Core Insights - Red Lychee has been recognized as the "pioneer of dedicated wine for Shunde fish sashimi" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][10] Industry Overview - The Chinese liquor market has transitioned into a "stock competition" phase after decades of rapid expansion, with the market size of major liquor companies expected to reach 861.8 billion yuan in 2024 and potentially exceed 1 trillion yuan by 2026 [3] - Consumer preferences are shifting from merely "having access" to "enjoying quality" and "meaningful consumption," making "scene binding" and "cultural empowerment" key competitive strategies for liquor companies [3] Cultural Significance - Shunde fish sashimi, a representative dish of Cantonese cuisine, has a rich cultural history, with its pairing with traditional Shunde wine being deeply embedded in local customs [6] - The concept of "food and wine coexisting" reflects a profound connection between regional culture and consumption scenarios, where wine serves as a "taste code" of local culinary traditions [6] Company Positioning - Red Lychee's position as the "pioneer of dedicated wine for Shunde fish sashimi" stems from its deep adaptation to Shunde's culinary culture and its commitment to craftsmanship [7] - The company utilizes locally sourced ingredients from a designated rice-growing area in Guangdong, ensuring high-quality production that aligns with the region's natural advantages [8] - Red Lychee adheres to traditional brewing methods, enhancing the wine's flavor profile to complement the fresh taste of Shunde fish sashimi, achieving a harmonious balance between food and wine [8] Market Recognition - Red Lychee has received multiple industry accolades, including the title of "Quality Liquor Product of Guangdong Province" and recognition in various national awards, establishing itself as a significant player in the regional liquor market [11] - The recent acknowledgment from iiMedia Research reinforces the potential for regional wines to serve as cultural ambassadors, highlighting the importance of local flavors in the broader liquor industry [11]

广东佛山顺德区发布全国首个美食制造文旅产业融合标准体系 构建产业融合最大标准矩阵 融合标准体系遵循分层推进原则，其中，首层8项、第2层28项、第3层55项，涵盖通用基础、美食与服 务、特色农产品、预制菜、厨房电器、"寻味顺德"认证、特色旅游、非遗保护和传承8个标准子体系， 共898项标准。其中，顺德主导或参与制定的国家、行业、地方、团体标准392项，自主制定标准比重达 43.8%，"顺德元素"丰富，地域特色明显，具有很强的针对性和指导性，是为顺德美食制造文旅产业高 质量发展量身打造的标准矩阵。 融合标准体系的设计理念是以美食为主线，将美食的前端农产品和后端预制菜制造、厨电产品制造，以 及延伸领域文化旅游串联起来，围绕"投入-过程-产出"三大核心环节，把上下游分散的产业要素通过标 准化手段进行有机整合，形成产业链闭环，推动美食制造文旅在更深层次、更广领域融合发展。 融合标准体系覆盖美食制造文旅产业管理和服务的主要环节，科学全面、技术先进，为顺德企业转型升 级提供有力支撑。以"预制菜产业标准体系"为例，该体系实现从田间地头到餐桌标准全覆盖，涵盖企业 生产加工控制、预制菜单品、预制菜品质与卫生、预制菜流通与营销等系 ...