"好吃·马上尝鲜品年味""好住·龙马安居享团圆""好行·马踏春风步锦程""好游·一马纵览好山河""好购·马不停蹄送好礼""好玩·戏马游龙闹新春"……2026年春 节假期，一场围绕"吃住行游购玩"的全域消费盛宴即将开启。据金融监管总局网站2月2日消息，商务部、金融监管总局等九部门联合印发《2026"乐购新 春"春节特别活动方案》，围绕春节9天假期（2月15日至23日）推出系列促消费活动。 图源 金融监管总局网站 方案聚焦年俗文化、家庭团圆、购物出行等核心需求，打造全域联动、全民乐享的春节消费盛宴。 "乐购新春"活动设计六大主题，全面覆盖春节假期消费需求。"好吃·马上尝鲜品年味"板块将组织餐饮名店、老字号企业推出年夜饭套餐和团圆宴，设置 年味美食市集，举办美食大赛、厨艺比拼等活动，吸引更多群众一起"寻味中国年"。"好住·龙马安居享团圆"板块聚焦家居消费，联动家居卖场、家电品 牌、家装企业推出"新春焕新家"惠民促销，组织酒店民宿开展"新春好好住"主题活动。出行方面，"好行·马踏春风步锦程"板块要求民航、铁路部门增加运 力，优化空铁联运产品，提供机票抽奖、春节特供飞机餐等服务，扩大"静音车厢"实施范围。"好游·一马纵 ...

Core Viewpoint - The State Council's recently released "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" emphasizes improving service quality to benefit the public, moving beyond traditional consumption stimulation approaches [1] Group 1: Key Policy Measures - The plan outlines 12 policy measures aimed at invigorating key sectors, nurturing potential areas, and strengthening support mechanisms [1] - A significant focus is on the home service sector, addressing issues such as insufficient quality service supply and varying qualifications of service personnel [1] Group 2: Home Service Sector Initiatives - The plan proposes a special training initiative for home service professionals to enhance the industry's professionalism and reliability [1] - It encourages the transformation of intermediary home service companies into employee-based models, aiming to cultivate leading enterprises in the sector [1] Group 3: Transportation and Cultural Services - In transportation, the plan includes policies to promote the integration of railways and tourism, enhancing service quality and developing themed tourist trains [4] - The cultural sector will see improvements through a robust policy framework aimed at fostering competition and innovation in audiovisual services, enriching cultural offerings [4] Group 4: Experience-Based Consumption - The plan targets the growing trend of experience-based consumption, including immersive entertainment and escape rooms, ensuring their regulated development [6] - It aims to address issues in ticketing for events and sports, making access to cultural and sporting events more equitable and convenient [6] Group 5: Overall Impact - The initiatives are designed to meet the real needs of the public, enhancing convenience and quality of life while stimulating economic growth [7] - The plan represents a proactive choice to adapt to changing consumer structures and respond to external economic challenges, aiming for a dual win of improved living standards and economic vitality [7]

截至2026年2月2日 09:38，中证传媒指数(399971)上涨0.62%，成分股浙文互联上涨4.04%，利欧股份上 涨3.22%，光线传媒上涨2.97%，万达电影上涨2.70%，中国电影上涨2.64%。传媒ETF(159805)上涨 0.59%，最新价报1.7元。 传媒ETF紧密跟踪中证传媒指数，中证传媒指数从营销与广告、文化娱乐、数字媒体等行业中，选取总 市值较大的50只上市公司证券作为指数样本，以反映传媒领域代表性上市公司证券的整体表现。 数据显示，截至2026年1月30日，中证传媒指数(399971)前十大权重股分别为蓝色光标、分众传媒、利 欧股份、巨人网络、岩山科技、昆仑万维、恺英网络、三七互娱、光线传媒、完美世界，前十大权重股 合计占比53.71%。 早盘传媒板块活跃，消息面上，2月1日，腾讯旗下元宝App春节10亿元红包活动开启，腾讯元宝登顶苹 果商店免费榜，2026年春节的这场红包大战，已演变为一场以AI为核心引擎、争夺下一代流量超级入 口的战略卡位战。腾讯、百度、阿里巴巴、字节跳动四大科技巨头携亿元级资源入局，推动AI迈入生 态比拼全新阶段，红包大战推动AI应用加速落地。 开源证券认为， ...

Group 1 - The consumer market is experiencing a vibrant atmosphere as the Spring Festival approaches, with increased activity in shopping for traditional goods and enjoying cultural events [1] - In Shanxi, a variety of traditional goods are being showcased, particularly ceramic products featuring horse elements, which are popular among consumers [2] - The Chongqing Rongchang New Year market features a blend of intangible cultural heritage performances, local delicacies, and creative shopping options, with horse-themed cultural products gaining attention [4] Group 2 - In Fujian, the traditional "bench flower lantern dragon" performance, which has a history of over 200 years, is captivating audiences as it dances through the village, showcasing local heritage [6] - The Guangzhou Spring Festival Lantern Festival features impressive displays, including a 20-meter "Lion Awakening" light gate and various themed light installations that reflect the region's cultural essence [8] - In Anhui, creative flower buns shaped like horses and other New Year symbols are in high demand, with orders significantly increasing compared to regular sales [10] Group 3 - In Hebei, the integration of sports events with consumer activities is stimulating local economic activity, with a focus on showcasing unique products during the events [12] - The city of Cangzhou plans to host over 120 themed cultural and tourism activities during the Spring Festival, aimed at enhancing the festive experience for residents and visitors [14] - There is a notable increase in South Korean tourists booking trips to China, with a nearly 90% year-on-year growth in reservations, indicating a rising interest in diverse travel destinations [15]

Group 1 - The approach of the Spring Festival is leading to a surge in consumer activity, with traditional markets and festive events becoming increasingly popular [2] - In Zhengzhou, the historical Yichuan market is experiencing a peak in purchases, featuring over a thousand stalls offering local delicacies and traditional goods, attracting crowds for a one-stop shopping experience [5] - The local tourism sector is also benefiting, with new travel routes established to nearby cities like Kaifeng and Xinxiang [5] Group 2 - In Kashgar, Xinjiang, the dried fruit market is seeing a pre-festival sales boom, with numerous stalls offering a variety of nuts and dried fruits, and many shops providing packaging and shipping services [7] - Shanghai is hosting nearly a thousand themed activities to celebrate the traditional Chinese New Year, enhancing the festive atmosphere with light shows and cultural performances [10] - The cultural market is preparing for the Spring Festival with a focus on comedy, transitioning from traditional stage performances to immersive experiences that engage audiences in new ways [12]

Group 1 - The core action led by the Anhui market supervision department focuses on addressing issues related to prepaid consumption, with a total of 319 cases investigated and 2 cases referred to the police [1][2] - Complaints regarding prepaid consumption in Anhui decreased by 24.69% year-on-year in 2025, indicating an improvement in consumer satisfaction [1][2] - The regulatory action includes a four-month inspection campaign targeting food safety, product quality, special equipment safety, and consumer environment issues across various sectors [1] Group 2 - A total of 11.56 million law enforcement personnel were deployed, conducting 74,000 on-site inspections and identifying 21,500 issues, with 14,900 cases ordered for rectification [1] - The campaign also emphasizes the responsibility of enterprises and includes 13 measures focusing on special equipment safety, industrial product quality, and fire risk inspections in high-rise buildings [1] - 285 safety issues were identified and transferred to local market supervision departments for handling, contributing to a stable safety situation overall [1]

Group 1 - The core event of the "Sunshine Silver Age" talent competition concluded successfully, showcasing the cultural vitality and optimistic spirit of the elderly population in Rizhao [1][3] - The competition attracted over 5,000 elderly participants from 308 artistic teams, with 36 teams reaching the finals, highlighting the rich cultural heritage and contemporary energy of the elderly [1] - The launch of the "Smart Silver Age" service platform and the "Assisting the Construction of the Rizhao Elderly Financial Ecological Demonstration Zone" initiative marks a significant step in integrating finance, culture, and elderly care [2] Group 2 - The "Smart Silver Age" service platform features a digital healthcare unit that provides 24-hour video medical services, enhancing the transformation of elderly care services [2] - Local elderly service institutions and health product vendors participated in the "Warm Xin Market," offering practical benefits to the elderly community through various services and products [2] - The talent competition and associated initiatives aim to create a new path for elderly services by combining cultural performances, financial services, and ecological support [3]

成都两会聚焦"情绪消费" 多元实践激活国际消费中心动能 中新网成都1月30日电 (王利文 袁牟知博)成都市两会当下正在举行，作为社会消费品零售总额稳居副省 级城市首位的城市，如何解读"情绪消费"这一新兴趋势、依托其激活消费潜力，成为成都两会关注焦 点。 什么是情绪消费？成都市人大代表、四川大学经济学院教授邓菊秋解读道："情绪消费是指以获得情感 满足、心理慰藉或精神愉悦为主要目的的消费行为，商品或服务的'情绪价值'优先于'实用价值'。"她进 一步解释，这类消费的核心不是"有用"，而是"爽""被治愈"，满足当下的心理感受，其爆发源于社会结 构性压力、技术催化与代际价值观变迁的三重共振。具体而言，现代年轻人面临住房、职业等压力，慢 性焦虑渐渐成为常态；同时数字技术简化了支付流程，削弱了消费的"痛感"，让情绪冲动更易转化为实 际消费；而"Z世代"与父辈的消费逻辑存在差异，更倾向"体验优先"，用即时消费填补情感空洞。 这一消费趋势折射出服务业升级的微观变化，也为城市消费创新提供了新方向。2025年成都市消费市场 稳中有升：兑现消费品以旧换新补贴超870万件，入选首批全国零售业创新提升试点城市；1035场重大 会展活动、 ...

1月28日，扬子晚报/紫牛新闻记者来到七桥瓮梦想乐园，摩天书店里有什么，我们提前上天看一看。 八大主题轿厢八种不同体验 近日，南京作为联合国教科文组织认定的国内首个"世界文学之都"又添一处文学体验新地标——全国首创的"摩天书店"将于1月31日在南京七桥瓮梦想乐 园正式启幕，将阅读场景升至城市高空，为市民与读者带来前所未有的"云端阅读"体验。 传统摩天轮轿厢被创新改造为独立的主题阅读空间，让"一厢一书房，一圈一世界"的体验随着摩天轮缓缓攀升而化为现实。在"摩天书店"中，乘客可在高 空同时享受阅读乐趣与城市风光，感受书页与云朵、文字与天际线的浪漫交融。 在空中也能沉浸书香世界 "摩天书店"紧扣南京深厚的文学底蕴，携手南京著名书店、出版社等共同打造八大主题文学轿厢，分别呈现不同的文学意境与南京特色： "世界文都窗"轿厢 "青春文学舱"带来满满春日气息，满目青翠的色调和鲜花、绿叶的装饰叫人眼前一亮，走进这个轿厢就像走进了永恒的青春国度。与之相对的"原乡家园 站"则是融融秋意，金色的银杏叶和松果给了这个轿厢大自然气息，"原乡书系"秉持着"原乡，定义一种生活方式"的品牌理念，旨在为渴望在快节奏生活 中寻求内心平静与精神满 ...

（上接1版） 《方案》的印发旨在优化和扩大服务供给，促进服务消费提质惠民，为经济高质量发展提供有力支撑。 对企业而言，投资与创新方向更清晰，为企业开展经营活动提供了有力加持；对消费者而言，意味着可 选择的服务更多、质量更稳定、体验更丰富，尤其是在家政、旅居、文化娱乐等领域，将更好满足其个 性化、多样化和情绪价值需求。 展望未来，洪勇表示，服务消费仍将是我国扩大内需和促进高质量发展的重要引擎，其增长动力将更多 来自人口结构变化、生活方式升级和技术赋能。随着标准、监管和信用体系不断完善，服务供给质量提 升，服务消费将在稳增长、稳就业和改善民生中发挥更加基础性、长期性的作用。崔丽丽认为，服务消 费结构将持续升级、继续深化，同时技术发展与服务深度融合，促进产业迭代创新升级，中国服务品牌 也将有机会脱颖而出。 洪勇认为，目前部分服务消费领域标准体系、信用体系和监管规则尚不健全，影响消费者信心。并且服 务消费对时间、收入和场景依赖度高，居民预期和消费环境改善仍需持续推进。 同时也要看到，制约因素依然存在。在崔丽丽看来，目前限制服务消费发展的最核心矛盾是优质供给不 足与结构失衡：一方面，高品质、精细化、个性化的服务供给短缺 ...