最后，对服务贸易的政策支持力度将进一步加大。商务部将持续抓好《国务院办公厅关于以高水平开放 推动服务贸易高质量发展的意见》各项措施的落地实施，同时还将于近期会同有关部门出台系列促进服 务出口的政策措施，从财税、金融、便利化等方面进一步加大力度促进服务出口，不断优化政策环 境。"总体来看，预计全年服务贸易仍将保持增长，贸易结构将持续优化。"盛秋平说。 新京报讯（记者陈琳）商务部副部长盛秋平27日在国新办举行的新闻发布会上介绍，上半年，我国服务 进出口总额达到3.9万亿元，同比增长8%。其中服务出口1.7万亿元，增长15%。服务出口在对外贸易总 出口中的占比达到11.5%，比上年同期提升0.7个百分点。 编辑 张树婧 校对 刘军 服务出口的快速增长主要来自运输、旅行等传统服务贸易领域。上半年，运输服务出口4185亿元，增长 23.9%，是服务出口规模最大的领域；旅行服务出口1748.7亿元，增长68.7%，是服务出口增长最快的领 域。运输和旅行服务出口的快速发展，为促进国际经贸合作及国内消费市场繁荣发挥了积极作用。此 外，知识密集型服务贸易潜力持续释放。上半年，知识密集型服务出口8650.4亿元，增长7.8%。其 ...

一是全球服务贸易预计将保持增长。世界贸易组织(WTO)发布的最新《全球贸易展望与统计》报告显 示，2025年全球服务出口预计增长4.0%，上半年主要经济体服务贸易保持较快增长速度。 二是旅行等主要领域将实现较快增长。世界旅游组织《2025年5月世界旅游晴雨表》显示，2025年一季 度，全球国际游客总数突破3亿人次，增长5%；国际游客量比2019年同期增长3%。上半年，我国旅行 服务进出口规模超过1万亿元，增速达到12.3%，预计全年仍将保持快速增长。此外，预计下半年知识 密集型服务进出口增速仍将保持上半年的增速水平。 商务部：今年上半年我国服务进出口总额同比增长8% 中新网8月27日电 国新办8月27日举行新闻发布会，介绍中国服务贸易发展和2025年服贸会筹备工作进 展情况。会上，商务部副部长盛秋平介绍，上半年，我国服务进出口总额达到3.9万亿元，同比增长 8%。其中服务出口1.7万亿元，增长15%。服务出口在对外贸易总出口中的占比达到11.5%，比上年同期 提升0.7个百分点。总体来看，预计全年服务贸易仍将保持增长，贸易结构将持续优化。 盛秋平表示，服务出口的快速增长主要来自运输、旅行等传统服务贸易领域。上 ...

Core Insights - China's cross-border travel revenue increased by 42% year-on-year in the first half of the year [1] - The service trade revenue grew by 13% year-on-year, with cross-border travel being a significant contributor [1] - The service trade deficit decreased by 14% year-on-year, indicating a narrowing gap between service trade income and expenditure [1] Economic Performance - The foreign exchange market in China showed strong resilience and vitality, performing better than market expectations [1] - The current account has been stable, with an increase in the international competitiveness of productive service trades such as computer information services and business services [1] - The overall balance of international payments is expected to remain stable due to ongoing economic structural optimization and financial market opening [1]

Market Overview - The New York stock market experienced significant declines due to heightened risk aversion following Israel's military strikes on Iran, with the Dow Jones Industrial Average dropping by 769.83 points to close at 42197.79, a decrease of 1.79% [1] - The S&P 500 index fell by 68.29 points to 5976.97, down 1.13%, while the Nasdaq Composite Index decreased by 255.66 points to 19406.83, a decline of 1.30% [1] - Among the S&P 500 sectors, ten out of eleven sectors declined, with the financial and technology sectors leading the losses at 2.06% and 1.50%, respectively, while the energy sector rose by 1.72% [1] Geopolitical Impact - Iranian President Ebrahim Raisi condemned the Israeli attacks, stating that Iran would respond appropriately [1] - Israeli Prime Minister Benjamin Netanyahu indicated that military actions would continue until threats are eliminated, with reports of Iran launching missiles towards Israel [1] Oil Market and Inflation Concerns - The conflict between Iran and Israel has raised concerns in the market, particularly regarding oil prices, which have increased by 40% over the past two months due to geopolitical risks and inflation pressures [2] - If oil prices remain above $100 per barrel, U.S. inflation could accelerate towards 5% [3] - A $10 increase in international oil prices could raise the U.S. Consumer Price Index by 0.5 percentage points, impacting consumer spending and economic growth [3] Economic Forecasts - If the conflict escalates significantly, global economic growth could be adversely affected, with a projected reduction of 1.8% in global GDP growth and a 1.9% decrease in U.S. GDP growth over the next year [3] - The preliminary consumer confidence index for June in the U.S. was reported at 60.5, an increase from 52.2 in May, indicating a slight improvement in consumer sentiment despite inflation concerns [3] Stock Performance - Oil and gas stocks, along with defense-related stocks, saw price increases, while travel-related stocks declined [4]

Core Insights - The report emphasizes "vitality" as the core trend for 2025, reflecting consumer pursuit of natural, healthy, and sustainable lifestyles [1][2] - The analysis covers various sectors including apparel, beauty, sports, food, and travel, based on data from July 1, 2024, to March 31, 2025 [1][5] Apparel Sector - Comfortable and functional athleisure wear and eco-friendly materials are gaining attention [1][2] - Light pastel colors are trending, with topics like "light spring outfits" and "marine style outfits" achieving over 19 billion and 380 million views respectively [9][10] - The return of maximalism in fashion is noted, with significant growth in related topics [13] Beauty Sector - The beauty trend focuses on "vitality makeup," highlighting natural ingredients and a healthy aesthetic [17][19] - Popular topics include "sweet girl makeup" and "wild makeup," with view counts exceeding 1 billion [18] - Key elements for vitality in makeup include base makeup, lip makeup, and hairstyles, emphasizing a natural and vibrant look [23] Sports Sector - Popular activities include hiking, cycling, and skating, with significant growth in related content [24][28] - Brands like Li Ning and Vaude are leveraging the vitality theme in their marketing strategies [24][25] - The report suggests that brands should create narratives around movement and exploration to engage consumers [24] Food and Health Sector - The concept of "clean eating" is prevalent, with discussions around fresh fruits and vegetables, achieving over 700 million views [32][33] - There is a growing interest in precise health maintenance practices, such as herbal remedies and dietary supplements [34] - Brands are encouraged to focus on product transparency and simplicity in their marketing [32][34] Travel Sector - Emerging trends include niche travel destinations and immersive experiences, with a focus on eco-friendly travel gear [1][2] - The report highlights the importance of community-driven content in shaping travel preferences on platforms like Xiaohongshu [2]