Group 1 - Pop Mart's jewelry brand popop launched a gold series featuring the IP Baby Molly, with prices ranging from 980 yuan to 56,800 yuan, adopting a fixed-price model similar to traditional gold shops [1] - The series includes various products such as gold beads, pendants, gold bars, and decorative items, with the most expensive item being a 41g gold bottle priced at 56,800 yuan [1] - This move reflects Pop Mart's ambition to explore differentiated competition in the gold market and tap into new profit points by leveraging its IP value [1] Group 2 - The 2025 film box office in China surpassed 40 billion yuan by September 13, 2025, 76 days earlier than in 2024, with over 88.8% of the revenue coming from domestic films [2] - The top ten films of the year are all domestic productions, indicating a strong recognition of local content among audiences [2] - The rapid growth in box office revenue is attributed to increased quality content supply, policy support, and seasonal boosts from major holiday releases [2] Group 3 - The trademark "Qianhe 0+" of Qianhe Flavor Industry was declared invalid by the National Intellectual Property Administration, which may impact the company's brand positioning and market reputation [3] - The invalidation is based on the trademark law, indicating that descriptive terms lack distinctiveness and are at risk of being invalidated [3] - This situation may prompt Qianhe Flavor Industry to reassess its brand identity and rely more on product strength for market expansion [3] Group 4 - Huace Film and DataEye announced the establishment of a 100 million yuan micro-short drama investment fund, focusing on high-quality projects and the "micro-short drama+" direction [4][5] - This initiative aims to promote the micro-short drama industry towards high quality and professionalism, reflecting strategic foresight in a rapidly expanding market [4][5] - By investing in premium projects, Huace Film seeks to enhance market share and profitability through diverse business models [5] Group 5 - Estée Lauder's China Innovation R&D Center has been recognized as a global R&D center by the Shanghai Municipal Commission of Commerce, meeting specific investment and project criteria [6] - This recognition underscores the company's commitment to local innovation and high-end research in the Chinese market, enhancing its competitive edge in the Asia-Pacific beauty sector [6] - The upgrade of the foreign R&D center reflects China's growing strategic importance in the global beauty industry and its attractiveness in the global supply chain and innovation network [6]

投资评级：看好（维持） 社会服务 2025 年 09 月 14 日 行业走势图 数据来源：聚源 0% 12% 24% 36% 48% 60% 2024-09 2025-01 2025-05 社会服务 沪深300 相关研究报告 《长白山 8 月客流创新高，美图接入 NANO BANANA — 行业周报》 -2025.9.7 《2025H1 龙头公司业绩亮眼，关注职 教、美护、社交—行业周报》-2025.8.31 《潮玩龙头引领全球风潮，中餐关注 到家场景增量 — 行业周报》 -2025.8.24 中国赴柬游客高增，关注"现炒、现制"中餐龙头 ——行业周报 | 初敏（分析师） | 李睿娴（分析师） | 程婧雅（分析师） | | --- | --- | --- | | chumin@kysec.cn | liruixian@kysec.cn | chengjingya@kysec.cn | | 证书编号：S0790522080008 | 证书编号：S0790525020004 | 证书编号：S0790525070010 | 旅游/潮玩：十一假期酒旅预订升温，2025H1 闲鱼潮玩二手订单量高增 十一假期：航旅纵横数 ...

谈及当前消费者行为的核心变化，崔宇并未纠结于 "消费升级" 或 "降级" 的概念，而是从代际消费观差异切入："不同年代的人成长环境不同，消费逻辑也 截然不同。" 他举例，父母辈成长于物质匮乏时期，即便当下生活改善，仍倾向克制消费；而 90 后、95 后乃至 00 后，成长于物质充盈的环境，消费核心已 从 "满足基本需求" 转向 "取悦自己"， 更看重个性化表达与情感连接，需要能带来陪伴感、治愈感的潮玩产品；同时文化自信，让他们对中国潮玩品牌有更 强的认同感。 洞察消费趋势：从 "物质满足" 到 "悦己消费" 2025 年 9 月 12 日，2025 年亚布力企业家论坛第 21 届夏季年会在广州市黄埔区盛大举行, Letsvan奇梦岛CEO助理崔宇受邀参加"新消费与新机遇" 内部研讨 会，结合潮玩行业特性与实践经验，深入解读新消费浪潮下，潮玩行业如何以情绪价值为核心，通过 IP 创新、生态开放与技术赋能，在全球竞争中开辟增 长新路径。 这种对细节的坚守，让品牌收获了市场认可。此前推出的多款 IP 产品中，"WAKUKU" 线下快闪新品上架即售罄，"SIINONO" 部分系列上线 3 天销售额突 破 150 万元 ...

Group 1 - The Labubu series from Pop Mart is experiencing significant popularity in the South Korean market, particularly in the bustling Hongdae area of Seoul [2][5] - The Labubu products are not available for direct purchase in-store; customers must reserve them online and pick them up at the store [8] - A new purchasing rule was implemented on June 17, 2023, which includes a lottery system for reservations and limits the quantity each person can buy [10] Group 2 - The Labubu series gained rapid popularity in South Korea starting from the end of 2024, primarily among the post-2000 generation, with interest from tourists from Southeast Asia and China [12] - The resale market for Labubu products in South Korea has seen prices soar, although the current demand has decreased; the official price is 21,000 KRW (approximately 105 RMB) [12] - A recent report indicated that U.S. Customs and Border Protection intercepted a shipment of counterfeit Labubu toys at Seattle-Tacoma International Airport, totaling 11,134 toys with a retail value of $513,937.76 [14] Group 3 - According to Pop Mart International Group's 2025 semi-annual report, the company achieved a revenue of 13.88 billion RMB in the first half of the year, marking a 204% year-on-year increase, with adjusted net profit rising by 362.8% to 4.71 billion RMB [15] - Revenue breakdown shows that China contributed 8.28 billion RMB (up 135.2%), Asia-Pacific 2.85 billion RMB (up 257.8%), the Americas 2.26 billion RMB (up 1142%), and Europe and other regions 480 million RMB (up 729.2%) [15]

Group 1 - The 2025 China International Service Trade Fair aims to inject new momentum into global service trade development, showcasing China's commitment to high-level opening up and promoting high-quality service trade growth [1] - The theme of this year's fair is "Digital Intelligence Leading, Service Trade Renewed," highlighting innovations in artificial intelligence (AI) and big data [2] - The fair features various innovative products, including the FWH-3000 heavy-duty drone for logistics and medical rescue, and advanced nuclear power construction technologies [2] Group 2 - China's travel service exports grew by 62.9% in the first seven months of the year, driven by policies such as visa exemptions and payment facilitation [4] - China Bank announced a new "immediate refund" tax refund service for outbound travelers, enhancing its brand recognition in the tax refund sector [4] - Tencent showcased cross-border payment services for foreign visitors, allowing users from countries like Malaysia and Singapore to use their wallets for in-store purchases in China [4] Group 3 - The fair attracted participation from 54 countries and 21 international organizations, creating opportunities for collaboration [6] - Australian companies presented innovative products, including a 3D interactive product that can be applied in various fields such as healthcare and education [6] - The event emphasizes mutual cooperation and shared prosperity, aiming to expand bilateral and regional service trade partnerships [7]

Core Viewpoint - The popularity of Bubble Mart's Labubu series in the South Korean market has surged, leading to new purchasing regulations due to high demand and incidents of consumer chaos [5][15][17]. Group 1: Market Performance - Bubble Mart's Labubu series has gained significant traction in South Korea, particularly among the younger generation, with a notable presence in the bustling Hongdae shopping district [5][17]. - The company reported a revenue of 13.88 billion yuan for the first half of 2025, marking a year-on-year increase of 204% [22]. - The adjusted net profit for the same period reached 4.71 billion yuan, reflecting a substantial growth of 362.8% [22]. Group 2: Sales and Distribution Changes - In June 2025, Bubble Mart implemented new purchasing rules for the Labubu series in South Korea, transitioning from direct in-store sales to an online reservation and lottery system, limiting purchases to a specified quantity per person [15][17]. - Prior to these changes, there were reports of long queues and physical altercations among consumers trying to purchase Labubu products in-store [15]. Group 3: Pricing and Market Dynamics - The official retail price for Labubu in South Korea is approximately 21,000 KRW (about 105 RMB), while the domestic price is 99 RMB [17]. - The secondary market for Labubu products in South Korea has seen prices soar several times above the official retail price, although the hype has recently diminished [17]. - Counterfeit Labubu products have emerged in the market, with street vendors selling imitation items at prices comparable to the originals [17]. Group 4: International Developments - A recent incident involved the U.S. Customs and Border Protection seizing over 11,000 counterfeit Labubu toys at Seattle-Tacoma International Airport, highlighting the brand's international reach and the challenges posed by counterfeit goods [20]. Group 5: Regional Revenue Breakdown - Revenue from China was 8.28 billion yuan, up 135.2%, while revenue from the Asia-Pacific region reached 2.85 billion yuan, increasing by 257.8% [22]. - The Americas saw a remarkable revenue growth of 1,142%, totaling 2.26 billion yuan, and Europe and other regions reported a 729.2% increase, amounting to 480 million yuan [22].

记者当晚在弘大商圈的商业街上，还发现了街头售卖的Labubu，韩国友人说应该是山寨产品，但售价 与正版基本一直，在2万韩元左右（合人民币100元）。 责任编辑：张恒星 第一财经记者在首尔最繁华的首尔弘大商圈发现了泡泡玛特的门店，门店里并不销售Labubu，包括迷 你版LABUBU仅供展示，购买需要提前在线上预定，然后来门店提货。 泡泡玛特在韩国市场同样火热。 ...

门店里并不销售Labubu，包括迷你版Labubu也都是仅供展示。 泡泡玛特的Labubu系列在韩国市场同样火热。 近日，第一财经记者在韩国首尔最繁华的弘大商圈发现了泡泡玛特的门店。 .0/ 0.0 O ses o O F e AZ 7 n : 1 er 6 4 4 7 l 6月17日，泡泡玛特宣布针对韩国市场推出Labubu系列产品的全新购买规则，具体措施包括：取消线下直接销售，Labubu系列产品改为通过官网进行事前预 约抽签，线上预约+到店提货，并且采取实名制，每人仅可购买指定数量。 据了解，在今年6月之前，消费者在首尔的线下门店也可以买到Labubu，首尔明洞门店外一度出现消费者通宵排队，因抢购发生肢体冲突，警察被迫到场维 持秩序的情况。 Real Children of the real of the contrôlet of the G t of the district of the appen and district of the ×■ pper Date on 1994- ttps:// t and a Mapy U e a B A 48% OY S JOY OY TO LIGHT 店里人 ...

Core Viewpoint - The recent surge in gold prices has led to a surprising lack of interest in Pop Mart's new gold jewelry line, contrasting sharply with the previous demand for their blind boxes [1][3]. Pricing Strategy - Pop Mart has adopted a fixed pricing model for their gold products, which does not fluctuate with gold prices, unlike traditional gold retailers [3]. - The pricing for Pop Mart's gold items ranges from 980 yuan for the cheapest gold bead to 56,800 yuan for a 41-gram gold ornament, with per gram prices between 1,300 and 1,800 yuan [1][3]. - Comparatively, their collaboration with Chow Sang Sang has a per gram price of 2,185 yuan, indicating that Pop Mart's pricing strategy may not appeal to average consumers [3]. Target Market and Consumer Behavior - The primary consumers for gold jewelry are typically older women with higher purchasing power, which does not align with Pop Mart's core demographic of younger consumers [4]. - There is a potential mismatch in targeting both young consumers through IP and high-end customers through gold, which may lead to dissatisfaction on both fronts [4]. Market Expansion and Growth Potential - Pop Mart's founder has indicated that jewelry is a key area for expansion, with a 67% increase in IP derivative income projected for 2024, accounting for 29% of total revenue [3]. - Despite impressive growth in their IP derivative products, the gold market operates differently, with consumers placing a higher emphasis on price stability and value retention [4]. Strategic Challenges - The initial low demand for Pop Mart's gold products may reflect deeper strategic issues, particularly in pricing and distribution channels [4]. - If Pop Mart can effectively integrate the value of their IP with the stability of gold, they may successfully penetrate a new market [4]. - However, maintaining high premiums and limited distribution could pose risks to their overall brand ecosystem [4].

Core Insights - The new SKULLPANDA "Sleepless Theater" plush keychain series has been launched and sold out across multiple platforms immediately [2] - The premium for the hidden variant "Half-Dream Knight" has increased from 159 yuan to 749 yuan, representing a 3.7 times premium; the peak transaction price for the end box reached 1589 yuan, with only a 40% premium, marking a recent low [2] - The overall heat for SKULLPANDA is quickly returning to rational levels, indicating that future premiums may stabilize at more reasonable levels [2] Product Performance - The "Sleepless Theater" series includes 9 regular styles and 1 hidden style [2] - Recently, SKULLPANDA has released two new series: "Light Weaving Garden" plush keychains and "Winter Melody" figurines [2] - Sales and premiums for the "Winter Melody" series are weaker than those of the "Light Weaving Garden" series, with the peak premium for individual unopened blind boxes at only 0.4 times [2]