四川非遗持续"破圈"，其背后是制度的托举。比如2025年出台的《成都市促进蜀锦蜀绣高水平保护高质 量发展的若干政策措施》，明确提出支持人工智能设计服务，对年度服务收入达50万元以上的高校、企 业给予最高100万元的奖励。这一政策突破了传统非遗保护的模式，将生成式人工智能技术应用纳入产 业扶持体系。四川省第十二届委员会第七次全体会议审议通过的《中共四川省委关于推进文化和旅游深 度融合发展做大做强文化旅游业的决定》提出，强化非物质文化遗产保护传承和活化利用，发展主题文 化游和深度研学游、科普游，高标准开展研学旅游基地品质提升试点工作。 6月20日晚，在九寨沟演艺中心内，数字火塘火光摇曳，藏袍、羌服随舞步翻飞，国家级非遗代表性项 目藏族民歌（川西藏族山歌）穿透夜色。游客举着手机，争相定格这非遗与全息投影、人工智能互动交 织的奇妙场景。来自山西大同的游客尤江感叹："以前只觉得九寨沟的山水美，这次演出让我对九寨沟 有了新认识。"这场名为"天下九寨"的演出，让非遗借助动态捕捉、AI等科技焕发新活力。 近年来，通过科技、制度、人才"三轮驱动"，四川构建起一个生机勃勃的非遗创新生态，让沉淀千年的 文化瑰宝焕发出前所未有的活力 ...

Core Viewpoint - The establishment of service consumption and elderly care re-loans is a significant measure to stimulate consumption growth and provide financial support for the service consumption and elderly care industries [1][2]. Group 1: Financial Support and Policy Implementation - The service consumption and elderly care re-loan has a total quota of 500 billion yuan, with an interest rate of 1.5% and a maximum term of 3 years [2]. - The People's Bank of China and six other departments emphasize the need for financial support to boost service consumption, particularly in light of the increasing aging population [2][3]. - Financial institutions are encouraged to provide loans to key areas of service consumption and elderly care, which will help reduce funding costs and enhance the financial support available to these sectors [2][3]. Group 2: Impact and Progress - As of mid-June, financial institutions in Yunnan Province have issued over 1 billion yuan in loans under the service consumption and elderly care re-loan policy, supporting more than 300 businesses [3]. - The China Bank's Shandong branch has issued 64 loans totaling 730 million yuan in support of service consumption and elderly care [3]. - The re-loan initiative is expected to alleviate financing difficulties for businesses in the service consumption and elderly care sectors, contributing positively to economic growth [3][4]. Group 3: Targeted Sectors and Loan Distribution - The re-loan program covers various key areas, including accommodation and catering, cultural, sports and entertainment, education, and elderly care industries [4][5]. - Specific examples include a 10 million yuan loan to a restaurant in Beijing and a 1.9 million yuan loan to a smart elderly care technology service company [4][5]. - The program aims to provide low-cost, long-term funding support to enterprises in the service consumption sectors, addressing their diverse financial needs [5].

为充分发挥暑期效应，进一步释放消费潜力，浙江省商务厅等12部门近日印发《"激情浙夏 快乐消 费"2025年暑期促消费行动方案》（下称《行动方案》）。 《行动方案》提出，充分利用浙江特色资源禀赋，聚焦文化旅游、体育赛事、夜间经济、餐饮服 务、农业休闲等重点领域，统筹实施七大重点行动，打造具有浙江辨识度的暑期消费品牌。力争暑期 （7至8月）全省举办各类促消费活动超2000场。 同时，启动"购在中国·浙夜好生活"消费季，发布一批省级夜经济坐标，推广夜食、夜购、夜游、 夜展、夜健、夜学场景，推动各地发布暑期夜生活指引，全省联动打造100个以上特色夜间集市，打 响"浙夜好生活"品牌。鼓励各类文化、购物、娱乐等场所延长暑期开放时间，引导商场、餐饮、娱乐等 业态推出夜间专属优惠，鼓励平台企业发放夜间消费券、打车券，鼓励各类经营主体分时分段减免停车 费，推动地铁、公交延长夜间运营时间。 例如，《行动方案》提出，启动"缤纷夏日 浙里好玩"2025浙江文化和旅游消费季，结合各地文旅 产业资源，推出演艺狂欢、海边度假、暑期研学等十大主题产品，发布百条暑期亲子研学旅游路线。开 展"跟着交通去旅行"活动，推出水上精品航线、低空旅游、最 ...

中新网杭州7月8日电(奚金燕)随着盛夏来临，一场融合了研学、避暑、文化、夜娱等多业态的消费热潮 席卷全国，推动经济的热度与气温一同攀升。 据浙江省商务厅8日消息，为进一步释放消费潜力，浙江省商务厅等12部门制定了《"激情浙夏 快乐消 费"2025年暑期促消费行动方案》(下称《方案》)，统筹实施七大重点行动，释放"暑期经济"活力。 文旅、赛事、夜游齐上新 根据《方案》，浙江将聚焦文化旅游、体育赛事、夜间经济、餐饮服务、农业休闲等重点领域，统筹实 施畅游浙夏·文旅融合惠民行动、活力浙夏·体育消费升级行动、璀璨浙夏·夜间经济繁荣行动、乡约浙夏· 乡村消费振兴行动等七大行动，力争在7月至8月举办各类促消费活动超2000场。 《方案》提出，浙江将启动"缤纷夏日 浙里好玩"2025浙江文化和旅游消费季，结合各地文旅产业资 源，推出演艺狂欢、海边度假、暑期研学等十大主题产品，发布百条暑期亲子研学旅游路线。 在文旅惠民方面，浙江将发放2025年省级电影消费券，推动各地发放文旅消费券；推动文博场所延长开 放时间，力争全省图书馆夜间开放率达到90%以上。 为丰富夜间经济场景，浙江将启动"购在中国·浙夜好生活"消费季，发布一批省级 ...

Core Points - The 2025 China Original Folk Song Festival was inaugurated in Hohhot, aiming to showcase the achievements in the protection and inheritance of traditional music and intangible cultural heritage in China [1][2] - The festival featured various activities including opening performances, cultural fairs, concentrated exhibitions of original folk songs, grassroots cultural outreach, and closing performances [1] - The Ordos sub-venue hosted 65 traditional music performance teams, highlighting the rich diversity of Chinese folk music [1][2] Group 1 - The theme of the festival is "Original Heavenly Sound, Folk Songs of Chinese Feelings," emphasizing the cultural exchanges among different ethnic groups in China [1] - The performances included a variety of traditional music styles, such as pastoral songs, labor songs, and regional instrumental music, showcasing the unique charm of each ethnic group's music [1][2] - The event in Ordos served as a vivid example of the deep integration of intangible cultural heritage and tourism, promoting cultural appreciation and heritage protection [2] Group 2 - The festival featured notable performances such as the Shanxi folk song "Peach Blossom Red, Apricot Blossom White," and the Jiangsu folk song "Planting Across the River," which reflect the local cultural essence [2] - The closing performance included the Shandong Zou City Pingpai Guqing music, demonstrating the extraordinary charm of traditional wind and percussion music [2] - The event was a heartfelt tribute to the collective memory and cultural genes of the Chinese nation, with Ordos providing effective organization and an inclusive atmosphere for this national cultural event [2]

（注：此文属于央广网登载的商业信息，文章内容不代表本网观点，仅供参考。） 作为中华老字号与非遗传承的标杆载体，天津杨柳青画社肩负着活化民族文化基因的时代使命。此次融 资将专项用于配合上合峰会策划系列文化交流活动，通过非遗体验场景构建、年画IP创新开发、文创产 品体系升级等，推动传统年画艺术与国际峰会场景深度融合，打造彰显天津文化底蕴的"国家非遗名 片"。这一实践既助力非遗文化"活起来、火起来"，更通过金融赋能打通"非遗保护-产业转化-国际传 播"的价值链条。 非物质文化遗产既是中华文化的瑰宝，也是促进经济社会高质量发展、满足人民群众美好生活需要的重 要力量。天津银行积极探索"非遗+普惠金融"融资新模式，通过精准滴灌非遗企业，既提升普惠金融服 务的文化厚度，又深化了银企协同推进文化强市建设的战略联结。天津银行倾斜信贷资源体现到优秀传 统文化传承发展中，对于展现天津现代化大都市的文化软实力、构建"非遗+国际峰会"的文化传播新范 式、推动区域经济与文化事业协同发展具有重要示范意义，更为新时代传承中华优秀传统文化、提升中 华文化国际影响力提供了"金融+非遗"的创新实践样本。 日前，天津银行向国家级非物质文化遗产传承单 ...

Core Viewpoint - The "Passionate Zhejiang Summer Happy Consumption" action plan aims to leverage Zhejiang's unique resources to boost consumption in key sectors such as cultural tourism, sports events, night economy, dining services, and agricultural leisure, with a target of over 2000 promotional activities during the summer months of July and August [1] Group 1: Cultural and Tourism Initiatives - Launch of the "Colorful Summer, Fun in Zhejiang" cultural and tourism consumption season, featuring ten themed products and hundreds of family-friendly study travel routes [1] - Implementation of the "Travel with Transportation" initiative, offering various travel experiences including water routes and scenic self-driving tours [1] - Promotion of the "Follow the Movie to Taste Zhejiang" summer consumption season with provincial movie consumption vouchers and discounts for movie ticket holders [1] Group 2: Sports Consumption Upgrades - Hosting major international and domestic sports events such as the 2025 World Volleyball League and the National Athletics Championships, with accompanying "accommodation + cultural tourism" packages [7] - Launch of the "Follow the Events to Explore Zhejiang" initiative to promote sports events in scenic areas and commercial districts [8] - Encouragement of youth sports training and special summer discounts at public sports venues [9] Group 3: Night Economy Development - Initiation of the "Shop in China, Enjoy the Night Life in Zhejiang" consumption season, promoting various night-time activities and creating over 100 unique night markets [11] - Encouragement for cultural, shopping, and entertainment venues to extend their summer operating hours and offer exclusive night-time discounts [12] Group 4: Dining and Retail Enhancements - Launch of initiatives to enhance dining experiences, including smart ordering and online payment systems, and special offers for students and teachers [13] - Promotion of new retail experiences through the establishment of pop-up stores and limited-time product launches in commercial areas [14][15] Group 5: Digital Consumption Activation - Introduction of summer e-commerce vouchers for local products, encouraging major e-commerce platforms to offer discounts and create themed shopping events [19] - Organization of the 2025 provincial live-streaming e-commerce competition to stimulate summer consumption [20] Group 6: Rural Consumption Revitalization - Organization of promotional activities for local specialties and agricultural tourism, aiming to attract over 25 million visitors to rural leisure activities [21] - Exploration of integrated operation models combining events, festivals, and markets to enhance rural experiences [22]

天眼查App显示，近日，山东莘彩文化传媒有限公司成立，法定代表人为郭星，注册资本300万人民 币，由莘县瑞丰科技有限公司全资持股。 企业名称山东莘彩文化传媒有限公司法定代表人郭星注册资本300万人民币国标行业文化、体育和娱乐 业>文化艺术业>文艺创作与表演地址山东省聊城市莘县莘州街道武阳街东段22号楼1号楼1楼1003室企 业类型有限责任公司（非自然人投资或控股的法人独资）营业期限2025-7-7至无固定期限登记机关莘县 市场监督管理局 来源：金融界 序号股东名称持股比例1莘县瑞丰科技有限公司100% 经营范围含组织文化艺术交流活动；会议及展览服务；礼仪服务；婚庆礼仪服务；个人商务服务；劳务 服务（不含劳务派遣）；摄影扩印服务；电影摄制服务；广告制作；文艺创作；数字内容制作服务（不 含出版发行）；广告发布；广告设计、代理；平面设计；数字广告制作；大数据服务；咨询策划服务； 企业形象策划；信息咨询服务（不含许可类信息咨询服务）；休闲观光活动；专业设计服务；摄像及视 频制作服务；酒店管理；交通及公共管理用金属标牌制造；动漫游戏开发；图文设计制作。（除依法须 经批准的项目外，凭营业执照依法自主开展经营活动）许可项目 ...

Core Insights - Hangzhou's cultural tourism is innovating with the "Concert+" model to reshape the consumption ecosystem [1] - The "2025 Follow the Concert Tour Hangzhou" initiative offers a comprehensive travel package linked to concert attendance [1] - The integration of performances, attractions, and accommodations aims to foster new consumption habits and enhance tourism potential [1] Group 1: Concert and Tourism Integration - The "Concert+" initiative allows concert-goers to access a "Cultural Tourism Package" that includes discounts on performances, attractions, and hotels [1] - The package features three core benefits: discounted tickets for selected performances, "buy one get one free" offers for attractions, and accommodation discounts [1] - This initiative follows the launch of the "Concert+Performance" super linkage plan, aiming to create a seamless travel experience [1] Group 2: Economic Impact and Growth - Hangzhou is experiencing a peak in concert events this summer, with 12 large concerts confirmed, including performances by notable artists [2] - As of June 30, 2025, Hangzhou has hosted 52 large concerts this year, attracting over 850,000 attendees and generating ticket revenue exceeding 765 million yuan [2] - The concert economy in Hangzhou ranks third nationally, with a 14-position increase from 2023, and is projected to exceed 85 concerts this year [2]

Core Viewpoint - The exhibition "Journey of Ancient Greece - Exhibition of Fine Archaeological Artifacts from Greece" opened at the Sanxingdui Museum, showcasing 172 exquisite artifacts from 31 Greek museums, highlighting the achievements and influence of ancient Greek civilization [14][15][18]. Group 1: Exhibition Overview - The exhibition is the first overseas special exhibition since the opening of the new Sanxingdui Museum and the first collaboration with the Greek Ministry of Culture in Southwest China [14]. - Artifacts include pottery, bronze, gold items, marble statues, and frescoes, providing a cultural specimen for the coexistence and mutual learning of diverse civilizations [14][15]. - The exhibition features four sections: "Civilization of the Sea: Dawn of Aegean Civilization," "Heroic Epics: Glory of Mycenae," "Glory Revisited: From Geometric to Classical Period," and "Echoes of Civilization: The World in Alexander's Eyes" [16]. Group 2: Cultural Significance - The exhibition focuses on the Mycenaean civilization, which is contemporaneous with the Sanxingdui civilization, exploring the commonalities and unique charms of these ancient cultures [18]. - Artifacts such as the replica of the Agamemnon Mask and the Sanxingdui gold mask illustrate the shared cultural values and beliefs regarding gold as a medium for communication with the divine [19]. - The exhibition aims to promote understanding and integration between different cultures, with activities planned to enhance public engagement and appreciation of human civilization's diversity [19][20]. Group 3: Academic Insights - The exhibition is seen as significant for understanding the historical context of both Chinese and Greek civilizations, particularly during the formative periods of the Xia Dynasty and Mycenaean civilization [20]. - The exchange of cultural elements, such as metalworking techniques and livestock, is highlighted as a crucial factor in the development of early Chinese civilization [20].