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“数字火种”入乡野:千名乡村网红点燃网络强村引擎
21世纪经济报道· 2025-07-30 11:19
Core Viewpoint - The training program for digital new farmers in Guangdong aims to redefine the value of rural areas by equipping farmers with digital skills, enabling them to effectively market their products and enhance agricultural economics [1][2][9]. Group 1: Training Program Overview - The training program covered 21 cities and aimed to cultivate digital skills among rural residents, emphasizing the importance of visibility for good products rather than just the products themselves [1][5]. - The program targeted various groups, including village leaders, returning youth, and emerging influencers, focusing on practical skills such as mobile photography and live streaming [5][9]. - Feedback from participants indicated that the training was effective and practical, with many expressing that they learned valuable skills that could be immediately applied [5][6]. Group 2: Impact on Rural Economy - The integration of digital skills into rural economies is transforming traditional agricultural practices, with examples of increased sales through online platforms, such as a 20% increase in sales for Xu Wen pineapples [2][5]. - The training has led to the establishment of efficient supply chains, connecting producers directly with consumers, thus enhancing market reach and sales potential [5][10]. - Digital tools are being recognized as fundamental production factors, akin to seeds and fertilizers, reshaping the operational logic of rural economies [2][10]. Group 3: Future Prospects and Community Engagement - The program aims to create a network of digital new farmers who can support each other and drive local economic growth, moving beyond the concept of individual influencers to a more collective approach [9][12]. - Participants are encouraged to become active storytellers of their rural experiences, shifting the narrative from urban-centric views to a more authentic rural perspective [6][10]. - The initiative is part of a broader strategy to integrate digital skills into the rural workforce, with ongoing support from government and market forces to ensure sustainability and growth [9][12].
曼谷水上集市
Ren Min Ri Bao· 2025-07-03 22:08
Core Points - The article highlights the unique experience of visiting the Damnoen Saduak Floating Market in Bangkok, Thailand, emphasizing its cultural significance and vibrant atmosphere [1][3] - The market serves as a living museum of Thai culture, blending traditional practices with modern life, attracting both locals and tourists [3] Summary by Sections Market Description - The floating market features colorful wooden boats and a narrow waterway, creating a picturesque scene filled with local vendors selling fruits, breakfast items, and flowers [1] - The market becomes lively around 7 AM, with vendors showcasing their goods and engaging with customers [1] Culinary Experience - A specific vendor offers mango sticky rice for 30 Thai Baht, highlighting the delicious combination of flavors and textures, which is a quintessential Bangkok experience [2] - The market's food offerings are described as aromatic and diverse, contributing to the overall sensory experience of the visit [2] Community and Services - The presence of a floating post office indicates that the waterway community is well-equipped with essential services, showcasing a unique lifestyle choice rather than isolation [2] Cultural Significance - The market is not only a tourist attraction but also a vital part of Thai cultural heritage, representing a blend of tradition and modernity [3]
我们为什么对土地粤爱粤深沉?|全国土地日·观察
Nan Fang Nong Cun Bao· 2025-06-25 01:00
Core Viewpoint - The article emphasizes the importance of land reform and management in Guangdong Province, highlighting innovative practices and policies aimed at enhancing agricultural productivity and sustainability while addressing challenges such as land salinization and population density [10][12][19]. Group 1: Land Management and Reform - Since 2022, the Jinwan District has been actively restoring farmland and exploring methods to improve saline-alkali land, transforming small plots into larger, more productive areas [5][6]. - Guangdong has implemented the "Field Leader System" to enhance land management, with over 120,000 leaders overseeing approximately 58.13 million mu of farmland [26][30]. - The province aims to establish high-standard farmland by 2035, with a focus on integrating agricultural, cultural, and tourism sectors for high-quality development [19][20][24]. Group 2: Agricultural Productivity and Economic Impact - The integration of agricultural practices has led to significant economic benefits, such as over 3.7 million yuan in land transfer income in Maoming and over 6 million visitors to agricultural demonstration bases [17][18]. - The "Multi-Field Integration" approach has resulted in the restoration of approximately 5,300 mu of farmland and the construction of 140,300 mu of high-standard farmland, improving the quality and productivity of agricultural land [70][72]. Group 3: Technological Innovations and Monitoring - The implementation of a dynamic monitoring system has allowed for effective management of farmland, with over 41.7 million kilometers of land inspected, leading to a significant reduction in illegal land use [48][49]. - The introduction of the "Yue Province Affairs" app has enabled public access to farmland information, enhancing transparency and community engagement in land management [52][53]. Group 4: Policy Framework and Future Directions - Guangdong has established a comprehensive land protection plan, designating 164 demonstration areas for concentrated land management and restoration [86][80]. - The province has successfully balanced land occupation and compensation for 22 consecutive years, ensuring sustainable agricultural practices and food security [100][116].
豇豆有了“信用身份证”
Jing Ji Ri Bao· 2025-06-07 21:58
Core Insights - The article highlights the implementation of a digital credit system in the agricultural sector of Sanya, Hainan, aimed at enhancing the quality and safety of agricultural products, particularly cowpeas [1][2]. Group 1: Digital Credit System - A digital credit system has been established for 3,129 farmers, creating an electronic credit file for each farmer that includes testing data, inspection records, and market transaction information [1]. - The credit system categorizes products into three color codes: red for banned sales, yellow for increased monitoring, and green for priority access to markets [1][2]. Group 2: Economic Impact - The implementation of this credit system has led to an increase in revenue for the cowpea industry, surpassing 55 million yuan (approximately 8.5 million USD) within a year [2]. - The average time for vehicles transporting green-coded cowpeas to cross the sea has been reduced by 2.5 hours, enhancing logistical efficiency [2]. Group 3: Quality Assurance Measures - Quality assurance measures include daily inspections of over 2,000 acres, with each batch of cowpeas receiving a unique QR code for traceability [2]. - Farmers' usage records and testing data are recorded in their credit files, directly influencing their ability to obtain green codes for their products [2].
秀英区火山荔枝季农文旅市集端午开市,共绘农文旅消费新图景
Sou Hu Cai Jing· 2025-06-02 23:51
Core Viewpoint - The Haikou Xiuying District Volcano Lychee Season Agricultural and Cultural Tourism Market was launched, showcasing local agricultural products, intangible cultural heritage, and coastal charm during the Dragon Boat Festival [1][10]. Group 1: Event Overview - The market features four themed booths: "Xiuying Tourism and Culture," "Xiuying Lychee," "Xiuying Specialty Agricultural Products," and "Dongshan Grass Weaving," highlighting the beauty and culture of Xiuying District [1]. - Visitors can enjoy a variety of local products, including the famous Volcano Lychee, which weighs over 50 grams per fruit and is visually appealing [4]. Group 2: Tourist Engagement - The "Xiuying Tourism and Culture" booth provides visitors with a comprehensive guide to local attractions, including popular spots like the volcanic crater and the Hainan Tropical Wildlife Park, ensuring a complete experience of dining, entertainment, and leisure [3]. - The "Xiuying Lychee" booth prominently features the Volcano Lychee, attracting many visitors for photos and engagement [4]. Group 3: Cultural and Creative Products - The "Xiuying Lychee" booth also showcases creative products like grass-woven fans and lychee-themed souvenirs, which have gained popularity among attendees [7]. - Activities such as "check-in to receive cultural products" have drawn significant participation, enhancing the cultural experience for families visiting the market [7]. Group 4: Traditional Craft Promotion - The "Dongshan Grass Weaving" booth features demonstrations by local artisans, showcasing traditional weaving techniques and promoting the craft to younger generations [9]. - The local government aims to blend traditional customs with modern activities to enrich tourism offerings and meet the demands of visitors during the holiday [9].
海南鲜荔上市,“多多好特产”助力商家提利润,农户增收超20%
Nan Fang Du Shi Bao· 2025-05-12 02:32
Core Viewpoint - The article highlights the successful implementation of Pinduoduo's "Hundred Billion Quality Fruits" initiative, which aims to enhance the quality and sales of lychees from Hainan, benefiting both farmers and merchants through improved standards and support measures [1][5]. Group 1: Pinduoduo's Initiatives - Pinduoduo has launched a "Thousand Billion Support" plan, committing to invest 100 billion resources over the next three years to enhance the agricultural ecosystem, focusing on fruits, seafood, and other categories [1][5]. - The "2025 Multi-Product Specialty" agricultural initiative aims to provide solutions for lychee merchants, ensuring high-quality products can achieve better prices [2][4]. Group 2: Quality Standards and Merchant Support - The "Hundred Billion Quality Fruits" initiative sets specific quality standards for lychees, requiring individual fruit weights of 18 grams or 20 grams, which helps merchants secure higher prices and improve profit margins [5][7]. - Merchants have reported a significant increase in repurchase rates and profits due to the implementation of these quality standards, with some seeing a rise in repurchase rates from 15% to 30% [4][5]. Group 3: Impact on Farmers - The increase in quality standards has led to a rise in purchase prices for farmers, with reported income increases of 20% to 30% due to the focus on high-quality fruit [7][8]. - Farmers are now encouraged to produce higher quality fruits, as merchants are willing to pay more for better specifications, leading to a healthier competitive environment [7][8].
「三亚平替」挤满东北人
投资界· 2025-02-21 08:47
以下文章来源于凤凰WEEKLY ,作者汽水 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 来自黑龙江的同事凯斯带着普洱茶和鲜花饼来到办公室,告诉我们一个反直觉的消息: 现在的东北人,都流行去西双版纳过冬。 同样从西双版纳回到北京的米利暗也讲述了自己的版纳过年感受:落地后,迎接她的除了雨林风情和傣味美食,还有趋近饱和的东北 冲击。她的原话是: "我明明人在版纳,却被东北人包围了。" 被东北人包围了。 作者 | 汽水 编辑 | 章鱼 来源 | 凤凰WEEKLY (ID:phoenixweekly) 春节已经彻底过完了,但人们对春节的怀念才刚刚开始。 图源:@酱酱子 西双版纳,挤满东北人 时代变了。 东北人的第二故乡,已经不是三亚了。 一个到西双版纳游玩的普通游客所到之处,遍布东北口音的大哥大姐。 飞机场、火车站的网约车上车处,仿佛是小型的东北NPC集中刷新地。 当你的鼻腔里充斥着杀猪菜和水饺味,耳边环绕着东北口音,难免会陷入恍惚: 这里到底是在西双版纳,还是哈尔滨? 这边游客还在怀疑自己身处东北,那边本地人早就和东北人实现了口味大融合。 在西双版纳的东北一条街,东北菜早就根据云南人的偏好做出了改良。 " ...