11月27-28日，被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会，在北京798艺术区传导空间落地。 今年的WISE不再是一场传统意义上的行业峰会，而是一次以"科技爽文短剧"为载体的沉浸式体验。从AI重塑硬件边界，到具身智能叩响真实世界的大门； 从出海浪潮中的品牌全球化，到传统行业装上"赛博义肢"——我们还原的不仅是趋势，更是在捕捉在无数次商业实践中磨炼出的真知。 我们将在接下来的内容中，逐帧拆解这些"爽剧"背后的真实逻辑，一起看尽2025年商业的"风景独好"。 新全球化时刻出海不是远征是共生圆桌 以下为圆桌对话内容，经36氪整理编辑： 任倩丨暗涌WAVES资深作者（主持） 陈勇丨赛文思营销咨询创始人&CEO 吴俊丨一知智能消费事业部/出海总裁 廖易仑丨智云CEO、产品总工程师 毛汉勇丨星联未来SATELLAI 创始人 任倩：非常感谢大家来到这个圆桌环节，我是今天的主持人任倩。其实在过去几年的全球化当中，我们做了非常多的报道，来去报道很多的大公司通用的品 类，但实际上今年我们会发现一些大的品类其实已经出现了很多头部了，没有太多的机会了。但是像一些垂直领域，还有一些跟本土化融合非常好的一些赛 ...

Core Insights - The global "pet economy" is rapidly growing, with China's pet market transitioning from basic care to quality maintenance, driven by pet tech products that are becoming increasingly "smart, healthy, and personalized" [1][5][60] - By 2024, China's pet market is expected to reach 345.3 billion yuan, with the smart pet products market surpassing 10.2 billion yuan, accounting for 20% of the pet products market [1][13] - The demand for pet technology is characterized by a younger, more affluent, and emotionally-driven pet owner demographic, with an average annual spending of 4,440 yuan on pets, of which 50.8% is allocated to smart products [1][17] Market Dynamics - The competitive landscape is diverse, with a mix of established brands and new entrants, indicating room for increased concentration among leading players [2][11] - The trend of "AI + all scenarios" is emerging, with devices evolving from single-function to multi-modal interactions, such as smart trackers and AI health analysis feeders [2][60] - The market is expected to see significant growth in smart feeding, health monitoring, and interactive entertainment products, particularly in first-tier cities where penetration rates exceed 35% [11][13] Consumer Behavior - Pet owners are increasingly seeking products that enhance their pets' quality of life and interaction, with a strong preference for practical and professional information sources [22][39] - The average pet owner spends 4,440 yuan annually, with a significant portion directed towards smart pet products [17][34] - The primary motivations for pet ownership include companionship and social interaction, with pets being viewed as family members [28] Pain Points and Expectations - Common pain points for pet owners include issues related to pet hair and odor, as well as concerns about pet care when owners are unavailable [31][48] - There is a strong expectation for smart pet products to provide features such as multi-pet identification, device interconnectivity, and AI emotional companionship [53][55] - Consumers are particularly interested in the adaptability of devices, understanding pet behavior, and seamless integration of multiple devices [55][60] Future Trends - The future of pet tech is expected to focus on smart, health-oriented, and personalized solutions, enhancing the overall experience for both pets and owners [60] - AI companionship robots are anticipated to become a key segment by 2025, leveraging advanced technologies for emotional interaction [62] - The market for pet-friendly home appliances, such as vacuum cleaners and air purifiers, is also expected to grow, reflecting the needs of pet owners for clean and comfortable living environments [58][78]

Investment Rating - The report rates the pet industry in China as a high-growth sector with significant potential, projecting the market size to reach 48.4 billion yuan by 2025, driven by technological advancements and changing consumer behaviors [5][23]. Core Insights - The pet industry is undergoing a transformation driven by smart technology, enhancing product functionalities and creating new service models that integrate health management and emotional companionship [5][6][7]. - The rise of the "pet as family" concept among younger generations is reshaping consumer preferences, leading to increased demand for personalized and intelligent pet products [12][18]. - The market is characterized by a shift towards functional foods and smart wearable devices, with a growing emphasis on health management and preventive care for pets [23][24]. Summary by Sections 1. Industry Definition and Market Overview - The pet supplies industry is expanding its boundaries through smart technology, moving from basic care to high-value areas like health management and emotional support [5]. - By 2025, the market is expected to reach 48.4 billion yuan, with smart upgrades being a key growth driver [5]. 2. Market Size and Structure Analysis - Functional foods are becoming a core category in pet nutrition, focusing on specific health needs, while smart wearable devices are reshaping human-pet interactions [23][24]. - The market is seeing a divergence in consumer behavior between urban and rural areas, with urban consumers prioritizing quality and safety, while rural consumers focus on basic functionality and price [26][28]. 3. Market Opportunities and Driving Factors - The rise of outdoor activities and health awareness is driving demand for innovative pet products, particularly in outdoor gear and healthcare [38][39]. - Regulatory frameworks are evolving to enhance market standards, increasing the barriers for low-quality products and promoting high-quality development in the pet supplies industry [43][46].

Core Viewpoint - The integration of advanced communication technologies, particularly "Beidou + base station positioning," is enhancing the digitalization of livestock management and environmental monitoring in Xinjiang, China, leading to improved efficiency and data accessibility in pastoral and forestry areas [1][4]. Group 1: Technological Advancements - The use of smart collars for camels allows for real-time tracking and health monitoring, significantly reducing losses from animals going missing [1]. - The establishment of solar-powered base stations has improved mobile communication coverage along key migration routes for herders [1]. - The implementation of IoT technology enables real-time monitoring of wildlife health and fire hazards, facilitating better research and conservation efforts [1]. Group 2: Government Initiatives - The Ministry of Industry and Information Technology and the National Forestry and Grassland Administration have issued a notice aiming for 90% 4G/5G network coverage in forest stations by the end of 2027 [2]. - The initiative includes enhancing network coverage in populated areas and critical fire lookout points, as well as ensuring broadband access in national nature reserves [2]. Group 3: Deployment Tasks - The notice outlines four key tasks: improving network coverage in important locations, enhancing network construction in key areas, optimizing the construction environment, and elevating network maintenance and usage standards [3]. - Specific measures include expediting the approval process for communication infrastructure in forest areas and providing support for fire prevention and wildlife monitoring systems [3][4]. Group 4: Infrastructure Support - The government plans to address challenges in building communication infrastructure in forest and grassland areas by ensuring resource availability and optimizing land use approvals [4]. - There will be initiatives to open up forest and grassland resources for communication infrastructure projects, supporting the development of monitoring and detection systems for ecological protection [4].

Core Viewpoint - The joint initiative by the Ministry of Industry and Information Technology and the National Forestry and Grassland Administration aims to enhance broadband network coverage in forest and grassland areas by 2027, significantly improving connectivity for both residents and critical monitoring points [2][4]. Group 1: Network Coverage Goals - By the end of 2027, 90% of forest station areas are expected to have 4G/5G network coverage, with significant improvements in network coverage for populated areas and key fire lookout towers [2][3]. - Key natural protection areas are targeted to achieve basic broadband network coverage, with national and provincial highways through forest and grassland areas to be covered as needed [2][3]. Group 2: Deployment Tasks - The initiative focuses on four main tasks: enhancing network coverage for important points, strengthening network construction in key areas, optimizing the construction environment for network infrastructure, and improving network maintenance and usage levels [3][4]. - Specific actions include upgrading to 5G and gigabit optical networks, expanding mobile communication and IoT coverage, and improving access capabilities for critical points [3]. Group 3: Infrastructure Support - The initiative aims to address challenges in constructing communication infrastructure in forest and grassland areas by optimizing approval processes and providing necessary support for construction projects [4]. - Measures will include facilitating free access to resources for communication infrastructure projects and supporting the development of monitoring systems for forest fire prevention and wildlife protection [4].

Core Viewpoint - The integration of advanced communication technologies, particularly "Beidou + base station positioning," is enhancing the digitalization of pastoral and forestry areas in Xinjiang, improving livestock management and environmental monitoring [1][4]. Group 1: Technological Advancements - The use of smart collars for camels allows for real-time tracking and health monitoring, significantly reducing losses from animals going missing [1]. - The establishment of solar-powered base stations has improved mobile communication coverage along key migration routes for herders [1]. - The implementation of 4G and 5G networks is being prioritized in forest and grassland areas to support various applications, including fire monitoring and wildlife research [1][2]. Group 2: Government Initiatives - The Ministry of Industry and Information Technology and the National Forestry and Grassland Administration have issued a notice aiming for 90% coverage of 4G/5G networks in forest stations by the end of 2027 [2]. - Key areas such as population centers and fire lookout towers are targeted for enhanced network coverage, with a focus on critical natural protection zones [2][3]. Group 3: Deployment Tasks - The notice outlines four main tasks: enhancing network coverage in important locations, strengthening network construction in key areas, optimizing the construction environment, and improving network maintenance and usage [3]. - Specific measures include expediting the approval process for communication infrastructure in forest areas and providing support for fire prevention and wildlife protection systems [4].

Core Insights - The collaboration between Southwest University of Science and Technology, West China Hospital of Sichuan University, and the Chinese Center for Disease Control and Prevention has led to a comprehensive review on the epidemiological characteristics, diagnostic prevention technologies, and integrated control strategies for echinococcosis in the Tibetan Plateau [1][2] - The review emphasizes the need for a "One Health" approach that integrates human, animal, and environmental health, leveraging modern technology to advance the precision and intelligence of echinococcosis control [1] Summary by Sections Epidemiology and Disease Characteristics - Echinococcosis, caused by Echinococcus granulosus, is a zoonotic disease transmitted from definitive hosts like dogs and foxes to humans and livestock, with over 90% of untreated patients dying within 10-15 years of diagnosis [1] - Approximately 86% of new cases of cystic echinococcosis globally are concentrated in the Tibetan Plateau region of China [1] Advanced Technologies and Methods - The study highlights several advanced technologies for echinococcosis control, including free DNA technology and AI-assisted ultrasound diagnostic techniques, which enhance early disease detection capabilities [1] - Smart collars can monitor canine health in real-time and facilitate regular deworming, effectively breaking the transmission chain of echinococcosis [1] - Environmental DNA technology allows for non-invasive, dynamic monitoring of parasite distribution, providing data support for precise control measures [1] Control Measures and Recommendations - The research calls for strengthened coordination among health, environmental protection, and agricultural departments to accelerate the application of smart monitoring devices and diagnostic technologies in pastoral areas [2] - It emphasizes the importance of raising public health awareness, preventing cross-regional transmission risks, promoting animal vaccination, and establishing environmental risk monitoring systems [2] - Future scientific research should focus on early diagnostic technologies, genomics, and transmission dynamics to reveal the genetic diversity and transmission mechanisms of the parasites [2] - The integration of ecological, climatic, and socio-economic factors into big data models is recommended to inform and guide the development of control strategies [2] - The establishment of remote medical and health education systems, particularly in remote pastoral areas, is crucial, along with the promotion of portable diagnostic tools and improved health management for mobile populations [2]