据 Counterpoint Research称，尽管关键内存芯片短缺情况加剧，苹果公司(AAPL.US)在假日季的iPhone 出货量猛增28%，重新夺回了在中国市场的领先地位。其中，iPhone17系列设备吸引了众多消费者，在 第四季度，苹果手机的出货量占到了全球出货量的五分之一，而华为等国产手机下滑，出现了两位数的 百分比降幅。总体而言，全球最大智能手机市场的出货量下降了1.6%。 Counterpoint分析师伊万.林表示："iPhone Air表现不佳。由于发布较晚，以及在轻薄和功能配置之间做 出的取舍，导致其开局缓慢。" 此外，iPhone出货量重回榜首，还很大程度上归功于其集成的Apple Intelligence功能。为了流畅运行端 侧大模型，未来的iPhone(如iPhone18系列)必须配备更大容量的运行内存(RAM)。在内存单价飙升的背 景下，苹果还不得不提高单机的内存容量(例如从8GB迈向12GB/16GB)。这种"价格上涨+需求容量增 加"的双重打击，是苹果在维持市场第一地位时面临的最大财务挑战。 然而，尽管当前iPhone在市场销量夺冠，但内存芯片价格的剧烈波动，正悄然成为影响其未 ...

Core Viewpoint - Apple has regained the top position in the Chinese smartphone market during the holiday season, driven by strong demand for the iPhone 17 series, despite facing a significant shortage of storage chips [1][3]. Group 1: Market Performance - Apple's smartphone shipments in China surged by 28% year-on-year in the fourth quarter, capturing one-fifth of the total market share [1]. - For the full year of 2025, Apple's shipments in China increased by 7.5%, holding approximately 17% market share, closely following the leading local competitor [1][4]. - The high-end smartphone segment has shown resilience against the ongoing storage chip crisis, with minimal impact reported on premium devices [2]. Group 2: Supply Chain Challenges - The semiconductor supply shortage, particularly for storage chips, is intensifying, primarily due to manufacturers reallocating capacity to produce high-end AI storage chips for Nvidia [1]. - Analysts predict that storage prices will continue to rise, with an expected increase of 40% to 50% in the first quarter of 2026, followed by an additional 20% in the second quarter [1][4]. - This price pressure is likely to force smartphone manufacturers to optimize their product lines, particularly by reducing low-end models to maintain profit margins [4]. Group 3: Product Strategy - Despite Apple's strong overall performance, the iPhone Air model has underperformed due to its later launch in China compared to other regions and a compromise between weight and functionality [4]. - The new consumer subsidy policies in China have somewhat alleviated cost pressures for manufacturers [4]. - The trend indicates that brands with high pricing power will have a competitive advantage over those relying on low-margin volume sales in a high-cost chip environment [5].

在这三十年当中，我聘请了很多跨国的战略公司、人力资源公司、流程公司，吸收到西方的一些非常前 卫的管理理论、战略理论和营销理论。那么在实践过程中，我就发现这些理论一定要扎根中国土壤，一 定要跟中国的实践，跟中国的市场，跟中国不同阶段的市场现状和一个企业不同阶段的动态结合才能奏 效。 所以，慕思上市之后，我们就准备做一个产业的孵化，把过去这么多年沉淀的高端品牌的运作经验，萃 取和提炼出来，然后奉献给社会，让这个世界，让中国出现更多的细分领域的高端品牌。所以有幸跟品 牌联盟王永主席结缘，在2023年11月的杭州的中国品牌节上，我发布了我的高端品牌方法论。现在已经 两年过去了。 我在2024年11月份正式出版了《高端品牌方法论》这本书，这不是一个简单的国外理论的转译，而是我 30年当中，在自己的实践当中的提炼，一套独特的适合中国市场的，适合中国企业的，扎根中国土壤的 高端品牌方法论。 这两年当中，我办了16场差不多像今天这样的千人大会，到现在为止，大概有将近5万的企业家和企业 的高管参加了这样的论坛。还办了12期的高端品牌方法论的问道增长训练营，就是三天两夜的问道增长 训练营，我要把它办成高端品牌方法论的中国的"黄埔 ...

Core Insights - Apple's iPhone shipments in the Chinese market grew by 28% during the holiday season, reclaiming the top market position despite increasing memory chip shortages [1] - The iPhone 17 series attracted a significant number of consumers, with Apple's phones accounting for one-fifth of total shipments in December [1] - Memory prices are expected to rise further, with an anticipated increase of 40% to 50% in Q1 2026, followed by an additional 20% rise in Q2 2026 [1] - Smartphone manufacturers are expected to optimize their product portfolios, focusing on reducing the scale of low-end models to maintain profit margins [1]

Core Viewpoint - The smartphone market in 2025 is characterized by intense competition and differentiation, with Apple and Samsung maintaining their dominance while other brands like Huawei, Xiaomi, vivo, and OPPO face significant challenges [5][9]. Global Market Summary - The global smartphone market saw a 1.9% growth in 2025, with total shipments reaching 1.26 billion units. Apple and Samsung accounted for nearly 40% of the market share, with shipments of 247.8 million (up 6.3%) and 241.2 million (up 7.9%) respectively [6][7]. - Xiaomi, vivo, and OPPO experienced mixed results, with Xiaomi's shipments declining by 1.9% to 165.3 million, while vivo and OPPO saw slight increases and decreases in their market positions [6][7]. Chinese Market Summary - In China, the smartphone market saw a slight decline of 0.6% in 2025, with total shipments of 28.46 million units. Huawei reclaimed the top position with 46.7 million units (16.4% market share), narrowly surpassing Apple at 46.2 million units (16.2% market share) [8][10]. - The competition among the top five brands in China is fierce, with Huawei, Apple, and vivo closely contesting for market share, while Xiaomi and OPPO lag behind [8][10]. Competitive Dynamics - Huawei's success is attributed to its self-developed Kirin chips and the growing maturity of its HarmonyOS ecosystem, which enhances user experience across devices [15][19]. - Apple, despite losing the annual championship, demonstrated strong brand loyalty and market presence, particularly in the high-end segment, achieving a 21.1% market share in Q4 2025 [12][17]. - The competition among Xiaomi, vivo, and OPPO is marked by varying strategies, with Xiaomi focusing on global expansion and automotive ventures, while vivo maintains a stable domestic presence and OPPO struggles with market share [21][24]. Future Outlook - The smartphone market is expected to face challenges in 2026, with predictions of a 3-4% decline in overall shipments. However, the high-end market is projected to grow, leading to increased competition and differentiation based on cost and technology [26][28]. - Key trends for 2026 include the rise of foldable phones and AI integration, with companies like Apple and Huawei preparing to enhance their product offerings in these areas [29][32]. - The market will likely see a consolidation of power among leading brands, with those possessing strong brand equity and technological capabilities gaining a competitive edge [33].

在黑龙江哈尔滨开往新疆阿勒泰的Y64次"龙泰号"援疆银发旅游专列上，几名乘客合影留念。徐率摄 （新华社发） 开设咖啡拉花课、组织"银发电竞"表演赛、打造"AI+养老"体验馆……当前，中国多地面向老年人的产 品与服务持续"上新"，在银发群体中热度攀升。 银发经济涵盖为老年人提供产品与服务，以及为老龄阶段做准备的一系列经济活动。近来，随着中国人 口结构出现新变化，中国如何应对老龄化、培育经济新动能，成为国际舆论关注的重点。多家外媒持续 观察中国银发经济的发展动向，关注中国如何在"银发"与"新潮"的碰撞中，切实增进老年人福祉。 中国"银发族"，需求很"时髦" 近来，在短视频平台上，"银发网红"火了。不少老年人通过分享生活日常、展示个人才艺，吸引众多青 年网友点赞。 线下，各类潮流课程同样受到老年群体热捧。上海老年大学推出的银发形象管理、非洲鼓、手碟及AI 应用等特色课，一经上线便迅速报满，热门课程甚至需要"拼手速"抢课。浙江省杭州市滨江区社区学院 开设的"银发电竞班"，也在招募信息发出3天内，吸引了近150名老人报名。 如今的银发经济，已不再是传统印象中"轮椅""养老院""保健品"的代名词，而是覆盖科技、教育、文 ...

据说，在东北肉眼识别街上谁是大佬，只需要认准三件套： 一只鸟、两棵树、三折叠。 为啥大佬都喜欢用折叠屏呢？ 原因也不复杂。 一是价格贵，可以凸显身份，同时又很低调，毕竟接电话的时候看不见脸； 二是看股票K线图、手下交的报表足够详细，一展开，味儿就对了； 三是大佬都有岁月沉淀，上了年纪难免会老花，肯定还是大屏看着舒服。 冬天的东北户外，不论你是多霸的总，都用不了折叠屏—— 因为零下30度的气温，真的会让你的折叠屏"命硬学不会弯腰"。 折叠屏不过山海关 最近，哈尔滨本地的维修店里，送修的折叠屏手机数量比平时暴增。 大批游客在社交媒体上晒出自己在东北的遭遇： 刚准备掏出手机拍一张雾凇，打开折叠屏的瞬间，咔嚓一声——屏幕"漏液"了。 俗话说得好：腰缠万贯不算赢，谁行谁用折叠屏。 但是，最近大家发现，这套大佬识别术失效了。 零下二十多度，折叠屏一开一合，那感觉和夏天掰棒冰一样脆爽。 但凡有谁敢在东北户外玩一局疯狂的小鸟，我都敬他是个人物。 有网友不肯放过帖主： 轻轻一折叠，单屏变双屏，赚了。 也有网友体贴安慰，真不错啊，虽然你没拍到雾凇，但是你看到极光了呀。 而被伤透了心的网友们送折叠屏去维修的时候，心又凉了半截： 维 ...

Core Viewpoint - The "silver economy" in China is rapidly evolving, focusing on diverse products and services for the elderly, reflecting a shift from traditional perceptions to a modern consumer landscape that enhances the well-being of older adults [1][2][3]. Group 1: Market Trends - The demand from the elderly demographic is increasingly fashionable, with many older individuals engaging in social media and participating in trendy courses, indicating a shift in consumer behavior [2][3]. - By the end of 2024, the population aged 60 and above in China is projected to reach 310 million, with 161 million of them being internet users by mid-2025, highlighting the significant digital engagement among the elderly [2][3]. Group 2: Consumer Preferences - Older consumers are seeking high-quality food, healthcare services, and smart technology products, showing a willingness to invest in their quality of life and health [3][4]. - The silver economy is no longer limited to basic necessities but encompasses a wide range of sectors including technology, education, entertainment, and fashion [2][3]. Group 3: Policy and Support - The Chinese government has introduced measures to foster the silver economy, focusing on brand development, supply-demand platforms, and optimizing the business environment to support elderly care services [4][5]. - Policies are being implemented to encourage the expansion of products and services for the elderly, with a strong emphasis on financial support for these industries [5][6]. Group 4: Economic Impact - The silver economy is estimated to be worth approximately $1 trillion annually, with significant growth potential as the elderly population continues to expand [6][7]. - From 2015 to 2025, household spending led by individuals aged 60 and above is expected to increase by 129%, indicating a substantial shift in consumer spending patterns [8]. Group 5: Innovation and Investment - There is a growing focus on technological innovation in elder care, with investments in areas such as brain-computer interfaces and robotic nursing, aimed at improving the quality of life for older adults [7][8]. - The aging population is driving demand for health and retirement insurance products, with projections indicating that China will contribute to over 25% of global premium growth by 2030 [7][8].

Key Points - Elon Musk is suing Microsoft and OpenAI for over 900 billion yuan, claiming they gained "unjust enrichment" from his contributions to OpenAI [4][5] - Huawei's Mate 80 has surpassed 1.5 million activations, making it the top-selling domestic flagship model [12][13] - Micron Technology plans to acquire a wafer fab in Taiwan for $1.8 billion to expand its memory chip production capacity [19] - Several smartphone manufacturers, including Xiaomi and OPPO, have lowered their shipment forecasts due to rising supply chain costs [24] - Bosch warns of a profit margin drop below 2% in 2025, citing high restructuring costs and economic pressures [45][46] - OpenAI is introducing ads in its ChatGPT service, creating a three-tier subscription model to address cost pressures [48][49]

Macro Economy - In 2025, China-Central Asia trade cooperation has made significant progress, with total imports and exports exceeding 100 billion USD for the first time, maintaining positive growth for five consecutive years [4] - The total deposits of Chinese households reached 166 trillion CNY by the end of 2025, doubling over the past decade, marking a historic high [4] Real Estate Dynamics - In 2025, Shenzhen's second-hand residential transactions reached 56,000 units, a year-on-year increase of 3.2%, with December seeing the highest monthly transaction volume since the second half of the year [6] - The real estate market is showing signs of confidence improvement, supported by favorable policies such as a reduction in down payment ratios to 15% and low mortgage rates [6] Stock Market Review - The Hong Kong stock equity financing market experienced explosive growth in 2025, with total financing reaching 612.2 billion HKD, a year-on-year increase of 250.91% [7] - As of January 17, 2025, 365 listed companies had released annual performance forecasts, with 138 companies expected to report significant growth [7] Industry Observation - The price of storage chips has surged from 2025 into 2026, driven by explosive demand from AI servers, with some memory prices doubling [13] - The global international tourism market is expected to reach a record high in 2025, with total international visitors exceeding 1.5 billion, an increase of 80 million from the previous year [14] Company News - IKEA's Guangzhou store experienced overwhelming demand during its clearance sale, with significant discounts leading to long queues and rapid sellouts [16] - AMD has committed to keeping the prices of its Radeon graphics cards within an affordable range for average consumers, amid rising DRAM memory costs [16]