Workflow
小米SU7 Pro
icon
Search documents
车主喊话雷军:别直播了,给我们一个解释吧
商业洞察· 2025-07-08 09:11
Core Viewpoint - The article discusses the challenges faced by Xiaomi YU7 car owners regarding order delays and configuration changes, highlighting the dissatisfaction among customers and the competitive response from other automotive brands [3][10][20]. Group 1: Customer Experience and Reactions - Many Xiaomi YU7 car owners are contemplating whether to change their vehicle configurations due to long delivery times, with some expressing a willingness to switch to other brands if delays persist [3][4][9]. - During a live stream on July 2, Xiaomi's CEO Lei Jun announced a limited-time configuration change option, but many customers felt their concerns about delivery times and system issues were not adequately addressed [20][21][22]. - A significant number of car owners reported issues with the ordering system, including delays and incorrect information, leading to frustration and a sense of being misled [31][32][36]. Group 2: Competitive Landscape - Other automotive brands, such as Avita, NIO, and Zeekr, are actively targeting discontented Xiaomi customers by offering incentives like deposit reimbursements and discounts to attract them [14][15][16]. - The competitive pressure on Xiaomi is evident, as rival companies are adjusting their pricing strategies and marketing tactics in response to Xiaomi's initial success in securing a large number of orders [16][18]. Group 3: Marketing and Public Perception - Lei Jun's marketing strategies have been criticized by some industry insiders, who suggest that the high order numbers may not reflect actual demand due to potential delivery delays [18][19]. - Despite the criticism, Xiaomi maintains that its capabilities and metrics are strong, asserting that the company is not solely relying on marketing to drive sales [18][19].
小米YU7门店情报:日均2000客流展车被薅秃,订车失败急哭女客户
车fans· 2025-06-30 00:29
大家好,我是刚缓过来的小米销售,前两天参加YU7横评的其中一个。 这篇文章主要说说现在的门店情况和客户反馈。 新车到店?不,是被到店客户薅秃了的顶流明星 实际上,月初我们店就到了一台绿色的展车,自打这台车到店,客流蹭蹭往上涨,这两天更是从日均1000多直接飙升到2000多。 周末展厅全是人,跟车站似,车漆 已被薅花。 目前店内全配置全颜色的10台YU7家族成员整整齐齐。总之,试驾车管够,欢迎大家去当地的展厅看看,买不买的先开两圈再说。 Max版本额外赠送碳纤套,比较有意思的是没有赠送轮毂,但80%的客户会选装。女客户80%会选粉色和紫色外观,另外,有50%的客户会掏6000元选装音响。 SU7、SU7 Ultra未提车用户,限时转单的非常多。尤其是SU7 Pro的用户,我手里大几十个订单有70%改定了YU7。问了一下其他店,情况各不相同,也有反馈几 乎没转单的店。 门店现状,客户的声音 目前我们是连轴转,上市当晚11点半的时候大厅还有很多客户。我们忙到凌晨3点才下班,回家把这篇素材整理出来,已经凌晨5点了。 现在日均客流2000+,至于周末?完全没法统计。试驾车不是在充电就是在充电的路上,完美复制YU7的耐力 ...
电池企业聚焦“末端快充”,意义几何?
高工锂电· 2025-06-01 11:38
6月会议预告 2025高工钠电 产业峰会 主办单位: 高工钠电、高工产业研究院(GGII) 总冠名: 众钠能源 会议时间: 6月9日 会议地点: 苏州香格里拉大酒店(苏州虎丘区塔园路168号) 2025高工固态电池 技术与应用峰会 主办单位: 高工锂电、高工储能、高工产业研究院(GGII) 总冠名: 利元亨 会议时间: 6月10日 会议地点: 苏州香格里拉大酒店(苏州虎丘区塔园路168号) 电池企业 正将研发重点转向提升电动汽车充电体验的 " 最后一公里 " ,即所谓的 " 末端快充 " 技术 —— 在行业已显著改善电池从 0% 到 80% 充电效率之后,新的焦点 转向 缩短电量从 80% 充至 100% 所需的时间。 对于电池企业来说,从 4C 、 6C 再到 10C 以上,尽管 电动汽车的峰值充电倍率不断提升,但其带来的边际效益正逐步降低。 而 在充电 末端 , 速度仍有显著提升空间。 此举 本质上 也 是一项 争取 C 端用户心智、扩大市场份额 的决策,旨在解决用户实际使用中的痛点 ,也可 被视为行业向更精细化、更极致用户 体验迈进的标志。 今年 5 月,吉曜通行在其首次生态日上发布了金砖电芯超级混动系 ...
二手小米SU7,“高保值”难再续
Hu Xiu· 2025-05-16 11:18
Core Viewpoint - The Xiaomi SU7 has demonstrated a high resale value, with reports indicating a 96% retention rate after one year, leading to its recognition as a "top performer" in the electric vehicle market [2][3][5]. Group 1: Resale Value and Market Perception - The resale price of the Xiaomi SU7, originally priced at 299,800 yuan, was sold for 288,800 yuan after nearly a year of use, indicating a strong market demand [1]. - The high resale value has led to social media buzz, with users claiming that owning a Xiaomi SU7 is akin to paying for insurance without depreciation [2]. - However, industry experts caution that the conclusion regarding the high resale value may be premature, as the high purchase prices by dealers could lead to low profit margins and high inventory cycles [3][15]. Group 2: Sales Performance and Production Capacity - Xiaomi's automotive division has seen a significant increase in delivery volumes, exceeding targets by 37% last year, with monthly deliveries surpassing 20,000 units for seven consecutive months [6][7]. - The company has set an ambitious sales target of 350,000 units for the current year, primarily relying on the SU7 and its variants [7]. - The delivery timelines for the SU7 and its variants are currently extended, with the shortest delivery period being 37 weeks, indicating that production capacity is nearly exhausted [19][20]. Group 3: Market Dynamics and Inventory Challenges - The average inventory cycle for the Xiaomi SU7 in the second-hand market is around 60 days, which is longer than the industry average, suggesting potential challenges in maintaining high resale prices [13][14]. - The second-hand market for electric vehicles is evolving, with a growing number of transactions and a shift in consumer preferences towards more established models like the Xiaomi SU7 [15][16]. - Despite the current high resale prices, dealers express concerns about the sustainability of these prices, especially as the market adjusts to new models and changing consumer demands [17][18].
小米SU7夺命2秒:全民智驾背后被美化的智能、被弱化的“辅助”
汽车商业评论· 2025-04-03 09:32
撰文 / 周 洲 设计 / 师 超 三点式安全带被沃尔沃汽车正式发明以前,汽车被称作"寡妇制造机"。 60多年后的信息时代,从智能辅助驾驶到自动驾驶的进阶路上,又出现了血的教训。 3月29日晚23点左右,一辆标准版小米SU7 在G0321德上高速池祁段(祁门往枞阳方向)撞击中分带新泽西护栏后 燃爆 。由于火势迅猛,三位相约一起 到安徽池州参加第二天上午的招考考试的武汉某大学的大四女生,均不幸遇难。 4月1日,雷军发微博 代表小米承诺"无论发生什么,小米都不会回避"。 一边是悲痛欲绝的家属,一边是主动站出来的雷军,底下是吵成一锅粥的网友。 有人觉得驾驶人开夜路、自己分心要负全责,有人觉得是车企高阶智驾夸大宣传误导消费者害人不浅。 这起严重事故对热炒的全民智驶,浇了一盆冷水。 近两年掀起的高阶智驾潮,听起来高级又模糊。 部分车企提供智能驾驶功能时候,会允许驾驶员长时间放开方向盘,高速状态下长距离行驶,实际上是默许驾驶员以不安全方式驾驶汽车。 网络上还流传着某品牌的车主睡着了,车子自己开到家的视频段子。还有一些车主自己跑到后座躺平看电视、让车辆在高速上自己开。 这些拿生命当儿戏的反智视频,应引起消费者的警惕和分辨。 ...