"出门在外，我常被当成外国人。"孙运梅眨着那双蓝色的眼睛，用地道的东北话说，"但我总会认真地 告诉对方：我是中国的俄罗斯族妇女。"如今，孙运梅通过辛勤经营的民族家庭游，过上了实实在在的 幸福生活。 新华社记者 马金瑞 摄 【1】 【2】 【3】 【4】 【5】 原标题：用民族美食"烹"出文旅融合新滋味 戈拉尼娅的中文名字叫孙运梅，这位63岁的俄罗斯族妇女凭借着一手地道的民族美食手艺，在恩和做起 了红火的旅游生意。"这是妈妈教我的。"她笑着说，"现在好多慕名而来的游客都馋这一口。" 孙运梅制作的奶酪包保留了俄罗斯族的传统工艺，又在配方上做了本地化创新。她在新鲜发酵的面团中 融入了当地牧场的优质奶酪，让每一口都充满浓郁的奶香。而另一道拿手菜"葛德列克"（肉饼配炸薯 条）更是诱人——将土豆与香煎的洋葱完美融合，再配上呼伦贝尔牛肉煎成的肉饼。 这些融合了俄式工艺与本地风味的传统美食，在她与女儿、侄女共同经营的餐馆和木刻楞民宿中，飘香 四溢。"去年我们接待了超过四千名游客。"她翻看着相册，不无骄傲地说，"最远的客人，从海南特意 赶来，就为体验我们地道的俄罗斯族文化。" 9月26日，在内蒙古呼伦贝尔市额尔古纳市恩和俄罗斯 ...

Group 1 - The sixth Liaoning Fair showcases diverse products and cultural experiences, highlighting the province's efforts to boost consumer markets and enhance local consumption [1] - Liaoning has seen a significant increase in service consumption, with urban residents' per capita service consumption reaching 7,495 yuan, a year-on-year growth of 7.5%, while rural residents' per capita service consumption reached 3,146 yuan, growing by 6.7% [1] - The province aims to improve living quality, consumer experience, and cultural richness, promoting the integration of culture, sports, tourism, and commerce [1] Group 2 - Various measures have been implemented to stimulate consumption, including the establishment of tax refund districts for outbound tourists and the launch of a quick declaration app for overseas travelers [2] - In the first half of the year, Liaoning's total retail sales of consumer goods reached 513.77 billion yuan, with a year-on-year increase of 6.3% [2] - The province has organized over 4,000 promotional activities this year, marking a growth of over 30% compared to the previous year [2]

Core Viewpoint - The evolution of the baking industry has led to the emergence of numerous internet-famous (viral) products, characterized by extravagant ingredients and marketing strategies that create a sense of urgency among consumers [8][46][72]. Group 1: Historical Development - The baking industry began to gain prominence in mainland China in the 1980s, with simple offerings like honey cakes and small breads from family-run shops [11][12]. - The 1990s saw the rise of chain stores like Holiland, which introduced a wider variety of baked goods, although they lacked the unique appeal of viral products [14][15][16]. - The first notable viral brand, Uncle Che, opened in Shanghai in 2013, popularizing the cheese cake through fresh-baked sales and hunger marketing strategies [18][21]. Group 2: Viral Product Trends - The Garden Bakery's cheese bun became a viral sensation in 2015, driven by social media and celebrity endorsements, leading to a supply shortage and long queues [24][28]. - The "dirty bun" trend followed, characterized by its messy appearance and indulgent ingredients, appealing to consumers' desire for a satisfying experience [32][35]. - The success of Bao Shifu's meat floss cake, which gained popularity without celebrity endorsements, demonstrates the power of grassroots marketing and product innovation [37][39]. Group 3: Current Trends in Baking - The trend of "adding ingredients" has become prevalent, with products like croissants and macarons being filled with various flavors and textures to enhance appeal [46][49][55]. - The emergence of oversized products, such as the "cheese tart," captures consumer attention through visual impact and novelty [56][58]. - The integration of traditional Chinese ingredients into baked goods, such as mochi and purple rice, reflects a fusion of culinary cultures that resonates with modern consumers [60][64][65]. Group 4: Marketing and Consumer Engagement - The visual appeal of baked goods, enhanced by social media, plays a crucial role in attracting consumers, emphasizing the importance of color and presentation [72][73]. - Continuous innovation in ingredients, recipes, and design is essential for brands to differentiate themselves and maintain consumer interest [76][77].

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].