据透露，新世代BMW iX3以"浑然一体（Monolithic）"的设计诠释了电动时代宝马的设计核心：一眼可辨的豪华、科技与美学融合、忠于驾驶乐趣。 "浑然一体（Monolithic）"的设计让新世代BMW iX3依旧是一台足够"显眼"的BMW X：挺拔的车头，源自20世纪60年代BMW 1500的双肾格栅，微微内 凹的"鲨鱼鼻"造型，全新斜切回勾的"天使眼"大灯，即便是小朋友，也能一眼认出这是一台新世代BMW iX3。 近日，宝马透露国产版新世代BMW iX3将在2026年下半年上市。 长轴距版新世代BMW iX3作为专为中国客户打造的车型，并非单一加长，而是宝马联合中国智慧与科技伙伴，专为中国用户研发、在中国生产的全新 座驾。 其在智能座舱、智能辅助驾驶和乘坐舒适性方面为中国用户做专属定制与调校，例如中国版全新BMW新世代操作系统X支持主流本土App；智能个人助 理引入阿里巴巴与DeepSeek的大语言模型，可实现语音更自然的交流沟通，AI智能体具备拟人化沟通能力；搭载与Momenta联合开发的全场景领航驾驶辅助 功能，专为中国用户深度定制，全场景覆盖高速及城区道路，AI大模型赋能，一体化感知决策。同时， ...

2026年，宝马与所有传统豪华品牌共同面对一个命题：智能电动时代的豪华，由谁来定义？ 日前，宝马举办了一场新世代技术沟通会，全面解析了新世代车型背后的技术基座。 在2025广州车展上，宝马也集中展示了其面向未来的"新世代技术集群"，从新世代电驱、驾控超级大 脑、全景idrive，到与智驾公司Momenta共研的智能驾驶系统。这些技术将被整合进一个统一的架构， 其首款落地产品，便是新世代BMW iX3。 其中，为中国市场定制的长轴距版iX3正在全球进行最后的路试，2026年将在沈阳投产。这是一次关键 落子，宝马把最具颠覆性的技术，押在了最不容有失的市场。 压力已清晰可见。2025年前三季度，宝马在全球交付了179.5万辆汽车，同比微增2.4%。但其中，中国 市场交付46.5万辆，同比下滑11.2%，这仍是宝马全球份额中不可或缺的26%。 电动化是宝马必须抓住的增长引擎。2025年前三季度，宝马纯电动车销量达32.3万辆，同比增长10%。 在传统豪华品牌阵营中，这一增速虽属稳健，但在中国市场，加速电动化已是必答题。 "我们希望有智驾、智舱等智能化功能的加持，再加上品牌力能够快速跟上中国市场变革。"有宝马中国 工程 ...

Core Insights - The luxury automotive industry is facing a pivotal moment in defining luxury in the era of smart electric vehicles, with BMW positioning itself as a key player through its new generation technology cluster showcased at the Guangzhou Auto Show [1][2] - BMW's strategy includes a focus on both electrification and intelligent features, with the new generation BMW iX3 set to be produced in Shenyang in 2026, specifically tailored for the Chinese market [1][3] Sales Performance - In the first three quarters of 2025, BMW delivered 1.795 million vehicles globally, a slight increase of 2.4% year-on-year, but faced a significant decline in the Chinese market with deliveries dropping by 11.2% to 465,000 units, representing 26% of its global share [1] - The sales of pure electric vehicles reached 323,000 units, marking a 10% year-on-year increase, indicating a steady growth in electrification despite challenges in the traditional luxury segment [1] Technological Advancements - BMW is transitioning to a new sixth-generation eDrive system utilizing large cylindrical batteries, which promises over 20% improvement in energy density and 30% increase in range compared to previous square batteries [5][6] - The new battery technology allows for rapid charging, enabling 300-400 kilometers of range to be added in just 10 minutes, enhancing the overall performance and safety of the vehicles [5] Competitive Landscape - The competitive landscape in the battery market is diversifying, with companies like BYD leading in lithium iron phosphate batteries, while others like NIO and Xpeng focus on ternary lithium batteries for higher energy density [6] - BMW's approach contrasts with Tesla's high-risk strategies, opting for a more stable and mature manufacturing process to ensure scalability and reliability [6] Localization Strategy - BMW has established partnerships with CATL and EVE Energy for battery supply, aiming to create a localized supply chain in both China and Europe [8] - The intelligent cockpit and driving systems are being developed in collaboration with local firms, including Momenta for smart driving and Huawei for the cockpit interface, ensuring a tailored approach to the Chinese market [8][9] User Experience Focus - The development of the new intelligent cockpit emphasizes user experience, with a unique "visual cone" theory to enhance driver focus on critical information while minimizing distractions [9][10] - The underlying operating system for the intelligent cockpit is largely developed in China, with 70% of the source code optimized locally, reflecting a deep understanding of Chinese consumer preferences [10] Future Plans - The new generation BMW iX3 is set to launch in the second half of 2026, with plans to integrate the intelligent cockpit and driving systems across all future models [11][12] - BMW aims to maintain its brand identity while leveraging local technology, a strategy mirrored by competitors like Audi and Mercedes, who are also enhancing their collaborations in China [12]

Group 1: Core Products and Innovations - BMW Group showcased over 20 models at the Guangzhou Auto Show, including the 2026 BMW X5, the new BMW M3 Touring, and the electric MINI COOPER PAUL SMITH designer edition, highlighting its commitment to innovation and product excellence for 2025 [1][3] - The 2026 BMW X5 has undergone significant upgrades focusing on intelligence, comfort, luxury, and design, with features like advanced driving assistance systems and enhanced seating comfort now standard across all models [6][9] - The new generation BMW iX3, set to launch in the second half of 2026, will be the first model to feature BMW's new generation technologies, including the BMW Driving Control Super Brain and new electric drive systems [15][17] Group 2: Market Strategy and Performance - BMW Group's CEO in Greater China emphasized the company's commitment to meeting local customer needs through innovative products and experiences, aiming to lead the future of luxury mobility [5] - The BMW M division has seen strong growth in China, with sales increasing over 25% year-on-year, and the introduction of the new BMW M3 Touring as the first high-performance touring car in the Chinese market [7][9] - The new generation electric drive system debuted at the show features a 20% increase in energy density and a 40% reduction in energy loss, enabling the new generation BMW iX3 to achieve a range of over 900 kilometers [22] Group 3: Technological Advancements - The BMW Driving Control Super Brain integrates core functions like power transmission and energy recovery into a single control unit, allowing for rapid response to driver intentions [17][18] - A new intelligent driving assistance solution developed in collaboration with Chinese tech company Momenta aims to enhance vehicle adaptability to complex driving environments [18][20] - The new generation BMW cockpit features advanced interaction interfaces and integrates local digital ecosystems, enhancing user experience and connectivity [24]

Core Insights - The 2025 Guangzhou International Auto Show will commence on November 21, featuring a significant 58% of exhibits being new energy vehicles, marking a shift from being a "supporting role" to a "leading role" in the automotive market [1] - Major luxury brands such as BMW, Mercedes-Benz, and Audi (BBA) will showcase their electric vehicle lineups, indicating a strong focus on the luxury electric vehicle market [1] Group 1: BBA's Electric Transformation - BBA will present key electric models including the new generation BMW iX3, the all-new Mercedes-Benz pure electric CLA, and the FAW Audi Q6L e-tron, highlighting their transition to native electric platforms [2][5] - The new generation BMW iX3 features advanced technology, including a sixth-generation electric drive system and a new energy management system, enhancing the electric driving experience [4] - The all-new Mercedes-Benz pure electric CLA boasts an 800V architecture with a range of 866 km and a power consumption of only 10.9 kWh per 100 km, showcasing high energy efficiency [7] Group 2: Audi's Innovations - The FAW Audi Q6L e-tron, as the first product on the PPE luxury electric platform, offers a range of over 750 km and features advanced charging capabilities, including a 10-minute charge for 294 km of range [9] - The vehicle incorporates a new electronic architecture for enhanced control and communication, along with Huawei's intelligent driving technology for improved user experience [9] Group 3: Domestic Brands' Breakthroughs - Domestic brands are leveraging insights into Chinese consumer needs to compete with BBA, focusing on both intelligence and high-end features [10] - The Lantu Taisan combines "Chinese luxury" with performance, featuring advanced driving assistance and a sophisticated digital cockpit [12] - The new Xiangjie S9 aims to enhance brand influence in intelligent driving, offering a range of up to 816 km and advanced driver assistance systems [14] - The Leap D19 targets the high-end market with a focus on cost-effectiveness, featuring a large battery and advanced autonomous driving capabilities [16] Group 4: Market Dynamics - The competition at the Guangzhou Auto Show represents a clash of traditional luxury brands and emerging domestic players, emphasizing a shift from brand dominance to value competition [17] - The event is expected to push the market towards a new direction focused on technological strength and user experience, benefiting consumers with diverse choices [17] - The ongoing competition will accelerate the iteration and popularization of electric and intelligent technologies in the luxury car market [17]

Core Insights - The 2025 Guangzhou International Auto Show will commence on November 21, showcasing a significant shift in the automotive industry with 58% of the exhibited models being new energy vehicles, marking their transition from "supporting roles" to "main characters" [1] - Major luxury brands such as BMW, Mercedes-Benz, and Audi (BBA) will present their new electric models, indicating a strong focus on electric vehicle development in the luxury car market [1][3] BBA: Electric Transformation - BBA will showcase key electric models including the new generation BMW iX3, the all-new Mercedes-Benz pure electric CLA, and the FAW Audi Q6L e-tron, highlighting their shift to native electric platforms [3] - The new generation BMW iX3 features advanced technology with a sixth-generation electric drive system, upgraded battery, and enhanced driving experience through intelligent systems [6] - The Mercedes-Benz pure electric CLA, based on the MMA platform, boasts a 93% energy conversion efficiency and a CLTC range of up to 866 km, showcasing significant advancements in electric vehicle technology [8] - The FAW Audi Q6L e-tron, as the first product on the PPE platform, offers a CLTC range of over 750 km and advanced smart driving features, emphasizing the brand's commitment to electric mobility [10] Domestic Brands: Dual Breakthrough in Intelligence and Premium Quality - Domestic brands are leveraging insights into Chinese consumer needs to compete with BBA, focusing on intelligent and high-end features [12] - The Lantu Tai Shan SUV combines "Chinese luxury" design with advanced technology, including Huawei's intelligent driving system and a sophisticated digital cockpit [15] - The new Xiangjie S9 aims to enhance brand influence in intelligent driving, featuring a comprehensive sensor system and a range of up to 816 km for the pure electric version [17] - The Leap D19, designed to disrupt the luxury SUV market, emphasizes high cost-performance with self-developed technology and a range exceeding 700 km [19] Market Restructuring in Progress - The competition at the Guangzhou Auto Show between BBA and domestic brands represents a clash of traditional luxury and emerging market players, focusing on technology and user experience [21] - Traditional luxury brands are adopting a strategy of "guarding innovation," while domestic brands are differentiating themselves through user-centric approaches and cultural empowerment [21] - This competition is expected to push the luxury car market towards a new direction of "technological strength + user experience," enhancing consumer choices and accelerating the adoption of electric and intelligent technologies [21]

Core Insights - BMW's growth is driven by electric vehicles and high-performance M series, which are becoming the two main growth lines for the company [1][3] Sales Performance - In the first nine months, BMW's battery electric vehicle (BEV) sales increased by 10.0%, accounting for 18.0% of total sales, indicating a deepening electric transformation [3] - Overall sales growth for electric vehicles, including plug-in hybrids, reached 15.0%, with their share rising to 26.2%, showcasing the success of the "open technology" strategy [3] - High-performance M series sales grew by 7.9%, while MINI brand sales surged by 23.7% in the same period [3] Financial Performance - BMW achieved significant improvement in free cash flow for its automotive business through strict cost management, while maintaining product momentum [4] - The company announced a new stock buyback plan of up to €2 billion, reflecting its strong financial position and confidence in future cash flows [4] Future Outlook - BMW is optimistic about the market response to the new generation BMW iX3, with orders exceeding expectations [4] - The company plans to launch the first models based on the new generation platform starting in 2026, with a total of 40 new and updated models expected by the end of 2027 [4] - BMW reaffirmed its adjusted full-year expectations, maintaining an EBIT margin of 5%-6% for the automotive segment and anticipating slight growth in total deliveries for the year [4]

Core Insights - BMW Group reported third-quarter revenue of €28.51 billion, a year-on-year increase of 2.4%, slightly below market expectations [1] - The company delivered nearly 590,000 vehicles in the third quarter, with total global customer deliveries reaching 1.796 million units in the first three quarters, also reflecting a 2.4% year-on-year growth [1] - Significant delivery growth was noted in the European and American markets [1] Business Performance - The chairman of BMW Group stated that the business model remains robust, with positive market response to the new generation BMW iX3, which has already launched in Europe and exceeded order expectations [1] - The first models based on the new generation platform are set to be launched in 2026, with plans to introduce 40 new and updated models by the end of 2027 [1]

Core Insights - BMW Group's Chairman, Zipser, emphasizes the company's strong commitment to the Chinese market, highlighting the importance of deepening cooperation and innovation in the region [1][3][11] Group 1: Strategic Commitment - Zipser's frequent visits to China reflect BMW's high regard for the market and its determination to enhance collaboration [1] - The concept of "home in China" signifies a deep partnership beyond manufacturing and sales, focusing on mutual growth and cooperation [3] - BMW's 30-year localization story demonstrates the viability of multilateral cooperation amidst rising protectionism and trade barriers [3] Group 2: Investment and Innovation - Since 2010, BMW has invested approximately 116 billion RMB in its Shenyang production base, significantly boosting local employment and economic development [6] - The Shenyang facility has become a global leader in manufacturing and innovation, utilizing AI and digital technologies to enhance production efficiency and product quality [6][7] - BMW has established the largest and most comprehensive R&D network outside Germany in China, with over 3,000 team members focused on various automotive technologies [6] Group 3: Digitalization and Sustainability - BMW's collaboration with Chinese partners has entered a 2.0 phase, focusing on digitalization and green development as dual drivers of innovation [7][9] - The company has implemented a comprehensive AI strategy in China, with over 200 AI applications enhancing production processes [7] - BMW is a pioneer in battery lifecycle management in China, achieving 100% recycling of retired batteries and recovering over 2,100 tons of raw materials in 2024 [9] Group 4: Competitive Landscape - Zipser advocates for healthy competition that rewards quality, safety, and innovation, contrasting it with destructive price-based competition [9] - The company supports government initiatives that ensure fair and orderly competition, benefiting consumer rights and supply chain resilience [9] Group 5: Future Outlook - BMW remains committed to growing alongside the Chinese market, aiming to deliver high-quality products and services while contributing to the sustainable development of the automotive industry [11]

Core Viewpoint - BMW Group's Chairman, Zipser, emphasizes the company's strong opposition to the EU Commission's anti-subsidy tariffs on Chinese electric vehicles and has filed a lawsuit against the EU court, highlighting the need for fair market competition and international cooperation [2][3]. Group 1: Company Strategy and Market Position - BMW Group is committed to long-term investment in China, focusing on high-quality products, leading technology, and uncompromising safety standards to gain consumer trust [2][3]. - The company has established the largest R&D network outside Germany in China and has invested over 116 billion RMB in its Shenyang production base since 2010 [3][4]. - BMW's collaboration with Chinese tech firms like Alibaba and Huawei in AI and autonomous driving significantly enhances its product digitalization and intelligent driving assistance systems [3]. Group 2: Environmental Commitment - BMW aims to reduce carbon emissions by at least 40 million tons by 2030 compared to 2019 levels and achieve carbon neutrality across its entire value chain by the end of 2050 [4]. - The upcoming new generation BMW iX3, set to be produced in Shenyang in 2026, represents the highest level of localization for BMW in China and will contribute to green and intelligent mobility [4]. Group 3: Industry Perspective - Zipser argues that competition based solely on low prices is destructive and detrimental to the long-term health of the industry, advocating for quality, safety, and innovation as the foundation of constructive competition [4]. - The company supports the Chinese government's initiatives to establish clear rules for fair and orderly competition, which would protect consumer rights and enhance supplier confidence [4].