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褪黑素只对部分失眠人群有效褪黑素治疗失眠切勿自行盲目加量
Xin Lang Cai Jing· 2026-01-04 06:38
【#褪黑素只对部分失眠人群有效##褪黑素治疗失眠切勿自行盲目加量#】#车厘子 褪黑素#话题冲上热 搜。褪黑素睡眠片、褪黑素软糖……为了改善自己的睡眠质量,褪黑素一直以来都是热销的助眠产品。 @扬子晚报 记者注意到有不少网友表示,他们感觉褪黑素吃多了好像反而睡不着。东南大学附属中大 医院心理精神科主任、中华医学会心身医学分会主任委员袁勇贵告诉记者,褪黑素治疗失眠针对的人群 有限,失眠患者切勿感觉使用效果不佳而自行盲目加量,及时去医院就诊才是正确的做法。人的一生, 大约1/3的时间都是在睡眠中度过的,好睡眠的重要性不言而喻。追求好睡眠的人们,也养育了一个庞 大的睡眠经济市场。安眠药、褪黑素等药物或保健品成了很多人快速治疗失眠的首选产品。"像褪黑素 类东西,虽然是保健品,但并不适用于所有人,它只对身体里缺少褪黑素的人有用。"袁勇贵在接受采 访时介绍,如果患者只需要一颗(褪黑素)的量,但是却吃了两颗、三颗,很可能就会出现副反应,比 如肝功能损害、恶心、想吐等等。"褪黑素可能只对1/4-1/3失眠的人群有效,而且是针对轻度失眠患 者,如果吃了几次不见效果,一定不要自行盲目加量,要去医院就诊。"除了借助外力,我们可以如何 ...
低欲望时代,这五个赛道仍在疯狂卷钱
创业家· 2025-12-17 10:15
Core Insights - The article discusses the decline in sales of Durex, with a 50% drop in 2020 and a 40% industry-wide decline, alongside a 20% decrease in marriage rates, indicating a broader trend of reduced sexual desire in society [2][3]. Group 1: Changing Consumer Behavior - The decline in traditional sexual products is attributed to a "low-desire society," where consumer spending is shifting towards other areas [3]. - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3]. Group 2: Emerging Growth Sectors - Five high-growth sectors are identified as alternatives to traditional sexual products: 1. **Pet Consumption Upgrade**: The pet market is projected to reach 302 billion in 2024, with one pet for every three young people [4]. 2. **Endorphin Economy**: An increase of 200 million new sports participants in the last decade, with a surge in outdoor activities and sports brands [8]. 3. **Aromatherapy**: The fragrance market is valued at 850 million USD in 2023, growing at a rate of 10% annually [8]. 4. **Emotional Fast-Moving Consumer Goods (FMCG)**: Products that provide immediate emotional satisfaction, such as colorful small items and emotional flower shops [11][12]. 5. **Self-Rescue Economy**: Health-focused products like probiotic cola and health teas are gaining popularity, reflecting a trend of anxiety rather than health consciousness [16][19]. Group 3: Underlying Consumer Needs - The five growth trends reflect the demands of a low-desire society, focusing on feelings of companionship, control, healing, ritual, and safety, which add extra value to products [20]. Group 4: Strategic Recommendations - For businesses to thrive by 2026, it is crucial to align their development with national strategies, technological trends, globalization perspectives, and user demands [21].
低欲望时代,这五个赛道仍在疯狂卷钱
创业家· 2025-11-29 10:07
Group 1 - The core viewpoint of the article is that the decline in sales of Durex and the overall industry is indicative of a broader societal trend towards lower desires, rather than a complete loss of desire itself [2][3] - The article highlights a significant drop in Durex's sales, with a 50% decrease in 2020 and a 40% decline in the entire industry, alongside a 20% drop in marriage rates [2][3] - It suggests that consumer desires have shifted to new outlets, leading to the emergence of five high-growth sectors [4][8] Group 2 - The first high-growth sector identified is pet consumption, with the market expected to reach 302 billion in 2024, indicating that pet spending has surpassed that of the maternal and infant sector [4][5] - The second sector is the endorphin economy, driven by an increase of 200 million new sports participants in China over the past decade, with a surge in outdoor activities and sports brands [8] - The third sector is aromatherapy, with the fragrance market projected to grow to 850 million USD in 2023, expanding at a rate of 10% annually [8][9] - The fourth sector is emotional fast-moving consumer goods, characterized by products that provide immediate emotional satisfaction and are easy to share [11][12][14] - The fifth sector is the self-rescue economy, reflecting a trend where consumers seek comfort and security through health-oriented products amid rising anxiety levels [16][19] Group 3 - The article concludes that these five growth trends represent the needs of a low-desire society, including companionship, control, healing, ritual, and security, which add extra value to products [20] - It emphasizes the importance of aligning business development with national strategies, technological trends, globalization, and user demands to succeed in the coming years [21]
低欲望时代,这五个赛道仍在疯狂卷钱
创业家· 2025-11-10 10:13
Core Insights - The article discusses the decline in sales for Durex and the broader sexual health industry, attributing it to a societal shift towards lower desire and changing consumer behaviors [2][3] - It identifies five high-growth sectors that have emerged as alternatives to traditional sexual health products, reflecting the evolving needs of consumers in a low-desire society [4][20] Group 1: Decline in Traditional Markets - Durex's sales halved in 2020, with the entire industry experiencing a 40% decline, and marriage rates dropping by 20% [2] - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3] Group 2: Emerging Growth Sectors - The pet consumption market is projected to reach 302 billion yuan in 2024, with an average of one pet for every three young people [4] - Spending on pets has surpassed that of the maternal and infant sector, with a surge in new products such as pet delivery services and smart pet gadgets [5] - The "Endorphin Economy" has seen a rise in sports participation, with 200 million new sports enthusiasts in China over the past decade, leading to increased sales for brands like Asics and New Balance [8] - The fragrance market is growing at a rate of 10% annually, with a market size of 850 million USD in 2023, driven by brands like Aesop and Le Labo [8] - Emotional fast-moving consumer goods (FMCG) are gaining traction, characterized by low prices and quick decision-making, providing immediate emotional satisfaction [11][12][14] - The "Self-Rescue Economy" is emerging, with products like probiotic cola and health teas gaining popularity, reflecting a trend of seeking comfort amid anxiety [16][19] Group 3: Consumer Needs in a Low-Desire Society - The five growth trends identified correspond to the needs of a low-desire society: companionship, control, healing, ritual, and security, which add extra value to products [20]
2025食品饮料行业深度研究报告:功能食品行业正重塑,新需求扩容,垂类新
Sou Hu Cai Jing· 2025-09-16 08:01
Group 1 - The core viewpoint of the report is that the functional food industry in China is undergoing a significant transformation driven by rising health awareness and changing consumer demands, leading to accelerated market penetration across all age groups [1][2][11]. - The functional food market in China has experienced a compound annual growth rate (CAGR) of 6.3% over the past five years, significantly outpacing the growth of other basic consumer goods, with the market size expected to exceed 260 billion yuan in 2024 and potentially double to around 450 billion yuan in the next decade [2][22][20]. - The demand for functional foods is shifting from a focus on basic health benefits to a broader appeal that includes emotional satisfaction and lifestyle enhancement, with a diverse range of products catering to various demographics, including women, youth, and even pets [3][27][28]. Group 2 - The growth of the functional food industry is supported by multiple factors, including economic stability, rising disposable income, and an aging population, which has led to increased health consciousness among consumers [2][20][11]. - The online sales channel for functional foods has surged, accounting for over 55% of total sales, with platforms like Douyin (TikTok) and cross-border e-commerce showing remarkable growth, indicating a shift towards digital and diversified sales strategies [5][11][12]. - The industry is characterized by a dual structure of established leading brands maintaining stable market shares while new, agile brands rapidly emerge by capturing niche demands, resulting in a long-tail market trend [6][12][11]. Group 3 - Innovations in product forms and consumer experiences are crucial, with a rise in "snack-like" products such as gummies and beverages that appeal to younger consumers, enhancing the overall consumption experience [4][33][38]. - Marketing strategies are evolving to emphasize emotional resonance and lifestyle alignment, with brands focusing on customized nutrition solutions and appealing packaging to attract younger demographics [4][38][39]. - The report highlights the importance of understanding the changing dynamics in both consumer preferences and distribution channels, suggesting that brands must adapt to these trends to thrive in the competitive landscape [5][12][11].
“失眠”,催生了一个5000亿市场
投中网· 2025-09-04 05:25
Core Viewpoint - The sleep economy in China is booming, with a market size expected to exceed 1 trillion yuan by 2030, driven by the increasing sleep issues among the younger population [5][19][24]. Group 1: Market Overview - The sleep health industry in China grew from 261.63 billion yuan in 2016 to nearly 500 billion yuan in 2023, indicating a significant market expansion [19]. - The market encompasses a wide range of products and services, including sleep aids, therapeutic solutions, and technological innovations [21][20]. Group 2: Consumer Behavior - Approximately 48.5% of adults in China experience sleep disturbances, with younger generations (90s and 00s) being the most affected, consuming 70% of sleep aids [6][7][9]. - The primary reasons for sleep issues among young people include anxiety, work pressure, and lifestyle choices, leading to a phenomenon termed "sleep debt" [12][14][15]. Group 3: Product and Service Development - The market features a variety of sleep-related products, from affordable sleep masks to high-end smart mattresses, catering to diverse consumer needs [22]. - New professions such as "sleep consultants" and "sleep coaches" have emerged, providing services that range from psychological support to sleep environment optimization [22][23]. Group 4: Technological Integration - The integration of AI technology in sleep products has led to the development of smart sleep monitoring devices and automated solutions that enhance sleep quality [23]. - Companies are increasingly focusing on personalized and scenario-based sleep solutions, addressing specific consumer needs and preferences [26][27].
90后、00后吞下七成助眠药?
虎嗅APP· 2025-09-03 14:01
Core Viewpoint - The sleep economy is booming, with a market size expected to exceed 1 trillion yuan by 2030, driven by the increasing sleep issues among young people in China [4][16]. Group 1: Market Overview - The sleep health industry in China grew from 261.63 billion yuan in 2016 to nearly 500 billion yuan in 2023, indicating a significant market expansion [16]. - The market encompasses a complete supply chain related to sleep, including products, services, and technology [16]. Group 2: Consumer Behavior - Approximately 48.5% of adults in China experience sleep disturbances, with younger generations (90s and 00s) being the most affected [5][8]. - Young consumers are increasingly prioritizing sleep quality over quantity, with over 60% considering deep sleep duration as a key measure of sleep quality [20]. Group 3: Product and Service Trends - The market features a wide range of sleep-related products, from affordable sleep masks to high-end smart mattresses, catering to diverse consumer needs [17]. - New professions such as "sleep consultants" and "sleep coaches" have emerged, providing personalized services to help individuals improve their sleep [18]. Group 4: Technological Innovations - AI technology is enhancing sleep products, with innovations like smart sleep monitoring devices and AI-assisted sleep aids becoming more prevalent [19]. - Companies are increasingly focusing on personalized and scenario-based sleep solutions, such as sleep aids designed for specific demographics [20][21].
美国电商集体涨价,“关税不能这么高下去,太多人撑不过去”
Xin Lang Cai Jing· 2025-04-27 09:26
Core Viewpoint - The article discusses the impact of increased tariffs on Chinese imports imposed by President Trump, particularly on American consumers and e-commerce platforms like Amazon, leading to significant price hikes on various products [1][2][4]. Price Increases on E-commerce Platforms - Since April 9, nearly 1,000 products on Amazon have seen an average price increase of 29% due to rising import costs [1]. - SmartScout's analysis indicates that over 800 products are at their highest recorded prices, with a significant portion of sellers being from China [2]. - Amazon's own brand products, such as batteries and USB cables, have also experienced price increases, ranging from a few cents to several dollars [4][5]. Impact on Small and Medium-sized Sellers - Many small sellers, heavily reliant on Chinese suppliers, are struggling to cope with the increased costs and are forced to make significant adjustments [6][7]. - Zulay Kitchen, a small home goods brand, has had to lay off 19% of its workforce and cut advertising spending by 85% due to the challenges posed by tariffs [6]. - The article highlights that small businesses may face severe competition and potential closure if tariffs remain high, as they lack the flexibility to absorb additional costs [7][8]. Supply Chain Adjustments - Companies are attempting to shift their manufacturing to countries like India and Mexico, but this transition may take one to two years, which is unsustainable for many small businesses [6][7]. - The article notes that a significant portion of Amazon sellers (over 70%) source their products from China, making them vulnerable to price increases [9]. Consumer Behavior and Market Dynamics - There are indications of consumers beginning to stockpile products in anticipation of further price increases [9][10]. - Major retailers like Walmart and Home Depot have expressed concerns to the Trump administration about impending price hikes and supply chain disruptions [8][10]. - The article suggests that the long-term effects of the trade conflict will depend on whether U.S. importers can find alternative sources for their products [7][11]. Competitive Advantage of Chinese Manufacturing - Despite the challenges posed by tariffs, experts assert that China's manufacturing capabilities and supply chain infrastructure remain unmatched and essential for global production [11].