优化顶层设计，夯实文体旅融合基础 文体旅产业融合是一项系统性工作，要求相关人员从战略视角进行统筹规划，明确其与城市经济增长之 间的关系。政府部门应完善政策支持，提供相应的设备支持与资金保障，为文体旅产业融合发展提供全 面支持。 完善政策保障体系。由市领导牵头，文化、体育、旅游、财政、国土、交通等部门领导参与成立领导小 组，共同编制区域文体旅产业融合发展中长期规划，明确重点发展领域、产业链布局、空间布局等内 容，进一步细化文体旅项目建设、投融资、基础建设等内容；指导国土规划部门保障文体旅项目用地， 鼓励利用城市屋顶、旧厂房、闲置土地改造文体旅设施；将文体旅交通网络相互联通，设置旅游专线、 文体旅风景线等。引入第三方评估机构对文体旅产业融合相关政策的可行性进行分析，确保决策制定符 合实际需求。与高校、科研院所的文体旅相关领域专家学者共同探讨文体旅产业融合发展的行业标准及 规范，以标准化制度引导产业高质量发展。利用传统媒体、社交媒体、新媒体等渠道，向公众宣传文体 旅产业融合的政策、成功案例等，以提升关注度。 注重资源整合，营造文体旅融合氛围 □ 张瀚中 黄哲维 文化、体育、旅游是满足人们精神层面需求的重要产业。文体 ...

Core Points - Xi'an's Development and Reform Commission and Market Supervision Administration issued a notification to strengthen the management of scenic area ticket prices and related services [1][2] - The notification mandates strict adherence to procedures for setting or adjusting government-guided prices for scenic area tickets and transportation, including price surveys and public opinion collection [1] - The notification prohibits the inclusion of certain costs in ticket pricing, such as expenses for unauthorized construction and the appreciation of scenic assets [1] Pricing Regulations - Scenic area operators are not allowed to increase ticket prices or add charges under any name or form [2] - There should be no differentiation in ticket pricing between local and non-local visitors, or between domestic and international tourists [2] - Scenic areas must implement a one-ticket system and ensure that combined ticket prices are lower than the sum of individual tickets [1][2] Reservation and Capacity Management - Scenic areas that require reservations must manage visitor numbers according to daily maximum limits and cannot arbitrarily reduce or cancel reservations [2] - The notification emphasizes that ticket sales should not be bundled with paid services or special exhibitions [2] - Public museums and memorials managed by cultural heritage departments are required to offer free admission, excluding certain types of museums [1]