[Table_Title] 策略研究|策略跟踪报告 地方两会着力促进经济高质量发展 [Table_ReportType] ——策略跟踪报告 [Table_ReportDate] [投资要点： Table_Summary] | [Table_Authors] 分析师: | 宫慧菁 | | --- | --- | | 执业证书编号： | S0270524010001 | | 电话： | 18028875418 | | 邮箱： | gonghj@wlzq.com.cn | [Table_ReportList] 相关研究 A 股迎来春节行情，资金表现活跃 A 股盈利能力有望延续回升 机构配置侧重成长与周期板块 报 告 证 券 研 究 报 告 [Table_RightTitle] 2026 年 03 月 03 日 策 略 跟 踪 策 略 研 究 ⚫ 各地召开两会，明确今年工作重点。截至 2 月 25 日，31 个 省（自治区、直辖市）已全部召开了地方两会，公布了 2026 年经济社会发展的主要预期目标，明确各地产业发展思路 及年度工作重点。多个主要经济大省明确坚持稳中求进工 作总基调，完整准确全面贯彻新发展理念，扎实推 ...

Core Insights - Consumption is emphasized as a crucial driver of economic growth, with a focus on enhancing domestic demand and consumption as a strategic priority for China's economic development [1][2][4]. Group 1: Strategic Importance of Consumption - The Chinese government recognizes consumption as the foundation of the economy and a key engine for growth, as highlighted in various party reports and meetings [2][4]. - The emphasis on boosting consumption reflects a strategic response to both domestic and international economic trends, aiming to transition from an investment-driven model to one led by consumer demand [3][4]. Group 2: Economic Growth and Consumption Trends - China's retail sales are projected to reach 48.3 trillion yuan in 2024 and exceed 50 trillion yuan in 2025, solidifying its position as the world's second-largest consumer market [6]. - The contribution of domestic demand to economic growth is expected to surpass 67% by 2025, with consumption alone accounting for 52% [6]. Group 3: Consumer Behavior and Market Potential - China's current consumption rate is approximately 40%, which is significantly lower than that of developed countries, indicating substantial growth potential [8]. - The growth of the middle-income group and urbanization are expected to further enhance consumption capacity and market expansion [9]. Group 4: Structural Changes in Consumption - There is a notable shift in consumer preferences towards high-quality and service-oriented products, driven by rising incomes and changing consumption patterns [10]. - The digital economy and new consumption models are emerging as significant growth areas, with e-commerce continuing to thrive [10]. Group 5: Policy Measures to Boost Consumption - The government plans to implement targeted actions to stimulate consumption, focusing on increasing residents' income and improving social security systems to enhance consumer confidence [12][13]. - Expanding the supply of quality goods and services is essential to meet diverse consumer needs and stimulate market activity [14][15].

Group 1 - The core viewpoint of the article emphasizes the strategic focus of the national business system for 2026, highlighting the implementation of eight key areas of work to boost consumption and enhance trade and investment [1][2][3] - The meeting identified that during the "14th Five-Year Plan" period, the role of consumption as a main driver has significantly strengthened, and the three pillars of a strong trade nation have become more solid [1] - The specific focus for 2026 includes deepening the implementation of consumption promotion actions, optimizing policies for replacing old consumer goods, and fostering new growth points in service consumption [1][2] Group 2 - The article outlines the need to establish a modern market and circulation system, promoting the construction of a unified national market, and enhancing the retail industry's innovative development [2] - It emphasizes the importance of creating new advantages for attracting foreign investment and enhancing the "Invest in China" brand, alongside improving the foreign investment service guarantee system [2] - The article also discusses the necessity of risk prevention and mitigation, including the establishment of a robust legal framework and trade risk prevention mechanisms to maintain supply chain resilience and security [2]

Group 1 - The core focus of the national business system for 2026 includes eight key areas: consumption, circulation, trade, foreign investment, alignment with international rules, outbound investment, economic and trade cooperation, and risk prevention [1][2] - The first priority is to implement actions to boost consumption, including creating the "Buy in China" brand, fostering new growth points in service consumption, optimizing the old-for-new policy for consumer goods, and enhancing the international consumption environment [1] - The meeting emphasizes the construction of a unified national market, improving the modern market and circulation system, and promoting the integration of domestic and foreign trade [1] Group 2 - To promote trade innovation, the meeting aims to enhance the "Export China" brand by upgrading goods trade, developing service trade, and encouraging service exports [1] - The initiative to enhance the "Invest in China" brand includes expanding service sector openness, improving investment promotion levels, and establishing a robust foreign investment service guarantee system [1] - The meeting also outlines specific measures for aligning with international high-standard economic and trade rules, effectively managing outbound investment, deepening bilateral and multilateral economic cooperation, and preventing and mitigating risks [2]

Core Viewpoint - The national business system will focus on eight key areas by 2026, including consumption, circulation, trade, foreign investment, alignment with international rules, foreign investment, economic and trade cooperation, and risk prevention and mitigation [1][2] Group 1: Consumption and Market Development - The first priority is to implement actions to boost consumption and create the "Buy in China" brand, which includes fostering new growth points in service consumption and optimizing the implementation of the old-for-new consumption policy [1] - The aim is to develop an international consumption environment and promote digital, green, and health consumption to stimulate the vitality of the lower-tier market [1] Group 2: Market and Trade Innovation - The meeting emphasized the need to establish a modern market and circulation system, enhance institutional guarantees, optimize infrastructure, and promote innovation in the retail sector [1] - There is a focus on integrating domestic and foreign trade, optimizing and upgrading goods trade, and significantly developing service trade while encouraging service exports [1] Group 3: Foreign Investment and Economic Cooperation - The initiative to enhance the "Invest in China" brand aims to create new advantages for attracting foreign investment, with plans to gradually expand the opening of the service sector and improve investment promotion levels [1] - The meeting also outlined specific measures for aligning with international high-standard economic and trade rules, effectively managing foreign investment, and deepening bilateral and multilateral economic and trade cooperation [2]

Group 1 - The core focus of the national business system is to implement eight key initiatives to boost consumption, trade, and investment by 2026, marking the beginning of the 14th Five-Year Plan [1][2] - The first priority is to enhance the "Buy in China" brand by fostering new growth points in service consumption, optimizing the old-for-new consumption policy, and creating an international consumption environment [2][3] - The meeting emphasizes the importance of developing digital, green, and health consumption to invigorate the lower-tier market [2] Group 2 - The initiative to promote the "Export China" brand includes optimizing and upgrading goods trade, significantly developing service trade, and encouraging service exports [2][3] - The focus is on innovating digital and green trade while promoting the integration of trade and investment [2] - To attract foreign investment, the strategy includes expanding autonomous openings in the service sector and enhancing the foreign investment service guarantee system, thereby polishing the "Invest in China" brand [2][3] Group 3 - The meeting outlines the need for effective management of foreign investments, guiding cross-border supply chain layouts, and enhancing overseas service systems [3] - It also highlights the importance of deepening "Belt and Road" economic cooperation and developing cross-border e-commerce [3] - The agenda includes expanding and enriching the free trade zone network and improving the legal framework related to foreign trade [3]

Group 1 - The national business conference outlined eight key tasks for the business system by 2026, focusing on enhancing consumption, modern market systems, trade innovation, foreign investment, international trade rules, foreign investment management, bilateral cooperation, and security in openness [1] - The conference emphasized the implementation of a consumption boost initiative, aiming to create the "Buy in China" brand, enhance service consumption, and optimize policies for upgrading consumer goods [1] - The development of a modern market and circulation system is prioritized, with efforts to promote a unified national market and innovate in the retail sector [1] Group 2 - Trade innovation will be promoted through the "Export China" brand, with a focus on optimizing goods trade, developing service trade, and encouraging digital and green trade [2] - The conference aims to enhance foreign investment attractiveness by promoting the "Invest in China" brand and improving the foreign investment service guarantee system [2] - Effective foreign investment management will be implemented to guide cross-border supply chain layouts and enhance overseas service systems, particularly in the context of the Belt and Road Initiative [2]

Group 1 - The national business work conference highlighted eight key areas of focus for 2026, emphasizing the importance of boosting consumption and creating the "Buy in China" brand [1][3] - There is a plan to enhance the modern market and circulation system, promoting the construction of a unified national market and integrating domestic and foreign trade [1][3] - The conference aims to drive trade innovation and promote the "Export China" brand, focusing on optimizing goods trade and developing service trade [1][3] Group 2 - Efforts will be made to create new advantages for attracting foreign investment, enhancing the "Invest in China" brand, and improving the foreign investment service guarantee system [1][3] - The conference will align with international high-standard economic and trade rules, further promoting the construction of open highlands and enhancing the quality and efficiency of open platforms [1][3] - There will be a focus on effective management of foreign investment, guiding cross-border supply chain layouts, and strengthening overseas project supervision [2][4] Group 3 - The conference emphasizes deepening multilateral and bilateral economic and trade cooperation, promoting win-win cooperation across multiple fields, and expanding the free trade zone network [2][4] - Risk prevention and mitigation will be prioritized, with improvements to the foreign-related legal system and trade risk prevention mechanisms to maintain supply chain resilience and security [2][5]

Core Viewpoint - The article discusses the regional differences in the "15th Five-Year Plan" proposals for urban consumption, highlighting the varying strategies for cultivating international consumption center cities and promoting new types of consumption across different provinces in China [1]. Group 1: International Consumption Center Cities - Multiple regions have clarified their commitment to accelerating the cultivation of international consumption center cities, with some areas refining their construction plans while others adjust their targets [2][5]. - As of now, no city has been officially recognized as an international consumption center city, with the initial five cities (Shanghai, Beijing, Guangzhou, Chongqing, and Tianjin) still in the cultivation phase [3]. - Guangdong's proposals continue to support Guangzhou and Shenzhen as core consumption cities, while Wuhan and Chengdu also receive backing for their development as international consumption centers [6]. - Zhejiang has emerged as the region with the most cities listed for potential international consumption center status, including Hangzhou, Ningbo, and Wenzhou [6]. - Some provinces, such as Henan and Shaanxi, have adjusted their strategies, with Henan no longer specifying cities for international consumption center development [7][8]. Group 2: New Types of Consumption - There is a noticeable increase in the emphasis on new types of consumption in the "15th Five-Year Plan" proposals, with many regions proposing to develop digital, health, and experiential consumption models [10][11]. - Chongqing's proposals include fostering new consumption types such as digital and health consumption, while also enhancing holiday economy initiatives [11]. - Jiangsu's proposals focus on expanding digital, green, and health consumption, as well as supporting new consumption scenarios like events and night economy [12]. - Shandong has introduced new economic models such as the "cruise economy," which is unique to the province, and aims to integrate various sectors like commerce, tourism, and sports [14]. - Guangdong's proposals reflect a strong commitment to enhancing consumption, detailing plans for multi-functional commercial hubs that integrate various sectors [15].

Core Viewpoint - The article discusses the recent macroeconomic data released by the National Bureau of Statistics, highlighting a slowdown in retail sales growth and the ongoing efforts to boost consumption in China [3][5]. Group 1: Retail Sales Data - In November, the total retail sales of consumer goods reached 43,898 billion yuan, with a year-on-year growth of 1.3%, marking a significant decline of 1.6 percentage points from October [3]. - The retail sales growth has been slowing for six consecutive months, but the cumulative growth for the year is better than last year [3]. - Service consumption has shown rapid growth, with retail sales of services increasing by 5.4% year-on-year from January to November, outpacing the growth of goods retail sales [5]. Group 2: Consumption Trends - New consumption patterns are emerging, with online retail sales of physical goods growing by 5.7% year-on-year, accounting for 25.9% of total retail sales [5]. - The article emphasizes the increasing importance of digital, green, and health-related consumption as new hotspots in the market [5]. Group 3: Policy Initiatives - The Central Economic Work Conference has identified eight key tasks for economic work in the coming year, with a focus on domestic demand and consumption [6]. - A series of policies aimed at boosting consumption have been introduced, including a plan to enhance the supply of quality goods and services [6][7]. - The government aims to create three trillion-yuan-level consumption sectors and ten billion-yuan-level consumption hotspots by 2027 [7].