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购物出问题去哪投诉最快? 不同渠道的效率对比解析
Xin Lang Cai Jing· 2025-09-28 06:27
很多消费者在维权时最常吐槽的一句话是:"投诉了,怎么还是没人管?" 其实问题并不是没有渠道, 而在于不同渠道的处理机制和效率差别很大。有的能快速触达商家,当天就有反馈;有的需要经过部门 流转,周期更长;也有的以公开透明为特点,让人至少"看得见进度"。理解这些差别,才能在问题出现 时做出最合适的选择。 平台内申诉:交易闭环里的最快方式 电商购物、外卖订单、出行订票等场景,平台内申诉依旧是第一选择。淘宝、京东、美团等平台都会在 订单详情中设置"售后""申诉"入口。根据平台公开规则,大部分纠纷能在3-7天内得到处理。优势是速 度快,处理都在交易闭环里完成;不足是规则固定,涉及虚假宣传、合同履行等复杂问题时,效率就会 明显下降。 各地消费者协会(www.cca.org.cn)主要承担调解职能,尤其常见于培训服务、预付卡、售后争议等问 题。效率取决于双方配合程度,一般比平台和第三方稍慢,但调解结果往往容易被接受。 12345:跨部门的统一入口 12345 政府服务热线以"总客服"定位,覆盖消费、物业、环境、公共服务等广泛领域。它适合跨领域问 题,比如消费纠纷涉及物业、城管、教育部门等,可以通过 12345 转交。但若是 ...
媒体报道 | 对于互联网平台竞争,不是叫停而是规范
Sou Hu Cai Jing· 2025-08-23 15:20
Core Viewpoint - The document titled "Internet Platform Pricing Behavior Rules (Draft for Public Comment)" was jointly released by three departments, focusing on the pricing behaviors of internet platforms, which are directly related to everyday apps used by consumers [1][3]. Group 1: Pricing Behavior - Pricing behavior includes price marking and price competition, with promotional events like "Double 11" and "618" being significant examples [2]. - The draft emphasizes preemptive guidance, requiring relevant parties to self-regulate their behaviors [3]. Group 2: Subsidy Wars - The ongoing "takeout war" among major platforms like Meituan, Ele.me, and JD.com has led to an estimated total investment of 25 billion yuan in the second quarter [4]. - This competition has resulted in substantial consumer benefits, with daily order volumes in the instant retail market increasing from 100 million to 250 million [5]. Group 3: Regulation and Compliance - The draft does not explicitly prohibit subsidies but mandates platforms to disclose rules for subsidy promotions and prohibits false advertising or exaggeration of subsidy amounts [6][12]. - The rules aim to protect the legitimate rights of consumers and operators by regulating pricing behaviors related to subsidies [12][18]. Group 4: Impact on Small Businesses - Small businesses, referred to as "couple shops," may bear 70%-80% of the subsidy costs, creating a dilemma where participation in subsidy activities leads to higher losses [15][17]. - The draft emphasizes the protection of pricing autonomy for platform operators, prohibiting unreasonable restrictions on pricing behaviors [18][19]. Group 5: Market Dynamics - The "takeout war" is fundamentally about competing for user traffic rather than market share, as platforms seek to enhance user engagement through their main apps [8][10]. - The draft aims to create a fair competitive environment by preventing platforms from using unfair pricing practices and ensuring transparency in promotional activities [32][34].
有人建议,取消外卖,关闭电商,恢复人间烟火气和市面繁荣,你同意吗?
Sou Hu Cai Jing· 2025-08-13 09:05
Group 1 - The core issue is the struggle of physical retail businesses in the post-pandemic era, with many restaurants and shops facing reduced customer traffic and some closing down [1][3] - A growing debate has emerged around the idea of stopping food delivery and e-commerce to revive physical stores, highlighting the complexity of the issue which affects millions of livelihoods and daily lives [3][10] - The existence of food delivery services has become a necessity for many, with 520 million users in China, predominantly young professionals who rely on it to balance work and life [4][6] Group 2 - E-commerce has transformed daily life, with over 100 million users aged 60 and above, and 72% of them finding online shopping significantly convenient [6][7] - The price advantage of e-commerce over physical stores is notable, with some products being 30% cheaper online, which is crucial for families facing rising living costs [7][14] - The delivery and e-commerce sectors employ over 150 million people, making them a vital part of the economy and a significant source of income for many families [8][9] Group 3 - Many physical stores view food delivery and e-commerce as lifelines rather than competitors, with 82% of surviving restaurants offering delivery services [13][14] - The real challenges for physical retail include shrinking consumer demand, intense competition, and rising operational costs, which are exacerbated by the presence of delivery and e-commerce [14][15] - Solutions for revitalizing physical retail include reducing operational costs, encouraging differentiated competition, and enhancing consumer experiences [16][17][18] Group 4 - The essence of a vibrant commercial atmosphere lies in the connections between people and the cultural fit of business models, rather than merely forcing consumers to shop in physical stores [16][18] - The evolution of commercial forms is inevitable, and the focus should be on creating new vitality in the market rather than longing for past shopping experiences [18]
美团、淘宝、饿了么、京东,集体声明
Shang Hai Zheng Quan Bao· 2025-08-01 04:48
Core Viewpoint - Major food delivery platforms including Meituan, Taobao, Ele.me, and JD.com have collectively announced commitments to regulate promotions and limit subsidy behaviors, aiming to establish a fair and orderly industry environment [1][3][4]. Group 1: Industry Response - On August 1, Meituan, Taobao, Ele.me, and JD.com released statements emphasizing the need to avoid selling goods and services at prices significantly below cost, which distorts price signals and disrupts market competition [3][4]. - Meituan highlighted five commitments to regulate promotional activities, including transparency in subsidy information and ensuring fair treatment of merchants [3][4]. - Taobao and Ele.me plan to focus on rational subsidy distribution, resist unhealthy competition, and enhance service quality [4]. Group 2: Upcoming Marketing Events - The upcoming "Autumn Battle" on August 7, coinciding with the traditional promotion period for milk tea, is seen as a critical time for observing the platforms' actual marketing strategies [6][10]. - Taobao has already initiated its promotional activities by inviting a celebrity to endorse its "first cup of milk tea" campaign, marking a significant marketing effort ahead of the competition [6]. Group 3: Regulatory Context - The State Administration for Market Regulation previously held discussions with major platforms, urging them to comply with relevant laws and promote healthy competition [12]. - Following these discussions, there has been a noticeable contraction in marketing activities, although some forms of substantial subsidies continue to persist [12].
电商西进,拼多多让珠峰脚下的生活也“潮”起来
Sou Hu Cai Jing· 2025-07-26 20:32
Core Viewpoint - The expansion of e-commerce, particularly through Pinduoduo, is significantly transforming the lives of young people in remote regions like Tibet, providing them with access to a wider range of products and services, and enhancing their quality of life [1][5]. Group 1: E-commerce Impact - Pinduoduo's "e-commerce westward" initiative is effectively bridging the logistics gap between urban and remote areas, allowing for cost-effective delivery of goods to regions like Tibet [1]. - The company has eliminated the second-stage logistics fees for deliveries to remote areas starting September 2024, making it more affordable for consumers and merchants [1]. - Young individuals in Tibet, such as Shen Hui and Bai Ma Qu Zhen, are increasingly utilizing e-commerce platforms to meet their daily needs and explore new interests, showcasing the growing reliance on these services [3][5]. Group 2: Community and Lifestyle Changes - E-commerce is fostering a sense of community among young people in Tibet, allowing them to connect with like-minded individuals and share experiences [5]. - The convenience of online shopping has enabled individuals like Xiao Fang to focus on their businesses, such as running a guesthouse, while also achieving self-sufficiency through gardening [3][5]. - Pinduoduo's "100 billion support plan" aims to further enhance the e-commerce ecosystem in western regions, ensuring continued low-cost and extensive logistics benefits for consumers [5].