编辑 陈莉 校对 柳宝庆 哈弗H6L车身长宽高分别为4800/1895/1730毫米，轴距2810毫米，定位中型SUV。车内配备前排座椅通风、加热及8点按摩功能，后排靠背2档可调及加热。 智能化则提供全速域自适应巡航、车道保持、自动泊车等功能，车机由12.3英寸液晶仪表+14.6英寸中控大屏构成，支持智能语音、手机车机互联。哈弗H6L 高配车型提供了2.0T+9DCT的动力选择，WLTC百公里油耗可达7.4升。 新京报贝壳财经讯（记者白昊天）11月18日，长城汽车旗下中型都市SUV哈弗H6L正式上市，限时售价10.39万-12.79万元。据长城汽车方面介绍，哈弗H6系 列自2011年上市后，累计销量突破400万辆，销往全球60多个国家和地区。 哈弗H6L。 企业供图 ...

据了解，H6L提供前排座椅加热/通风/按摩、后排加热、64色氛围灯、W-HUD抬头显示、50W无线快充、5.1声道音响等配置。动力部分，哈弗H6L搭载2.0T 动力总成，匹配9DCT变速器，综合传动效率96%，实现百公里油耗约5毛钱的经济性。 在智能化方面，哈弗H6L支持Coffee OS 3智舱、70+语音控制和200+复杂车位识别的自动泊车功能，泊车成功率达98%。 北京商报讯（记者 刘晓梦）11月18日，哈弗H6L正式上市，共推出4款车型，限时权益售价10.39万—12.79万元。作为H6大单品序列中的产品，哈弗H6L定 位中型大五座SUV。 ...

Core Insights - Great Wall Motors reported a revenue of 153.58 billion yuan for the first three quarters of 2025, marking a year-on-year growth of 7.96%, while net profit decreased by 16.97% to 8.635 billion yuan, indicating a "revenue growth without profit increase" scenario [1][3][4] - The company is focusing on balancing sales growth with profit levels, as the increase in revenue has not translated into higher profits, raising concerns about cost control and profitability logic [1][4] Financial Performance - In Q1 2025, Great Wall Motors experienced a revenue decline of 6.63% to 40.02 billion yuan, with net profit dropping 45.6% to 1.751 billion yuan [4] - Q2 2025 showed improvement with revenue of 52.32 billion yuan, a year-on-year increase of 7.72%, and net profit rising 19.42% to 4.586 billion yuan [4] - Q3 2025 revenue reached 61.25 billion yuan, up 20.51% year-on-year, but net profit fell 31.23% to 2.298 billion yuan [4][5] Marketing and R&D Investments - Marketing expenses for the first three quarters reached 7.948 billion yuan, significantly up from 5.110 billion yuan in the previous year, contributing to a decline in gross margin to 18.40% [3][5] - R&D investment for the same period was 6.636 billion yuan, still lower than BYD's 43.748 billion yuan [5] Product and Sales Performance - The average selling price of vehicles exceeded 180,000 yuan, with sales of models priced above 200,000 yuan surpassing 100,000 units, reflecting a 40.83% year-on-year increase [5] - New energy vehicle sales reached 278,500 units, a year-on-year growth of 31.67%, but the company's market share in the overall new energy vehicle market was only 2.48% [8][9] Market Strategy and Brand Positioning - Great Wall Motors aims to embrace the younger market, launching the new Tank 400 model, which is positioned as a "trendy off-road SUV" targeting urban and outdoor users [11][14] - The company is shifting focus from sheer sales volume to sustainable growth, as indicated by Chairman Wei Jianjun's comments on prioritizing healthy development over high sales figures [6][7] International Sales Growth - Overseas sales for the first three quarters reached 334,200 units, a year-on-year increase of 3.06%, accounting for 36.19% of total sales [10]

Core Insights - The automotive market is entering a peak period with new vehicle launches from both traditional and emerging players in fuel, hybrid, and electric segments as the year-end approaches [1] New Vehicle Launches - BYD 2026 Model Summer is set to launch on November 4, featuring enhanced range and smart configurations, with a maximum CLTC electric range increased from 180 km to 218 km and a total range exceeding 1100 km [3][5] - The all-new Mercedes-Benz electric CLA will be available from November 5, featuring an 800V architecture and a two-speed transmission, with a pre-sale starting at 259,000 yuan [5][8] - Chery's fifth-generation Tiggo 8 will launch on November 10, offering dual exterior/interior designs and two engine options, with maximum power outputs of 145 kW and 187 kW for the 1.6T and 2.0T engines respectively [7][10] - Geely's fifth-generation Emgrand is launching in November, showcasing improvements in space, intelligence, and power, with dimensions of 4815x1885x1480 mm and two powertrain options [8][10] - Lantu Taisan, a flagship SUV, will launch in November, featuring a design inspired by Eastern aesthetics and equipped with advanced technology, including a hybrid system with a maximum engine power of 110 kW [12][14] - Leap Motor Lafa5, targeting the young market, will also launch in November, featuring a sporty design and two range options of 515 km and 605 km [14][16] - Haval H6L, a mid-size SUV, will be available in November, emphasizing spaciousness and smart comfort features, with a maximum power output of 175 kW from its 2.0T engine [16][18] - Dongfeng Nissan's new Teana with HarmonyOS will launch in November, featuring a luxurious interior and a 2.0T VC-Turbo engine with a maximum power of 243 horsepower [18] Market Trends - The upcoming end-of-year period is expected to see intensified promotions and new vehicle launches, creating a significant purchasing opportunity for consumers with clear buying intentions [1][18]