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当下,品牌还需要代理公司吗?
Hu Xiu· 2025-09-06 13:40
Group 1 - T-Mobile has decided to shift most of its creative agency responsibilities from Dentsu to in-house, marking a significant change in its advertising strategy [1][4] - Last year, T-Mobile had just transferred its creative account to Dentsu, indicating a rapid turnaround in agency relationships [2][5] - Dentsu is facing its own operational challenges, reporting a $540 million operating loss in Q2, alongside a $580 million goodwill impairment in its international business [5] Group 2 - There is a growing trend of brands internalizing their agency functions, with Kraft Heinz's in-house agency, The Kitchen, expanding significantly from 4 to 19 brands in three years [6] - Unilever has initiated a plan to establish 21 AI-assisted design studios globally by 2026, integrating them into its offices to support its home care brands [7] - LEGO has also expanded its in-house agency to include a new business unit focused on commerce, reflecting a broader shift towards in-house capabilities [8] Group 3 - The proportion of advertising budgets controlled directly by brands has increased from 9.7% in 2019 to 28.6% in Q1 2024, while budgets for large advertising groups are declining [12] - Approximately 66% of brands currently have in-house advertising agencies, with another 21% planning to establish them, indicating a shift towards normalization of in-house structures [14] Group 4 - The evolution of in-house agencies can be categorized into three phases: cost-driven (pre-2008), agile response (2008-2015), and growth platform (2016-present) [29][30][31] - The current trend is not merely about cost savings but is driven by the diminishing value of external agency expertise due to digitalization and data-driven marketing [32][34] Group 5 - The relationship between in-house teams and external agencies is complex, with brands like Apple successfully integrating both to leverage internal efficiency and external creativity [47][54] - The ongoing evolution of brand marketing capabilities involves a reallocation of functions between internal and external resources, rather than a simple replacement of one by the other [56][60]
白衣服穿着穿着就黄了怎么办?教你3招搞定
Yang Shi Xin Wen· 2025-07-26 01:44
Core Viewpoint - The article discusses the reasons why white clothing turns yellow over time and provides methods for prevention and restoration of whiteness. Group 1: Reasons for Yellowing - Yellowing can occur in specific areas or uniformly across the fabric, indicating multiple complex causes [6] - Sweat and skin oil residues can oxidize and create yellow substances, making it harder to clean if not addressed promptly [7] - Certain fabric materials, such as nylon and silk, are prone to yellowing due to their chemical structure containing amino groups that oxidize in air [8] - Improper cleaning and storage can lead to bacterial growth, which produces carotenoid pigments that cause yellowing [9] - Alkaline detergents can create chromophores that lead to yellowing, suggesting that neutral or acidic detergents are preferable for maintaining whiteness [10] - Cheap plastic packaging may contain BHT, which can transfer to clothing and cause yellowing through oxidation [11] - Airborne pollutants and UV light exposure can also contribute to the yellowing of white fabrics [14][15] - Improper storage conditions, such as humidity, can promote mold growth that leads to yellow stains [16] Group 2: Prevention Methods - To prevent yellowing, it is recommended to use neutral detergents, wash white clothes separately, and promptly address stains [18] - Avoid direct sunlight when drying white clothes to prevent UV damage [19] - Proper storage involves cleaning clothes before storage and maintaining a dry environment to prevent mold [20] Group 3: Restoration Methods - For restoring yellowed white clothes, methods include soaking in sodium percarbonate, which releases active oxygen to break down yellowing substances [21] - DIY options like using bulk sodium percarbonate can effectively bleach without damaging fabric dyes [21] - Textile fluorescent whitening agents can also be used, but caution is advised against using chlorine bleach, which can damage fabric and color [22]
轻工15项职业(工种)标准列入国家开发计划
Xiao Fei Ri Bao Wang· 2025-07-18 02:08
Core Points - The China Employment Training Technical Guidance Center has issued a notice regarding the "National Occupational Standards Development Plan," which includes 12 occupational standards led by the China Light Industry Federation and 3 standards in which it participated [1] - The China Light Industry Federation has undertaken 76 national standard revision tasks and has independently developed 30 occupational ability evaluation standards based on the needs of the light industry talent pool [1] - The approved occupational standards cover various fields, including traditional craftsmanship, modern manufacturing, cultural creativity, and emerging services, marking a significant step towards integrating skill evaluation systems with digital technology and service industry trends [1] Group 1 - The 12 occupational standards include roles such as luxury watch appraiser, leather product processor, and service dog trainer, among others [1] - The 3 participating occupational standards include roles such as life service experience staff and artificial intelligence digital human trainer [1] - The standards aim to fill gaps in industry standardization and enhance the skill evaluation system in the light industry [1] Group 2 - The China Light Industry Federation will strictly follow the guidelines from the Ministry of Human Resources and Social Security and the China Employment Training Technical Guidance Center to implement the 2023 version of the National Occupational Standards Compilation Technical Regulations [2] - The focus will be on key occupational ability indicators in areas such as traditional craft inheritance and innovation, artificial intelligence, and digital cultural product development [2] - The goal is to accurately grasp industry development trends and social needs, ensuring high-quality completion of standard development tasks to support the high-quality development of the light industry [2]
兰博基尼家族“继承大战”;LV“巨轮”进上海|二姨看时尚
Group 1: Luxury Goods Industry - Galeries Lafayette sold its BHV men's building in Paris for €50 million as part of an asset optimization strategy to enhance the competitiveness of its core store [2] - Bentley launched a high-end picnic series priced at $463, aiming to extend its luxury brand into lifestyle products [3] - Louis Vuitton introduced a luxury flagship store on a cruise ship in Shanghai, emphasizing unique experiences to attract young consumers [11] - Prada announced the departure of CEO Patrizio Bertelli after 18 months, reflecting concerns over performance amid increasing competition in the luxury market [12] Group 2: Retail and E-commerce - Sasa International reported a reduction in its mainland store count to 9, with online sales accounting for 80% of total sales, but still faced a loss of HK$15 million [7] - Nike's revenue in Greater China declined by 13% year-on-year, highlighting challenges in regaining consumer favor against local brands [10] - Pop Mart's sales in Southeast Asia increased fivefold after partnering with Lazada, indicating successful international expansion efforts [5] Group 3: Market Trends and Strategies - Unilever's acquisition of the American natural personal care brand Dr. Squatch for an estimated $1 billion is part of its strategy to expand in the high-end natural personal care market [4] - The luxury goods sector is experiencing a balance between maintaining high-end appeal and catering to younger consumers, as seen in various strategic moves by brands [2][11]