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“百城百区”文化和旅游消费三年行动计划发布
Xin Hua Wang· 2025-10-03 02:37
Core Viewpoint - The "Hundred Cities, Hundred Districts" cultural and tourism consumption action plan was launched by China UnionPay and the Ministry of Culture and Tourism, aiming to enhance cultural and tourism consumption from 2025 to 2027 [1] Group 1: Action Plan Overview - The action plan will be implemented in collaboration with financial institutions, cultural and tourism enterprises, airlines, and online travel agencies (OTAs) [1] - It focuses on four main areas: enhancing consumer benefits, meeting diverse consumer needs, promoting inbound consumption, and strengthening basic guarantees [1] Group 2: Specific Measures - The plan includes ten specific tasks, such as launching cultural and tourism consumption vouchers, discounts, reward points redemption, lotteries, cashback, and multiple coupon stacking [1] - These measures aim to provide tangible benefits to consumers and businesses, ensuring they receive substantial financial incentives [1] Group 3: Historical Context and Impact - Since 2022, the Ministry of Culture and Tourism and China UnionPay have initiated the "Hundred Cities, Hundred Districts" action plan, channeling more marketing funds and quality resources into the cultural and tourism sector [1] - This initiative has already driven cultural and tourism consumption exceeding 140 billion yuan [1]
以沉浸式文化体验留客留心
Hai Nan Ri Bao· 2025-10-03 01:41
国庆中秋假期,海南文旅市场呈现出一派繁忙、争奇斗艳的景象。相比以往,各地对节日有着不一 样的"打开方式"—— 就当地来说,这也是打造文化名片、塑造文旅品牌的重要依托。塑造一个文化品牌、文旅IP,不仅 需要当地把故事讲好,还需要游客的良性互动,形成双向奔赴的共鸣,这是单向文旅活动所无法达到 的。而持续数天的"活动周",则有足够的时间和空间,来讲述一个完整、立体的文化故事。以定安糟粕 醋美食文化周为例,倘若只是单项活动,那就无外乎普通的美食市集。而"文化周"模式则让游客不只是 停留在简单的"吃"上,还可以通过一个个场景,沉浸式体验糟粕醋文化,增进对定安美食文化的情感认 同。 张成林 海口开启海口艺术周,将各类艺术活动送到游客身边;定安举办糟粕醋美食文化周,让游客"吃得 香、玩得嗨、感受足";澄迈推出"文化澄迈・十二乐章"之福山文化月"福山·Life来福"系列活动,多维度 展现福山镇文化魅力;三亚则推出乡村美食节,以"味蕾游"激活乡村活力……一个个"艺术周""文化 周""美食节",给游客送去跨时段的沉浸式深度体验,让"来海南"多了些理由。 八天长假,是打卡式观光,还是深度体验游?游客多会选择后者。我省各地推出的"活 ...
茉莉花开•与宁共赏丨南京赛虹桥街道“圆聚”烟火气 多元焕新消费力
Sou Hu Cai Jing· 2025-10-03 00:20
坐落于秦淮、建邺、雨花台三区交汇之处,南京赛虹桥街道地理位置得天独厚。这里不仅坐拥繁华的虹悦城商业综合体,更与中华门城楼、大报恩寺等地标 名胜毗邻而居,尽显古今交融的独特魅力。 当传统底蕴遇上新消费浪潮,这片底蕴深厚的老商圈如何打破固有边界、激活消费潜能?赛虹桥街道的探索,从一场中秋市集的热闹开场,渐次铺展成一 幅"场景、商圈、政策"协同发力的消费焕新图景。 市集造景,让"烟火气"裹着"文化味" 夜幕低垂,南京虹悦城大拇指广场霓虹闪烁。这个国庆中秋假期,"桥下有YUE·一π即合"2025赛虹桥中秋市集在此亮相。不同于传统摆摊,这是赛虹桥街道 以多业态融合推动消费焕新的一次重要实践,既让市民在节日的烟火气中感受温暖,也成为推动区域经济发展的"微引擎"。 市集的创新之处,远不止于商品售卖,更在于对体验感的营造。以美食区为例,此次虹悦城的美食门店亦同步参与出摊,不少摊主以免费试吃、特色小样为 引,将摊位打造成门店的引流入口。消费者尝鲜后若被口味吸引,便自然转化为商场门店的复购客群,完成从"市集流量"到"门店销量"的转化。更具巧思的 是,许多食品中融入了中秋"圆"形意象,寓意团圆,将味觉消费升华为连接情感的文化消费。 ...
“演出+”“赛事+”“科技+”……假期文旅市场持续升温——文旅场景上新 消费活力焕新
Xin Hua Wang· 2025-10-02 23:21
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]
一河清水润齐鲁——山东系统治理推进美丽河湖建设观察
Xin Hua She· 2025-10-02 22:01
让河湖重现水清岸绿 秋日的沂河碧波荡漾,芦苇摇曳间白鹭翩跹;肥城化工园区内的高品质再生水,默默涵养地下水源;潮白河畔,艺术小镇描绘着人与自然和 谐共生的美好图景……近年来,山东以系统思维破解河湖治理难题,走出了一条"污染共治、资源共享、生态共富"的发展之路。 "快尝尝我们的家乡水,甘甜可口,游客来了都爱喝!"在位于沂河中游的龙湾水乡乡村振兴示范区,游客常被当地的富锶型矿泉水"圈粉"。 沂源县被认定为"中国矿泉水之乡"之一,"一瓶家乡水"成为彰显当地良好水生态的名片。 淄博市生态环境局沂源分局党组成员刘传国介绍,沂源是沂河的发源地,境内流域面积1462平方公里,占全县总面积的89.5%。20世纪90年 代,沂源形成以造纸、制革、酿酒为主的产业结构,沂河各支流也遭遇不同程度的污染,一度沦为劣Ⅴ类水体。 "当时,我们在河岸拿篙一捣,从水底咕噜咕噜泛沫,臭味就上来了。"中庄镇村民老孟边说边皱眉。 2006年起,当地下决心"控源头""治污水",先后关停淘汰落后企业290余家、燃煤锅炉140余台,整治"散乱污"企业1000多家,完成企业"退城 进园"20余家,转向"生态工业+绿色制造+产业集群"模式。同时,当地先后实施生 ...
“演出+”“赛事+”“科技+”……假期文旅市场持续升温 文旅场景上新 消费活力焕新(文化中国行)
Ren Min Ri Bao· 2025-10-02 21:56
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].
“又新又潮又好玩”!解码新消费图景 百亿元大项目如何影响你我?划重点↓
Yang Shi Wang· 2025-10-02 02:36
此外,北京老字号饮食文化活化展也同步在隆福寺开幕。以"三餐四季"为时间脉络,全景式呈现北京传统餐饮的时代新貌。 央视网消息:在北京,假期期间,作为故宫—王府井—隆福寺经典旅游线路的重要一环,二期开业后的隆福寺举行丰富的活动吸引不少游人。 融合百年文脉与市井烟火,隆福寺也为这个国庆中秋增添别样韵味。 夜幕降临,汇聚全国近百余家老字号的晋京展示活动正在北京隆福寺举行,涵盖特产美食、中医中药、工艺美术等多个领域。麦秆制成的梳妆 盒、融合现代工艺的山西铁炉、红桥淡水珍珠等一系列潮品国货令人目不暇接。 商务部流通产业促进中心服务业和会展经济处副处长周兴介绍,本次活动通过品牌推介、现场品鉴、互动体验等方式,全面展示老字号及各地 特产精品、历史文化、精湛技艺和卓越品质,让观众能近距离地感受民族自主品牌的魅力和活力。 第三,支持优质消费资源与知名IP跨界联名。像支持开发IP周边产品,开设主题店、概念店等沉浸式消费空间,联动国潮动漫影视IP及传统文 化资源打造综合性消费空间等。 你可能觉得,这不就是换个花样卖东西?错!这是消费结构的深层升级。 财经老王:规模超百亿 支持消费创新 北京隆福寺融合百年文脉与市井烟火打造了消费新地标 ...
“十一”假期湖北文旅新场景点燃游客出游热情
Zhong Guo Xin Wen Wang· 2025-10-02 01:56
"十一"假期湖北文旅新场景点燃游客出游热情 中新网武汉10月1日电 (记者 梁婷)记者10月1日从湖北省文旅厅获悉,"十一"假期,该省推出丰富优 质、独具特色的文旅产品,激发游客出游热情。 "十一"假期期间,2025长江文化艺术季持续升温,"灵动长江"舞台艺术精品展、"映像长江"电影周等主 题活动将陆续推出900多场展演展出。全省图书馆、文化馆和基层文化站开展多场"村晚""村歌""全民阅 读"等文化惠民活动。2025国潮音乐嘉年华等160余场营业性演出活动为游客带来视听盛宴。千余场文旅 商体系列活动,整合文旅、商务、体育等多领域资源,满足市民和游客多样化需求,激活假日经济。 湖北推出160多项"文旅+"新产品,丰富节日文旅产品供给。十堰"武当一梦"园区推出裸眼3D穹幕剧 场、VR穿越体验、天幕电竞馆等数字科技奇观,让游客在虚实之间畅游武当。孝感市云梦祥云湾文旅 街区、十堰市竹溪武陵不夜城、黄冈市黄梅东山问梅村等60多个夜间文旅消费集聚区,推出音乐会、国 潮秀、烟花秀等260多场夜游促消费活动,打造灯火可亲、人气兴旺的假日夜场景。 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单 ...
周乃翔调度国庆中秋假期安全防范工作
Da Zhong Ri Bao· 2025-10-02 01:19
Core Points - The article emphasizes the importance of safety measures during the National Day and Mid-Autumn Festival holiday, highlighting the need for effective risk management to ensure public safety and stability [1] Group 1: Safety Measures - The provincial government is focusing on enhancing safety responsibilities across various sectors, including transportation, tourism, and emergency response [1] - There is a call for thorough inspections and rectifications of potential hazards in crowded places and specific small venues [1] - The government aims to strengthen safety governance in industries such as chemicals, mining, firefighting, gas, construction, and maritime [1] Group 2: Emergency Preparedness - The article mentions the importance of weather forecasting and pre-positioning of emergency response teams and materials to handle significant weather events [1] - It stresses the need for effective traffic management and safety supervision to ensure smooth travel and consumer needs during the holiday [1] - The government is committed to maintaining food and drug safety standards while enhancing overall social security measures [1]
商圈经济亮点纷呈
Jing Ji Ri Bao· 2025-10-02 00:42
原标题:商圈经济亮点纷呈 在北京,体育赛事与花园城市为商圈注入新鲜活力;在上海,各大商圈节庆活动接力举办,掀起消 费热潮;在成都,沉浸式、互动式的消费新场景新业态为游客提供全新游览体验……国庆中秋假期是各 大商圈比拼竞争力的关键节点,多地核心商圈以"新业态+强体验"突破同质化瓶颈,多领域联动、多场 景布局、多业态融合,营造浓郁节日氛围,激活消费潜力。 "网红美食和互动舞台,让年轻消费者乐于停留,在逛、玩、拍、买中延长了消费链条。这种强调 参与感、氛围感的消费场景,成为商圈拉动客流的重要方式。"北京市朝阳区朝外街道办事处主任黄海 燕介绍,朝外街道联合区域内文商旅体资源,组建朝外城市活力创新中心商业联盟,聚焦"年轻力消 费",将本地生活消费与促进经济发展、满足生活需求、增强商居凝聚力相结合,推动商业品质提升和 消费规模扩大。 金秋十月,北京迎来中国网球公开赛与WTT大满贯的"同城双赛"。两大顶级赛事不仅带动体育消 费升温,也为周边商圈注入新鲜活力。今年,中网特许商品开发深度融合城市文化元素,以大众喜爱的 形式传递网球魅力,成为连接体育赛事与城市文化的创新纽带。随着赛事日趋激烈,国家网球中心内的 各类快闪店成为中外 ...