春节将至,家政市场正式开启需求量骤增的"节前模式"。当下济南家政服务预订情况如何?市场呈现怎样 的趋势?记者对此进行了探访。 文/片记者石晟绮济南报道 擦玻璃打扫卫生 随着生活服务需求的不断发展,家政服务的边界正不断拓宽。除了擦玻璃、厨房深度清洁等传统项目,房 间收纳、宠物专项保洁、手办清洁、家电消杀等新兴服务悄然走进市民的"家政清单",成为春节前家政 市场的新亮点。 有的保洁员 春节前已约满 1月27日中午,保洁员王成宏换下工装,仔细收拾好随身的工具包,匆匆告别上午服务的客户家,快步走向附 近的快餐店。十分钟解决完午餐后,他骑上电动自行车,马不停蹄地奔赴下一家——这样连轴转的节奏,近 期已成为他的日常。 "平时一天基本只服务一两家客户,进入腊月后就越来越忙,最近每天都要跑三四家,擦玻璃、清洗油烟 机、房屋清扫是目前最多的服务项目。"王成宏说。 今年已是王成宏从事家政行业的第25个年头了,他积累了大批老客户。"老客户们都知道我年前忙,很多人 提前好几个星期就开始找我预约时间,就怕排不上队。"他笑着说,自己年前的时间早在一个月前就已全部 排满了。 "进入一月以来,我们的订单量较平时增长了五六倍,目前市场需求主要 ...

Group 1 - The State Council's plan aims to optimize service supply and cultivate new growth points in service consumption to enhance quality of life and support high-quality economic development [1] - Key areas of focus include promoting the integration of transportation services and tourism, expanding inbound consumption, and optimizing performance management in the entertainment sector [1][2] - The plan emphasizes the importance of financial and fiscal support, establishing credit systems in sectors like elderly care and tourism, and developing relevant standards for service consumption [1] Group 2 - The National Science and Technology Work Conference highlighted the need to strengthen basic research and enhance the capacity for independent research and development [3][4] - The conference emphasized the integration of technological innovation with industrial innovation and the importance of international cooperation to improve the overall effectiveness of the national innovation system [3] Group 3 - The National Taxation Work Conference outlined a focus on high-quality tax practices, emphasizing the need for legal compliance, digital transformation, and strict tax management [5][6] - Key goals include creating a comprehensive tax revenue governance system and addressing issues related to tax compliance and management in key sectors [5] Group 4 - The Ministry of Civil Affairs and the Ministry of Finance released guidelines to improve the temporary assistance system, focusing on providing quick aid for urgent needs and supporting vulnerable families [7][8] - The guidelines aim to enhance the efficiency and accessibility of temporary assistance, particularly for families facing sudden financial burdens [7] Group 5 - The Ministry of Natural Resources and other departments introduced measures to lower costs and optimize resource use to support the reform and development of elderly care services [9][10] - Key initiatives include allowing flexible land use for elderly care facilities and promoting innovative resource combinations to enhance service delivery [9] Group 6 - The Ministry of Commerce announced plans to deepen "Belt and Road" cooperation and optimize foreign investment policies to enhance market access and support foreign enterprises [11][12] - The focus is on expanding cooperation in emerging sectors such as green minerals, clean energy, and digital economy [11][12] Group 7 - The State-owned Assets Supervision and Administration Commission outlined the direction for the next round of state-owned enterprise reforms, focusing on optimizing the layout and structure of state-owned economies [14][15] - Emphasis is placed on promoting technological innovation and enhancing the management and supervision of state-owned assets [14] Group 8 - The Ministry of Human Resources and Social Security outlined key tasks in employment, social security, talent development, and labor relations to enhance social welfare [17] - Initiatives include expanding employment opportunities, reforming social security systems, and protecting the rights of new employment forms [17]

Core Viewpoint - The service consumption promotion event in Jiangxi Province aims to stimulate market vitality and meet diverse consumer demands through various service sectors, including dining and housekeeping [1]. Group 1: Event Overview - The event titled "Love You Old Self 'Gan' Meal 'Post' You" was held on January 31 in Xinyu City, organized by the Jiangxi Provincial Department of Commerce and China Post Group Jiangxi Branch [1]. - The initiative is part of the provincial business system's strategy to adapt to service consumption upgrades and promote new consumption scenarios and brands [1]. Group 2: Activities and Offerings - The event featured various display areas for postal financial services, New Year's Eve dinners, housekeeping, tourism, cultural products, elderly care, wellness, beauty services, and pet economy, showcasing the richness of service consumption in the province [1]. - Over the next month, localities across the province will conduct activities related to New Year's Eve dining and housekeeping services to create a festive atmosphere [1]. Group 3: Policy and Safety Measures - The event included the announcement of preferential policies and emphasized the need for local business departments to enhance coordination, optimize policy supply, and prevent risks related to gas usage in dining, food safety, and other areas [1]. - Participants were encouraged to improve service offerings, ensure integrity in operations, guarantee food safety, and combat food waste [1].

Core Insights - The upcoming Lunar New Year in 2026 is driving a surge in demand for home cleaning services, with significant increases in orders for deep cleaning, window cleaning, and kitchen degreasing services [2][15] Market Trends - Home cleaning companies have reported a notable increase in order volumes since January, particularly for specialized services such as deep cleaning and appliance cleaning [2][15] - The demand for specific cleaning tasks, like window cleaning and kitchen appliance cleaning, has become a necessity, with order volumes significantly rising [15] Pricing Adjustments - Several home cleaning platforms have raised their prices in mid-January, citing the need to ensure service availability and manage the return of cleaning staff to their hometowns [7][9] - For instance, in the Kunming area, a two-hour cleaning service incurs an additional fee of 16 yuan before January 30, which increases to 20 yuan starting January 31 [9][11] Service Availability - As the Lunar New Year approaches, many time slots for cleaning services are fully booked, making it challenging for customers to secure appointments [5][6] - The high demand has led to a situation where customers are unable to extend their cleaning time due to fully booked schedules [5] Consumer Behavior - Consumers are increasingly opting for specialized cleaning services, with many households prioritizing tasks like window cleaning as part of their pre-New Year preparations [15] - Data from JD Home Services indicates that the demand for year-end cleaning has doubled compared to regular periods, with specific tasks like window cleaning seeing order volumes increase by up to ten times [15]

国务院办公厅近日印发《加快培育服务消费新增长点工作方案》提出，将优化和扩大服务供给，聚焦重 点领域、潜力领域，加快培育服务消费新增长点。这是我国适应居民消费结构升级内在需求的选择，也 是应对当前复杂经济形势、夯实经济增长基础的关键举措。 从发展机遇看，我国政策环境持续优化为服务消费拓展了空间，从中央到地方密集出台促消费政策，形 成了良好的协同效应。市场需求展现出强大韧性，2025年我国文体休闲、交通出行等领域零售额保持两 位数增长，居民对美好生活的向往为服务消费提供了持久动力。同时，人口结构变化蕴含创新动能，城 镇化进程带来新增消费需求，"Z世代"和银发群体推动细分市场形成。科技创新更是重塑服务形态，数 字技术催生新业态新模式。但要清醒认识到，我国服务消费占居民消费比重与发达经济体相比仍有差 距，部分领域高质量供给不足抑制了消费需求，消费环境仍有完善空间，平衡创新与监管、增强居民消 费能力等难题仍待破解。 推动服务消费提质扩容，需围绕激发重点领域活力和培育潜力领域动能双管齐下。在激发活力方面， 《工作方案》聚焦交通服务、家政服务、网络视听服务、旅居服务、汽车后市场服务、入境消费六大领 域，提出具体路径，体现了 ...

Core Viewpoint - The State Council's recent issuance of the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" aims to optimize and expand service supply, focusing on key and potential areas to foster new growth points in service consumption, which is essential for adapting to the upgrading of residents' consumption structure and addressing the current complex economic situation [1] Group 1: Economic Context - China's economy is transitioning from high-speed growth to high-quality development, with service consumption becoming a crucial component of the domestic demand system, necessitating an enhancement in quality and expansion [1] - The shift in consumer structure from primarily goods consumption to a balance between goods and services is significant, with service consumption projected to contribute to a 5.5% year-on-year increase in service retail sales by 2025, and per capita service consumption expenditure reaching 46.1% [1] Group 2: Development Opportunities - The continuous optimization of the policy environment in China has expanded the space for service consumption, with numerous consumption-promoting policies being implemented at both central and local levels, creating a synergistic effect [2] - Strong market demand is evident, with retail sales in sectors such as cultural and recreational services and transportation expected to maintain double-digit growth by 2025, driven by residents' aspirations for a better life [2] - Demographic changes, urbanization, and the emergence of the "Z generation" and senior groups are creating new consumption demands, while technological innovation is reshaping service forms and giving rise to new business models [2] Group 3: Strategic Focus Areas - The "Work Plan" emphasizes stimulating vitality in key areas and nurturing potential sectors, specifically targeting six major areas: transportation services, housekeeping services, online audio-visual services, travel services, automotive aftermarket services, and inbound consumption [2] - In potential sectors, the plan focuses on performance services and sports event services, aiming to enhance incentive mechanisms, optimize safety management, cultivate quality brands, and build platform carriers to promote the development of new business formats [2] Group 4: Support and Coordination - The "Work Plan" highlights the need for robust support and coordinated efforts, advocating for the establishment of a standard system, strengthening credit construction, and enhancing fiscal and financial support to solidify the development foundation [3] - It calls for fiscal and financial policy tools to work in concert to effectively lower service industry costs and guide resource allocation, ensuring that tasks are implemented across departments and regions to create a positive dynamic of "government guidance and market leadership" [3] - As the "Work Plan" is implemented and policies take effect, the potential of service consumption is expected to be continuously released, providing strong momentum for high-quality economic development and meeting the public's pursuit of a high-quality life [3]

川观新闻记者 陈秋吉 保洁人员清理厨房。（受访者供图） "请问春节前还能预约保洁服务吗？"1月30日，成都市民陈泓旭在连续咨询三家家政服务公司后，终于得到了肯定的答复。"太难预约了，很多保洁项目一个 月前就被约满了。" 随着农历新年临近，辞旧迎新的传统习俗催生了大家对于"焕然一新"的期待，节前大扫除需求高涨，也让家政服务市场迎来了"火爆"场面。 相关行业报告显示，中国消费者对家庭保洁、家居服务（收纳、搬家、家电安装等）及日常劳务的需求最为强烈，占比分别为43.1%、33.6%、31.9%。预计 2025年中国家政服务业市场规模达1.8万亿元，较2020年增长120%，年复合增速超18%。 当前，家政服务市场行情如何？又呈现了哪些消费新趋势？川观新闻记者进行了走访。 保洁人员正在擦拭窗户。（受访者供图） 预约几乎满员，节前订单增长约20% "深度保洁项目还可以预约2月4日下午，其他时间段都已经满了。"1月29日，记者致电成都雨露家政服务有限公司（以下简称"雨露家政"），相关工作人员 表示，每年春节前一个月的时间，是公司生意最好的时候，"收纳整理项目最火爆，节前已经全部约满，要等到农历正月十六之后才有档期。" 无 ...

本文字数：2178，阅读时长大约4分钟 作者 | 第一财经 祝嫣然 2026.01. 30 为优化和扩大服务供给，促进服务消费提质惠民，国务院办公厅印发《加快培育服务消费新增长点工 作方案》（下称《方案》），从激发重点领域发展活力、培育潜力领域发展动能、加强支持保障三方 面提出12条政策举措。 方案明确了交通、家政、网络视听、旅居、汽车后市场、入境消费、演出服务、体育赛事服务、情绪 式体验式服务等重点服务消费领域。 国务院发展研究中心市场经济研究所二级研究员王微表示，服务消费的扩大和持续升级，能够更好地 促进我们国家服务业优质高效发展，同时也能够更好地促进就业稳定和居民收入增加，实现从就业、 收入到消费的良性循环。 王微表示，"十五五"期间，服务消费的增长速度仍然会超过商品消费的增长速度。服务消费自身的结 构也会不断调整、升级和优化，特别是以文化、教育、体育、健康、出行等一些新兴消费领域为代表 的服务消费，会得到快速增长，成为拉动服务消费非常重要的内在动力。 激发重点领域发展活力 随着人民生活水平提升，居民消费正从商品消费为主向商品和服务消费并重转变，服务消费潜力不断 释放。2025年服务零售额比上年增长5. ...

Core Insights - The results of the annual assessment for vocational education schools in Beijing have been officially released, highlighting the performance of various specialized programs and training bases [1] Group 1: Assessment Results - The third batch of high-level specialized programs involved 31 schools, with 10 schools rated "Excellent" and 20 rated "Good" [1] - The third batch of high-level training bases included 27 schools, with 8 schools rated "Excellent" and 19 rated "Good" [3] Group 2: Specific Schools and Programs - Notable schools achieving "Excellent" ratings for specialized programs include: - Beijing Labor Security Vocational College: Human Resources and Social Security Program Group [2] - Beijing University of Science and Technology: Digital International Trade Service Program Group [2] - Beijing Economic Management Vocational College: International Education Service Program Group [2] - Notable schools achieving "Excellent" ratings for training bases include: - Beijing Industrial Vocational Technical College: DJI Drone Surveying Engineering [4] - Beijing Electronic Technology Vocational College: Beijing Aircraft Maintenance Engineer [4] - Beijing Information Vocational Technical College: Newland Data Intelligence Engineering [4] Group 3: Educational Development Goals - The Beijing Municipal Education Commission emphasizes the need for a vocational education system that integrates academic and practical training, enhancing adaptability and attractiveness while supporting high-skilled talent development [5]

Core Insights - The "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" was officially released, focusing on transportation, housekeeping, and travel services, proposing 12 key support policies to meet residents' high-quality and diverse service consumption needs [1] Group 1: Transportation Services - The plan emphasizes niche areas such as tourist trains, cruise ships, and night boats, proposing the development of specialized tourist routes and immersive, diversified cruise products, aligning with the current "slow travel" trend [3] Group 2: Housekeeping Services - In response to the growing demand for specialized services like home cooking, wardrobe organization, deep cleaning, infant care, and elderly care, the plan supports qualified housekeeping service companies in innovating service models and exploring smart scenarios [5] Group 3: Network Audio-Visual Services - The plan calls for promoting orderly competition and innovative development in the network audio-visual service sector, including micro-short dramas and ultra-high-definition video, to enrich the supply of quality content [8] Group 4: Travel Services - The policy proposes cultivating a number of travel destination cities (regions) and guiding localities to develop specialized travel markets [10] Group 5: Automotive Aftermarket Services - The policy encourages hosting related events and activities in the automotive aftermarket, which includes RV camping, automotive competitions, and self-driving tours, to create innovative projects that integrate automotive, tourism, culture, and sports [12] Group 6: Inbound Consumption - To further unleash the potential of inbound consumption, the policy requires the creation of the "Shopping in China" brand, the cultivation of international consumption aggregation areas, the increase of tax refund stores for outbound travelers, and the enhancement of convenience for foreign consumers in China [16] Group 7: Support and Assurance - The policy also proposes strengthening support measures, including improving standards and credit systems in relevant fields, enhancing financial support, and guiding financial institutions to increase support for entities operating in new growth areas of service consumption [18]