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“情绪价值”成假日文旅新密码
Zhong Guo Xin Wen Wang· 2025-10-08 04:09
"'鸡排哥'走红后,'炒粉哥'又火了?" 国庆前夕,一位在江西景德镇卖炸鸡排的摊主意外走红,被网友亲切地称为"鸡排哥"。与此同时, 河南济源一位炒粉摊主的暖心故事也迅速在网络发酵,同样掀起文旅市场的关注热潮。 两位看似不搭界的"普通人",为何能先后成为国庆假期里的"顶流"?这背后,正透露出当下文旅消 费的新密码。 "鸡排哥"为啥这么红? "鸡排免费,塑料袋6块。" "你可以拒绝我,但是你不能拒绝美味。" "你值得拥有这世界上任何美好的东西,包括我的鸡排。" 国庆假期里,景德镇五中附近的一个鸡排摊成了新晋网红地标。每天中午12点左右,摊前便早早排 起百米长队。"鸡排哥"李俊永一边快速裹粉、翻炸,一边用他特有的金句与顾客唠嗑。有外地游客连夜 赶到这里,希望能与"鸡排哥"互动,甚至有外籍游客专程排队4小时只为尝鲜。 在"鸡排哥"走红的同时,另一边,河南济源一位"炒粉哥"的暖心之举,也掀起了文旅市场的别样波 澜。 "炒粉哥"的走红,源于一则视频。某博主为让车祸出院的好友小米吃上心心念念的"尧仔炒粉",请 求老板上门制作。当老板放弃黄金时段的客流,骑着电三轮载着孩子,带着炒粉全套设备出现在楼下 时,小米瞬间爆哭。 这份 ...
“鸡排哥”走红后,“炒粉哥”又火了?
Zhong Guo Xin Wen Wang· 2025-10-06 03:20
Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][25][26] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother," known as Li Junyong, gained popularity during the National Day holiday, attracting long queues and even international tourists who waited hours to taste his chicken chop [3][5][12] - His unique selling proposition includes not just the food but also his engaging personality and memorable phrases, which enhance the customer experience and create a sense of community [8][9][10] - The popularity of "Chicken Chop Brother" has positively impacted local businesses, with nearby food stalls experiencing a surge in sales, demonstrating the ripple effect of emotional engagement in consumer behavior [5][12][18] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother," from Henan, gained attention through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, showcasing the power of personal connection in business [10][12][15] - The video went viral, amassing nearly 3.5 million likes and leading to long queues at his stall, indicating a strong emotional resonance with consumers [12][18] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image and customer loyalty [15][26] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism landscape, where ordinary individuals can become significant cultural icons for their cities [18][21][26] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment and personal stories [21][23] - The success of these individuals suggests that cities can leverage local personalities to enhance their tourism appeal, creating a more relatable and engaging environment for visitors [25][26]
百万粉丝也难救,又一家网红开的餐饮店倒闭了
3 6 Ke· 2025-08-11 03:28
Core Viewpoint - The story of internet celebrities venturing into the restaurant business is not as successful as it seems, with many facing operational challenges and closures despite initial popularity [2][12][15]. Group 1: Case Studies of Internet Celebrities - "粥饼伦" (Zhou Bing Lun) opened a restaurant in Shijiazhuang but closed within six months, failing to cover rent costs [2][3][12]. - "郭子的茶" (Guo Zi's Tea) opened by internet celebrity "郭老师" (Guo Laoshi) generated significant buzz even before opening, but the long-term success remains uncertain [6][11]. - "好滴多仔" (Hao Di Duo Zai) launched a restaurant in Shanghai, showcasing the trend of internet celebrities entering the food industry [10][11]. Group 2: Common Challenges Faced - Many internet celebrities lack the necessary knowledge and experience in the restaurant industry, leading to operational mismanagement [12][17][20]. - High rental costs and extravagant spending on decor contribute to financial strain, as seen with "粥饼伦" and "李凉凉" (Li Liangliang) [15][17]. - The pursuit of a flashy image often overshadows product quality, resulting in a disconnect between consumer expectations and actual offerings [20][21]. Group 3: Industry Insights - The restaurant business is a high-frequency consumption scenario that aligns well with the traffic-driven nature of internet celebrities [21]. - While initial traffic can attract customers, sustainable success requires strong product offerings and operational capabilities [21]. - The trend of internet celebrities entering the restaurant industry mirrors that of celebrity restaurants, emphasizing the importance of managing both brand and product effectively [21].