近期陆续有卖家反馈自己的品牌失效，原因是商标没做宣誓。品牌失效意味着亚马逊品牌备案将被撤， 相关的品牌功能全都丧失，不仅品牌失去保护，容易被侵权跟卖缠身，而且账号权重、产品销量等也会 受到到影响，后果严重，务必重视！ 什么是商标宣誓？ 美国商标局规定，美国商标有效期为10年，但是自商标注册成功之日起第5-6年、第9-10年以及商标每 10年续展时，都需要提交商标继续使用声明及宣誓书，否则该商标将会被无效，无法继续获得美国商标 局的保护！ ▼美国商标局下发相关通知 也就是说，2020、2021年注册成功的美国商标从今年开始进行5-6年宣誓。已经到了或即将要到宣誓时 间的卖家，一定要按时提交美国商标宣誓书及使用声明！积特整理美国商标宣誓时间查询教程，可供大 家自行查询，有需要的卖家可以留言~ 如何进行美国商标5-6年宣誓？ 美国商标5-6年宣誓有以下两种方式： 方式一：提交使用声明+使用证据（必选项） 方式二：提交使用声明+使用证据+不可抗辩宣誓声明（可选项） 如果商标已在主簿注册并满足某些法律要求，包括在商业中连续使用至少五年，可以在递交宣誓的同时 提交不可抗辩声明/无可争议性声明。提交不可抗辩宣誓声明可加重商 ...

今天分享的是：跨境电商运营：2025东南亚市场AI赋能电子商务发展趋势报告 报告共计：34页 东南亚电商市场凭借6.5亿以上人口、高比例年轻群体及快速普及的移动互联网，展现出强劲增长潜力，2024年电商GMV达1590亿美元，预计2029年将达 1912亿美元，移动电商主导市场，社交电商与跨境电商持续扩张，Shopee、Lazada、TikTok Shop形成核心竞争格局。AI技术已深度渗透电商全链条，智能 推荐系统通过协同过滤、深度学习等算法精准推送商品，提升转化率；AI客服实现24小时服务，降低运营成本；供应链与物流领域，AI优化库存管理、仓 储操作及运输路径，提高配送效率；AIGC技术助力规模化生成产品描述、优化图像处理，赋能内容生产；数据驱动的市场洞察则支撑个性化营销与精准广 告投放。与此同时，情绪疗愈消费成为新热点，2025年相关社媒声量同比增长17%，56.3%的年轻人愿意为情绪价值买单，形成瞬时情绪逃脱者、高压续航 者、精神游牧者三大核心人群，实物消费、体验消费、数字消费等多元形式满足不同情绪需求，香薰、盲盒、演唱会、冥想等品类备受青睐。东南亚电商平 台正逐步融合AI技术与情绪疗愈消费趋势，通过 ...

Group 1 - Douyin E-commerce released a clothing industry operation guide on January 5, aimed at providing clear compliance requirements and operational suggestions to merchants and creators based on recent inspections that identified regulatory risk scenarios [1][3] - The guide explicitly prohibits the sale of non-new clothing in any form, except for trendy luxury items, due to potential health and safety risks, product wear, and size discrepancies that could lead to consumer complaints [3] - Merchants and creators are forbidden from using terms like "second-hand," "defective goods," or "tail goods" to imply that products are not in new condition, with violations resulting in product bans, store closures, or penalties [3] Group 2 - Douyin E-commerce warns operators against using "abnormally low prices" or "only 1 order per item" as marketing tactics, and prohibits non-standard methods like "proxy bidding links" to evade platform audits, which could lead to price and product information opacity [3] - The platform emphasizes the importance of accurately describing product conditions and pricing reasonably to avoid consumer impulse buying and subsequent disputes over product mismatches [3] - The guide also regulates the sale of clothing through blind boxes at unusually low prices, highlighting that such marketing practices lack transparency and can obscure key information about the product's condition, leading to consumer dissatisfaction and high return rates [3]

Core Insights - The "Pinduoduo Cup" Third Technology Courtyard Competition concluded successfully, focusing on transforming theoretical knowledge into practical agricultural solutions for rural revitalization and agricultural strength [1][3] - The competition involved 247 teams from 87 graduate institutions, with 22 teams advancing to the finals, showcasing significant student innovation in addressing real agricultural issues [1][3] Group 1: Competition Overview - The competition theme was "solving people's livelihood and addressing academic questions," aimed at providing talent and technological support for rural revitalization [1] - The event featured a rigorous selection process, including qualification reviews and on-site evaluations by an "Academician Flying Team" [1][9] - Six teams won first prize, including those from Henan Agricultural University and China Agricultural University, while 16 teams received second prize [1] Group 2: Role of Pinduoduo - Pinduoduo has been a key supporter of the competition since 2020, contributing to event planning, evaluation, and project implementation [3][12] - The company launched a "100 billion support" plan to assist projects in technology implementation and agricultural product sales [3][12] - Pinduoduo's involvement has helped create a platform for showcasing agricultural technology achievements and nurturing young agricultural talents [3][12] Group 3: Success Stories from Technology Courtyards - The Hebei Quzhou Liu Village Technology Courtyard established a company to address low profitability and high management tasks in premium wheat cultivation, successfully integrating the production and sales chain [4] - The Sichuan Ebian Bamboo Technology Courtyard developed a comprehensive production model, significantly increasing bamboo shoot yields and creating local employment opportunities [6][7] - Both courtyards benefited from Pinduoduo's support, leading to increased sales and local economic growth, with the wheat courtyard generating approximately 150,000 yuan in revenue from bread sales [4][6] Group 4: Future Directions - The competition will continue to evolve, with plans for new categories and enhanced evaluation methods to foster innovation in rural revitalization [9][10] - Pinduoduo aims to provide systematic support across various aspects, including funding, talent cultivation, and market access, to enhance the development of technology courtyards [12][15] - The integration of technology courtyards with rural revitalization efforts is expected to deepen, contributing significantly to local economies and agricultural advancements [15]

Core Viewpoint - The article highlights the competitive advantages of Chinese e-commerce platforms, showcasing their ability to offer extremely low prices and innovative customer service strategies, which are reshaping the global e-commerce landscape [1][3][5]. Group 1: Pricing Strategy - A set of three sandpapers was sold for only 1.03 RMB, and after a reward for leaving a review, the effective cost could drop to 0.5 RMB [1][3]. - The seller compensates customers with additional products, such as a sponge sand block worth 10 RMB, to enhance customer satisfaction and encourage positive reviews [3][5]. - This pricing strategy aims to increase sales volume and build customer loyalty, ultimately leading to larger orders in the future [5]. Group 2: Market Dynamics - The article suggests that low prices allow sellers to negotiate better terms with suppliers and logistics companies, enhancing their competitive edge [5]. - It notes that the e-commerce market is becoming increasingly dominated by a few major players, leading to the gradual decline of small local businesses [5]. - The competitive landscape is expected to extend globally, with successful Chinese sellers likely to dominate international markets due to their experience in a highly competitive domestic environment [5]. Group 3: Comparison with U.S. E-commerce - The lowest price for sandpaper on U.S. platforms like eBay and Amazon is significantly higher, at 8.95 USD (approximately 63 RMB) and 7 USD (approximately 50 RMB) respectively, indicating a stark price difference [11][12]. - U.S. e-commerce platforms have higher operational costs, with fees for sellers ranging from 15% to 45% of sales, which contrasts with the lower costs faced by Chinese sellers [12][14]. - The dominance of Chinese sellers in the U.S. online grocery market is noted, with the article suggesting that they are capturing significant market share while U.S. small businesses struggle [12][19]. Group 4: Future Trends - The article discusses the emergence of Chinese e-commerce platforms like Temu, TikTok Shop, and Shein, which are reshaping global e-commerce dynamics and achieving significant growth in international markets [15][17]. - By 2025, Temu is projected to become the second-largest global e-commerce site, with a focus on improving delivery times through overseas warehouses [17]. - The integration of AI technology in Chinese e-commerce is highlighted as a key factor in enhancing customer service and operational efficiency, further solidifying their competitive advantage [18]. Group 5: Trade Surplus and Economic Impact - China's trade surplus is projected to reach approximately 1.15 trillion USD in 2025, a record high in human economic history, significantly surpassing previous peaks from Germany and Japan [19][22]. - The article emphasizes that China's manufacturing sector is not only robust but is also evolving to meet global demands, indicating a shift from merely producing low-cost goods to offering a comprehensive ecosystem of supply chain, logistics, and e-commerce [21].

Core Insights - 1688 is transitioning from a trading platform to an AI-driven digital supply chain platform by 2026, aiming to enhance decision-making for businesses through an independent AI agent [1] - The year 2025 is identified as the year when small and medium enterprises (SMEs) fully embrace AI, with AI significantly improving product gross margins in a competitive B2B environment [1] - 1688's strategy "All in AI" involves launching and iterating various AI products tailored for both buyers and sellers, including an AI version of the 1688 app and specialized AI tools for cross-border entrepreneurs [1] Group 1 - As of December 30, 2025, over 290,000 out of more than 1 million merchants on the 1688 platform are using AI daily [1] - Merchants using the AI version of 1688's integrity service saw a 73% increase in transaction volume and a 31% increase in repurchase rates compared to those not using AI [1] Group 2 - In a recent speech, the CEO of 1688 highlighted the potential of a "digital twin market," where business ideas can be tested in a virtual environment using AI before implementation in the real world [5] - The AI version of 1688's integrity service offers four core capabilities: AI product selection, AI smart marketing, AI customer management, and AI business analysis [5] - 1688 aims to create a comprehensive AI agent that understands customer businesses and data, providing decision-making support and optimized workflows for SMEs in industrial clusters [5]

Core Insights - In 2026, 1688 will launch a fully independent AI intelligent agent aimed at assisting businesses in leveraging AI for their operations, which will be available to merchants outside the 1688 platform [1] - As of December 30, 2025, over 290,000 out of more than 1 million merchants on the 1688 platform are using 1688 AI daily [1] - The introduction of the "Integrity Pass AI Version" in October last year led to a 73% increase in platform GMV and a 31% rise in repurchase rates [1] Company Developments - The focus of AI product usage is currently more concentrated among top merchants, while small and medium-sized enterprises show significant variation in AI acceptance due to factors like perception and geography [1] - 1688 plans to enhance the decision-making accuracy of the "Integrity Pass AI Version" and improve AI's understanding of industry depth, along with optimizing the product's interactive interface [1] - Multiple AI products and intelligent agents, including the 1688 Integrity Pass AI Version, 1688 AI App, and cross-border AI intelligent agent "Ao Xia," will continue to be launched throughout 2025 [1]

中国农业大学河北曲周刘庄科技小院做了良好示例。为了解决优质麦种植后收益低、管理任务重、 农民不敢种的问题，科技小院的学生在种植优质麦品种的基础上成立公司创业，与当地面粉企业联合并 探索多种加工形态，与面包生产企业联动制作产品上市，打通小麦种植加工销售一体化产业链，解 决"好麦卖不出高价"的附加值断层难题，跑通了用优质麦磨粉烤制面包增收的创业链路。 近日，中国研究生乡村振兴科技强农+创新大赛"拼多多杯"第三届科技小院大赛(以下简称"大赛") 总决赛在海南三亚顺利闭幕。 大赛以"解民生、治学问"为主题，引导广大研究生将课堂理论转化为解决农业农村实际问题的创新 成果，为乡村振兴和农业强国建设提供坚实的人才与科技支撑。 历经资格审查、初赛函评、五场组别赛的激烈角逐，以及全国赛阶段"院士飞行团"实地考察的严格 考评，从全国87个研究生培养单位247支参赛队伍中脱颖而出的22支优秀团队，成功晋级全国赛。最 终，河南农业大学河南新乡玉米科技小院、中国农业大学河北曲周刘庄科技小院、沈阳农业大学辽宁鲅 鱼圈葡萄科技小院、西南科技大学四川峨边笋用竹科技小院、西北农林科技大学陕西永寿小麦科技小院 和中国农业大学洱海水稻科技小院6支 ...

近期，本记者针对市场上备受关注的概念180反重力胶囊展开深入调查，发现抖音、天猫等电商平台在监管方面存在严重失职问题，现将相关情况公告如 下： 一、调查背景 概念180反重力胶囊在市场上以所谓"神奇功效"吸引众多消费者目光，然而其背后却隐藏着非法进口、资质造假、虚假宣传等一系列严重问题。本记者接到 消费者反馈后，为维护消费者权益、规范市场秩序，对该品牌在电商平台的销售情况展开全面调查。 二、电商平台监管失职表现 （一）资质审核流于形式 根据《电子商务法》规定，电子商务平台经营者有义务对申请进入平台销售商品的经营者身份、地址、联系方式、行政许可等真实信息进行严格核验、登 记，建立登记档案并定期核验更新。但在调查中发现，概念180在电商平台的入驻主体"广州某生物科技有限公司"，根本不具备任何进出口资质，却堂而皇 之地销售标榜为"进口产品"的概念180反重力胶囊。平台未对该品牌境外生产企业的海关注册信息与产品通关证明进行核查，就轻易允许其以"进口产品"名 义在平台上销售，严重违反了相关法律规定。 （二）虚假宣传监管不力 在多个电商平台的概念180官方旗舰店，产品详情页充斥着大量虚假信息，如"西班牙进口""欧盟认证" ...

Core Points - Thailand has implemented a new online shopping import tax policy starting January 1, which removes the previous tax exemption for goods valued under 1,500 Thai Baht and imposes taxes on all imported goods valued over 1 Thai Baht [1][2] - The policy aims to create a fairer competitive environment, improve tax collection efficiency, and enhance the quality and compliance standards of imported goods [1] - The government expects that prices for certain products, particularly clothing and apparel, may increase by approximately 20% to 30% due to the new tax [1] - Approximately 97% of imported goods on e-commerce platforms will have taxes pre-calculated in their prices, allowing consumers to make a single payment without additional customs fees [1] - The customs department is collaborating with major e-commerce platforms to strengthen product audits and ensure compliance with Thai industrial standards and regulations [1] Summary by Category Tax Policy Changes - The new import tax policy applies to all online purchases valued over 1 Thai Baht, replacing the previous exemption for goods under 1,500 Thai Baht [1] - The initiative is designed to narrow the gap between local businesses, especially small and medium enterprises, and previously untaxed low-priced foreign imports [1] Price Impact - Clothing and apparel prices are projected to rise by 20% to 30% as a result of the new tax policy, while other products will vary based on applicable tax rates [1] E-commerce Compliance - The government has implemented measures to ensure the convenience of online shopping, with 97% of imported goods already including taxes in their listed prices [1] - Enhanced collaboration with e-commerce platforms like Lazada, Shopee, TikTok, SHEIN, and TEMU aims to ensure that non-compliant products are removed from sale and prohibited from import [1]