2025欧洲国际营养保健食品展(Vitafoods Europe)于5月20日-5月22日在西班牙巴塞罗那盛大举行，德国高端膳食营养品牌VIKPRO携贵妇护巢丸新品及明星爆 款产品亮相。 值得一提的是，展会期间，凭借卓越的市场表现和产品实力，VIKpro荣膺全球权威市场调研机构欧睿国际颁发的辅酶Q10(还原型)和槲皮素双项第一市场地 位认证，成为名副其实的销量品质双冠王！这不仅是对VIKPRO在膳食营养领域发展的肯定，更是对其产品品质和品牌价值的高度认可。 德国科研实力加码，锻造行业持续引领力 立足德国，辐射全球。VIKPRO自德国启航，以严谨专业的德国研发生产工艺，持续深耕全球营养健康市场。此次亮相Vitafoods Europe并一举蝉联欧睿国际 双第一市场地位认证，也是品牌向全球展现科技实力的重要一环。 VIKPRO一直以来都坚持细胞级根源养护的健康理念，以德国科技为依托，不断升级突破创新技术。基于此，VIKPRO与德国杜塞尔多夫医科大学达成战略 合作，并签约3D细胞级磷脂复合技术研究引领者Prof.Dr.Nicole Teusch作为品牌首席科学顾问，进一步整合顶尖学术资源，融合其在学术研究、临床检验 ...

Sociedad Química y Minera de Chile (SQM) Q1 2025 Earnings Call May 28, 2025 12:00 PM ET Company Participants Isabel Bendeck - Investor RelationsRicardo Ramos - CEO & General ManagerBen Isaacson - Managing Director - Equity ResearchGerardo Illanes - VP - Services & FinanceJoel Jackson - Managing DirectorFelipe Smith - Senior Commercial VP - LithiumCarlos Díaz Ortiz - General Manager - Lithium Potassium DivisionAndres Fontannaz - Commercial Vice PresidentAlejandro Demichelis - Managing Director - Equity Resea ...

Sociedad Química y Minera de Chile (SQM) Q1 2025 Earnings Call May 28, 2025 12:00 PM ET Company Participants Isabel Bendeck - Investor RelationsRicardo Ramos - CEO & General ManagerBen Isaacson - Managing Director - Equity ResearchGerardo Illanes - VP - Services & FinanceJoel Jackson - Managing DirectorFelipe Smith - Senior Commercial VP - LithiumCarlos Díaz Ortiz - General Manager - Lithium Potassium DivisionAndres Fontannaz - Commercial Vice PresidentAlejandro Demichelis - Managing Director - Equity Resea ...

嘉必优 20250528 摘要 嘉必优国内市场受益于新国标切换完成及人口因素，核心大客户对藻油 DHA 需求增加，推动收入持续增长，尤其 DHA 产品增速显著，主要由 于核心客户在奶粉中增加藻油 DHA 比例。 国际市场方面，嘉必优重点拓展海外大客户，通过欧洲经销商扩大市场 份额，主推 ARA 产品，同时推广藻油 DHA 和 HMO，预计 HMO 将在国 外率先实现商业化订单落地，全年保持稳定增长。 2025 年第一季度嘉必优利润增速超过营收增速，主要得益于产品结构 和客户结构优化，高毛利客户取货量增加及藻油 DHA 产品占比提升，全 年盈利能力预期保持相对稳定。 国内客户结构中，伊利和完达山等客户取货量显著增长，成为 2025 年 增量主力，飞鹤、伊利和贝因美等客户的供应比例已超过一半，市场份 额仍有提升空间。 ARA 和 DHA 在下游产品中添加比例差异大，高端奶粉添加量更高，下 游客户向高端化、差异化产品布局，并通过延长奶粉喂养时间增加销售， 为嘉必优提供新的发展机会。 Q&A 嘉必优在 2025 年第一季度表现出显著的增长趋势，能否介绍一下第二季度的 运行情况以及全年展望？ 从 2025 年第一季度开 ...

2025年5月，艾瑞咨询从行业趋势、竞争格局、企业经营等方面对鱼油行业开展了专项研究与调 研，在研究市场上现有的鱼油产品后发现，WHC高纯鱼油脱颖而出。结合行业专家、电商数据 与行业洞察，艾瑞咨询对WHC高纯鱼油的市场地位展开了证明工作，并颁发了【WHC 高端高 纯度鱼油全国销量第一】市场地位证明书。 当前我国居民健康素养水平显著提升 我国居民健康素养在国家政策持续推动下显著提升，公众健康管理意识已从被动应对向主动预防转 变。当前健康管理需同步应对两大核心任务：一是遏制三高问题、心脑血管问题、糖尿病等慢性病 的高发态势及其年轻化趋势，二是构建覆盖全生命周期的疾病预防体系。遗传、环境与生活方式的 多维作用机制，决定了健康管理必须融合科学监测、行为干预和营养支持的综合策略。 科学服用膳食营养补充剂已成为精准营养管理的手段之一 在国民健康管理意识觉醒与膳食营养补充剂产业升级的双向驱动下，科学服用膳食营养补充剂已成 为现代人健康管理体系的重要支柱。整体来看，当前市场呈现显著的需求分层特征，不同人群的健 康管理需求各有侧重，这种差异化选择本质上反映了全民健康管理正在向个性化、精细化纵深发 展。 艾瑞咨询是艾瑞数智旗下品 ...

Core Insights - The article highlights the significant role of Tmall International in bridging the gap between overseas health brands and Chinese consumers, addressing the previous "information gap" in cross-border nutrition consumption [1][5] - Tmall International has successfully established a robust health ecosystem, particularly in the health and wellness sector, leveraging data analytics and consumer insights to drive growth [1][8] - The platform's initiatives during the 618 shopping festival, including strategic partnerships with global health brands, have positioned it as a leader in the health consumption market [3][40] Group 1: Tmall International's Strategies and Achievements - Tmall International has integrated global supply chains, user data, and a genuine product assurance system to create a growth flywheel connecting brands, platforms, and consumers [5][40] - The platform has seen a remarkable increase in active annual consumers (AAC), with a growth rate exceeding 30%, surpassing 50 million users, and a GMV growth rate of over 45% [8][40] - Tmall International has incubated over 1,700 cross-border brands, with more than 500 brands achieving 100% growth and over 700 brands experiencing 300% growth [10][40] Group 2: Market Trends and Consumer Insights - The health consumption market is expanding, with diverse consumer needs emerging across various health categories, including traditional supplements and health services [7][40] - Tmall International's focus on "health growth" emphasizes sustainable industry structure optimization rather than just short-term sales increases [7][40] - The platform has identified key trends in family nutrition and personalized health solutions, catering to different age groups and health needs [14][15] Group 3: Promotional Activities and Consumer Engagement - During the 618 shopping festival, Tmall International implemented extensive promotional strategies, including significant discounts and exclusive offers from leading health brands [3][34] - The platform's marketing activities, such as "One Day One Brand" and "One City One Health," have enhanced brand visibility and consumer engagement [34][40] - Tmall International's collaboration with over 100 overseas influencers has strengthened consumer trust in product authenticity and quality [36][40] Group 4: Future Outlook and Industry Position - Tmall International aims to continue its growth trajectory by enhancing its ecosystem, focusing on innovation, and optimizing consumer shopping experiences [40] - The platform is committed to fostering a healthy, orderly, and prosperous market for nutritional health products through deep collaboration with brand partners [40]

Core Insights - The health nutrition industry is undergoing structural transformation due to heightened health awareness, stricter regulations, and a return to rational consumption, leading brands to adjust pricing, optimize inventory, and focus on channel and profit model reconstruction [1][2]. Industry Overview - The health nutrition industry is entering a high-quality development phase in 2024, driven by policy, economic, capital, and technological synergies [10]. - Regulatory bodies are enhancing the registration and filing standards for health nutrition products, increasing oversight across production and sales [11]. Product Category Situation - The industry is focusing on four core consumer groups: middle-aged working individuals, high-net-worth individuals, rehabilitation needs, and the elderly [52]. - Key product categories gaining attention include immune enhancement, joint and bone care, and probiotics, while categories like anti-aging are experiencing a decline [54][56]. Financing Trends - In 2024, the number of financing events in the health nutrition industry decreased, but the total financing amount increased, with upstream companies, particularly probiotic suppliers, being favored by investors [16][17]. - The financing amount rose by 3.21 billion yuan despite a reduction in the number of financing events [18]. Sales Channel Dynamics - Private domain e-commerce has surpassed traditional pharmaceutical chains for the first time, with platforms like Douyin Global Purchase emerging as significant players in the cross-border B2C market [2][30]. - Retailers are increasingly adopting a "direct procurement" model, with over 25% of retailers sourcing products directly from manufacturers [31]. Strategic Adjustments - In response to market pressures, 60% of small and medium-sized enterprises are reducing R&D investments and shifting towards OEM models to maintain cash flow [27]. - Major brands are enhancing their channel, product, and marketing strategies, focusing on dual strategies of high-end and affordable products [26]. Consumer Preferences - The average transaction price for core products in the health nutrition sector has significantly decreased, with 31% of companies reporting prices in the 50-100 yuan range in 2024, up 17.22% from 2023 [14][15]. - The demand for personalized and functional health products is rising, particularly among younger consumers and new parents [81][84]. Future Outlook - By 2025, nearly 42% of companies anticipate that tightening policies and consumer downgrade will hinder rapid growth in the industry [35]. - Brands are expected to shift their focus towards value-driven strategies, including price adjustments and new channel explorations, to sustain growth [37][41].

Core Viewpoint - The article highlights the successful collaboration between New Oriental Live Room and Minbao Mama to promote the German children's nutrition brand inne through a sourcing journey in Germany, showcasing the brand's commitment to high-quality, safe, and effective products for children [1][18]. Group 1: Brand Standards and Production - At the inne headquarters in Germany, the sourcing team learned about the brand's high standards for production, specifically the "dedicated production line" approach, which prevents cross-contamination and ensures product safety for infants [2][6]. - inne emphasizes the selection of high-quality natural ingredients globally, developed using pharmaceutical methods, ensuring product purity, safety, and efficacy, with certifications from authoritative bodies like SGS and GMP [4]. Group 2: Product Safety and Transparency - All inne products are free from preservatives, sugars, artificial flavors, and colors, which has garnered positive feedback from parents concerned about product safety and purity [7]. - The brand's commitment to transparency is evident in its allergen lists and testing reports, which reassure parents about the safety of products like inne's small gold bars and bamboo calcium [7]. Group 3: Market Presence and Recognition - inne has gained recognition in the German pharmacy market, with its products being favored by major pharmacy chains like Europa-apotheke and Arndt-apotheke, indicating strong local market acceptance [9][10]. - The brand's collaboration with German pharmacies has led to professional endorsements from pharmacists, enhancing its credibility and market influence [14][16]. Group 4: Global Outreach and Consumer Engagement - The sourcing live broadcast allowed global consumers to connect with the brand, breaking geographical barriers and fostering a better understanding of the scientific nutrition offered by inne [18]. - Through transparent communication and professional insights, inne aims to strengthen its reputation and growth prospects in the global market [18].

国货品牌进攻二十年，已经远远超过外国品牌了吗？或许这是一个错觉。 近日，北京大学国家发展研究院等权威机构，利用淘宝天猫平台的消费大数据，发布了"全球品牌中 国线上500强榜单" （CBI500） 。可以看出，国际品牌在中国发展势头依旧迅猛，TOP500中有156 个国际品牌上榜，苹果登顶全球榜首。 国际品牌在多个行业牢牢占据第一： 3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业 的耐克，医疗健康营养的Swisse，宠物行业的皇家等。 整体来看，在服饰、食品、日化等领域，确实已实现了较高的国产替代率，而在运动户外、美妆、 3C数码等行业，国际巨头仍占据半壁江山。数据显示，美妆行业前10中有8个国际品牌，运动户外行 业上榜国际品牌数占比高达7成。 观察榜单，国际品牌在美妆行业的优势尤为显著。榜单TOP100的14个美妆品牌中，国际品牌占了11 个，分别是欧莱雅、兰蔻、雅诗兰黛、海蓝之谜、圣罗兰、香奈儿、娇韵诗、SK-II、科颜氏、修丽 可、资生堂。 在运动户外与服饰领域，国际品牌整体表现强势。上榜的运动户外品牌里，国际品牌数量占比近7 成。耐克、阿迪达斯分别位列榜单第8、第10，斐乐 FILA、始祖鸟、 ...

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, marked a significant milestone in its global journey by showcasing its products during Norway's Constitution Day celebrations in May 2023 [1][2] Group 1: Brand Development and Product Launches - NYO3's new anti-aging product line, Ageless, featuring the "Aurora Skin Capsule," gained attention during the Constitution Day celebrations, receiving praise from Norwegian officials and celebrities, enhancing the brand's image as a "national gift" quality product [2] - At the Vitafoods Europe exhibition in Barcelona, NYO3 launched the "Emperor Amundsen Krill Oil," a product with high marine phospholipid content, and announced a strategic partnership with HBC to enter the salmon oil market with the first Norwegian wild salmon oil product [2] - NYO3 initiated a promotional campaign in Guangzhou in collaboration with Tmall International, focusing on the Asian market and launching a "90-day skin rejuvenation plan" [2] Group 2: Strategic Growth and Market Expansion - Since entering the Chinese market in 2019, NYO3 has adopted a "three-step strategy" to overcome challenges, including leveraging Norway's reputation for longevity, forming partnerships with research institutions, and establishing a quality trust system through rigorous testing [3] - The brand has successfully created a full lifecycle product matrix, with the Ageless oral beauty series becoming the top anti-aging brand in Northern Europe within a year of its launch [3] - NYO3's dual-channel approach combines online e-commerce and offline pharmacies to cater to diverse regional demands, expanding its reach across Europe, Asia-Pacific, and Australia [3] Group 3: Achievements and Recognition - In 2025, NYO3 was recognized as the leading brand in krill oil sales for two consecutive years by Euromonitor International, further solidifying its position as the "number one brand" in high-phospholipid krill oil [4] - The brand received accolades from Tmall International, including the "Outstanding Contribution Award" for Ageless, reinforcing its status as the leading anti-aging brand [4] - NYO3's commitment to quality and innovation has been acknowledged globally, with the brand being seen as a model for Norwegian companies expanding internationally [4] Group 4: Future Directions - NYO3 plans to continue its collaboration with top research institutions like the University of Oslo and NO-Age, focusing on oral anti-aging and salmon oil products to meet global consumer needs [5] - The company aims to leverage its Norwegian roots while expanding its global presence, emphasizing the concept of "health without borders" and driving innovation in the nutrition and health industry [5] - NYO3's journey from local to global exemplifies the cultural exchange between Norway and China, highlighting the brand's commitment to quality and user-driven innovation [5]