燃油版的X1也同步跟降，X1 xDrive25Li，指导价由34.99万降至28.88万元，降幅18%；X1 sDrive25Li， 由31.69万降至25.8万元，降幅19%。 宝马行政级轿车7系，入门版735Li指导价由91.9万元，降至80.8万元；740Li领先型由106.9万降至93.8万 元，降幅均为12%。 宝马官方将此次调价表述为"系统性价值升级"，强调这是其"在中国，为中国"战略的具体实践，旨在通 过降低购车门槛提升品牌亲和力与市场竞争力。 对于消费者而言，现在能以不到30万元购买宝马M235L，或以不足26万元购入2系四门轿跑车，圆梦"蓝 天白云"的门槛大幅降低。 此外，宝马此次大范围调价，也将改变国内豪华车市场格局，奔驰、奥迪是 否跟进调价，将直接影响德系豪华品牌三强的市场竞争力。 宝马中国自2026年1月1日起，对旗下多款主力车型进行建议零售价调整，部分车型最高官降30余万元。 具体来看，宝马此次价格调整范围广泛，包含旗舰和入门车型，降幅普遍在10%以上。 例如，旗舰车型i7 M70L直降30.1万元，从原价189.9万元降至159.8万元起，降幅达16%。 降幅最高的为宝马iX1 e ...

快过年了，要买车的可酌情参考，暂时不买车的，过阵子回老家和一年不见的小伙伴聊天，也准备点谈资。 注意：以下优惠指的 是 终端全款现金优惠，不含旧车厂补、国补或省补、不包括五年贷优惠。 上汽大众 | 序号 | 车型 | 畅销配置 | 指导价(万) | 优惠幅度(万) | 预算落地价(万) | 备注 | | --- | --- | --- | --- | --- | --- | --- | | -1- | 朗逸新锐 | 1.5L新逸 | 7.99 | 全款:1.6 | 7.4 | 另有地补1000~3000元 | | -2- | 朗逸五百万版 | 1.5L五百万版 | 13.09 | 全款:4.7 | 9.7 | 另有地补1000~3000元 | | -3- | 朗逸PRO六百万 | 1.5L六百万版 | 12.89 | 全款:3.7 | 10.5 | 另有地补1000~3000元 | | -4- | 帕萨特 | 2.0T 330精英 | 18.85 | 全款:5.0 | 15.6 | 另有地补3000~6000元 | | -5- | 帕萨特 | 2.0T 380龙腾 | 17.69 | 全款:3.0 | 16. ...

Core Insights - In 2025, China's new energy vehicle (NEV) ownership is expected to exceed 38 million, accounting for over 10% of total vehicle ownership, with a market penetration rate projected to surpass 60% [1] - The shift in consumer purchasing motivations indicates a transition from reliance on policies and technology to a focus on user experience and comprehensive product value [1][4] User Decision-Making Changes - The core purchasing motivation has shifted from "policy" to "product," with driving experience, comfort, and smart features becoming the primary drivers [2] - The average number of factors considered by consumers during the purchasing process has increased from 4.2 to 5.9, with a heightened focus on vehicle safety and smart configurations [2] Competitive Landscape - The competitive landscape is evolving, with consumers comparing models like the Li Auto L6 against a range of pure electric and smart vehicles, indicating a shift to "cross-brand electric comparisons" [3] - The average range of pure electric vehicles has improved from 450 km in 2022 to 530 km in 2025, alleviating previous concerns about range anxiety [3] Industry Transformation - The industry is moving away from a policy-driven phase to a user-value-driven phase, as financial subsidies decline and market competition intensifies [4] - Key consumer demands include high cost-performance ratio, absolute safety, and advanced smart features, which are essential for purchasing decisions [5][6] Smart Features as a Market Differentiator - Smart features are becoming critical for high-end models, with excellent smart experiences helping products stand out, while mid-range models are rapidly evolving in this area [7] - The evolution of smart features is now a significant factor influencing user experience and attracting traditional fuel vehicle users to NEVs [7] Future Market Outlook - The automotive market is expected to become more competitive by 2026, facing challenges such as reduced subsidies and increased product homogeneity [8] - The implementation of new safety standards for electric vehicle batteries will raise safety benchmarks, while ongoing technological advancements will drive the industry towards a healthier value return phase [8]

Core Insights - In 2025, China's new energy vehicle (NEV) ownership is expected to exceed 38 million, accounting for over 10% of total vehicle ownership, with a market penetration rate projected to surpass 60% [1][5] - The shift in consumer decision-making reflects a transition from policy-driven motivations to a focus on user experience, with driving experience, comfort, and intelligent features becoming the primary drivers of purchase decisions [5][6] Market Trends - The average number of factors considered by consumers during the car-buying process has increased from 4.2 to 5.9, with a heightened focus on vehicle safety and intelligent configurations [6] - The competitive landscape is evolving, with consumers increasingly comparing electric models against each other rather than against traditional fuel vehicles [11] User Preferences - Users are moving from "basic anxiety" regarding range to a pursuit of quality, as the average range of pure electric vehicles has improved from 450 km in 2022 to 530 km in 2025 [12] - Key consumer demands include high cost-performance ratio, absolute safety, and advanced intelligent features, which are now essential for market competitiveness [12][21] Future Outlook - The market is expected to face intensified competition by 2026, with challenges such as reduced subsidies and increased product homogeneity, yet opportunities exist for products that genuinely meet consumer needs [22] - The implementation of new safety standards for electric vehicle batteries in July 2026 will raise safety requirements, pushing the industry towards healthier value recovery [22]