Group 1 - The core viewpoint highlights the integration of tea production with tourism and culture, showcasing the transformation of the tea industry in Tonglu County into a more diversified economic model [2][3] - The company Tongzhiye Agricultural Development Co., Ltd. has invested significantly in tea cultivation, with nearly 3,000 acres of tea mountains and a daily sales revenue exceeding 100,000 yuan through both traditional wholesale and e-commerce channels [2] - The local government has provided over one million yuan in subsidies to support the tea industry, leading to the establishment of standardized tea factories and research centers, which contribute to the development of a "tea + tourism + culture" model [3] Group 2 - The "Return of the Wild Goose Plan" has encouraged local entrepreneurs like Qi Shunhua to invest in creating a tea tourism complex, with plans to plant 10,000 plum trees to enhance seasonal tourism offerings [2] - The integration of various attractions such as pet parks and camping sites with tea cultivation and processing is part of a broader strategy to achieve economic transformation through ecological initiatives [3] - The project led by Chen Weilin, which combines ancient tea and plum tree cultivation with immersive experiences, has generated an additional income of 800,000 yuan for the village collective [3]

乘着"体重管理年"的东风，茶马汇茶业焕新"茶与健 康" 国家卫健委发布了《2025年全民健康体重管理行动计划》，"明确将体重管理作为年度重点健康工作之 一，通过政策引导、健康教育、社区支持等多方面措施，帮助民众实现科学减重，预防肥胖相关疾 病"。 国家实施"体重管理年"3年行动，掀起"国家出手整治居民体重"全民讨论热潮，健康生活方式成为主 流。茶与健康有着天然紧密联系，茶业、体育用品、健身行业等迎来了拓宽受众、发扬文化的新机遇。 茶为何健康 据中国工程院院士、中国农科院茶叶研究所研究员陈宗懋表示："茶不是药，但饮茶可以预防和减轻人 体疾病，可以作为调节剂，增强体质，提高抗病性"；浙江大学茶学系教授屠幼英则表示："乌龙茶里面 含有比较多的咖啡因和茶多酚，咖啡因具有燃烧脂肪的作用，茶多酚具有抑制脂肪吸收的效果"。武夷 岩茶是乌龙茶的杰出代表，武夷山的乌龙茶，统称武夷岩茶，正如茶马汇的每款茶都有自己的特点。茶 与健康源远流长，《神农本草经》有记载，"神农尝百草，日遇七十二毒，得茶而解之"。 在国际上，美国食品药品监督管理局(FDA)"将茶及茶饮品纳入可标准'健康声明'的食品范围"新规4月28 日将生效。国际茶叶委员 ...

Core Viewpoint - After three unsuccessful attempts to list on A-shares, the company has shifted its focus to the Hong Kong Stock Exchange, submitting its prospectus on January 17, 2023, marking a new phase in its listing process [3][4]. Industry Positioning - Established in 1997, the company primarily engages in the planting, processing, and sales of tea, covering various types including Oolong, black, and green tea [5]. - The company maintains a high-end Chinese tea brand positioning, leveraging traditional craftsmanship and modern techniques as its core competitive advantage [6]. - The company has faced challenges in defining its industry positioning, which has contributed to its previous listing failures [7]. Financial Performance - The company is a leader in the high-end tea market in China, with sales revenue ranking first in the high-end tea, Oolong tea, and black tea markets as of 2023 [4][16]. - Despite a growing revenue trend, the company's growth rate has begun to slow, with revenues of 18.18 billion, 21.22 billion, and 16.47 billion for the years 2022, 2023, and the first three quarters of 2024, respectively [16]. - The revenue structure shows that tea product sales accounted for 86.5%, 88.7%, and 88.1% of total revenue for the years 2022, 2023, and the first three quarters of 2024 [9][10]. Challenges and Risks - The company faces significant challenges in quality control due to its reliance on franchisees, which has led to negative publicity regarding product quality [17]. - The competitive landscape is intense, with traditional brands and emerging players capturing significant market share, posing a threat to the company's market penetration, especially in northern markets [18]. - The company has received multiple administrative penalties, raising concerns about compliance and potential obstacles to its listing [17][18].

线下门店总数为 3,501家 。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 根据弗若斯特沙利文报告， 按2023年末茶叶连锁专卖店数量 计算 ，八马茶业在中国茶叶市场排名 第一 ； 按2023年销售收入 计算 ，八马茶业在中国高端茶叶市场排名第一，同时在中国乌龙茶和红 茶市场亦排名第一 ；截至2024年，八马茶业的铁观音销售量连续10余年位居全国第一，岩茶销售 量连续5年位居全国第一；根据弗若斯特沙利文，按品牌偏好度计算，八马茶业在中国茶叶市场及中 国高端茶叶市场均排名第一。 财务数据方面。2022年和2023年，八马茶业的营收分别为18.18亿元和21.22亿元；2024年前三 季度，八马茶业的营收为16.47亿元，与2023年同期的16.31亿元基本持平。 2022年和2023年，八马茶业的净利润分别为1.66亿元和2.06亿元；2024年前三季度，八马茶业的 净利润从2023年同期的1.96亿元微增至2.08亿元。 八马茶业在招股书中表示，IPO募集所得资金净额将主要用于扩建生产基地并建造新生产基地；提升 品牌价值并扩大产品组合；为直营线下门店网络的扩张提供 ...