Core Viewpoint - The 2025 Guangdong Lychee Production and Sales Connection event in Guangzhou aims to enhance the market presence and sales of local lychees through various promotional activities and collaborations among stakeholders [2][5]. Group 1: Event Overview - The event was launched on July 3, 2023, at Guangzhou's Warehouse No. 8, with the theme "Lychee Fragrance Across the Seas, Win-Win Production and Sales" [2]. - A total of 1 million yuan in "Food in Guangzhou" dining coupons was issued specifically for the "Conghua Lychee Festival" [2][10]. - Various shopping districts and malls have initiated promotional activities to support lychee farmers [2]. Group 2: Stakeholder Engagement - The event attracted numerous influential guests, including industry experts, representatives from major agricultural wholesale markets, chain supermarkets, e-commerce platforms, and local lychee producers [5]. - The representative from Taiping Town reported that the lychee planting area is approximately 75,900 acres, with a total output of about 26,000 tons and sales exceeding 145 million yuan [5]. Group 3: Sales and Marketing Initiatives - Since June, Guangzhou's business and agricultural departments have actively organized multiple production and sales connection meetings to promote lychee sales [5]. - A recent event titled "Lychee Heart Together, Sincerely Assist Farmers" utilized a dual approach of offline pop-up events and online live streaming, selling over 1,200 pounds of lychees in just five hours [5]. Group 4: Event Activities and Features - The event featured various themed exhibition areas, including fresh fruit, processed products, and innovative experiences, showcasing high-quality lychee varieties and deep-processed products [8]. - A "Technology Assisting Lychee" segment demonstrated the application of technology throughout the supply chain, including smart planting and cold chain logistics [8]. - Influencers participated as "Lychee Recommendation Officers," exploring new e-commerce models for lychee sales in the "Internet+" era [8][9]. Group 5: Partnerships and Agreements - Eight purchasing companies and cooperative enterprises signed agreements on-site to support lychee production and sales, enhancing market competitiveness [9].

Core Viewpoint - The article discusses the successful marketing strategy of Guangdong lychee in Shanghai, highlighting its effective penetration into the high-end fruit market through a multi-faceted approach and collaboration between various stakeholders [1][2][10]. Group 1: Market Strategy - Guangdong lychee has entered Shanghai for the fourth time, utilizing a "12221" market system to target high-end consumers and establish a strong presence in the market [1][2]. - The strategy includes a phased approach with early, mid, and late-season varieties, ensuring continuous supply and engagement with consumers [5][10]. - The marketing efforts are supported by a "media+" strategy that enhances brand visibility and cultural storytelling, creating a deeper connection with consumers [2][11]. Group 2: Consumer Insights - Shanghai, with only 1.76% of the national population, consumes 5% of the country's fruit, indicating a strong consumer capacity and preference for high-end fruits [5][10]. - The average consumer in Shanghai has a purchasing power that is double the national average, making it a critical market for premium agricultural products [5][10]. - The demand for lychee in Shanghai is characterized by high customer unit prices and repurchase rates, despite its relatively low market share [5][10]. Group 3: Collaborative Efforts - The collaboration between Guangdong suppliers and Shanghai buyers has been pivotal, with events like the "Shanghai Lychee Friends Association" facilitating ongoing partnerships [5][10]. - The integration of various sales channels, including supermarkets, wholesale markets, and e-commerce, has strengthened the distribution network for Guangdong lychee [1][2]. - The establishment of a continuous feedback loop between producers and consumers has allowed for better alignment of product offerings with market demands [10][12]. Group 4: Future Outlook - The article emphasizes the importance of sustained efforts in marketing and brand building, with a commitment to quality and service from Guangdong producers [10][11]. - The potential for Guangdong lychee to evolve from merely selling products to creating a brand value is highlighted as a significant shift in strategy [10][12]. - The ongoing collaboration and innovative marketing strategies are expected to further enhance the market position of Guangdong lychee in Shanghai and beyond [11][12].

大宗商品研究所 农产品研发报告 农产品日报 2024 年 07 月 02 日 研究员：刘倩楠 Z0014425 联系方式： :liuqiannan_qh@chinas tock.com.cn 第一部分 市场信息 | 现货价格 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 指标 | 今日份格 | 下一工作日份 | 涨跌 | 指标 | 今日价格 | 下一工作日份 | 涨跌 | | 格 | | | | | | 格 | | | 富士苹果价格指数 | 113.20 | 112.93 | 0.27 | 洛川半商品纸袋70 | 4.80 | 4.80 | 0.00 | | 栖霞 一、二级纸袋 80 | 4.10 | 4.10 | 0.00 | 沂源纸袋70 | 2.40 | 2.40 | 0.00 | | 蓬莱一、二级纸袋 80 | 4.20 | 4.20 | 0.00 | 6种水果平均批发价 | 7.34 | 7.39 | -0.05 | | 期货价格 | | | | | | | | | 指标 | रे रि | 昨收 | 涨跌 | ...

Group 1: Report Industry Investment Rating - There is no information about the report industry investment rating provided in the content. Group 2: Core Viewpoints - The apple market currently shows obvious off - season characteristics, with cooling fruits seizing market share. The overall trading atmosphere in the production areas is not strong, and merchants purchase on - demand. The inventory trading focuses on high - cost - effective goods. The current sales speed is slower than the same period last year, but the inventory level is low, so the price has bottom support. It is expected that the short - term price will remain stable, and later attention should be paid to price fluctuations due to quality decline. The extremely early - maturing apples in the west are on the market, with prices slightly higher than last year. Future attention should be paid to the trading situation of new - season early - maturing apples [5][6]. Group 3: Summary by Related Catalogs 1. Apple Weekly Views and Outlook - This week, bagging work in various production areas has ended, and the labor shortage has eased. The trading of apples in storage is stable and light. Merchants purchase on - demand, with only a small number of increased inquiries but limited actual transactions. In the western production areas, merchants mainly ship to the market themselves, and some cold storages still have water - rotting spots. Extremely early - maturing apples such as Tengmu and Guangguo Chenyang have been launched, with prices slightly higher than last year. The Shandong production area continues to focus on trading high - cost - effective goods, and the sales of large fruits are slow. The consumption of cooling seasonal fruits such as peaches, lychees, and melons in the terminal market has increased, significantly impacting the apple market [5]. 2. Market Price Trend - The active contract price of apples, the price of the main contract, and the basis have their respective trends, with price ranges from 6,000.00 to 8,500.00 [9]. - The spot prices of apples in the main production areas are stable and strong, including the market price trends of different varieties and grades in different regions such as Luochuan, Qixia, Penglai, and Yiyuan [15]. - The wholesale prices of Fuji apples and the monitoring prices of key fruits (such as pineapples, grapes, and watermelons) have their own trends over different years and weeks [21]. 3. Shipping Volume and Inventory - The shipping volume and inventory of cold - storage apples have shown different trends over different years and weeks, with the shipping volume ranging from 0 to 500,000 tons and the inventory from 0 to 12 million tons [27]. 4. Monthly Spread - There are monthly spreads such as 1 - 5 spread, 5 - 10 spread, and 10 - 01 spread, with different price ranges and trends over different years and dates [29][31].

Core Viewpoint - The article highlights the strategic expansion of Guangdong lychee into the Central Plains region, particularly Henan, as a significant move to penetrate the northern market and enhance brand influence across China [1][6]. Group 1: Market Expansion - The Guangdong lychee has successfully entered the Central Plains, marking a key deployment in the national consumption landscape [1]. - The recent Guangdong lychee Henan production and sales docking conference in Zhengzhou involved over 20 local supermarket leaders, establishing an efficient supply-demand matching platform [1][3]. - Zhengzhou's unique position as a high-speed rail hub facilitates the distribution of Guangdong lychee, covering over 200 million people within its cold chain logistics network [3][4]. Group 2: Consumer Engagement - The event featured a "mobile orchard" showcasing fresh lychee, allowing consumers to experience the fruit directly from the tree to their taste buds [3][4]. - Local supermarkets, including Danis and Huayu Baijia, have expressed strong purchasing intentions, with Danis planning to procure at least 500 tons of Guangdong lychee targeting the high-end market [4][6]. Group 3: Collaborative Framework - The collaboration between Guangdong and Henan aims to create three "sweet engines": enhancing supply chain connectivity, co-developing brand narratives, and building a comprehensive agricultural ecosystem [6][7]. - The partnership is expected to optimize the business environment and promote high-quality agricultural cooperation, enhancing the value chain from production to consumption [7]. Group 4: Brand Development - The article emphasizes the importance of leveraging cultural IP and innovative marketing strategies to enhance the brand value of Guangdong lychee, aiming for a global reach across over 40 countries [7][8]. - The focus on premium strategies and cold chain logistics is set to elevate the lychee industry towards a high-value ecological chain [7].

Core Insights - Guangxi is recognized as a major fruit production region in China, with a diverse range of fruits and significant production volume, contributing to its status as the "fruit kingdom" of the country [1][2] Group 1: Production and Market Overview - Guangxi has nearly 300 varieties of fruit trees, with an expected fruit cultivation area of over 21 million acres and a total output of approximately 34 million tons in 2024, marking a 5% year-on-year increase, accounting for about one-seventh of the national total [1] - The total output value of Guangxi's fruit industry is around 200 billion yuan, with leading production in citrus, persimmons, dragon fruit, passion fruit, mangoes, bananas, and lychees [1][2] - In 2024, Guangxi is projected to import nearly 2.5 million tons of fruits from ASEAN countries, valued at around 35 billion yuan, representing over one-third of China's total imports from ASEAN [1] Group 2: Strategic Development Initiatives - The government has prioritized the fruit industry within the "10+3+N" modern characteristic agricultural system, focusing on stabilizing area, optimizing structure, improving quality, and increasing efficiency [2] - Guangxi aims to establish three major China-ASEAN fruit trading centers in Nanning, Chongzuo, and Qinzhou, facilitating a dual circulation pattern for fruit trade [2] Group 3: Logistics and Sales Channels - Guangxi has built 4,381 cold storage facilities across 71 counties, increasing storage capacity by 600,000 cubic meters, with total fruit and vegetable storage capacity exceeding 2.2 million tons [3] - The online retail sales of Guangxi fruits have seen a growth rate of 54% in 2024, with significant volumes of mangoes, passion fruits, and other fruits being sold through e-commerce platforms [3] Group 4: Challenges and Future Directions - Despite the growth, challenges remain in post-harvest processing and risk management for certain fruit varieties [4] - Future efforts will focus on market expansion, post-harvest processing, and brand strengthening, including promoting the "Gui" brand and integrating fruit with tourism to enhance market competitiveness [4]

Group 1: Overview of Lychee Production in Guangdong - Guangdong is the largest lychee producer in the world, with an area of approximately 4.2 million acres, a 30% increase in cultivation area compared to last year [1] - The lychee harvest season in Guangdong runs from mid-May to mid-July, with different regions maturing at different times [1] - Despite lower purchase prices this year, the abundant harvest has made lychee a profitable crop for local farmers [1] Group 2: Technological Innovations in Lychee Preservation and Transportation - Advances in technology have transformed lychee preservation from "one-day color change" to "available all year round" through a comprehensive cold chain system [2] - The introduction of drone transportation has significantly reduced logistics costs, with a cost of approximately 0.15 yuan per kilogram compared to 0.4-0.5 yuan for traditional methods [10] - Drones can carry 170 kilograms of lychee and travel one kilometer in just five minutes, addressing transportation challenges and reducing losses [12] Group 3: Cold Chain and Preservation Techniques - "Pre-cooling" stations have been established in the fields to lower the respiration rate of freshly harvested lychees, enhancing preservation [15] - The "frozen dormancy technology" allows lychees to be frozen at -196°C, preserving their original color and flavor for year-round availability [20] Group 4: Logistics and Distribution Network - Guangdong's lychee air transport network connects major cities, with direct flights to 37 cities, ensuring rapid delivery [21] - The logistics process involves multiple stages, including sorting and packaging, with a daily processing capacity of 1.52 million packages at the Guangzhou air transport hub [27][30] - High-speed rail services have been established to transport lychees quickly, with a travel time of about four hours from Guangzhou to Wuhan [51] Group 5: International Market Expansion - Dongguan has achieved its first large-scale lychee export to Dubai, with a delivery time of approximately eight hours [60][62] - Other regions in Guangdong are also expanding their international markets, with lychees being exported to countries like Belarus and Hungary for the first time [68]

Core Viewpoint - The event "Yue Jin Zhongyuan, Yu Jian Mei Li" aims to enhance the sales of Guangdong lychee in the Central Plains market, fostering agricultural cooperation between Guangdong and Henan [2][5][76]. Group 1: Event Overview - The Guangdong lychee sales and production connection event took place in Zhengzhou on June 28, showcasing the integration of Guangdong's agricultural products into the Central Plains market [2][4]. - The event established an efficient platform for supply and demand matching between Guangdong and Henan, facilitating smoother sales channels for Guangdong lychee [4][5]. Group 2: Agricultural Cooperation - The event is expected to inject new momentum into the deepening agricultural cooperation between Guangdong and Henan, promoting regional economic collaboration [5][76]. - The cooperation aims to create three "sweet engines": production and sales connection, brand co-creation, and industry expansion [16][20]. Group 3: Market Demand and Supply - Henan, as a core of the Central Plains economic circle, has a significant demand for high-quality agricultural products, which complements the supply of Guangdong lychee [24][25]. - The event attracted over 20 major buyers and distributors from Henan and surrounding areas, indicating strong market demand for Guangdong lychee [60][64]. Group 4: Product Promotion - Guangdong lychee varieties such as "Guiwei," "Xianjinfeng," and "Bingli" are highlighted for their quality and popularity in the Henan market [68][71]. - The introduction of lychee bonsai in Henan offers a new consumer experience, enhancing the appeal of Guangdong lychee [40][41]. Group 5: Sales Agreements - Several Guangdong lychee companies signed purchase intention agreements with well-known enterprises in Henan, paving the way for broader market access [74][76]. - The event signifies a new wave of "sweet storms" for Guangdong lychee in Henan's major supermarkets [76][79].

Core Viewpoint - Guangdong lychee is expanding its market presence in Xinjiang, leveraging trade exhibitions to promote various lychee varieties and establish new export channels to Central Asia and Europe [7][31][51] Group 1: Event Overview - The Guangdong food promotion event took place from June 26-30 at the 2025 China-Eurasia Commodity Trade Expo in Xinjiang [7][8] - The theme exhibition "Xinjiang Products Southbound, Guangdong Products Northbound" showcased multiple lychee varieties, attracting significant attention from domestic and international merchants [9][18] Group 2: Product Highlights - Guangdong lychee varieties such as Feizixiao, Guiwei, and Nuomizhi were prominently featured, with high consumer interest leading to long queues for tastings [12][13][17] - The event saw the introduction of several lychee varieties to Xinjiang for the first time, enhancing local consumer awareness and appreciation [18][20] Group 3: Market Expansion - Companies are focusing on expanding their sales channels, targeting not only the local Xinjiang market but also aiming for international markets in Central Asia and Europe [33][41] - The improvement in preservation technology and cold chain logistics has enabled Guangdong lychee to reach consumers in Xinjiang and beyond in optimal condition [32][51] Group 4: Business Engagement - Local businesses engaged in discussions and negotiations, with many establishing contacts with potential buyers during the event [25][26] - Companies like Guangdong Zhongli Agricultural Group are actively promoting their products to penetrate both the Xinjiang and international markets [36][41] Group 5: Strategic Goals - The event aims to utilize the "Xinjiang Products Southbound, Guangdong Products Northbound" platform to deepen the interaction between Guangdong and Xinjiang products, fostering industry collaboration [50][51] - The focus is on creating a new dual circulation model that connects domestic and international markets through Xinjiang as a strategic hub [51]

Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].