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100城500店夜间不打烊!苏宁易购818推出“鲸喜夜”活动
Zhong Jin Zai Xian· 2025-08-07 09:09
Core Viewpoint - The company is enhancing its night shopping experience through the "Whale Joy Night" event, extending store hours and offering various promotions to attract consumers during high-temperature summer nights [1][3][5] Group 1: Event Details - The "Whale Joy Night" event runs from August 8 to 31, with 500 core stores in 100 cities extending their hours until 10 PM [1] - The event includes partnerships with Didi and brand factories, offering five types of benefits such as travel subsidies, in-store discounts, and exclusive experiences [1][3] - Special promotions include a "New Smart Home Appliances 50% Off Flash Sale" and exclusive brand manager signing events [3] Group 2: Consumer Engagement - The initiative aims to cater to consumers who prefer shopping at night, particularly office workers and the elderly [1] - The event will feature nearly a thousand unique experiential activities, including movie screenings, live sports broadcasts, and product tastings [3] - The company is leveraging consumer habits, as 60% of urban consumption occurs at night, with significant sales during the hours of 6 PM to 10 PM [5] Group 3: Strategic Goals - The company aims to innovate shopping scenarios and enhance consumer interaction, potentially converting night-time foot traffic into increased sales [5] - There is a commitment to continuously develop and enrich offline store consumption scenarios, participating in national consumption promotion and night economy activities [5]
家电门店升级提速 格力电器加速新业态落子
Zheng Quan Ri Bao· 2025-08-06 12:39
本报记者贾丽 珠海格力电器股份有限公司(以下简称"格力电器")的门店转型升级按下加速键。日前,格力"董明珠 健康家"内蒙古首店在包头正式开业。业内人士认为,"董明珠健康家"内蒙古首店开业,是格力电器拓 展西北市场的战略落子。 自格力电器宣布门店升级计划以来,"董明珠健康家"门店发展势头迅猛。数据显示,截至今年5月 份,"董明珠健康家"全国门店数量已经超过600家,其中旗舰店超300家,占比超50%。而格力电器的目 标远不止于此,公司计划2025年完成3000家门店改造。 "格力电器门店改造升级,是中国家电行业渠道变革的一个缩影。在电商冲击、消费升级的双重背景 下,格力电器以新门店品牌通过'场景替代产品、生态替代行业'的转型路径,重构家电零售价值链。这 一大胆尝试不仅关乎格力自身能否突破传统印象,更可能为家电行业在存量竞争环境下转型升级摸索出 新路径。"中国家用电器商业协会秘书长张剑锋对《证券日报》记者表示。 渠道变革加速实质性落地 8月5日,伴随着9款健康家电新品的集中亮相,格力电器宣布全新战略品牌"董明珠健康家"布局再获新 进展,内蒙古首家店落地包头,加速从"空调巨头"向"健康生活服务商"转型。 有消费者表 ...
济南高新区市场监管部开展“以旧换新”价格违法行为查处行动
Qi Lu Wan Bao Wang· 2025-08-06 05:05
Core Viewpoint - The "old-for-new" policy has stimulated consumer demand since 2025, but some businesses exploit this by raising prices before offering discounts, undermining the intended benefits for consumers [1][3]. Group 1: Policy Impact - The "old-for-new" policy has played a significant role in invigorating domestic demand and enhancing consumer spending [1]. - The policy has led to a consumption boom, but the effectiveness is compromised by unethical practices from some retailers [1]. Group 2: Regulatory Actions - The Jinan High-tech Zone Market Supervision Department has conducted inspections focusing on illegal practices such as price inflation, forced bundling, and misuse of subsidies [3]. - A negative list has been established, requiring businesses to self-examine and adhere to honest practices, promoting compliance and consumer protection [3]. - The department has inspected 10 businesses and issued immediate rectification orders for those with pricing irregularities, aiming to standardize the "old-for-new" market pricing [3].
卤鹅飘香引客来 品质住宿聚人气 重庆荣昌上半年消费市场活力迸发
Sou Hu Cai Jing· 2025-08-05 12:18
近日,重庆市荣昌区2025年上半年社会消费品零售总额以11.8%的同比增速,在全市摘得桂冠。其中, 餐饮业销售额同比增长13.8%,住宿业销售额同比增长23.8%,两者增速均为全市第一。此外,消费品 以旧换新完成超1.3万笔,带动消费超3亿元。 亮眼数据的背后,是老字号的焕新、品质住宿的崛起,以及消费活力的持续释放。 卤鹅出圈 拉动餐饮消费 正午时分,走进荣昌三惠鹅府,店内座无虚席,食客们大快朵颐,服务员穿梭其中,忙得不可开 交。"老板,再来一份卤鹅,打包带走!""好嘞,稍等,马上就来。"自卤鹅4月爆火出圈后,三惠鹅府 上半年实现营业额668.3万元,同比增长240%,仅二季度的营收就突破450万元,同比增长350%。 不仅是餐饮,住宿业同样成绩斐然。 下午5时,在维也纳国际酒店经典版(荣昌高铁北站店)大堂,前来办理入住和退房手续的客人络绎不 绝。前台人员的手指在键盘上翻飞:"今天109间房全满了,退房打扫不到一小时就上新订单。"该酒店 负责人说:"随着荣昌旅游热度的提升,来荣昌的游客越来越多,酒店的生意也越来越好。" 该酒店于去年12月26日正式营业,总投资2000万元,现有房间109间,床位150张。营业 ...
ST易购:公司已经建立合作的品牌包含科沃斯、添可、莱克、追觅、石头、MOVA等
Mei Ri Jing Ji Xin Wen· 2025-08-05 06:11
Group 1 - The company has established partnerships with brands in the robotic vacuum category, including Ecovacs, Tineco, Lek, ZhiMi, Roborock, and MOVA [1] - The products are available through both online and offline channels, indicating a comprehensive distribution strategy [1] - The company is committed to continuously monitoring user needs to provide more innovative and high-quality products [1] Group 2 - An investor inquired about the sales performance of new home appliances, including robotic vacuums, and the company's strategic collaborations with manufacturers [3] - The inquiry also included questions about future product expansions and the potential sale of low-altitude flying vehicles [3]
家电消费结构性升级,苏宁易购如何助推“新质家电”普及?
Xin Lang Cai Jing· 2025-08-04 08:48
转自:智通财经 2025年上半年,家电行业延续结构性增长。奥维云网数据显示,1-6月中国家电市场零售额同比增长 9.2%。其中,洗烘套装、净水器、巨幕电视等"升级类"产品销售旺盛,均实现了两位数以上的同比高速 增长。 例如,在今年618期间,苏宁易购通过"万人空巷抢家电"活动,有效带动趋势品类加速出圈。数据显 示,5月16日至6月18日,全国门店以旧换新订单同比增长63%,万元以上家电销售增长122%。其中, AI新风空调销售同比增长137%,成为改善型空调的核心增长引擎;嵌入式厨房微蒸烤一体机销售同比 增长88%,体现出家居一体化趋势快速渗透;扫地机器人、洗碗机、智能门锁等"懒人三件套"销量同比 增长分别达131%、90%、62%。 依托"国补+厂补+苏宁补"的三重补贴机制,苏宁易购将智能升级类、趋势新品类家电从"高端升级型消 费"转化为"大众普惠型产品"。618期间,苏宁易购推出999元起的定制版一级能效空调、3199元起的14 套洗碗机等爆款产品,并可叠加以旧换新补贴,进一步降低用户更换新智家电的门槛。 7月至8月,苏宁易购开展"818燃购生活节"活动,在供给侧持续发力,联合品牌定制百万台新智家电商 品 ...
国美零售(00493) - 有关解决核数师无法表示意见之行动计划执行情况季度更新
2025-07-30 11:49
香港交易及結算所有限公司及香港聯合交易所有限公司對本通告之內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示概不就因本通告全部或任何部份內容而產生或因依賴 該等內容而引致之任何損失承擔任何責任。 GOME RETAIL HOLDINGS LIMITED 國美零售控股有限公司 * (於百慕達註冊成立之有限公司) (股份代號:493) 有關解決核數師無法表示意見之行動計劃執行情況季度更新 茲提述國美零售控股有限公司(「本公司」,連同其附屬公司統稱為「本集團」)於 2025年4月30日刊發之截至2024年12月31日止年度(「2024年度」)年報(「該年 報」)。除文義另有所指外,本公告所用之詞彙與該年報所界定者具有相同涵義。 本公司董事會(「董事會」)希望提供本公司股東及潛在投資者本集團更新狀況。 如該年報所披露,由於涉及持續經營能力之多項不確定因素(詳見該年報第65至 66頁),本公司核數師未能對本集團2024年度之綜合財務報表發表意見(「無法表 示意見」)。本公司擬實施該年報第60頁所述之行動計劃(「行動計劃」)以解決無法 表示意見問題。 本公司謹此提供自該年報刊發日期(即2025年4月30日)起 ...
7月30日晚8点!苏宁易购线上818火热开场
Zhong Jin Zai Xian· 2025-07-30 10:28
Group 1 - The core idea of the article highlights the rising demand in the home appliance market driven by summer consumption trends, with promotional activities initiated by Suning.com to enhance consumer engagement and satisfaction [1][3]. - Suning.com launched the "New Smart Home Appliances 0 Yuan Purchase" campaign during the 818 shopping festival, offering consumers vouchers equivalent to their purchase amounts, with a maximum return of 10,000 yuan [3][4]. - The company is focusing on innovative product offerings that cater to consumer needs in various scenarios, including new air conditioning systems, large-screen laser TVs, and multifunctional refrigerators, aiming to enhance consumer happiness [3][4]. Group 2 - Suning.com is providing extensive consumer services, including a 30-day return policy and 365-day exchange guarantee, along with free installation services for large appliances [4]. - The company is enhancing its service ecosystem by collaborating with popular brands to offer new membership benefits, including exclusive discounts and services for Super members [4]. - The overarching goal of Suning.com is to integrate new smart home appliances into consumers' lifestyles, thereby fulfilling their aspirations for a better quality of life through improved products, pricing, and services [4].
引爆家电“新智”消费,苏宁零售云万店启动818大促
Zhong Jin Zai Xian· 2025-07-30 09:19
Group 1 - The core viewpoint of the articles highlights the accelerating trend of smart home appliance consumption upgrades in rural and county markets, driven by young consumers returning home during the summer vacation [1][3][4] - Sales of AI-interactive smart air conditioners increased by 235%, high-efficiency multi-door refrigerators with precise storage grew by 155%, and immersive giant Mini LED TVs rose by 120%, indicating a shift from basic functionality to quality and intelligence in home appliances [1] - The "818 Burning Purchase Life Festival" launched by Suning Retail Cloud aims to stimulate new smart home appliance consumption through various discounts and promotions, including a prepayment offer and significant savings on bundled purchases [3][4] Group 2 - Suning Retail Cloud has over 10,000 stores nationwide, covering more than 31 provincial-level administrative units, and serves over 300 million users, positioning itself as a key player in promoting smart home appliances in rural areas [4][6] - The company plans to continue collaborating with major home appliance brands to accelerate the penetration of smart appliances into rural markets, providing comprehensive solutions for selection, delivery, installation, and repair [6]
买家电享“0元购”!苏宁易购双线启动818燃购生活节
Jing Ji Guan Cha Wang· 2025-07-28 09:55
Core Insights - The Ministry of Commerce reported that over 66 million consumers have purchased more than 109 million "old-for-new" home appliances this year, indicating a strong market demand for home appliances [1] - Suning.com launched the 818 Shopping Festival to stimulate the home appliance market, featuring various promotional activities and partnerships with major brands to enhance consumer engagement and drive sales [1][5] Group 1: Promotional Activities - Suning.com introduced the "New Smart Home Appliances 0 Yuan Purchase" initiative, allowing consumers to receive coupons equivalent to their purchase amount, with a maximum rebate of 10,000 yuan [5] - The festival includes additional online promotions such as 1,080 yuan coupons, free home appliances worth 10,000 yuan, and 50% off flash sales [5] - The event will feature over a thousand themed experience activities in physical stores, enhancing consumer interaction with new products [6] Group 2: Product Offerings - Suning.com collaborated with over 100 major brands, including Haier, Hisense, Midea, and Gree, to offer thousands of popular products, including innovative home appliances like integrated washing machines and air conditioners [5][6] - The company aims to promote high-quality, energy-efficient new smart home appliances at more accessible prices during the festival [6] Group 3: Membership and Consumer Engagement - The Super Membership program will be expanded, offering new cross-industry benefits in collaboration with popular brands like iQIYI and Tencent Video [6] - Members will enjoy various perks, including a 365-day return policy, free screen replacements, and monthly selection of additional membership benefits [6]