[Table_Main] 行业研究|可选消费 证券研究报告 可选消费行业策略报告 2026 年 02 月 04 日 [Table_Title]布局服务消费，掘金新消费 ——2026 年商社美护行业年度策略 [Table_Summary] 报告要点： 新消费表现亮眼，2026 年服务消费政策端有望持续催化 2025 年可选消费板块股价整体表现偏弱，但子板块中新消费取得不俗 涨幅特别是在上半年股价表现强劲。全年社零温和增长，服务零售增 速优于商品零售，商品品类中必选增长平稳而可选消费品表现分化， 通讯器材、文化办公用品类、家居类、家用电器和音像器材类、金银 珠宝类增速居前。当前服务消费成为提振消费的重要抓手，2026 年政 策有望持续催化。 社会服务：政策利好服务消费，关注行业景气度回升 旅游板块，2026 年春节延长至 9 天，同时各地逐步推进中小学春秋 假，休假制度优化利好需求释放。标的上关注携程集团、同程旅行、 长白山、三峡旅游等。酒店方面，2025 年酒店市场 RevPAR 降幅呈 现收窄趋势，明年供给端有望逐渐趋于理性，休闲需求则在政策催化 下有望持续升温，标的上关注锦江酒店、首旅酒店、华住集团、亚朵、 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [3] Core Insights - The successful approval of Class III medical devices by Juzi Biotech opens up growth opportunities in the medical beauty sector. The product, "Recombinant Type I α1 Collagen Lyophilized Fiber," is the first of its kind in China and is expected to enhance the company's product matrix and growth trajectory in the medical beauty segment [4] - Pop Mart's Q3 performance shows a significant revenue increase of 245-250% year-on-year, driven by the sustained influence of popular IPs. Revenue growth in China was 185-190%, with online channels growing by 300-305% [4] Summary by Sections Industry Performance - The new consumption sector showed varied performance, with the beauty care index down by 0.09%, the retail index up by 0.46%, and the social services index up by 2.60% during the week of October 20 to October 24, 2025 [7] Key Industry Data - In September, retail sales for clothing and textiles increased by 4.7% year-on-year, cosmetics by 8.6%, and gold and silver jewelry by 9.7%. However, beverage retail sales saw a decline of 0.8% [11] Investment Analysis Recommendations - The report suggests focusing on high-quality domestic brands in the beauty sector, such as Mao Ge Ping and Shumei Co. In the gold and jewelry sector, brands like Laopu Gold and Chaohongji are recommended. For trendy toys, companies with strong IP creation and operation experience, like Pop Mart, are highlighted. In the ready-to-drink tea sector, brands with strong market presence like Mixue Group and Guming are advised [18]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [1] Core Insights - The retail industry is experiencing a recovery in consumer spending, with a focus on high-quality brands and innovative products [6][27] - The approval of the first recombinant type I collagen by Juzi Biotech opens new opportunities in the medical beauty sector, enhancing the company's product matrix [22][24] - The report emphasizes the importance of emotional consumption trends driving growth in various segments, particularly in jewelry and cosmetics [27][28] Summary by Sections Retail Market Review - The retail index closed at 2288.31 points, up 0.46% for the week, underperforming the Shanghai Composite Index which rose by 2.88% [5][12] - Year-to-date, the retail index has increased by 2.21%, lagging behind the overall market performance [12][15] - Among retail segments, the professional chain sector saw the highest weekly increase of 1.96%, while the jewelry sector led year-to-date with a 23.33% rise [14][17] Industry Dynamics - Juzi Biotech's recombinant type I collagen product received NMPA approval, marking a significant advancement in the medical beauty market [22][23] - The product is the first of its kind in China, aimed at facial dermal filling and wrinkle correction, indicating strong growth potential in the high-value collagen injection market [22][24] Investment Recommendations - Focus on high-quality companies in the emotional consumption theme, particularly in the jewelry sector, with recommendations for brands like Laopu Gold and Chaohongji [6][27] - Emphasize retail companies that are actively transforming and exploring new strategies, such as Yonghui Supermarket and Aiyingshi [6][27] - Highlight domestic beauty brands with strong performance during promotional events, recommending companies like Juzi Biotech, Pola, and Maogeping [28][30] - Consider differentiated medical beauty product manufacturers and leading medical institutions, recommending companies like Aimeike and Kedi-B [28][30]

Macro Economic Group - The report emphasizes the return to the central theme of "economic construction," with a goal for per capita GDP to reach the level of moderately developed countries by 2035. The expected economic growth target during the 14th Five-Year Plan period is around 5% [4] - It highlights the dual focus on growth and security, acknowledging the complex domestic and international situation, and the need to enhance economic, technological, and national defense capabilities [4] - The report stresses the importance of technological self-reliance and maintaining a stable manufacturing sector as strategic priorities, aiming to build a modern industrial system [4] - Expanding domestic demand and facilitating a smooth domestic circulation are identified as long-term directions, with an emphasis on boosting consumption and effective investment [4] Industry Comprehensive Group - Multiple PCB industry chain companies reported accelerated growth in Q3 2025. For instance, Shengyi Technology achieved revenue of 12.7 billion yuan, a 32% year-on-year increase, and a net profit of 1.38 billion yuan, up 52% [6] - Ding Tai High-Tech, a producer of PCB production tools, reported Q3 revenue of 1.46 billion yuan, a 29% increase, with net profit rising 80% to 260 million yuan [6] - Dongwei Technology, which manufactures PCB plating equipment, saw Q3 revenue of 760 million yuan, a 31% increase, and a net profit of 80 million yuan, up 38% [6] - The report indicates that the demand for high-layer and HDI boards driven by AI is leading to increased capacity utilization, suggesting a positive outlook for the PCB industry [6] Advanced Manufacturing Group - DFD's main business includes high-performance inorganic fluorides and electronic chemicals. In Q3, it reported revenue of 2.4 billion yuan, a 5.18% increase, and a net profit of 26.72 million yuan, marking a return to profitability [9] - The price of lithium hexafluorophosphate reached 85,000 to 90,000 yuan per ton, with expectations for increased volume and price in Q4 due to rising demand in energy storage and electric vehicles [9] - The company plans to expand its battery production capacity significantly, aiming for 20 GWh by the end of the year and further increases to 120 GWh in subsequent years [9] Consumer Group - Juzhi Biotechnology made a significant breakthrough in the medical beauty sector by obtaining approval for its recombinant type I α1 collagen freeze-dried fibers, targeting the facial dermis and entering the promising collagen injection market [11][12] - The gaming industry received favorable policy support, with the National Press and Publication Administration issuing 166 new game licenses, indicating a stable supply-side environment for the industry [11] - The report suggests that companies with new licenses and enhanced product pipelines are well-positioned to capitalize on market opportunities as the industry gradually recovers [11]