Group 1 - The core viewpoint of the article highlights the shift in college students' consumption patterns, moving from a focus on impulsive buying to a more practical and value-driven approach, with an emphasis on smart products and experiences [1][3][36] - The survey indicates that nearly half (48%) of college students prioritize practicality in their purchases, while 24% focus on cost-effectiveness, showing a significant preference for essential items over luxury or trendy products [6][9] - Regional differences in consumption styles are evident, with students in first-tier cities like Shanghai and Beijing leaning towards trendy and innovative products, while those in central and western provinces prioritize practicality [8][9] Group 2 - The "smart consumption five essentials" for college students now include smartphones, laptops, tablets, smartwatches, and electric bicycles, reflecting a shift in necessary items for academic and daily life [15][19] - Electric bicycles have become a mainstream choice for campus transportation, with 74% of students opting for them, surpassing traditional bicycles and cars, driven by the need for convenience in larger campus environments [20][23] - In the digital realm, knowledge consumption is emerging as a necessity, with 71% of students paying for software memberships and 54% investing in knowledge courses, indicating a strong willingness to pay for personal growth and learning tools [34][36]

Core Insights - The article highlights the evolving consumption patterns of university students, particularly the 00s generation, who prioritize practicality and value for money in their purchases while also seeking emotional experiences through travel and other activities [1][2][3] Consumption Behavior - University students exhibit a dual approach to consumption: they seek cost-effectiveness for necessary purchases and prioritize experiential value for emotional spending, while also considering long-term returns for future investments [2][3] - A significant portion of students (approximately 48%) identify as practical consumers, focusing on essential needs without unnecessary features, while 25% prioritize the best price [2][3] Regional Differences - Consumption preferences vary by region, with students in first-tier cities like Shanghai and Beijing leaning towards trendy products, while those in central and western provinces like Hubei and Henan favor practicality [6] Financial Insights - The majority of university students (about 58%) have a monthly living expense between 1,000 and 3,000 yuan, indicating a moderate financial capacity for discretionary spending [9] Emotional Spending - A large majority (approximately 84%) of students are willing to spend on travel experiences, reflecting a strong desire for emotional value in their consumption [13] Attitudes Towards Relationships - The majority of students (55%) adopt a relaxed attitude towards dating, indicating a shift towards a more pragmatic approach to relationships [15][19] - When selecting partners, students prioritize character and compatibility, with 83% valuing personal qualities over physical appearance [23] Spending in Relationships - In terms of relationship expenses, 54% of students believe a budget of 501-1,000 yuan per month is necessary, indicating that dating can be a significant financial commitment [28] Smart Consumption Trends - The essential items for the 00s generation have become increasingly "smart," with wearable devices and electric bicycles emerging as key products for university students [31][34] - Electric bicycles are preferred for campus mobility, with 74% of students purchasing them over traditional bicycles [34][40] Digital and AI Spending - A notable 71% of students are willing to pay for software memberships, and 25% have already invested in paid AI tools, indicating a growing trend towards digital consumption [45] Conclusion - The article encapsulates the complex interplay of practicality, emotional value, and digital engagement in the consumption habits of contemporary university students, reflecting a generation that balances rational spending with a desire for meaningful experiences [48]

Group 1 - The "2025 Shenzhen Shopping Season" has officially launched, featuring over 670 events from August to October, aimed at boosting consumer enthusiasm [2] - The shopping season is structured around a comprehensive framework that includes a consumption map, three monthly themes, and various key activities [2] - The first major event of the shopping season is the "Tipsy Music Festival," running from August 8 to 17, focusing on dining and cultural tourism integration [3] Group 2 - Shenzhen's first city duty-free store is set to open in late August, featuring a diverse product matrix including beauty, high-end liquor, and technology [4] - The duty-free store aims to attract outbound travelers and promote domestic consumption, with various promotional activities planned for the opening [4] - Shenzhen has seen significant growth in its departure tax refund business, becoming the city with the most departure tax refund points in China [5] Group 3 - The introduction of AI translation devices in "Little Yellow Hat" taxis allows for real-time translation in over 140 languages, enhancing communication for foreign passengers [7] - The city is leveraging technology to convert tourist traffic into sustained visitor engagement, with over 8 million inbound tourists recorded in the first quarter [7] - The Shenzhen catering industry is promoting quality dining experiences through various events and competitions, enhancing the local food scene [7] Group 4 - The Link membership product by China Mobile Hong Kong offers discounts across various consumer scenarios in key shopping areas, enhancing the shopping experience for visitors [6] - Multiple electronic wallet platforms are being integrated to facilitate payments for visitors from Hong Kong and other regions, promoting digital service capabilities [6]

Group 1 - The core idea is that Shenzhen is leveraging technology to convert foreign tourist traffic into consumption growth, with significant increases in inbound tourist numbers and foreign personnel crossing borders [1][2] - In the first half of the year, Shenzhen received 18.39 million inbound tourists, a year-on-year increase of 31.9% on top of a high base from last year, and 3.432 million foreign personnel crossed the borders, up 39.2% [1] - The "Shopping Season 2025 in Shenzhen" has been launched, focusing on international consumption, with over 1,000 tax refund stores and the first city duty-free shop expected to open by the end of August [1][2] Group 2 - China Mobile Hong Kong, WeChat Pay HK, and Ant Group will introduce promotional measures for foreign tourists during the 2025 Shenzhen Shopping Season, including discounts worth over 600 yuan [2] - The shopping season will feature three monthly themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," alongside major city events focusing on various consumption hotspots [2] - The Shenzhen Municipal Bureau of Commerce plans to organize 12 district-specific events and 36 city-level key activities, with over 670 sub-activities involving various market entities [2]

Group 1 - Shenzhen's "old for new" consumption policy has benefited over 11 million people and facilitated the replacement of 78,000 vehicles as of June 30 this year [1] - The "old for new" initiative has generated sales of 36.7 billion yuan in automotive, home appliances, and digital products by mid-June [1] - Various districts in Shenzhen are supporting consumption in sectors like dining, retail, and health through initiatives such as CityGo and electronic consumption vouchers [1] Group 2 - Shenzhen prioritizes boosting consumption and has actively developed "new consumption" with a vibrant market and diverse consumption scenarios [2] - The "2025 Shenzhen New Consumption Season" features over 450 events aimed at unlocking new urban experiences and enhancing consumer engagement [2] - The ongoing "2025 Shenzhen Summer Consumption Season" focuses on integrating AI technology with cultural trends to create immersive shopping experiences [4]