Core Insights - The rapid expansion of "Tasting" brand, known for its Chinese-style hamburgers, is facing growth challenges as it recently closed 907 stores while opening 968 in the past 90 days [2] - Despite fluctuations in store numbers, Tasting has successfully entered the "10,000 store club" with 10,296 stores, ranking third among Western fast-food brands in China [2][5] - The brand's growth has been particularly notable in the last four years, with 3,420 new stores opened in 2023 alone, marking it as the fastest expansion year [2][3] Store Performance - As of November 2024, Tasting's net growth rate is projected to be 20.17%, outpacing 86% of its competitors in the same category [3] - The majority of Tasting's stores (69.55%) have been operating for 1 to 3 years, with only 0.34% of stores operating for over five years, indicating a need for stability [5][6] - The average operating time for Tasting's stores is 1.7 years, which is below the industry average of 2.8 years [5] Market Expansion - Tasting has shifted its focus to first-tier and new first-tier cities for expansion, with significant growth in cities like Guangzhou, Chongqing, Wuhan, and Shenzhen [4][5] - Store counts in various city tiers have shown steady growth, with notable increases in new first-tier and third-tier cities [5] Business Diversification - Tasting is exploring diversification by re-entering the pizza market, opening two "Tasting China Pizza" stores in Fujian [8][9] - The new pizza offerings maintain a low-price strategy, with average consumer spending at 18.63 yuan, lower than the industry average [10][11] Future Challenges - The rapid expansion raises concerns about food safety, with over 7,000 complaints reported on third-party platforms [5] - As Tasting approaches the 10,000 store milestone, it faces challenges in product development, pricing, supply chain management, and brand capability [11]

每经记者｜范芊芊 每经编辑｜蒙锦涛 日前，关于餐饮连锁品牌塔斯汀"大开大关"的消息被市场热议。多则报道引用极海品牌监测的数据称"塔斯汀在过去90天新开了968家店，但也新关了907 家"。 12月5日，塔斯汀发声明称：我们注意到，近期媒体涉及品牌加盟数据的相关报道中，引用了"极海品牌监测"关于塔斯汀的开闭店数据，该数据严重失 实。 塔斯汀表示，截止到2025年11月底，塔斯汀在营门店数11124家。2025年1-11月闭店数为67家，迁址店数为238家。该第三方数据监测平台在发布数据前， 从未与品牌进行任何沟通和核实。 "感谢媒体对塔斯汀一直以来的关注，对极海品牌监测及其他第三方平台发布失实数据的行为，塔斯汀保留追究法律责任的权利。"塔斯汀表示。 成立十余年以来，塔斯汀从一家普通的西式快餐小门店，发展成手擀现烤中国汉堡品类门店数领先品牌。塔斯汀官网显示，截至2025年10月底，塔斯汀全 国签约加盟店数超万家，覆盖超300座城市，线上会员注册数超2.8亿。 记者|范芊芊 编辑|蒙锦涛 每日经济新闻检索"极海品牌监测"平台发现，目前该平台关于塔斯汀近90天新关门店数量为73家。 塔斯汀品牌隶属于福州塔斯汀餐饮管理 ...

经济观察网 针对近期网传"塔斯汀关了907家门店"的消息，12月5日，@塔斯汀中国汉堡 发声明：我们 注意到，近期媒体涉及品牌加盟数据的相关报道中，引用了"极海品牌监测"关于塔斯汀的开闭店数据， 该数据严重失实。截止到2025年11月底，塔斯汀在营门店数11124家。2025年1-11月闭店数为67家，迁 址店数为238家。该第三方数据监测平台在发布数据前，从未与品牌进行任何沟通和核实。感谢媒体对 塔斯汀一直以来的关注，对"极海品牌监测"及其他第三方平台发布失实数据的行为，塔斯汀保留追究法 律责任的权利。 ...

记者丨叶映橙 见习记者林健民 编辑丨谭婷 近日，21财经《辟谣财知道》注意到，有关"中国汉堡"塔斯汀" 90天关了907家店"的消息在各大网络平 台上传播，引发舆论关注。 21君荐读 声明指出，截至2025年11月底，塔斯汀在营门店数11124家。2025年1—11月闭店数为67家，迁址店数为 238家。 塔斯汀表示，"极海品牌监测"在发布数据前，从未与品牌进行任何沟通和核实。对"极海品牌监测"及其 他第三方平台发布失实数据的行为，塔斯汀保留追究法律责任的权利。 公开资料显示，塔斯汀品牌诞生于2012年，隶属于福州塔斯汀餐饮管理有限公司，是一个主营中国汉堡 的餐饮连锁品牌。 SFC 出品丨21财经客户端 21世纪经济报道 编辑丨曾静娇 12月5日，塔斯汀在官方社交媒体平台上发布声明，称近期媒体涉及品牌加盟数据的相关报道中，引用 了"极海品牌监测"关于塔斯汀的开闭店数据，该数据严重失实。 ...

记者丨叶映橙 见习记者林健民 编辑丨谭婷 近日，21财经《辟谣财知道》注意到，有关"中国汉堡"塔斯汀" 90天关了907家店"的消息在各 大网络平台上传播，引发舆论关注。 12月5日，塔斯汀在官方社交媒体平台上发布声明，称近期媒体涉及品牌加盟数据的相关报道 中， 引用了"极海品牌监测"关于塔斯汀的开闭店数据，该数据严重失实。 声明指出，截至2025年11月底，塔斯汀在营门店数11124家。 2025年1—11月闭店数为67家 ， 迁址店数为238家。 塔斯汀表示，"极海品牌监测"在发布数据前， 从未与品牌进行任何沟通和核实。 对"极海品牌 监测"及其他第三方平台发布失实数据的行为， 塔斯汀保留追究法律责任的权利。 公开资料显示，塔斯汀品牌诞生于2012年，隶属于福州塔斯汀餐饮管理有限公司，是一个主营 中国汉堡的餐饮连锁品牌。 出品丨21财经客户端 21世纪经济报道 编辑丨曾静娇 摩尔线程概念下跌，和而泰跌超9%，福建本地股掀涨停潮，大牛股8天7板 任正非最新发声！1.5万字信息量很大，涉及AI、算力 百万一针抗癌神药有望降至10万以下 SFC 21君荐读 ...

塔斯汀表示，"极海品牌监测"在发布数据前，从未与品牌进行任何沟通和核实。对"极海品牌监测"及其他第三方平台发布失实 数据的行为，塔斯汀保留追究法律责任的权利。 近日，21财经《辟谣财知道》注意到，有关"中国汉堡"塔斯汀" 90天关了907家店"的消息在各大网络平台上传播，引发舆论关 注。 公开资料显示，塔斯汀品牌诞生于2012年，隶属于福州塔斯汀餐饮管理有限公司，是一个主营中国汉堡的餐饮连锁品牌。 12月5日，塔斯汀在官方社交媒体平台上发布声明，称近期媒体涉及品牌加盟数据的相关报道中，引用了"极海品牌监测"关于塔 斯汀的开闭店数据，该数据严重失实。 声明指出，截至2025年11月底，塔斯汀在营门店数11124家。2025年1-11月闭店数为67家，迁址店数为238家。 （文章来源：21世纪经济报道） ...

整理 ｜爆浆豆腐 点击上方【36氪随声听】，一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟！ 塔斯汀90天闭店907家，加盟商为疯狂扩张买单 截至12月2日，塔斯汀在过去90天新开了968家店，但也新关了907家。 根据极海品牌监测数据显示，截至12月2日，塔斯汀在过去90天新开了968家店，但也新关了907家。而塔斯汀当前的在营门店 数量是10296家左右。记者就该数据向塔斯汀方面求证，但该品牌未直接回应。 《疯狂动物城2》4D场次"黄牛票"炒到几百一张 卢伟冰：在AI大模型和应用方面进展远超预期 香港特区政府减免大埔宏福苑居民相关费用 《外卖平台服务管理基本要求》国家标准发布 苹果再现高层出走，顶级设计主管转投Meta 爱泼斯坦私人岛屿的照片被公开 塔斯汀创始于2012年，近几年它将"中国汉堡"作为标签在一众本土连锁汉堡品牌中杀了出来，并且凭借性价比的优势在下沉市 场快速开店。随着加盟区域的进一步扩大，塔斯汀近年来也在将势力不断扩展到一线城市，直到今年下半年，它正式成为又一 个"万店品牌"。（界面新闻） 新东方员工发长文控诉加班遭秒删，公司回应 12月4日，多位网友称，有新东方杭州课程 ...

Core Insights - Tasting has surpassed 10,000 stores in China, achieving rapid growth but facing challenges with a high rate of store closures, indicating a "high open, high close" trend [1][5][9] - The brand's expansion strategy includes targeting lower-tier cities and experimenting with smaller store formats to penetrate first-tier markets [3][6] - Recent corporate changes, including a significant increase in registered capital and a shift in ownership, have led to speculation about a potential IPO, likely in Hong Kong [7][8] Expansion and Market Position - Tasting ranks third among Western fast-food brands in China, with 10,700 stores, surpassing McDonald's China, which took over 30 years to reach its scale [3][5] - The majority of Tasting's stores are located in lower-tier cities, with over 48% situated in residential areas, while only 7.5% are in first-tier cities [3][5] - The brand is also focusing on campus stores, which have grown from a few to over 500 in the past year [3] Operational Challenges - Tasting's rapid expansion has led to a significant number of closures, with 1,012 new openings and 755 closures in the last 90 days, raising concerns about operational stability [5][6] - Food safety issues have emerged, including incidents of customers finding raw meat in burgers, which have damaged the brand's reputation [6][9] - The company must address these food safety concerns and improve operational management to maintain consumer trust and brand integrity [6][9] Financial and Strategic Considerations - Recent changes in Tasting's corporate structure suggest preparations for an IPO, with a focus on enhancing brand reputation and ensuring sustainable profitability [7][8] - The capital market is increasingly valuing restaurant brands based on profitability rather than just store count, making it essential for Tasting to demonstrate the sustainability of its franchisee profitability [8][9] - To succeed in the competitive fast-food market, Tasting needs to convert its scale advantage into profitability by addressing food safety, optimizing its franchise model, and enhancing supply chain efficiency [9]

Core Insights - Tasting has surpassed 10,000 stores in China, achieving rapid growth but facing challenges with a high rate of store closures, indicating a "high open, high close" trend [1][4][5] - The brand ranks third among Western fast-food chains in China, with 10,700 stores, surpassing McDonald's China, and primarily focuses on new first-tier and lower-tier cities [3][4] - Recent changes in Tasting's corporate structure and capital increase have led to speculation about a potential IPO, likely in Hong Kong [6][7] Expansion and Market Strategy - Tasting's store distribution shows that over 48% of its locations are in residential areas, with a significant presence in lower-tier cities [3][4] - The company is experimenting with smaller store formats in first-tier cities to reduce costs and increase market penetration [3][5] - Tasting has rapidly expanded its campus store presence, growing from a few locations to over 500 in less than a year [3] Operational Challenges - The brand has faced food safety issues, including incidents of serving undercooked meat, which have raised concerns about its operational management and brand reputation [5][6] - The high rate of store closures alongside rapid openings highlights potential instability in store management and operational quality [5][7] Financial and Market Position - Tasting's recent corporate changes, including a significant capital increase from approximately 1.03 million to 118 million yuan, suggest preparations for potential public listing [6][7] - The market is shifting focus from store quantity to the profitability of individual locations, emphasizing the need for Tasting to demonstrate sustainable profitability for its franchisees [6][7] Competitive Landscape - Tasting faces intense competition in the fast-food sector, particularly in the hamburger category, with both established and new brands entering the market [7] - The company must balance rapid expansion with maintaining quality and addressing food safety to convert its scale advantage into profitability [7]

Core Insights - The franchise market in China is experiencing explosive growth in 2025, transitioning from a phase of reckless expansion to one focused on refined operations and digital empowerment [1] - The hard discount market surpassed 200 billion yuan in 2024, while the restaurant chain rate exceeded 49%, indicating a shift towards brand-oriented and digitalized franchise operations [1] - The franchise industry faces both opportunities from policy support and consumer upgrades, as well as challenges from intensified competition and compliance requirements [1] Franchise Market Trends - The emergence of professional and super franchisees is notable, with over 30% of participants at the 2025 Beijing exhibition being experienced investors and institutional investors [1] - Super franchisees typically manage more than five stores, generating annual revenues exceeding 10 million yuan, and possess strong market insight and diverse marketing channels [1] Restaurant Sector Highlights - Pointing to the success of "Dian Ti Lei Jiao Pig's Foot Rice," which ranks first in the 2025 annual top 10 fast food franchise brands, the brand offers a unique dining experience with a "0 yuan franchise fee" and a gross profit margin of 60% [2] - "Shu Yi Shu Er Spicy Noodle" stands out with a mere 3% closure rate amidst a 56% closure rate in the restaurant industry, appealing to small investors with low risk and high return [4] - "Tasting China Hamburger" is recognized for its localized innovation in Western fast food, boasting over 8,000 stores nationwide, nearing KFC's scale [5] Retail Sector Developments - "Super Box NB" offers two franchise models, ensuring product cost advantages through direct factory connections and self-pricing, with a 60% share of private label products [8] - "Ji Xiao Guo Fruit Store" leverages smart store systems to provide a competitive platform for entrepreneurs, enhancing customer experience through intelligent services [9] Service Sector Innovations - Community smart health services provide integrated solutions for elderly care, with a 25% annual return rate on a 500,000 yuan investment [12] - The rental of new energy light logistics vehicles aligns with national carbon neutrality policies, offering lower operational costs compared to fuel vehicles [13] Emerging Franchise Opportunities - The pet service sector is gaining traction, with "Chong Pang Pang" opening its first store in Shanghai, combining shopping, experience, and social interaction [14] - The cultural and entertainment sector is witnessing accelerated growth, with various categories like sports, KTV, and internet cafes thriving [16] Strategic Recommendations for Franchisees - New entrepreneurs are advised to choose brands with low investment thresholds, standardized operations, and comprehensive training support, such as "0 yuan franchise fee" models [17] - Experienced investors may consider becoming super franchisees to achieve economies of scale [17] - Precise site selection and digital operations are critical for success, with brands like "Shu Yi Shu Er" utilizing data-driven models to avoid common pitfalls [18] Risk Management and Success Factors - Franchisees should prioritize brands with third-party audit reports and transparent operational metrics to mitigate risks [20] - Continuous learning and adaptation to local market conditions are essential for franchise success, emphasizing the importance of operational efficiency and customer loyalty [24][25] - The future of the franchise market will depend on the ability to cultivate capable super franchisees and maintain quality control and service standards [27]