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以旧换新政策落地观察:促消费、惠民生,雅迪当先响应“国补+企补”
Peng Pai Xin Wen· 2025-03-26 03:20
Core Viewpoint - The implementation of the trade-in and subsidy policies in 2025 has significantly boosted consumer spending and improved living standards, particularly in the electric two-wheeler industry, with companies like Yadea leading the response to these initiatives [1][4]. Group 1: Policy Impact - The new subsidy policies have expanded to include digital products and vehicles, enhancing consumer engagement and driving retail growth in various sectors, with significant increases in sales figures for communication equipment and furniture [2]. - The electric two-wheeler industry has seen a positive response to the trade-in policy, with over 204.4 million electric bicycles exchanged, generating sales of 5.61 billion yuan and benefiting over 200,000 consumers [2][4]. Group 2: Company Response - Yadea has actively participated in the national subsidy program, offering additional discounts to consumers, which has led to a surge in sales, particularly for their stylish and high-quality models [6][9]. - The company has introduced a "national subsidy quick check" feature to help users navigate local policies and store information, enhancing customer experience [9]. Group 3: Technological Advancements - Yadea is recognized as a leader in R&D within the industry, focusing on innovative battery technologies and smart manufacturing to drive the transition towards a more sustainable electric vehicle market [11][13]. - The integration of technology, service, and subsidies has created a tangible sense of benefit for consumers, demonstrating how policy can effectively translate into productive outcomes [13]. Group 4: Future Outlook - The electric vehicle industry is expected to play a crucial role in achieving China's dual carbon goals while contributing to economic growth, with Yadea positioned to leverage policy advantages for global competitiveness [13].
50页 | 电动两轮车行业深度:政策发力叠加格局优化,行业高景气拐点渐近【国信汽车】
车中旭霞· 2024-12-26 08:40
两轮车研究系列 车中旭霞 行业深度: 《 电动两轮车行业深度:政策发力叠加格局优化,行业高景气拐点渐近 》—— 202 41224 相关个股: 《春风动力-中国全地形车及中大排摩托车龙头,出海、高端化引领新成长》——20240924 核心观点 2019年新国标:部分核心省份过渡期延期执行 2019年新国标刚推出时促进非国标车替换,对行业销量拉动最为明显,过渡期到期时部分电动两轮车核心省份如河 南、江苏等对过渡期延期,山东省过渡期截止后提出暂不禁止超标车上路,导致后期整体替换力度减弱,此外行业出 现解限速、违规安装大功率电池等行为,截止目前行业中仍存在超标车。 新国标+以旧换新发力,行业有望迎来销量拐点 2024年南京"2.23"火灾凸显行业规范化问题,新国标修订版、白名单及以旧换新政策陆续出台。新国标有望从生产端 对企业提出更高要求,小企业违规可能性被降低,促进份额向头部集中;以旧换新补贴力度较高,有望给消费者带来 明显感知,拉动需求提升。 根据销量测算,不考虑政策影响下,预计行业未来有望保持5%-10%销量复合增速,两轮 车替换需求是核心贡献。假设新国标出清比例范围20%-45%,对应出清销量范围165-3 ...