短视频平台上，美食博主们品鉴横县鱼生的视频不乏几十万点赞的高流量，同时弹幕与评论区往往也吵得不可开交："生吃淡水鱼，不怕寄生虫吗？" 漫长的争论，折射着传统饮食习惯和现代健康观念的碰撞，而互联网又将争论不断放大。 互联网吃播让许多小众但又稍显猎奇的地域美食火出圈，比如让博主们咬完大yue的福建黑蒜、让看客们头皮发麻的云南炸昆虫。最近，这股风潮又吹向 了广西横县鱼生。 横县鱼生是广西横州的一款非遗美食，将花鱼、鳜鱼、草鱼、鲤鱼等当地淡水鱼处理、切薄片后，配上姜、葱、酱油、木瓜丝、柠檬丝等蘸料 配料生吃。 短视频平台上，美食博主们品鉴横县鱼生的视频不乏几十万点赞的高流量，同时弹幕与评论区往往也吵得不可开交—— "生吃淡水鱼，不怕寄生虫吗？" 横县鱼生吸引了许多博主打卡尝试。(图/博主@凌敬霆、博主@Lex在中国) 一些发布于几个月前的横县鱼生视频，直到近日仍不断有新评论涌现，争论这淡水鱼刺身到底该不该吃。 鱼生爱好者称"我家吃了十几年都没事""用白酒葱姜消毒过"，表示横县鱼生爽滑弹牙，吃了一次就会有无数次。 围观者则反讽："吃的人说'好靓的鱼'，吃进去的肝吸虫说'好靓的肝'。" 争论中，横州当地部分地区吃猪肉生、 ...

Core Points - The 15th National Games will be jointly hosted by the Guangdong-Hong Kong-Macao Greater Bay Area from November 9 to 21, 2025, showcasing the culinary diversity of 19 cities in the region [2][3][53] - The event is not only a sports competition but also a cultural journey through the flavors of the Greater Bay Area, inviting guests to explore local delicacies [4][52] Culinary Highlights - The flavors of Guangdong are deeply rooted in its mountainous and water-rich landscapes, with dishes like the Hakka-style salted duck from Shaoguan and the renowned Qingyuan chicken, known for its tender meat and rich flavor [8][15][12] - In the Pearl River Delta, dishes such as Shunde fish sashimi and Zhongshan crispy fish reflect the region's culinary innovation and dedication to quality [16][20][18] - Chaoshan cuisine is highlighted by the meticulous preparation of beef hotpot in Shantou, showcasing the local commitment to flavor and culinary precision [22][25] - Coastal cities like Zhuhai and Yangjiang offer seafood delicacies, including the tender white grouper and flavorful oysters, emphasizing the region's maritime bounty [26][29][27] Cultural Significance - The culinary experiences in cities like Guangzhou and Shenzhen reflect the local lifestyle and cultural heritage, with dim sum and roasted pigeon representing the region's rich traditions [34][36] - The event serves as a platform to celebrate the integration of sports and local flavors, with dishes symbolizing the spirit of competition and collaboration [41][49][46] - The Greater Bay Area's diverse culinary landscape is presented as a vibrant tapestry of flavors, connecting the athletic spirit with local culture [42][53]

Core Insights - Red Lychee has been recognized as the "pioneer of dedicated wine for Shunde fish sashimi" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][10] Industry Overview - The Chinese liquor market has transitioned into a "stock competition" phase after decades of rapid expansion, with the market size of major liquor companies expected to reach 861.8 billion yuan in 2024 and potentially exceed 1 trillion yuan by 2026 [3] - Consumer preferences are shifting from merely "having access" to "enjoying quality" and "meaningful consumption," making "scene binding" and "cultural empowerment" key competitive strategies for liquor companies [3] Cultural Significance - Shunde fish sashimi, a representative dish of Cantonese cuisine, has a rich cultural history, with its pairing with traditional Shunde wine being deeply embedded in local customs [6] - The concept of "food and wine coexisting" reflects a profound connection between regional culture and consumption scenarios, where wine serves as a "taste code" of local culinary traditions [6] Company Positioning - Red Lychee's position as the "pioneer of dedicated wine for Shunde fish sashimi" stems from its deep adaptation to Shunde's culinary culture and its commitment to craftsmanship [7] - The company utilizes locally sourced ingredients from a designated rice-growing area in Guangdong, ensuring high-quality production that aligns with the region's natural advantages [8] - Red Lychee adheres to traditional brewing methods, enhancing the wine's flavor profile to complement the fresh taste of Shunde fish sashimi, achieving a harmonious balance between food and wine [8] Market Recognition - Red Lychee has received multiple industry accolades, including the title of "Quality Liquor Product of Guangdong Province" and recognition in various national awards, establishing itself as a significant player in the regional liquor market [11] - The recent acknowledgment from iiMedia Research reinforces the potential for regional wines to serve as cultural ambassadors, highlighting the importance of local flavors in the broader liquor industry [11]

Core Viewpoint - The Shunde District of Foshan, Guangdong, has launched the first national standard system for the integration of food manufacturing and cultural tourism, aiming to enhance industry transformation, promote collaborative development, and build a city brand image [1][2]. Group 1: Standard System Overview - The integration standard system consists of three layers: 8 primary standards, 28 secondary standards, and 55 tertiary standards, totaling 898 standards across various sub-systems [3]. - The system includes standards for general foundations, food and service, specialty agricultural products, prepared dishes, kitchen appliances, "Taste Shunde" certification, specialty tourism, and intangible cultural heritage protection [3]. - Shunde has developed 392 national, industry, local, and group standards, with 43.8% being self-formulated, showcasing rich local elements and strong relevance to the high-quality development of the food manufacturing and cultural tourism industry [3]. Group 2: Food Manufacturing and Service Standards - The "Food and Service Standard System" categorizes food standards into six types, including dishes, dim sum, roasted meats, soups, snacks, and staple foods, comprising 150 food standards [5]. - The standards are crafted by renowned chefs and restaurants, reflecting traditional culinary techniques and serving as a reference for culinary skills training in Shunde [5]. - The system also emphasizes service quality, with specific standards for Cantonese dim sum service, enhancing the dining experience for consumers [5]. Group 3: Prepared Dishes and Agricultural Standards - The "Prepared Dishes Industry Standard System" covers 175 standards from production to marketing, promoting the integration and standardization of the entire prepared dishes industry chain [4]. - Shunde has established standards for various fish species and local agricultural products, ensuring high-quality ingredients for its cuisine [6]. Group 4: Cultural Tourism Standards - Shunde has developed a "Specialty Tourism Standard System" and an "Intangible Cultural Heritage Protection and Inheritance Standard System" to enhance service quality and market order in the cultural tourism sector [7][8]. - The district has released standards for rural tourism, educational travel, and industrial tourism, aiming to improve service levels and expand tourism markets [7]. - Standards for the protection and transmission of intangible cultural heritage, including those for Xiangyun fabric and dragon boat culture, have been established to enhance Shunde's cultural influence [8].