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“仅退款”又遭“薅羊毛”!买家用AI假图申请退款,商家:几乎每天都有疑似案例,很难识别,就算识别出痕迹也很难举证
Mei Ri Jing Ji Xin Wen· 2025-12-31 13:26
Core Viewpoint - A new trend of fraudulent refund claims using AI-generated images is emerging in the e-commerce sector, exploiting the "refund only" policy, which poses challenges for merchants in identifying and managing these claims [1][2][4]. Group 1: AI-Generated Image Fraud - Merchants report that some buyers are using AI tools to create fake images to support refund requests, making it difficult for sellers to verify the authenticity of claims [1][2]. - The identification of AI-generated images relies heavily on manual inspection, and even when anomalies are detected, proving the buyer's dishonesty is challenging [1][4]. - The frequency of such fraudulent claims is not high, but they still occur regularly, leading to increased operational difficulties for merchants [2][4]. Group 2: Challenges in Refund Processing - Merchants often resort to negotiating with customers rather than outright rejecting refund requests, as the cost of returning items can be prohibitive [4][5]. - The "refund only" policy has led to a rise in contentious refund requests, prompting platforms to allow merchants to negotiate directly with customers [5][6]. - Merchants have developed verification rules to combat fraudulent claims, such as requiring buyers to provide specific evidence when claiming refunds [4][6]. Group 3: Legal and Ethical Implications - The use of AI-generated images to falsely claim product defects may violate legal principles of honesty and could be classified as civil fraud [8][9]. - Legal experts suggest that sellers have the right to challenge fraudulent refund claims in court, especially if the fraudulent behavior is significant [8][9]. - E-commerce platforms are encouraged to enhance their rules and verification processes to better protect sellers from fraudulent claims [9][10]. Group 4: Industry Response and Future Directions - E-commerce platforms have begun implementing measures to combat AI-generated image fraud, including real-time detection of altered images [9][10]. - The introduction of regulations requiring AI-generated content to include watermarks is expected to help in identifying fraudulent images [12][13]. - Collaboration among e-commerce platforms, AI technology companies, and legal entities is essential to create a healthier ecosystem and mitigate the risks associated with AI misuse [10][18].
俄罗斯电商平台“招商”中国卖家
经济观察报· 2025-12-31 03:07
Core Insights - The article highlights the growing interest of Chinese businesses in the Russian market, which is perceived as a nearby incremental market amidst increasing competition in the European and American markets [2][4]. Market Space - The Russian market has been described as a "market vacuum" between 2022 and 2023, where products could sell easily [4]. - Ozon, a major e-commerce platform in Russia, reported that by 2025, the daily order volume from Chinese sellers exceeded 2 million, with a year-on-year growth of 2.5 times [5]. - During the recent "Black Friday" sales, Chinese sellers generated over 20 million orders, with a total GMV growth of 4 times compared to the previous year [5]. Consumer Behavior - Russian consumers are beginning to show more discerning preferences, moving from a "just have products" mentality to a more selective approach [7]. - There is a notable shift in product categories, with increased interest in home goods and apparel, as younger Russians are reducing their use of carpets, leading to a rise in demand for advanced cleaning products [7]. Logistics and Efficiency - The logistics efficiency in Russia is highlighted as a key advantage, with a typical supply chain cycle from China to Russia taking 30 to 45 days [12]. - Ozon has established numerous logistics centers across China to support this efficiency, covering all major transport routes to Russia [14]. Currency and Pricing - Currency fluctuations pose significant risks for sellers, but Ozon has implemented a pricing mechanism that allows sellers to price in RMB, mitigating exchange rate risks [17]. - This pricing strategy provides a stable revenue environment for Chinese sellers [17]. Returns Management - A new policy set to launch in 2026 will allow Chinese sellers to resell returned goods directly from Ozon's warehouses in Russia, transforming returns from a loss into potential sales [19]. Regulatory Changes - The Russian government is cracking down on "gray customs" practices, which could increase compliance costs for sellers [22]. - Starting in 2026, the tax exemption for cross-border small packages will gradually decrease, impacting the competitive landscape [22]. Brand Development - There is a growing trend among Russian consumers towards brand recognition, with a willingness to pay a premium for better service and quality [22]. - Chinese brands are increasingly adopting advanced marketing techniques, including AI-generated models for product promotion, to adapt to local market preferences [25]. Regional Influence - The Russian market serves as a gateway to the broader Russian-speaking region, with significant trade growth expected with Central Asian countries [28]. - Ozon aims to double its GMV and order volume by 2026, supported by enhanced logistics and marketing strategies [28].
俄罗斯电商平台“招商”中国卖家
Sou Hu Cai Jing· 2025-12-30 15:51
Core Insights - The Russian e-commerce platform Ozon is experiencing significant interest from Chinese sellers, with a recent event in Hangzhou attracting over 5,000 attendees, indicating a growing market opportunity for cross-border e-commerce [3] - The Russian market is seen as a "nearby" growth area for Chinese businesses, especially as competition in Western markets intensifies [3] Market Space - The appeal of the Russian market for Chinese sellers stems from a "market vacuum" that existed between 2022 and 2023, where products could sell easily [4] - Ozon, established in 1998, is one of Russia's earliest e-commerce platforms, often referred to as the "Amazon of Russia" [5] - By 2025, Ozon's daily order volume from Chinese sellers is projected to exceed 2 million, with a 2.5 times year-on-year growth [6] Consumer Behavior - Unique consumer preferences in Russia have emerged, with products like "violent hair dryers" and "portable steam cleaners" becoming bestsellers due to specific local needs [7][8] - The demand for wired vacuum cleaners remains high, with an annual import volume of approximately 2.2 million units, half of which are sold by Chinese companies [9][10] - As the market matures, Russian consumers are becoming more discerning, focusing on brand and after-sales service, which raises the entry barrier for new sellers [12][13] Logistics and Efficiency - Logistics efficiency is crucial in Russia, with a typical supply chain cycle of 30 to 45 days from China to Russia, significantly lower than other markets like Latin America [19] - Ozon has invested in logistics infrastructure across multiple Chinese cities, establishing 15 logistics routes to enhance delivery efficiency [20] - Ozon operates over 4 million square meters of logistics facilities in Russia, with more than 50 fulfillment centers and 78,000 pickup points, reflecting a preference for self-pickup among Russian consumers [22] Currency and Payment - Currency fluctuations pose a significant risk for sellers, with past volatility affecting consumer purchasing behavior [24] - Ozon has implemented a pricing mechanism in RMB, allowing sellers to avoid currency risk and providing a stable revenue environment [25][26] Returns and Compliance - The issue of returns remains a challenge in cross-border e-commerce, with high costs associated with returning goods [27][28] - A new policy set to launch in 2026 will allow Chinese sellers to resell returned goods from Ozon's warehouses, turning potential losses into sales opportunities [29] Market Regulation - The Russian government is cracking down on "gray customs" practices, which could impact many small sellers who rely on low-cost logistics [30][31] - Future tax and compliance costs will change the competitive landscape, shifting focus from low-cost distribution to brand building [33] Brand Development - Younger Russian consumers are increasingly valuing brand recognition and quality, leading to a shift in market dynamics [33] - Sellers are adopting new technologies for marketing, such as AI-generated models, to reduce costs and enhance product localization [34] - Ozon plans to launch an "Ozon Alliance Program" in 2026 to integrate with local social media platforms, helping sellers drive traffic from outside the platform [36] Regional Influence - Russia serves as a strategic hub for reaching the broader Russian-speaking market, including Central Asia, where consumer habits are influenced by their experiences in Russia [38] - Ozon aims to double its GMV and order volume by 2026, supported by enhanced logistics and promotional strategies [38]
女子网购羽绒服退回口袋装机票后续,商家或因泄露隐私被关店?淘宝客服回应
Xin Lang Cai Jing· 2025-12-30 12:15
0:00 女子网购羽绒服退回口袋装机票后 续,商家或因泄露隐私被关店?淘宝客服回应 ...
淘宝控价指南,如何有效管理商品价格?
Sou Hu Cai Jing· 2025-12-30 09:53
Core Viewpoint - The article emphasizes the importance of a systematic approach to price control on platforms like Taobao and Tmall, aiming to address unauthorized low pricing and maintain brand value and market order [1] Group 1: Preparation and Self-Inspection - Intellectual Property Layout: Brands should ensure trademarks, copyrights, and patents are registered to protect their products [1][2] - Purchase Authentication Rights: Brands can purchase items to verify if they are counterfeit or improperly used [2] Group 2: Online Monitoring and Investigation - Establish Monitoring System: Brands should conduct manual checks and utilize specialized e-commerce price monitoring software for continuous oversight [4] - Information Documentation: It is crucial to record links, product IDs, store names, prices, sales volumes, and evidence of violations [4] Group 3: Tiered Handling and Communication - Internal Communication: Brands should communicate with authorized dealers about price agreements and take escalating actions for repeated violations [5] - Platform Complaints: Brands can file complaints against unauthorized sellers or those who do not respond to internal communications [6] Group 4: Complaint Reasons and Process - Main Complaint Reasons: Brands can claim trademark, copyright, and patent infringements, as well as counterfeit complaints through purchase verification [7][8][9] - Complaint Process: The process involves submitting proof of rights, initiating a complaint, and undergoing platform review [10] Group 5: Multi-Channel Attack Strategies - Reporting: Brands can utilize the reporting function on Taobao for various violations [11] - Tax Reporting: Brands may report suspected counterfeit sellers to tax authorities, though this should be approached cautiously [12] - Consumer Complaints: Brands can also file complaints as consumers regarding product discrepancies or counterfeit sales [13] Group 6: Important Reminders and Suggestions - Platform Stance: Taobao does not support direct price control, and complaints must be framed as intellectual property violations [15] - Professional Outsourcing: Brands facing complex pricing issues are advised to hire third-party companies specializing in price maintenance [15] Group 7: Summary Process - The recommended process includes laying out intellectual property, signing channel agreements, monitoring, internal communication, platform complaints, and ongoing maintenance [16]
Shopify卖家,被Temu拉入战局
3 6 Ke· 2025-12-30 09:24
Group 1 - Temu has launched a local seller program allowing Shopify sellers to list their products on Temu, covering over 30 countries including the US, Canada, and the UK [2][3] - The local seller program is a response to the cancellation of small package tax exemptions in various countries, which has affected Temu's supply chain model [2][6] - Shopify sellers have mixed feelings about Temu, with some seeing it as a new sales channel while others view it as a means to clear inventory due to lower prices on Temu [2][4] Group 2 - Temu has set specific conditions for Shopify sellers, including local shipping, fulfillment timelines, and local return services [3][5] - The platform operates in a "quasi-managed" mode where sellers are responsible for order fulfillment and customer service, while Temu provides a traffic entry point [3][5] - Temu's user base is highly price-sensitive, making it challenging for sellers to establish brand loyalty on the platform [3][5] Group 3 - Temu has experienced rapid global expansion, reaching over 1.2 billion downloads and 530 million monthly active users by August 2025 [6] - The company is facing significant challenges due to new tax policies in various regions, which threaten its low-cost model [6][10] - To address localization issues, Temu is transitioning from a light asset model to a heavy asset model by building local warehouses in key markets [10][12] Group 4 - Temu has initiated the construction of local warehouses in the US and Europe to enhance fulfillment capabilities [11][12] - The shift to a self-built warehouse model represents a significant challenge for Temu, which has previously relied on a low-risk, light asset strategy [12][13] - Both Temu and its parent company Pinduoduo are focusing on leveraging the Chinese supply chain to expand globally [14]
泰国海关将自2026年起对电商进口商品全面征税,最高 30%
Shang Wu Bu Wang Zhan· 2025-12-30 09:12
Core Viewpoint - Thailand's Customs Department will impose import duties on goods valued at 1 Thai Baht and above from major e-commerce platforms starting January 1, 2026, replacing the previous exemption for goods under 1,500 Thai Baht, with a maximum tax rate of 30% [1] Group 1: Tax Policy Changes - The new policy aims to generate an annual revenue of 3 billion Thai Baht [1] - The "minimum threshold" (DMV) has been abolished, allowing for broader taxation on imported goods [1] - Goods valued below 1,500 Thai Baht will be taxed based on category, with fashion and footwear at a maximum of 30%, bags and accessories at 20%, and electrical products at 10% [1] Group 2: Impact on E-commerce Platforms - The Customs Department has signed memorandums of understanding (MoUs) with five major e-commerce platforms: Lazada, Shopee, TikTok Shop, Temu, and Shein [1] - These platforms will integrate tax collection into the checkout process, ensuring that shoppers pay the necessary duties and a 7% value-added tax (VAT) at the time of purchase [1] - The Customs Department has communicated with these platforms to ensure a smooth transition, with no delivery delays expected for 97% of shoppers due to immediate tax settlement through the applications [1]
淘宝闪购上线半年,增长势头如何?
Sou Hu Cai Jing· 2025-12-30 07:39
半年时间过去,淘宝闪购怎样了?仅用一个词就能概括! 近期很多淘宝闪购商家都分享了自己的年终报告,结果是一个比一个惊人。 例如上海的茉莉奶白,在淘宝闪购的助力下,单店单日订单最高已经达到了2919单。 咱们会发现,增长绝对是淘宝闪购这半年多来的主色调,规模在增长、商家订单在增长、新客数量也在 增长。 短短半年时间,淘宝闪购月度买家数已经突破了3个亿,日订单峰值更是达到了1.2亿单,市场份额可谓 是一扩再扩,已经是妥妥的行业头部了。 事实上,不只是淘宝闪购自身的规模,商家的订单上,也无时无刻不在体现增长二字。 广东的广州仔潮汕仔特色店,更是干到了非连锁店年订单量全国TOP1的地步,日均订单600多单,单日 最高订单也达到了1758笔。 而要入驻淘宝闪购之前,这家店日均订单顶了天也就400多单,相当于入驻淘宝闪购后,日均订单增长 了之前的一半。 由此可见,淘宝闪购虽然上线才半年多时间,但是对于行业而言,意义重大,有着巨大的推动作用,让 增长重新成为了这个行业的常态。 淘宝闪购从5月份上线,到如今也过去了半年多时间,如今怎样了?它的出现是好是坏呢? 答案很简单,用"增长"这一个词就能解释一切。 不但让消费者享受到了更 ...
扩大江苏经济运行中的有效需求,增强国内经济可循环力度
Xin Hua Ri Bao· 2025-12-30 00:06
江苏省委经济工作会议指出,要根据中央经济工作会议部署的重点任务,结合我省推动高质量发展的实 际,抓住关键、纲举目张地做好明年工作。在中央经济工作会议确定的明年经济工作重点任务中,"坚 持内需主导,建设强大国内市场"是第一条任务,明确提出内需主导并把国内市场建设放在极其重要的 位置上。这表明在新的复杂的国内外政治经济形势下,扩大内需问题直接决定了国内经济可循环的程度 和力度,决定了内需在内循环主导外循环新发展格局形成中的地位和重要性。 习近平总书记在《扩大内需是战略之举》一文中指出,"总需求不足是当前经济运行面临的突出矛盾"。 中央经济工作会议强调,我国当前"国内供强需弱矛盾突出"。这些重要判断,既反映出扩大内需是一项 长期而艰巨的任务,也充分凸显了当前扩大有效需求、增强内循环的重要性和紧迫性。据此,省委经济 工作会议指出,要在深入挖掘内需潜力上下功夫,深入实施提振消费专项行动,谋划实施一批牵引性强 的重大项目。 从理论上看,扩大内需是指扩大国内有效需求,包括国内消费者对商品服务的有货币支付能力的需求和 各类主体对生产资料的有货币支付能力的投资需求两个部分。扩大国内有效需求对江苏经济的重要性, 是江苏经济运行中 ...
兴趣电商激活非遗产业,算法刺激县域经济新增量
Sou Hu Cai Jing· 2025-12-28 19:52
Core Insights - The article highlights the success of niche products leveraging Douyin's e-commerce algorithm to reach targeted consumers, with a notable example being the sales of Yongkang cast iron pots during the Double Eleven shopping festival, which reached several hundred million yuan, marking a 198% year-on-year increase [1] - Douyin's e-commerce platform has facilitated the emergence of over 23,500 interest-based industrial clusters, with nine clusters achieving over 100 million orders in the past year, contributing to nearly 100 billion yuan in transaction growth [1] Group 1: Niche Product Success - Yongkang cast iron pots, recognized for their heritage craftsmanship, have seen significant sales growth through Douyin's e-commerce, with the brand "Yiben Tang" achieving sales of 600,000 yuan in its first month and stabilizing at 6 million yuan monthly [4] - The use of advanced technology in product design, such as the "nitrogen-oxygen co-diffusion" technique, has improved the usability of these pots, addressing traditional issues like sticking and rusting [4] - Douyin's platform allows brands to showcase their products through engaging short videos and live demonstrations, enhancing consumer trust and experience [6] Group 2: Douyin's E-commerce Impact - Douyin's "interest e-commerce" model has transformed previously niche products, such as pet urine pads, into mainstream items by creating and fulfilling consumer demand [6] - The platform has enabled 178 businesses from Yongkang to achieve significant sales milestones, with over ten companies reaching the "billion club" status [7] - By 2025, 491 interest industrial clusters are projected to achieve over 100 million yuan in sales, with county-level clusters contributing to a quarter of total sales [8] Group 3: Brand Development and Digital Transformation - The growth of independent brands is driving local industrial upgrades and digital transformations, as seen with the Peach Blossom brand from Qingdao, which improved its operational efficiency through automation after experiencing a surge in sales [10] - Douyin plans to support small and medium-sized businesses with initiatives like zero-cost entry and exclusive incentive policies to foster growth in interest-based industrial clusters [10]