share in this demographic [8]. Conclusion - Biyuan's three-pronged standardized approach—product innovation, quality assurance, and pricing strategy—establishes its competitive edge in the herbal tea market, promoting a shift towards a more regulated and health-conscious industry [9].
香港2025年第一季工业生产指数和工业生产者价格指数分别同比上升0.7%和4.8%
Zhi Tong Cai Jing· 2025-06-12 08:57
按经季节性调整的数字计算,2025年第一季整体制造业的工业生产指数,较2024年第四季下跌0.5%。 就制造业的主要行业而言,2025年第一季的生产量与上年同季比较录得升幅的行业主要有纸制品、印刷 及已储录资料媒体复制业(+2.9%)、金属、计算机、电子及光学产品、机械及设备业(+2.4%),以及纺织 制品及成衣业(+0.8%)。另一方面,录得跌幅的行业有食品、饮品及烟草制品业(-0.3%)。 2025年第一季的生产者价格与上年同季比较录得升幅的行业主要有金属、计算机、电子及光学产品、机 械及设备业(+9.7%)、纸制品、印刷及已储录资料媒体复制业(+3.5%),以及食品、饮品及烟草制品业 (+0.9%)。另一方面,录得跌幅的行业有纺织制品及成衣业(-0.5%)。 2025年第一季污水处理、废弃物管理及污染防治活动的工业生产指数与上年同季比较上升1.8%,而在 2024年第四季则录得0.7%的按年跌幅。相应的生产者价格指数继在2024年第四季录得3.4%的按年升幅 后,2025年第一季与上年同季比较上升1.3%。 工业生产指数反映本地工业生产量变动的情况,即已撇除价格变动的影响。该等价格变动,是以生产者 价格 ...
木薯资源(00841.HK)6月12日收盘上涨12.64%,成交1.58万港元
Jin Rong Jie· 2025-06-12 08:39
Company Overview - Asia Cassava Resources Holdings Limited is an international comprehensive supplier of cassava chips, established in 1984. The company was the largest exporter of cassava chips in Thailand and the largest supplier in China from 2003 to 2014 [4] - The bilateral cassava trade between Thailand and China accounts for two-thirds of the global trade, with Asia Cassava Resources holding over 30% of the trade volume between the two countries [4] - The company has established long-term commercial relationships with over 200 cassava suppliers in Southeast Asia and operates nine warehouses and port facilities in Thailand, with subsidiaries in Cambodia, Laos, and Vietnam [4] Financial Performance - As of September 30, 2024, the company reported total revenue of 405 million yuan, a year-on-year decrease of 47.54% [2] - The net profit attributable to the parent company was -8.15 million yuan, reflecting a year-on-year decrease of 155.09% [2] - The gross profit margin stood at 7.58%, with a debt-to-asset ratio of 63.63% [2] Market Position and Valuation - Currently, there are no institutional investment ratings for the stock [3] - The average price-to-earnings (P/E) ratio for the food and beverage industry is 23.55 times, with a median of 8.41 times. Asia Cassava Resources has a P/E ratio of -0.37 times, ranking 88th in the industry [3] - Comparatively, other companies in the sector have P/E ratios ranging from 4.25 to 5.54 times [3] Recent Stock Performance - On June 12, the Hang Seng Index fell by 1.36%, closing at 24,035.38 points. Asia Cassava Resources' stock closed at 0.098 HKD per share, up 12.64%, with a trading volume of 180,000 shares and a turnover of 15,800 HKD, showing a volatility of 14.94% [1]
走进民企看发展|豫商崛起,引领消费潮流
Zhong Guo Xin Wen Wang· 2025-06-12 02:39
Core Insights - Henan entrepreneurs are reshaping the consumer market landscape with notable companies like Mixue Ice City, Pop Mart, and Pang Donglai, referred to as the "three elephants" from Henan [1] - Pop Mart has transformed into a billion-dollar empire, with its IP Labubu becoming a global trendsetter [2] - Mixue Group leads the world in the number of beverage stores, with a market value exceeding HKD 200 billion [3] - Pang Donglai has gained popularity due to its unique business model, becoming a model for imitation in the industry [4] Group 1: Business Philosophy - Henan merchants combine Confucian moderation with long-term business strategies, focusing on building core competencies in niche markets [5] - Many successful Henan companies have taken decades to establish themselves as leaders in their respective categories, starting from traditional retail [6] - A pragmatic approach to business, including precise positioning and detailed operations, has helped many Henan entrepreneurs create industry barriers [7] Group 2: Corporate Culture - The spirit of "义利" (benefit and righteousness) is a foundational aspect of Henan merchants, exemplified by generous employee benefits and profit-sharing mechanisms [8] - Notable examples include the founder of a crane company who spent nearly 10 million on a trip for over 4,000 employees' parents, and Pang Donglai's high employee salaries and benefits [8][9] - The philosophy of sharing value and reducing employee pressure is emphasized by leaders like Yu Donglai [9] Group 3: Innovation - Henan entrepreneurs are characterized by their willingness to innovate and explore uncharted territories [10] - Pop Mart, initially underestimated, achieved profitability after years of losses and has seen a significant increase in overseas revenue, with a 480% year-on-year growth in Q1 2025 [11] - Other companies like Guoquan Shihui and Duofuduo have also emerged as leaders in their respective markets, showcasing the innovative spirit of Henan businesses [13][14]
幸运咖“不幸”,蜜雪下一步豪赌“田间地头”?
海豚投研· 2025-06-10 11:03
在上篇 (已发布在长桥App,可以添加小助手微信"dolphinR124"获取) ,我们主要分析了蜜雪冰城的商业模式和它的核心竞争壁垒——强大的供应链+门店运营管 理+雪王IP的加持。 近期,蜜雪被凑成"新消费三宝"概念炒作,背后一个基本面的支撑,也是蜜雪在一众茶饮同行中用极致供应链铸建起的一定商业壁垒。 但当下这个 市值 上谈蜜雪的投资价值,除了看本身的商业模式的优劣势,更重要的还是理解清楚公司的成长空间。以及现在市场定价中,到底有没有给到位,或 者定价了多少。 回答这一问题,海豚君把成长性分为了三个维度——主品牌剩余空间、扩品类——再造蜜雪的可能性,以及扩市场的想象空间。解答完这三个问题,才是测算蜜 雪冰城在当前这个价位到底隐含着什么样的风险收益率。 以上一共四个问题,由于解答起来较长,海豚君拆成了两部分来发,与之前发的第一篇形成上中下三篇的360度全方位解密。 本篇为中篇,侧重解答成长性的前两个维度: 1)蜜雪万店齐发之后,国内到底能容下多大的"蚂蚁兵团"? 2)第二条腿——幸运咖,真能让蜜雪幸运"翻倍"吗? 之后我们还会有蜜雪冰城下篇——估值篇,以及后续对蜜雪公司的持续跟踪 、 热点大事件的动态观点更 ...
全线爆发!医药牛市这次真来了?丨南财号联播
·雷军等高管集体发声!辟谣小米汽车高阶驾驶培训出现致命车祸6月10日,《辟谣财知道》注意到,针 对近期网络广泛传播的"小米汽车高阶驾驶培训发生致命车祸"传闻,小米汽车副总裁李肖爽通过微博发 布严正声明,明确表示相关内容为恶意造谣。随后,小米集团公关部总经理王化、雷军等多位小米高管 纷纷转发该条微博并表示追究造谣者法律责任。详情>> ·黄金震荡!上金所紧急提醒6月10日,国际现货黄金价格一度跳水,跌至3301美元/盎司,截至16:03, 价格有所反弹,最新报3328.7美元/盎司。国内部分品牌首饰金价格下跌,比如,周六福足金999饰品报 978元/克,较昨日跌7元/克。6月9日,上海黄金交易所发出关于做好近期市场风险控制工作的通知。详 情>> 星巴克中国开启降价动作,加码"非咖场景",震动饮品圈。6月9日,星巴克中国宣布,6月10日起,星 冰乐、冰摇茶、茶拿铁三大品类数十款饮品集体降价,降幅2~6元,大杯平均降5元左右,单杯最低仅 需23元。创新价格体系,足以窥见星巴克加码"非咖"的决心。客观来说,在竞争白热化的中国咖啡市 场,星巴克有自己独特的竞争壁垒,比如层出不穷的产品创新、独特的客制化玩法,以及足够领先的 ...